Group - 1 INTRODUCTION OF PESTEL ANALYSIS

For the development of any country many factors plays vital role. The trades as well as all the factors are interrelated. One of the most important factors affecting the expansion of country is PESTEL This analysis provides a holistic view of any country from historical current and future. This analysis on critical, current and future is presented through detail is called SCPT. That means (strengths, challenges, prospects, and threats). Analysis of each segments the PESTLE country analysis provides an in depth analysis of 50 major countries This classification is distinguishes between PESTEL mainly contains following points :  Political factors  Economic factors  Social factors  Technological factors  Environmental factors  Legal factors

FEATURES OF PESTEL ANALYSIS OF MALAYSIA  Get trend and forecast of real GDP growth rate of Malaysia.  Get trend of consumption expenditure in percentage of GDP in Malaysia.  Research and development factors of Malaysia.  Technological factors of Malaysia.  Get trend of growth of population rate in Malaysia.  Get trend of unemployment rate in Malaysia.

 Get trend of savings and consumption as well as investment and expenditure in percentage in GDP of Malaysia. BENEFITS OF PESTEL ANALYSIS IN MALAYSIA  Political section on Malaysia provides get the information about the whole political system governors indicators and all key figures in the country.  From economic section we get all outlines of the economics stories of the country and is provides balanced between assessments on core macro economical issues.  In social section of Malaysia country it enables understanding of consumer demographics by the income distribution, rural market and urban market segmentation health care and education scenario in country.  Technological section provides all strategies information