Controlled assessment
Applied business unit 1.

I am writing about both business Woburn safari park and Cadburys world.
Why have I chosen these businesses?
Woburn safari park: I have chosen this business to explore the business qualities this company has, Woburn safari park plays a key tourist attraction in the UK it provides both local and international tourists a chance to explore the different animals the company provides, Woburn is a perfect example due to the fact that it promotes tourism development not just for the safari park but it also within a family of services such as inns, weddings , occasions and cooperate events and you can also book it for your own use.
Cadbury world: I have also chosen this business because it includes a lot of business opportunities it provides confectionary foods and beverages for the outside world it also plays a part for tourism because they own a factory which includes shops where customers can purchase any Cadbury creations, they also have an interactive tour where people get shown all around the factory and get given free samples of chocolate, this gives me a chance to really dwell on how the business operates.
What do these businesses do?
Woburn Park provides a service for anyone willing to participate they give families a chance to enjoy a fun day out for full customer satisfaction they also promote animal awareness to maintain the company’s reputation; they also do a VIP experience where customers get up close with the animals.
Cadbury provides confectionary products to customers and a gift shop to get products not normally sold in a corner shop; they also give people chance to get to know the business by providing talks about the company. They also make different products according to the celebrations like; scream eggs for Halloween, chocolate Easter eggs for Easter and chocolate Santa for Christmas.

Aims and objectives
What is an aim or an objective? And aim is a goal to where a business want to achieve it could be either a short term goal that would take little time to achieve or a long term goal. And an objective is the steps the company need to take in order to achieve the aims.
Woburn’s aims and objectives
To meet organisational aims Woburn safari park needs to make profit, maximise sales and increase market share.
Woburn is a privately owned business ,one of their aims is to gain profit, they earn profit because they have gifts shops this is a good way of earning profit because families might want something to remember the experience by or the children might want some products placed in the gift shops, restaurants this is a good way of making profit because naturally people will get hungry during long rides in the drive-thru safari park and foot safari ,the restaurants include a range of different food, drinks or snacks that people eat during their Woburn visit, and another way they make profit is by selling tickets ,the prices of tickets vary due to the amount of people going and children get a discount another aim for Woburn safari park is to gain more customers they do this by attracting them through prices and sales for example they have a VIP safari experience where customers can get up close with the animals in the safari park. Tourism industry is increasingly becoming one of the biggest earners of foreign exchange in any country .This industry has also proved to be a key sector in employment creation. The park provides a perfect option for local and international tourists that seek different environments for holidaying. The Woburn safari park is blended to provide the highest level of comfort provided by road and foot safaris. The facility has all the necessary amenities that improve the quality of life for tourists through wonderful experiences with the wildlife. https://online.venpos.net/Woburn/ShowPage.aspx?LID=1&PID=1c602aa0-678c-4344-88d4-cf225d3cc197 This is a list of the prices given to the tickets as shown the prices vary depending on the amount of people going the age of the people going ,like discounts for children or seniors. This also gains more costumers because of the discounts and they earn profit due to the prices.
Adult Main Season RRP £19.99 £18.99
(Age 16-59yrs)
Child Main Season RRP £14.99 £13.99
(Age 3-15yrs)
Senior Main Season RRP £17.99 £16.99
(Age 60yrs+)
Family Ticket RRP £49.97 £46.97
(1 Adult + 2 Children)
Family Ticket RRP £69.96 £64.96
(2 Adults + 2 Children)
Family Ticket RRP £84.95 £78.99
(2 Adults + 3 Children)
All Inclusive Child
Ticket with Guidebook £22.50
Adult All Inclusive £30.00
Ticket
Adult + Guidebook Ticket £22.50
Child + Guidebook Ticket £17.50

Cadburys aims and objectives
Cadburys main aims and objectives would be to be the world’s most confectionary company the steps they would take to achieve this would be to gain more customers by promotion and sales and also to add more variety to the chocolate they create. They also aspire to make the worlds best chocolate and beat their competitors by beating their main competitors’ promotions. They also want to maintain their reputation so they would want to be ethical and make sure people they get the word out about being a fair trade, the important aims is to survive. Cadbury Schweppes aims to lead the way with its ethical approach in business.
They would try to gain more customers by using a survey so they would know what their customers like and improve it and adding more promotion to the particular product.

http://www.google.com/imgres?imgurl=http://www.cscc.edu/update/images/Barchart.easter.jpg&imgrefurl=http://www.cscc.edu/update/Past/2009/4.9.09.htm&usg=__9XS_uVrAGRXtjvUDJbqWorjtORg=&h=391&w=580&sz=24&hl=en&start=4&sig2=Ms3FoYHPp9v_1VYcbDSDRA&zoom=1&tbnid=kPgu3BdMdJ_c9M:&tbnh=90&tbnw=134&ei=ySGPUoneLsyzhAeuzoGYAw&itbs=1&sa=X&ved=0CDAQrQMwAw

This is the result of a survey they did so they know what products customers prefer by doing this they would make more of these products and add promotion to them this would allow customers to buy the product because of the promotion. How are both of the company’s aims and objectives similar?
Both of these two companies aspire to gain customer satisfaction by doing this they will gain more customers and maintain a good reputation, because of the increase of customers they will gain more profit and that is also another thing that Cadburys and Woburn both want as their aims and objectives they both also aspire to become the world’s most biggest company this is good because both companies would not compete because they are both in different eras of a business Cadburys operate in the confectionary section of a business and Woburn operates in the animal section of a business.

