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Pancontinental Airways

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Submitted By yiuyiu828
Words 583
Pages 3
Timeline of Dissertation:

Tasks Duties | Key Dates | Duration | Topic brainstorming | 10 June, 2014 – 12 June, 2014 | 3 days | Topic decision | 13 June, 2014 | 1 day | Industry Background & status | 19 June, 2014 – 24 June, 2014 | 6 days | Literature research | 26 June, 2014 – 2 July, 2014 | 7 days | Writing up | 4 July, 2014 – 12 July, 2014 | 9 days | Submission of Outline | 19 July, 2014 | 1 day |
Dissertation
Tasks Duties | Key Dates | Duration | Survey items data for questionnaire draft | 22 July, 2014 –
5 August, 2014 | 14 days | Set up questionnaire | 7 August, 2014 –
10 August, 2014 | 4 days | Pilot test processing | 11 August, 2014 –
18 August, 2014 | 8 days | Revise the final questionnaire | 19 August, 2014 | 1 day | Online survey processing | 20 August, 2014 – 13 September, 2014 | 25 days | Face-to-face interview processing | 21 August, 2014 –
28 August, 2014 | 8 days | Collect data and data mining of survey | 14 September, 2014 –15 September, 2014 | 2 days | Literature research | 17 September, 2014 –
22 September, 2014 | 5 days | Writing up (Ch.1, 2) | 24 September, 2014 –
1 October, 2014 | 8 days | Data analysis | 3 October, 2014 –
9 October, 2014 | 7 days | Writing up (Ch.3-5) | 10 October, 2014 –
20 October, 2014 | 11 days | Writing up (Ch. 6) | 23 October, 2014 –
31 October, 2014 | 9 days | Proof-reading | 2 November, 2014 –
7 November, 2014 | 6 days | Submission of Final Dissertation | 17 November, 2014 | 1 day |

Reference: 1. “Relationships and impacts of service quality, perceived value, customer satisfaction, and image” Hsin-Hui (Sunny) Hu (2009) Retrieved from: http://www.tandfonline.com/doi/abs/10.1080/02642060802292932#.U7IpZmflpI0 [accessed 18 Jun 2014] 2. “Customer satisfaction with services: putting perceived value into the equation”McDougall (2000) Retrieved from: http://www.emeraldinsight.com/journals.htm?articleid=855882&show=abstract [accessed 20 Jun 2014] 3. Business Dictionary of perceived value(2014) Retrieved from: http://www.businessdictionary.com/definition/perceived-value.html [accessed 21 Jun 2014] 4. The definition of word of mouth (2014) Retrieved from: http://www.thefreedictionary.com/by+word+of+mouth [accessed 27 Jun 2014] 5. Dichter, Ernest (1966). "How Word-of-Mouth Advertising Works". Harvard Business Review 44 (6): 147–166. 6. Magnus Söderlund, (1998) "Customer satisfaction and its consequences on customer behaviour revisited: The impact of different levels of satisfaction on word-of-mouth, feedback to the supplier and loyalty", International Journal of Service Industry Management, Vol. 9 Iss: 2, pp.169 – 188 7. Florian v. Wangenheim, Tomás Bayón(2007) Journal of the Academy of Marketing Science 8. Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. 9. B Bai, R Law, I Wen - International Journal of Hospitality Management, 2008 10. Leonard C. (2011). Global beauty industry trends 2011, Skin Inc. 11. Skincare Market - Global Industry Size, Share, Trends, Analysis, And Forecasts 2012 – 2018 (2012) Retrieved from: http://www.transparencymarketresearch.com/skincare-market.html [accessed 30 Jun 2014] 12. The Differentiation of Purchasing Behaviors and Marketing Channel of Skincare Products (MN Hsieh, 2008) Retrieved from: http://ethesys.lib.cyut.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0828108-124018 [accessed 1 Jul 2014] 13. In-cosmetics marketing trends – a time for recovery (2010.06.11), Cosmetics Business. Retrieved from: http://www.cosmeticsbusiness.com/technical/article_page/incosmetics marketing_trends A_time_for_recovery/55120 [accessed 5 Jul 2014] 14. Global skincare marketing research (2014) Retrieved from: http://www.reportlinker.com/ci02146/Skin-Care-Products.html [accessed 6 Jul 2014]

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