...Student’s Name: Institution of Learning: Instructor’s Name: Course Name: Research Paper, Journalism, mass media and communication Big data tactics In recent times, the world is experiencing a data revolution especially in the fields of marketing, politics health and sports just to mention a few. In essence, scientist and journalist are trying to present the world to the ordinary citizen in terms of data. Therefore, one is left to wonder how this vast amount of data is analyzed. In addition, what models are being used to analyze such data and what is their accuracy. More so what assumptions are made when analyzing the figures? When these factors are keenly considered, there emerges an ethical issue that surrounds the whole process. For example, are the figures being used to forecast or tell the true position of an issue or are they being used as tolls to manipulate people. Advertisers and users of advertisements have embraced on the help availed by the use of big data tactics. A good illustration to this is the campaign teams’ especially for political career. Many politicians have found the use of opinion polls helpful because they are able to manipulate them. In such a case, the users of such polls (voters) are deceived to believing that a given candidate is well ahead of other opponents (Fahy 1-2). To conclude, the role being played by big data tactics is enormous and helpful to advertisers or sellers. However, when used for personal gain thus hiding the true position...
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...XCOM 100 Week 8 Assignment-Advertising in Society Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/xcom-100-week-8-assignment-%E2%80%8Eadvertising-society-paper/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Advertising in Society Paper XCOM/100 Without advertising and marketing, users wouldn’t be persuaded to purchase that is why advertisement these days has played a huge role in modern society. Everywhere you look, advertising and marketing leaves behind a trace of its original influences. Whether it’s the jeans you put on, what you had for lunch time or the automobile you drive, an advertisement most probably persuaded you to spend your money. Depending on a Circuit City commercial, the normal person is exposed to nearly three thousand types of advertising and marketing daily. The same manner in which mass media of social communication has huge impact so does advertising and marketing which uses the mass media as a driving force in being convincing and dominating in certain behaviors in society. Advertisers are often criticized for the lengths at which some advertisements stretch the moral problems of being misleading and offensive. One might say that these types of criticisms are validations for the stereotypes we try so desperately to overcome...
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...The Death of Radio: an Analysis based on Mass Communication as a Political Economy and Culture Saad Rana ICMS Abstract Before the advent of television, radio was the form of broadcast medium to disseminate information to the masses. Broadcasters announced news, provided infotainment, as well as entertainment in the form of stories and shows with live audiences in the studio. This paper will look at radio as a form of mass communication, the proliferation of other types of broadcast media. The paper will try to understand the political economy of the industry and how it has become big business by analyzing Murdock and Golding's The Industrialization of Mass Communications. MacDonald's Theory of Mass Culture will be dissected to understand that although radio was a form of mass culture, it provided entertainment to the masses, which allows the economy to thrive. Discussion In their paper, 'The Industrialization of Mass Communications,' Murdock and Golding imply that mass communications—how people or organizations communicate to the masses—is a money-making industry, and like all other industries such as technological, auto etc.; it is susceptible to losing its value for what it was intended to be –a pure form of communicating to the masses. Their theory on mass communications focuses on the industry as a political economy which is how an economy cycles, questioning and arguing the ownership and control of media, factors that bring together media industries with other...
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...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the | The major developments in the evolution of mass media during the 20th century are the | |evolution of mass media during the 20th |radio, television, computers, the Internet, the paper copier, communications satellites, | |century? |and mobile phones. | | |Radios made it possible for people to hear the news and weather all over the world without| | |the use of a television. The television allowed people to not only hear the information | | |but also see it as well. I do not think anyone anticipated the current technological | | |developments associated with televisions today. | | |During the end of the 20th century the Internet or World Wide Web was born. The Internet | | |has many uses but one of the most important is that it is an advanced way for people to | | ...
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...Personal Media Inventory Option 2: Media Interactions Paper Option 3: Editorial Podcast Option 1: Personal Media Inventory Compile an inventory for 2 days of all your media exposure from the time you wake until the time you go to sleep. Use the University of Phoenix Material: Personal Media Inventory form located on the student website, to record your exposure to all media—radio, print, television, Internet, cellular telephone, movies, and so on—for 2 consecutive days. Note whether you used the media for information, entertainment, or both. Write a 1,050-word paper that addresses the following about the information you recorded in the inventory form: • Describe to an alien that has never visited our planet your Personal Media Inventory information and entertainment ecology in 350 words. • Explain what your inventory communicates about the convergence, content, and concentration of media in your life in 350 words. • Identify how new technologies in your inventory affect your sense of self and your sense of your social life in 350 words. Format the paper consistent with APA guidelines. Submit the paper, along with the completed form, as Microsoft® Word documents. Option 2: Media Interactions Paper Write a 1,400- to 1,750-word paper addressing various mass communication media. Include the following in your paper: • Differentiate among information, entertainment, and communication regarding media interactions. • Explain how these...
