...Stride Brightly with Parade Dog Collars at Pet Runaway Whether you are prancing around in the park with your dog, going for evening strolls, or hanging out in the backyard, your pooch can look its best with Parade handmade dog collars presently sold at Pet Runaway. Make your pooch stride brightly with these gorgeous looking dog collars handcrafted with love and one of a kind in the UK. The collars made with velvet lining providing total comfort for your pooch without the risk of ever having irritations. They are stylish, with different designs from Checkmate, Mochieno, and Polka Dot available in different colours. Some have the cutest hearts, polka dots, and checkmate designs to make your pooch stand out from the rest when taking a stride. They are stylish and have highly polished metal buckles to add a final touch of mode with metal adjusters and d-ring for additional strength making them durable....
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...Pet Party in the Park Help us finish the dog park! Bring your pets, your family and your friends to the Hammonds County Sports Park on Saturday, October 22 from 20 AM until 3 PM. Admission is free but all donations benefit the Hammonds County Dog Park. Here are just a few of the things planned for the day: * Join in the 2K Pet Walk. Gather pledges and register as a team to raise money for the park. Details available on the RescuePets website or call (727) 555-1223 * Check out the latest trends in pet services and products. * Pamper your pet with a Pretty Paws Pedicure. Sign up at the registration desk for a time. * Strut your mutt in the per-owner lookalike competition. Prizes awarded. * Entertain your children with Ruff the Clown, face painting, and balloon artists. * View Dog Training and Obedience Demonstration by shelter staff and 4H Club. * Enjoy food and beverages available for purchase from the Tailgater’s civic organization. All vendor and service providers will donate 20% of their sales to the dog park. The more you buy, the more the dog park benefits. Major Event and Times and Locations Event | Time | Location | Sign-in Required | 2K Pet Walk | 11 AM | Football Field | Yes | Strut Your Mutt | 1 PM | Baseball Field | Yes | Dog Demonstrations | Noon | Tennis Courts | No | We still need volunteers. If you can help, please call one of the following individuals: Tom Last (727) 555-1313 Park Set Up/Clean Up Mary Jones...
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..."Time spent with cats is never wasted"-Sigmund Freud. Many people enjoy the company of their pets. Some people pamper their pets like royalty, while others have nothing but their loving animal companion. While both are loyal and playful with their owners, cats are superior to dogs and are overall the most exceptional pet one can obtain. There are many benefits to owning a cat. Not only do dogs require walking, but they also slobber and bark annoyingly. Cats don't need walking, and additionally, cats live longer than dogs. Creme Puff, a cat from Texas lived to be 38! Cats also don't slobber. Cats are also proven to be smarter than dogs. Some cats have even been taught how to play the piano! Also, studies show that the memory of a cat is longer...
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...specially my group members who have shared their thoughtful guidance and suggestions to complete this report First; we express our sincere gratitude to our honorable course teacher Mr. Mahabubur Rahman for his valuable contribution to the preparation of this report. He has been gracious enough to spare time out from his busy schedule for giving us all the necessary assistance throughout the entire period of the report writing time. Without his valuable suggestion and help this report might not have been a comprehensive one. We would like to give special thanks to Mr. Harunur Rashid, Head of finance & accounts of Agora for giving us time from their very busy office work to discuss the things & have guided us by giving useful suggestions and providing us data and relevant information for completing this report. We would also like to thank Mr. Bajan saha, accounts manager of Agora for giving us some important information about the official procedure and inspiration techniques of Agora to complete this report. They shared their practical experiences and talk about their loyalty and commitment towards the organization. .All of our group members supported each other, throughout the making of this report and completing it successfully. We have done some group discussions, where we shared each other‘s views on the different issues to complete this report. Executive Summary Agora is the largest retail superstore in Bangladesh. Agora‘s interior is similar to most supermarkets...
