...McLaughlin MKT 500 Strayer University 5/12/14 Executive Summary To provide boat owners and their families with the best mobile boat repair experience by maintaining a passion for delivering quality services, satisfy customers' needs by providing timely, reliable and courteous service. This business entity will be formed in May 2014 with me, as the founder. I’m currently responsible for all business planning and decisions. There will be one a personal assistant who supports all administrative functions to include ordering supplies, interfacing with customers and providing customer support. The business will be located at Lake Jordan. Boating Services will provide emergency (on the water) repairs, tows and transport for boat launching. Additionally preventative maintenance and winterization service will be provided. One on one sessions for Lowrance electronic products are available for a fee upon request. The current banking institution is USAA. I am currently seeking investors. In the next 12 months, I’d like to add one contract worker on a fulltime basis through November and a part time from December through February. Form relationships in the local community and build an online presence that encourages the use of our services. PESTLE Test Competitive – Once it is launched, Boating Services will be the only entity offering mobile boat services; there appear to be no competitive concerns. Currently there is a storage service which offers...
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...Travis Weaver English 112 June 1st, 2012 Primary Research Essay Lake Wylie is located on Gaston and Mecklenburg Counties in North Carolina and York County in South Carolina. The lakes water supply primarily comes from the Catawba River. The lake is man-made and used to create hydroelectricity by Duke Power Company. Lake Wylie is a large lake and offers an abundance of space for recreation and activities including: boating, fishing, water skiing, sun bathing, swimming and numerous other activities around the lake. It is enjoyed by many people during the summer time. Safety on the water becomes a problem with so many people participating in water activities. Several People die and many others are injured each year in association with the lake. The first thing that comes to mind when being around water is being able to swim. Many people die each year while being on the lake because they cannot swim or not very strong swimmers. Some people think its not cool to wear a life jacket so they jump into the lake without wearing one. They can swim for a short while but they become exhausted and are not close enough to grab on to anything and they struggle to keep their head above the water. Other children were never taught how to swim at all and they think they will be fine hugging onto a float or noodle but they can lose their grip and down they go. The water is dark and by the time someone notices it is to late. The lake water itself is a safety concern. There have been reports...
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...Once upon a time, there was an island where all the feelings lived: Happiness, Sadness, Knowledge, and all of the others, including Love. One day it was announced to the feelings that the island would sink, so all constructed boats and left. Except for Love. Love was the only one who stayed. Love wanted to hold out until the last possible moment. When the island had almost sunk, Love decided to ask for help. Richness was passing by Love in a grand boat. Love said, "Richness, can you take me with you?" Richness answered, "No, I can't. There is a lot of gold and silver in my boat. There is no place here for you." Love decided to ask Vanity who was also passing by in a beautiful vessel. "Vanity, please help me!" "I can't help you, Love. You are all wet and might damage my boat," Vanity answered. Sadness was close by so Love asked, "Sadness, let me go with you." "Oh . . . Love, I am so sad that I need to be by myself!" Happiness passed by Love, too, but she was so happy that she did not even hear when Love called her. Suddenly, there was a voice, "Come, Love, I will take you." It was an elder. So blessed and overjoyed, Love even forgot to ask the elder where they were going. When they arrived at dry land, the elder went her own way. Realizing how much was owed the elder, Love asked Knowledge, another elder, "Who Helped me?" "It was Time," Knowledge answered. "Time?" asked Love. "But why did Time help me?" Knowledge smiled with...
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...Bottom paints and bottom paints for boats Bottom paint is a covering applied to the lowermost point of a ship (hull) so as to get rid of growing organisms that may attach to the boat especially at the lower parts or to protect the metallic parts of the hull from corrosion. This is done to enhance the vessel's performance and sturdiness. Another added advantage is the improved contact between a free flow mass of water and the hull of a speedy boat enabling the boat to sail at a much faster speed. Modern bottom paints are composed of biocides (chemical substance that hamper growth of marine organisms), organotin compounds and lethal copper. Types of bottom paints SPC (Self polishing copolymers). It contains a resin known as SPC Copolymer. The chemical substance reacts with salt water and the result is the discharge of biocides in the entire life span of the bottom paint. The reaction takes place at any circumstance provided the vessel is in contact with salt water. Controlled Solubility Copolymers These types of bottom paints are partly soluble in water meaning it wears down when water passes across the exterior of the paint. The thickness of the paint reduces at a controlled pace resulting in the release of fresh biocide at the surface of the paint during its active working period. Ablative bottom paints A type of bottom paint that wears away with time when in use hence reducing the preparation and preservation needed when applying more bottom paints...
