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Paper on Operations of Pz Cussons

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Submitted By jamoah
Words 3812
Pages 16
COURSE TITLE: STRATEGIC OPERATIONS MANAGEMENT.20110224.202 (UKL1.STRGOM.2011224.202)

MODULE PROJECT:

Organizational Goal of PZ Cussons Limited’s goal: Describing and assessing the strategy employed.

Name: Joshua Seyram Amoah 15785702

Date: 27 April 2011.

1.0 ABSTRACT The purpose of this project work is to investigate and understand the relationship between the organizational goal of PZ Cussons and the operations strategy employed in driving towards the achievement of this goal, at the end of this paper we should be able to conclusively deduce how successful this strategy was and the impacts of it on the organization. A wide variety of information sources will be used for this project work, however the primary source of information and data will be provided in PZ Cussons, 2010 Annual Report (PZ Cussons, 2010a) and from interviews with staff from PZ Cussons Ghana (Awotwe, E. and Amofa, B., 2011). Other materials will be employed such as books, internet sources, journal articles, media articles, and interviews, these sources will be used to support the discussion and assist in arriving at a conclusion concerning the success or failure of implementing that operations strategy. 2.0 BACKGROUND. PZ Cussons was established by Messer’s George Paterson and George Zochonis in 1879 as a trading post in Sierra Leone and named Paterson Zochonis. The company’s primary focus was the export of West African produce (palm products, nuts, etc.) into Europe through the United Kingdom and vice versa. In line with the company’s philosophy of buying the best produce at the best prices it expanded its operations into nearby West African colonies starting with Nigeria in 1899, then Ghana in 1969 and in recent times Kenya in 1983 (PZ Cussons, 2010b). The company is headquartered in Manchester, England and is listed on the London Stock Exchange (LSE, 2011) and a constituent of

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