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...MICROECONOMICS (EC4004) CASE STUDY MICROECONOMICS October, 10, 2010 List of Table and Contents Introduction 2 Methodology 3 Determinants of Demand 3 1- Price 3 2- Marketing Activites 4 * Dog owner emotional engagement fuels potential market growth 4 * Awareness of Dog Food benefits 4 a) TV advertising campaign 4 b) Point of Purchase material 4 c) Consumer Promotions 5 d) Sponsorships 5 e) Product Innovation 5 Conclusions 5 References 6 Introduction Nowadays, trends are changing and people are caring most of their pets and its health, nutrition, long and happy life. Dogs are probably the most common and numerous pet in World, and Mexico is not the exception for this rule. The purpose of this work is to analyze the characteristics of the demand for the dog food business in Mexico. This business has shown a CAGR of 3% during the last six years. Dog Food business is divided in three categories based on food type: Dry Dog Food, Wet Dog Food and Treats / Mixers. The most important category is Dry Dog Food with 89% far followed by Wet Dog Food with the 6%. There is another category division based on price: Super Premium, Premium and Standard. In terms of Market players there are 13 competitors in this category: The most important producers are EFFEM with 48% of market share and Nestle with 21%. Regarding brands...
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...products. At any point in time, there are nearly 20,000 different products available at the store. RSL is committed to sustaining and growing as the most trusted, loved and frequented retail chain. Product Categories: 1. Baby Care 2. Beverages 3. Confectionary 4. Drinks 5. Fish 6. Fruits 7. Health Foods 8. Meat 9. Oils/Fats 10. Powder Milk 1. Baby Care Product: In the baby care category Agora is coming up with some products, like – • Pampers (Saudi s-28) • Pampers (Saudi s- Junior 17 ) • Pampers (Saudi L-19 ) • Pampers (Saudi Ea - 18 ) • Pampers (Saudi M-20) • Johnson Baby Oil • Johnson Baby Pink Lotion • Johnson Baby Milk Bath • Johnson Baby Shampoo • Johnson Baby Lotion • Tollyjoy Baby Wet Wipes • Johnson Baby Powder 2. Beverages: In the beverage item Agora provides most of all popular brands which are liked by the target market of Agora. The products are- • Horlicks Malt Drink…..400g • Junior Horlicks 400 Bib (Pack) • Horlicks Malt Drink……800g • Viva Malt Drinks……….800g • Nestle Milo…………….500g • Boost Malt Drinks………200g • Boost Malt Drinks……….400g • Mothers...
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...Directors………………………………………………………………………...5 SWOT Analysis………………………………………………………………………..….7 Financial Analysis…………………………………………………………………...….12 Ratio Analysis……………………………………………………………………………12 Cash Flow Analysis……………………………………………………………………..18 Conclusion………………………………………………………………………………20 References and Bibliography…………………………………………………………..22 INTRODUCTION Procter and Gamble is the world’s largest consumer goods company which operates in more than 180 countries around the world. It has more than 300 brands in beauty, health, fabric home, baby, family and personal care products. More than 20 of P&G's brands are billion-dollar sellers, including Actonel, Always/Whisper, Braun, Bounty, Charmin, Crest, Downy/Lenor, Folgers, Gillette, Iams, Olay, Pampers, Pantene, Pringles, Tide, and Wella, among others. It operates in America, Europe and Asia. It is headquartered in Cincinnati, Ohio and employs 138,000 people. P&G generated revenue of $68,222 million in the fiscal year of 2006. This is a whooping 20.2% increase from 2005. The net profits also went up by a massive 25.4% from 2005. HISTORY AND BACKGROUND William Procter, a candle-maker, and James Gamble, a soap-maker, formed the company known as Procter & Gamble in 1837. The company prospered during the nineteenth century. In 1859, sales reached one million dollars. At this point, approximately eighty employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soaps and...