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... Compliance Notices can be a small metal plate or label affixed to the hull of your craft. Examples of Compliance Notices are depicted on this page. Do I need one? Canadian boating laws require that a Compliance Notice must be affixed to all pleasure craft propelled (or designed to be propelled) by a motor and that are built in or imported into Canada in order to be sold or operated in Canada, except pleasure craft 24 m and above. Owners of pleasure craft may obtain individual Compliance Notices from the original manufacturer. You also need a Compliance Notice in order to license or register your boat. For more information visit www.tc.gc.ca. BACK TO TOP What information is on a compliance label? Compliance Notices for pleasure boats less than 6 m in length provide three important pieces of information: * Recommended Gross Load Capacity: The maximum weight your boat is designed to carry including persons, motor, steering assembly, fuel, all equipment and gear. * Recommended Safe Limits of Engine Power: Indicates the maximum limit of engine horsepower based on the vessel’s gross load capacity. The maximum engine size is indicated on the Compliance...
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...A journey by boat It was Durga Pooja vacation. I had come to my native village with my cousins. As we had no work there, we found the village life very dull. Suddenly an idea struck in my mind and soon we decided to go on a journey by boat. A day was fixed for the journey. The river was not too far. On the fixed day we took our bags and some things to eat and started for the river bank on foot. As we had already hired a boat, we found it ready. The boat was small but it was beautifully decorated. There were two boat-men who instructed us to set properly on both the sides of the boat. It was morning and the sky was clear. A fine cool breeze was blowing. As soon as we took our seats in the boat, it began to move on water. They were really thrilling movements in our life. We all were in high spirit. The' boat was moving gently. The river water was shining in the rays of the sun and was presenting a beautiful scene. It looked white like silver. There were many more boats of different shapes and sizes sailing in the river. There were men, women and children in those boats. The children were very excited and were shouting with joy. All of a sudden the cool breeze stopped blowing and we felt a bit hot. One of my cousins suggested enjoying cold drink which we had brought in our bag. Soon it was midday and we decided to take our lunch. Up to this time we were on the other side of the river. The boatmen tied the boat to the bank and guided us to a restaurant. We took our meals. We enjoyed...
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...Data Analytics: A Marketing Segmentation Case Study T. Evgeniou, INSEAD J. Niessing, INSEAD The Iterative Process Cycle Data Preparation & Exploration Analysis Goal of Analysis Performance Assessment Segmentation Methodology – A(nother) Process 1 2 3 4 5 6 Identify Business Issues Clarify Scope and Dimensions Generate and Refine Hypotheses Decide on Data to use / Collect Needed Data Build the Segmentation Framework Link to Marketing & Business Strategy A Segmentation (micro-)Process • Segmentation solution is created through a rigorous and iterative process Data Processing/ Factor Analysis Cluster analyses Review and refine Why Segmentation? • SEGMENTATION is a critical enabler to achieve business objectives and realize benefits • SEGMENTATION is critical to identify white spaces for new products/offerings • SEGMENTATION helps organizations to optimize their retention and acquisition strategy • SEGMENTATION is often used to optimize pricing across different products • SEGMENTATION enables organizations to become more customercentric • MARKET DYNAMICS make segmentation critical to business success. Questions You Might Hear… These are only some of the issues that clients may raise that clue you in to appropriateness of segmentation Growth & New Opportunities Market Structure Product Development Channel Deployment Resource Allocation Retention...
