MMAPROJ2
De La Salle-College of Saint Benilde

Panitik Trading Card Game
EXECUTIVE BRIEF

Carlos P. Depante
AB-MMA 10452451

PROJECT DESCRIPTION The project is a Trading Game (TCG) based on Philippine Literature particularly during the Hispanic period which includes classics like Ibong Adarna, Florante at Laura, Noli Me Tangere, and El Filibusterismo. This project seeks to encourage the youth’s appreciation of both the literature and the language through the use of a medium that is appealing to them. It can serve as an aid in understanding these classics and renewing the interest of the Filipino youth in their own literature.

RATIONALE The proponent observed that most of his classmates love to read English pocket books and novels. The proponent also read this kind of literature, in a way they are magnificent and interesting, but nothing can replace literature written in one’s native tongue and representing one’s native values. When he entered college he was little bit disappointed because only a few of his classmates appreciated Philippine literature. Most of them are into graphic novels, poetry, stories and novels in English. They view Philippine literature as old, boring, and uninteresting compared to foreign-made literature. Upon browsing on game titles, most of them were inspired by children’s stories, literature, myth, fiction and history. Most of these games are top hits in the market which beat their competitors. Stern (2007) believes that most game developers partly aim to attract children to read the literature upon which the games are based, in order to motivate them to read, and to enhance appreciation of children’s literature. Hence, Stern implies that games can be a catalyst for the enhancement and motivation for children to read literature.

PROJECT OBJECTIVES
The Project seeks to: 1. Encourage students to read classic Philippine literature;
2. Increase the appreciation of classic Philippine literature among the Filipino youth; and

3. Serve as an educational aid for learning classic Philippine Literature.

THEORETICAL FRAMEWORK There are two theories that support this project. The first theory is the Uses and Gratifications Theory which states that people use media in order to meet or gratify certain needs that they have. This project, much like all other games will be used by the target audience to meet their need for entertainment. This is where the second theory comes in which is the Constructivist Theory of learning which states that learners construct their own knowledge. One of the main principles of this theory is Learning Through Play. This principle states that as learners play, they are able to extract knowledge from the game. Putting these two theories together, incorporating events, characters and scenes from classic Philippine literature into a trading card game will facilitate learning through play as the users entertain themselves.

Components
Deck
- 60 full-colored cards (back to back) - 2.5x3.5 - Card Case

Rule Book - 32 two colored pages - 5x5 page size

Game Mat - 24x12 - full colored cloth like material

TARGET AUDIENCE/BENEFICIARY
The target audience and beneficiary of the project will mainly be the Filipino youth with the following demographics: • Age: 13-25 • Gender: Male and Female • Economic Class: Lower A – Lower B • Behavioral Determinant: trading card hobbyist/gamers

TARGET MARKET
The project will be targeting trading card hobbyists/gamers as described above, and distributors of trading card games who are always on the look-out for new games to satisfy their customer base.

SWOT ANALYSIS

Strength
Uniquely Filipino Artwork/Design – The project showcases original, Filipino, fantasy-oriented artworks, layout and design which are visually appealing.
Educational – The project incorporates learning into the game play. Most parents and educators prefer these games because it can motivate children to read and at the same time, enhance imagination, logic, problem solving skills and creativity.

Weakness
New Entrant – The project is a new product entering a very competitive industry. Establishing the brand and increasing its awareness is not an easy task. Also the product still needs continuous development, testing and improvement to cope up with major players of the industry.

Opportunities
Learner Centered Approach – Nowadays schools are now practicing a learner- centered approach in teaching different subjects where learning is not confined to the four walls of the classroom. The educational system is now trying to innovate and use the abundant technology, media, and mediums available in their teaching methods.

Game Industry Growth – The game industry is growing continually. There is an increased demand for better game mediums and new genres to answer the different needs of different target audiences.

Threat
Colonial Mentality – Some Filipinos do not believe in the use of the Filipino language in games, because it is viewed as overly formal and difficult to understand. This is very ironic given that this is the Philippines’ native language This situation can partly be attributed to colonial mentality which presupposes that all that is foreign is superior, greater and high standard.
Other game mediums – Trading Card Games and Role Playing Games are now competing with different game mediums such as PC and console games. Although mediums have different target audiences, console games tend to dominate other gaming medium’s audience as well.