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...Value Chain Analysis M. Porter introduced the generic value chain model in 1985. Value chain represents all the internal activities a firm engages in to produce goods and services. VC is formed of primary activities that add value to the final product directly and support activities that add value indirectly. Michael Porter published the Value Chain Analysis in 1985 as a response to criticism that his Five Forces framework lacked an implementation methodology that bridged the gap between internal capabilities and opportunities in the competitive landscape. This framework focused on industry attractiveness as a determinant of the profit potential of all companies within that particular industry. However, significant differences in performance exist between companies operating within the same industry that can be explained either by the company's participation in a successful strategic group or by a firm's specific competitive advantages. THE VALUE CHAIN DEFINED The idea of a value chain was first suggested by Michael Porter (1985) to depict how customer value accumulates along a chain of activities that lead to an end product or service. Porter describes the value chain as the internal processes or activities a company performs “to design, produce, market, deliver and support its product.” He further states that “a firm’s value chain and the way it performs individual activities are a reflection of its history, its strategy, its approach to implementing its strategy, and the underlying...
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...Introduction People love their animals and it is evident everywhere you go. Pets today in , our modern times, are now considered a member of the family. The American Pet Products Association estimates $60.59 billion will be spent on pets in 2015 which has increased about 25 percent from five years ago. The pet industry is thriving and continues to grow. As a result of this growth, many are using this love of pets and creating exciting new businesses ventures. Asian countries such as Japan and Korea have created a new and trendy way for those without a pet to satisfy their urge to encounter fluffy f friends. First the Kitty Cafe became a big phenomena in Japan and Korea. The service offered gourmet coffee along with the entertainment and comfort from playful rescue cats and kittens. After moving to the City of Angels from South Korea, where dog cafes are popular, animal lover Sarah Wolfgang, 21, has launched a crowd funding campaign to open a pooch-friendly parlor called The Dog Cafe where patrons can get a cup of Joe, followed by cuddle time with adoptable pups. This marketing plan will analyze what actions will need to be taken to successfully bring the Asian concept of a Dog Cafe to the American people. Situational Analysis Strengths The business will receive positive views because of the support of sheltered dogs that can end up getting euthanized. The consumers will have a high sense of charity when contributing to animal shelters with their purchases of...
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...Proposed by: Submitted to: DeVry University - BUSN319 4/15/2012 Marketing Plan ii | P a g e Table of Contents Executive Summary ...................................................................................................... 1 Company Description ................................................................................................... 2 Strategic Focus and Plan ............................................................................................... 2 Mission Statement ................................................................................................................... 2 Goals ....................................................................................................................................... 2 Competitive Advantage ............................................................................................................ 3 Situation Analysis ......................................................................................................... 3 SWOT Analysis ......................................................................................................................... 3 Industry Analysis ..................................................................................................................... 4 Competitor Analysis ................................................................................................................. 5 Company Analysis .......................................
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...package, * product testing, * warranties * And after sales services and the like. other effects of product mix Product Mix as Per Financial Dictionary The set of goods and services a company provides. Generally speaking, a company offering a wider product mix carries less risk but also usually has a lower profit margin. That is, the profit margin for a company like Wal-Mart may not be high, but so long as most of its products have strong sales, it is in no danger of bankruptcy. On the other hand, a company may only offer a few products; this is high risk because there may be low demand for the products, but specializing in a niche market can result in exceptionally large profits. Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved Product Mix as Per Investment Term The composition of goods and services produced and/or sold by a firm. A limited product mix tends to increase the firm's risk at the same time it increases the potential for large profits. Thus, a firm specializing in a niche market in electronics is likely to...
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...Target Market Segment Strategy 1-15 Market Needs 1-16 Promotion Strategy 1-17 Marketing Strategy 1-18 Swot 1-19 Market Trends 1-20 Market Growth 1-21 Sales Forecast 1-22 Manufacturing and Operation Plan 1-23 Break-even Analysis 1-24 Project Balance Sheet Doggie Hotel and Day Spa is a family own business that cater to pet owner that desire to provide quality care for their pets while on vacation, business trips, at work, whatever the need may be our service is here to provide just to help pet owner. Objectives 1. To launch the business and develop sales approaching $30k per month the first year. 2. Break even the second year 3. To increase sales by 30% per year the third and fourth year while becoming profitable. 1-2 Mission Doggie Hotel strive to be the best in our unsurpassed work and quality grooming in care; where the loving pet owner can achieve serenity of mind in knowing their animal will be given the fines care for their body, mind and spirit. 1-3 Key to Success 1. The initial location will be to open one hotels, in the Fayetteville area, then...