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...Tunnel of Love The water flows both ways through the tunnel of love, depending on which rusty lever I force! Like life, this tacky carnival ride with its soggy boats bobbing in a curving trough is not a circle but a figure-eight, or an eighty-eight, that doubles back and gives us second chances to be noble or to wet the seat of our pants. Where the streams cross, with my over-education I can steer the couples through the wide or the narrow entrances to tapered, covered corridors and either squeeze them together or wedge them apart, depending on their fitness for each other—and all for the minimum wage! Take this gentleman for example and his uncertain girlfriend. If I wobble their boat just slightly as they step into it and he steadies her by the shoulder and elbow, his small but certain gesture will beguile her. I could put myself in his place at that moment and she would want even me! On the other hand, if I collide two boats before the tunnel, I can sunder the pair that responds with annoyance—and at the same time cinch the two who share a laugh about it! The two I denounce will smell the mildew from the trapped water of an aging ride that should be condemned. For the two I affirm, ample to themselves, the tunnel and its weeping walls will fade away like other people’s problems. I should be paid what couples counselors get for my discernment! The uninspiring and the doomed I leave alone for the gears of the drive chain to propel toward their insipid certainties, but those...
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...most buyers care more about quality as opposed to price. Due to this, in order to improve craft marine’s reputation they should bring in JD power and associates. This is a known company that evaluates boats based on quality. This will help Craft Marine get into consumers mind as being a top quality product. More over Craft Marine should also bring in trusted celebrities that use boats a lot. Though this would cost more, the consumers would trust the celebrity, as it is someone who frequently uses boats. AN example could be Pitbull, though he doesn’t use boats often he is viewed favorably, and he could do a music video on the boat. This would make men want to buy the boat, as the boat in the music video is seen as a way to get girls. The major boat buyer is a 30-year-old guy. In addition, Pitbull is a symbol/figure of Florida. Though it would be better to hire a celebrity directly tied to boating. * They should get more involved in luxury trade shows in Florida. In addition, CM needs to partner with distributors and dealers to offer the products in better areas of the store where consumers will notice it more. * They should have interviews with boating experts to show why their boat is better Moreover hire sales representatives to go to places in Florida and show off the boat. They could also answer consumers questions as they will be experts. This goes hand in hand with how consumers care the most about performance and quality. * CM could...
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...the saturday as there was unpredictable wind on the sunday. We launched fairly quickly and made our way out to the start line, we where starting in the blue fleet so we where second start and had plenty of time to set up the boat and work out the line bias. We didn't have the best of starts in the first race and sailed in dirty air throughout the first beat and so therefore rounded the first mark about 35th (which was really near the back of the fleet) we where really determined to make up some places so we really put our heads together and managed to take 10 boats on the downwind leg and a further 5 on the finish line to secure a 26th which we weren't to happy with to be honest and we knew we needed to change the way we tackled the fleet. We made a few changes and started the second race fairly well at the pin end and then worked our way to the right side of the course which seemed to pay. We had a decent leg and rounded the first mark roughly 20th. On the downwind we made a few misjudgments and lost some places. We made up the places again however and finished 20th which was better than the previous but we know we can go quicker! We had about 10 minutes before our next start so we just tried to change the way we where sailing, we set up the boat completely different and just hoped that we made them for the better. We got straight into the third race and had a great start, we made our way to the right...
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...What kind if accounting system is needed for the growth of the boatyard? Facts • Bates bought the boatyard using her savings and also a private mortgage • Bates realized the need for and adequate accounting system • Record on show just cash receipts and disbursements only • Balance sheets and profit and lost statements had only been prepared for tax purposes • There were several other business on property, not just boat manufacturing. • There is a large shed for storage of boats for the winter time • Large outdoor space for boats storage as well • Bates also get hired for hauling the boats to storage • There is a large shed with capacity to built up to 40 boat at a time • A store located on the property sold marine hardware and supply. • The wharf is also equipped with a gas pump • There are no other yacht clubs in down Analysis 1.(a) Bate needs to put a job order cost system in place so that she can know what her cost for manufacturing a boat is her job order. Once this system is in place she can determine the price point where she can make a profit after paying her debt. Bates did not have any proper accounting system; Bates only has record for cash disbursement and cash receipts. Bates should use the cost accounting system. This system is suitable for her as she can identify and assign the cost to each department. Bates should implement segmental reporting for each of the department so...
