Contents: (Please note: the Instructor Guide for every chapter will follow this structure.) 1. Chapter Outline 2. Teaching Notes 3. In-Class Exercises 4. Homework Assignments 5. Additional Resources
Chapter Outline
I. Introduction
II. Why Corporate Social Responsibility? A. Pragmatic Reason B. Ethical Reason C. Strategic Reason
III. Types of Corporate Responsibility
A. Economic Responsibilities B. Legal Responsibilities C. Ethical Responsibilities D. Philanthropic Responsibilities
IV. Triple Bottom Line and Environmental Sustainability
V. Is Socially Responsible Business Good Business?
A. The Benefit of a Good Reputation B. Socially Responsible Investors Reward Social Responsibility C. The Cost of Illegal Conduct D. The Cost of Government Regulations E. What the Research Says about Social Responsibility and Firm Performance F. Being Socially Responsible Because It is the Right Thing to Do
VI. Conclusion
VII. Discussion Questions
VIII. Case: Merck and River Blindness
IX. Short Case
Teaching Notes - Discussion Questions
1. Do you think corporate social responsibility (CSR) is important? Why or why not?
Depending upon the audience, many students will see the importance of social responsibility. Generally, they are conscious of some kinds of environmental concerns and have some understanding of the relationship between business and the community. But with some business school audiences, you may find resistance to the idea that corporations owe anything to society, beyond making a profit and obeying the law. So, be prepared for a debate on this one. The chapter is designed to provide students with lots of reasons to think that CSR is