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...are both from Manila. But circumstances led us to Palawan where we stayed for almost 10 years. Within the province itself, we had to transfer to other sites for seven times. So by the time I reached 12, I felt that I had been all around. Around Palawan, at least. But don’t get me wrong. Palawan is nice and clean. I enjoyed life there, except for the water supply and electricity that came only a few hours a day. But we were provided with provisions to cope up. We had rechargeable lights and fans. We had a never ending supply of bottled water. We had the means to have things delivered to us from the city. Mind you, the city of Puerto Princesa is some 10 hours trip on a rough road from the place which we stayed the longest. Trip to the city was once a day, unless you want to go by sea, in a pumpboat for at least 5 hours, depending on the height of the waves. My sister and I grew up with nature. Looking back, our pets were the farm animals. My father is a real animal lover. Cows and carabaos were all over. It felt good to hear the goat’s noise…, to give water to the chicken, to chase the ducklings and to feed the pig. Other than our very loyal dog Jaguar, we even had baby monkeys and exotic pets like the squirrel, bat, the eagle, and the owl we all loved and named Egok. Our playmates were the neighbors and we loved role playing based on the latest television shows. I cannot forget how at least three of us wanted to be “Alwina” of the show Mulawin; and since no one...
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...A Doll’s House * Based upon the day to day human struggle against the degrading constraints of social conformity NORA & TORVALD’S RELATIONSHIP * T heaps many incessant diminutives on N which she happens to deserve initially * N’s desire for macaroons without T’s knowledge ensures her as a child who needs to grow up; she is after all a “willing doll” * Hiding macaroons in her pocket points out that she is not supposed to be eating them for T’s reasoning – the fact that she’s hiding it points out a sign of child-like behaviour * Virtually twitters as she throws things around for the servants to pick up, coyly flirts with husband, and childishly plays with her children: living up to the childish names T calls her such as my little squirrel, a little skylark, and a little featherbrain * T treats N like a personal pet, N responses confidently shows she enjoys these names * Playful world in stark contrast to T’s cautious, ordered world of business * Prefers sanctuary of study/work merely using N as an occasional diversion for entertainment * T doesn’t allow N to read mail, locks in a box to which only he holds the key – shows how far he keeps N from the outside world so she remains under his control * Marriage=no sense of equality, T can’t imagine such a relationship * Selfishly runs their lives according to his notions & does not feel it necessary to consider wife’s feelings * N aware their relationship is based on appearance...
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...become vulnerable? 12 6) What remedial measure / plan can you suggest? 14 7) Your suggestions for taking the company’s global businesses to the next level? 15 8) References…………………………………………………………………………….17 Executive Summary Procter and Gamble (P&G) was founded by William Procter and James Gamble on October 31, 1837. The company is now the largest company and brand in Fast Moving Consumer Goods (FMCG) industry. The company, today, deals with personal care product, pet food and cleaning agents. The company scored $83.86 billion sales in 2012 and ranks 1st in the Fortune magazine’s “Global Top Companies for Leaders.” The company as on February 19, 2013 has a market capitalization of $ 211.38 bn (Source: Yahoo Finance). The company has simple expansion plan. They have, since early days, have believed in both organic and inorganic growth. The company cultivated and grew in house brands for their organic growth. This includes the names of “Ivory” soap, “Tide” detergent, “Pampers” diapers, etc. These names are still big brands and contribute to company’s revenue. The company became international with the acquisition of Thomas Hedley Co. in 1930. The company acquired other renowned companies like Folgers Coffee, Shulton’s Old Spice, Max Factor, etc. The acquisition of...
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