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...Little Island There isn’t much to it, nothing but some houses on stilts, a bunch of boats, and Cajuns. It has always been my family’s vacation spot. Years ago my grandfather, my dad, and my uncle together bought a shack on stilts. It was to be my home away from home. When I was young I always wanted to go to the island. One time my Father and I were getting ready to leave and I started having fever, but I didn’t tell anyone for fear of not being allowed to go. With its ramshackle houses, and sand the color of mud along the beach, many people don’t understand why I like it so much. It has always been my sanctuary, the place where nothing back home mattered for a time. The hardest decision to make is whether to have fish or shrimp for dinner, and most of the time we ended up having both. The island is seven miles long and no more than half a mile wide. In the grocery store, or rather general store, called the Sureway, a replica of the Louisiana state record Warsaw grouper hangs. Seafood is everywhere, boiled (pronounced balled) shrimp, crawfish, and blue crab, especially blue crab, abound. The island smells like salt with a hint of fish. The fish camp, as we call it, is nothing more than a building with some window units, a nineteen forties chamber stove, and several beds. Despite its simplicity and smallness, it is heaven on earth. The Sand Dollar Marina, where we launch and keep our boat, is at the far end of the island. Pleasure fishers and charter fishers alike leave...
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...Names in Yellowtail Marine , Inc. Yellowtail business: selling boats to police, military, custom agents. pioneer in the material in making boat of fiberglass. Robyn Gilcrist ; job title: New CEO of Yellowtail Marine, worked for Sportscraft for 4 years. Robyn met Boswell in 1967 Graduated in tour top 5% of her MBA class. she won national events, she helped Sportcraft increase in 70% of sale when she was working in promotion and marketing department. Agreed to start working May 4 but actually start on April 14. Charles Boswell: Vice president , was president of CBG, venture capital company, Alaska oil, Olaf Gunerson: : Old CEO of Yellowtail Marine. He held a party to introduce Robyn to most of Yellowtail’s managers. died of heart attack Addressed Problems at Yellowtail Marine: 1. Sale decreased from 10 mil in 1973 to 8.4 mil in 1975 ; Reason: Oil crisis and the Recession in 1974 impacted the boat’s industry leading to the increase of material price used to make boats. The Boat Safety Act of 1971 regulated Yellowtail’s operations, requiring to keep records of compliance. EPA and OSHA enforced the company in changing noise lever, sanitizing water problem, and the chemicals used in manufacturing boats were directly harmful to workers’ health. Boswell want Robyn to start working on Crosair, new project. Time constraint issue raise : Dealing with whatever she needs to do then fly to SF for a board meeting and go to Olaf’s funeral on April 15. Work on the new budget for the...
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...Journey by a boat can be a very interesting experience but, it can spell danger as well. This is what I have learned by my one and only and the first experience at boating. During the summer vacations we had gone to for our holidays as, there lived a few of our relatives and friends. At Varanasi, the Ganges flows at its bloom and that is what I had wanted to enjoy and I had never lived near any expanse of water, me the very sight of water thrills me to Varanasi Had gone all of us, my parents and my elder brother, when was just about seven years old. Since I was always fon4 0f any water expanse, the thought of going to a place where I would be able to be near and see the Ganges made feel very excited. Within my mind I had already planned to 80 to the Ganges and enjoy the trip. Theie, at Varanasi, we were a group of six of us all of the same group I being the youngest. Every day we used to Play and go out together. One day while we were playing, mZ elder brother who is also very fond of water planned with the others that, the next day we would visit the Ganges, and there go for a boating spree. My brother and I knew that, if We told our parents about the plan they would not allov us to go alone, so, we kept it a secret from them. The next morning we just told them that we were all going out for sightseeing in the town, and they obviously allowed us so now all the six of us got together and went to the venire of the river. At the banks of the Ganges, there were a number...
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...Burnstein) This means that the canal became the center of trade because it was connected to most of all the states. Another reason why trade increased was because of the larger the boats were.These boats were being built bigger because of the larger the freights were mainly because more trade was being used.In the news article it states, "They are larger boats, carry freight, have only two horses, and consequently do not go as quickly, and moreover have not so select a company."(Thomas S. Woodcock)This shows that the more trade the more a boat had to carry so it meant that it took a little longer.So increasing trade with Erie canal meant that the transporting was faster, it became faster by land taking longer because water has fast currents to make the trip faster.In chart 4 it shows that the larger the boat and large bodies of water lead to more transporting happening because without one then it wouldn't work out as well as it did.Trade was one of the biggest impacts the Erie Canal had on America but there but there are little ones to such as safer, cheaper,...
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