Business Review
November, 2013 Jorge Luis Mejía Fuentes A00465945
Section IV (Page 1 of 48) 1
AGENDA
1. Company Approach. 2. SWOT Analysis. 3. Market Research. 4. Financial Information. 5. Ad hoc Analysis. 6. Recommendations.
2
AGENDA
1. Company Approach. 2. SWOT Analysis. 3. Market Research. 4. Financial Information. 5. Ad hoc Analysis. 6. Recommendations.
3
Company Approach
Palmex is a Mexican coconut water Company. Palmex CEO, Ximena Navarrete mission: Offer healthy, tasty & high quality coconut beverage to the consumers.
4
Company Approach
A | Prevents dehydration
B | Fuel for brain and muscles C | Heart & kidney healthy D | Anti-aging
E | Digestive Aid
F | Supports immune function 5
Company Approach
6
AGENDA
1. Company Approach. 2. SWOT Analysis. 3. Market Research. 4. Financial Information. 5. Ad hoc Analysis. 6. Recommendations.
7
SWOT
Weaknesses Strengths
-No doubt. -Net positive Income in L3Y. -High COGS. -Low Liquidity vs. Other Assets.
Opportunities
-Sports Market. -Growth Potential. -New Business Portafolio.
-Brand new competitors. -Natural competitors: Gatorade, etc.
Threats
8
SWOT
Weaknesses Strengths
-No doubt. -Net positive Income in L3Y. -High COGS. -Low Liquidity vs. Other Assets.
Value Opportunity
Opportunities
Overcome Risk
-Sports Market. -Growth Potential. -New Business Portafolio.
-Brand new competitors. -Natural competitors: Gatorade, etc.
Threats
Growth Potential
9
AGENDA
1. Company Approach. 2. SWOT Analysis. 3. Market Research. 4. Financial Information. 5. Ad hoc Analysis. 6. Recommendations.
10
Market Research
Cocolino: Always natural, always Coconut.
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Market Research
Actual Scenario: • Natural Consumers. 1. Family Member. 2. Employee. 3. Children.
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Market Research
Potential Scenario: • Fresh 