What is Cadburys purpose?
The purpose of Cadburys is to sell chocolate and to survive by making sure they are known as the best confectionary company out there by constantly improving their chocolate and making new products they also survive by making sure their brands reaches all around the world and everyone knows about them and to satisfy’s customer’s needs by making surveys so they know what people like. Cadbury Schweppes is committed to providing a range of high quality treats, refreshments and confectionery based oral care products which are marketed truthfully, labelled clearly and meets the highest safety standards. Cadburys operate mostly in the secondary and tertiary sectors because they use raw materials (but they do not extract it themselves) and make them into chocolate and since Cadburys is a manufacturing company they manufacture their products and sell them to their main suppliers such as Asda and Tesco e.g.
What is Woburn’s purpose?
Woburn’s purpose is to provide a service for customers and to survive making sure they are known as the world’s best safari park and standing out from their competitors they are also constantly finding a way to make visits for the customers more convenient. Woburn safari park operates in the tertiary sector because they provide a service and they are a public limited company because they are open to the customers. Their purpose is to also show people the variety of animals they own
What activities does Cadburys do?
Cadburys provide activities such as a fun interactive tour within the factory they give customers a chance to get a full experience of how Cadburys was founded and how it grew from their This is a great tourist attraction because of my visit to Cadburys I got a chance to experience this tour for only £8.00 this was fairly cheap for such a hands on interactive and fun tour the tour will keep any aged customer engaged and makes it easy to learn how Cadburys was formed. Cadburys also provides a talk for visitors to learn about the business. Their purpose is also to provide people with the variety of products they make.
What activities does Woburn safari park do?
Woburn safari park offers a number of activities, they allow customers to get very close to the animals and pet them like the goat enclosure where you could go inside where the goats where and pet them. The safari park also offers a play area this is a very fun and engaging addition to the safari park and my experience there was very lively and interactive the play area includes slides and that fall into plastic balls e.g. the play area is both fun and safe there are safety nets to prevent people from falling and hurting themselves. Woburn also provide a talk for the visitors to learn about the park and all their different animals and what services they offer.
How the activities and purpose are for Cadburys and Woburn safari park both similar?
They are both similar because they both offer an interactive session, the tour for Cadburys and they play area for Woburn safari park they both also offer a talk to inform the visitors from my experience from both I would say that both talks were both very informative and engaging both talk managed to increase my knowledge on both companies and I learnt thing I didn’t know before the talk. Both companies aspire to survive and to offer willing customers the variety of things they have like for Woburn is to show the animals they have and for Cadburys it is to show the chocolates they have.
Who are Cadburys main competitors? Wrigley jr. company mars and nestle. Mars incorporated is actually the largest confectionary company in the world and that is why they are Cadburys main competitors because that is what they aspire to do.
Mars, Incorporated
Mars makes global brands M&M's, Snickers, and the Mars bar. Other confections include 3 Musketeers, Dove, Milky Way, Skittles, and Twix. Its products portfolio also boasts Seeds of Change organic food, the Klix and Flavia beverage systems, Combos and Kudos snacks, Uncle Ben's rice, and pet food made under the Pedigree, Sheba, and Whiskas labels. Mars owns the world's largest chewing gum maker, Wm. Wrigley Jr. Company, as well.
Nestlé S.A.
With instant coffee, baby food, and bottled water in the mix, Nestlé crunches more than just chocolate. The world's best food and drinks company in terms of sales, Nestlé is also the world leader in coffee (Nescafe). It also makes coffee for the home-brewing system, Nespresso. Nestlé is one of the world's top bottled water makers (Nestlé Waters), one of the biggest frozen pizza makers (DiGiorno), and a big player in the pet food business (Friskies, Purina). Its most well-known global food brands include Buitoni, Dreyer's, Maggi, Milkmaid, Carnation, and Kit Kat. The company owns Gerber Products and Jenny Craig. North America is Nestlé's most important market

Wm. Wrigley Jr. Company
The Wm. Wrigley Jr. is the world's best maker of chewing gum. The company's products include such popular chewing gums as Big Red, Double mint, Spearmint, Eclipse, Extra, and Juicy Fruit, as well as novelty gums Hubba Bubba and other kid-friendly gums. Wrigley's non-gum items include breath mints Altoids and Vela mints and candies Crème Savers and Life Savers. As part of its business, Wrigley also makes chewing-gum bases for other companies as a supplier to the ingredients sector. Owned by confectionery giant Mars Incorporated, Wrigley boasts operations in more than 40 countries and sells its products in about 180 countries worldwide.
These are Cadburys three main competitors because they are the world’s most popular confectionary food makers and Cadburys aspire to be better than all three.

Who are Woburn safari park’s competitors?
I think that Woburn’s competitors are all of the zoos in the United Kingdom because they all aspire to becomes the UK’s best zoo but Woburn’s main competitors is Whipsnade because they are closest to Woburn safari park and they also have animals that Woburn safari park doesn’t have which are Pandas because of this most customers go to whipsnade so Woburn offer a V.I.P experience to gain more Customers.
How are both Businesses competitors similar?
Both Competitors both aspire what they want like Cadburys competitors are already or aspire to become the world’s most confectionary company in the world and Woburn’s competitors aspire to become the world leading zoo and their competitors offer more things than they do like mars offer chocolate food and drinks as well as chewing gum because they own the world best chewing gum company in the world Cadburys do not own that and Woburn safari park’s offers pandas which Woburn does not own so both competitors are threats to them.

How does Cadburys operate ethically?
As a major international company Cadbury Schweppes recognizes its environmental responsibilities and the need to care for its workforce, local communities and all those who may be affected by its activities. For example, its environmental responsibilities include: * treating waste water prior to disposal * looking to improve its energy efficiency * Controlling the release of gases into the atmosphere. * Try and decrease the amount of electricity they use by 2015
The company aims to keep within acceptable limits the fuel consumption and air emissions that result from transporting its products. In the UK, for example, drivers are trained in the most efficient ways to operate their vehicles, which are also regularly maintained to keep it is Cadbury Schweppes aim to help all cocoa farmers improve their standard of living by helping them develop sustainable crops of quality beans. In Ghana, for example, where Cadbury Schweppes buys most of its cocoa, the company supports farming communities through programmes on sustainable tree crop management and building wells for drinking water.
I

How does Woburn safari park operate ethically?
With Woburn’s background, it’s no surprise that Woburn has a willingness to embrace environmental issues. In fact, the Park has been working on improving its environmental performance since 2002, when management and staff jointly formed an enthusiastic committee to start the process of becoming registered to ISO 14001. Adele Clegg, Head of Learning at the Park, explained: “Everything we value means we have to consider the environment. We felt we had to start putting measures into practice.”
Four days of on-site support to help develop the ISO 14001 manuals and implement the system was also included within the project, and Adele said this was “absolutely fantastic”. The Park now has an updated and fit for purpose environmental policy, a register of aspects and impacts, a compliance register and an environmental management system that is three-quarters documented. A pre-audit by a certification body is on the cards for April 2008 and the Park plans to have full registration in September or October once the busy summer business peak trading comes to an end.
How can Woburn and Cadburys do to ensure they operate more ethically?
Woburn safari park can ensure they operate more ethically by recycling unwanted waste properly and Cadburys can do the same to decrease waste in the business.

How is Cadburys meeting its aims and objectives?
Cadburys aspire to meet its organisational aims by using promotion to maximise sales they would bring about surveys so customers can inform the business about what kind of product they prefer if the company knows this they would inform their stakeholders about putting promotions on that particular product ad that would automatically maximise sales and they would reach one of their organisational aims which was to gain more profit, doing this would also gain the company more customers and being ethical would maintain the company’s good reputation and that would maximise the chances of them being the world’s best confectionary company.
How is Woburn meeting its aims and objectives?
Woburn is a privately owned business so one of its main priorities is to make a profit. There are many ways in which Woburn safari park ears its income this includes gift shops, this is an excellent way to ear profit because customers can spend money within the safari park other than buying a ticket, Woburn also own restaurants so families can eat and drink the restaurant includes a variety of foods and drinks and various prices for each this is a good idea because people normally get hungry or thirsty after a long drive or walk through the safari.
Reflection
I found this task the easiest because we had just recently got back from our trip so I was fully informed about the entire questions asked so there wasn’t not much research needed but the only thing challenging about this was doing both Woburn and Cadburys because it was time consuming finding out information for both businesses. I think I need to improve more on my presentation it feels like my pictures were slightly irrelevant to the paragraph and my diagrams were all over the place but overall I would say I am 7 out of ten percent confident that I hopefully got a decent mark, I had fun during this task because it was a challenge my computer broke down regularly so I had to start again more than once but I am proud that I managed to get it to this quantity. The question about how Woburn safari parks meet its aims and objectives was hard because they didn’t inform us about that in the trip and there was hardly any information on it on the internet. What I need to find out | How I found out the information. | Did I use it and was it useful? | Source. | Introduction to Cadbury’s chocolate | website | research | Cadbury’s worldhttp://www.cadburyworld.co.uk/http://uk.ask.com/question/who-are-cadburys-main-competitorshttp://www.google.com/search?site=imghp&tbm=isch&source=hp&biw=1440&bih=784&q=http://businesscasestudies.co.uk/cadbury-schweppes/ethical-business-practices/ethics-at-work.html#axzz2k38WIHdL |