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...International Communications Proposal Social Media Communication Behaviors in China In January 2011, Fast Company published an article that focused on the social media revolution in China. It depicts the Chinese social networks currently exploding in the country, which rival competitors like Facebook and Twitter, both illegal in China. The newer upstarts are causing a surge among the young generation, by facilitating communication and open expression previously thought to be extinct in the Communist country. But the most astonishing information is statistics found by Netpop Research in San Francisco pertaining to Chinese online behaviors. “Chinese Internet users are twice as conversational as American users; in other words, they’re twice as likely to post to online forums, chat in chat rooms, or publish blogs (Rabkin).” This research paper will attempt to share insight into China’s 420 million Internet users (Crampton) and their communication behaviors compared to Americans through the discussion of social media. This information is relevant on the international level as China, or the People’s Republic of China, is home to over 1.339 billion people. It is the world’s second-largest country by land area. They are the world’s largest exporter and second-largest exporter of goods. And as of 2011, it ranks second only to the United States by both nominal GDP and purchasing power parity (China). China is a true competitor in the world market and understanding the communication...
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...Московский государственный университет имени М.В. Ломоносова Физический факультет Кафедра английского языка Mass Media Составитель: Гариян А.А. Москва 2012 Part 1 Mass Media Different types of Mass Media There are different types of mass media that we are accustomed to in this day and age. Whether it's children, young people, or adults, we've all had our share of media-related exposure every day. Learn more about what the media comprises in our modern-day world. Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to entertainment, mass media also remains to be an effective means of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas. There are several types of Mass Media: 1) Print Media: •Newspapers •Magazines •Booklets and Brochures •Billboards 2) Electronic Media: •Television •Radio 3) New Age Media: •Mobile Phones •Computers •Internet •Electronic Books Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills...
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...Mass Comm Final Paper Mass communication is typically recognized as the process of producing and distributing information, ideas, opinions, values and entertainment from a single, but regularly difficult, organization or source, through print or electronic channels, to large numbers of people. Mass communication channels or media include newspapers, magazines, books, radio, television, film, sound recordings and the Internet. Over the past four centuries mass communication has gained in importance and influence. It is an essential building block in the construction of human culture and civilization. Communication is essential for nourishing and transmitting culture, sharing knowledge, entertaining, envisioning futures, and motivating action. From the emergence of our earliest ancestor Australopithecus Africanus about five million years ago in Africa, the human species has used its ability to communicate to survive in harsh environments and populate planet Earth. The ability to communicate facilitated the sharing of information on food sources, contributed to the security of the species, and provided tools for articulating relationships between and among different groups of humans. Archeologists and anthropologists have concluded that the development of signs, signals and speech among proto-humans and early humans was in response to the need to store memory and distribute knowledge – a prerequisite for the survival of the species. Communication is essential to social and political...
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...Jonathan Escalier Introduction to Mass Communication Reaction paper 1 A) How do we in contemporary society make use of mass media: transmission of culture selective exposure, source of information, entertainment, etc.? Contemporary society makes use of Mass Media in many ways. One example is the exposure of favored information through beliefs, attitudes, and decisions. Twitter a social networking site has brought many towards opinions of from many races on todays world event and celebrities. Twitter starts with a tweet and is then re-tweeted to several people to expose the trend. It also allows for a communication with celebrities and who is following whom in order to be a part of his or her’s opinions and be up to date with their daily activities. Another way that the contemporary society uses Mass Media is through commercials. Commercials are a great way of being able to influence what he or she is thinking and lead to a decision based on the commercial. For example, In sport games there will be a big amount of pizza commercials that allow the person if he has a group of friends over his house to order a pizza in hope that he does not miss a minute of the game. Lastly a good commercial on microwable foods will feature an emphasis on quality and how fast it is prepared. Stouffers lasagna is a popular dinner that feeds a family of 3-4. Companies like Red bull pay people to drink their energy drink in hopes to get an opinion of a new taste that they are testing such as Coca...
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...and perceptive tendencies due to the missing need for memorization. With this, traditional story-telling was changed forever, now being able to read aloud from a manuscript. The invention of the printing press by Johannes Gutenberg has often been attributed to the origin of mass communication in the western hemisphere. With it, mass audiences were able to be reached through only one source. However, long before the Gutenberg press, Chinese used ink, block letters and movable clay as a form of writing, and this can be considered the first form of mass communication. Although Europe’s advancement in printing technology came much later than in China, their advancements were much more significant due to a less complex alphabet than the one used by the Chinese. If not for the refinement of paper, the printing press would not have been able to have been created. The Chinese had developed the first type of paper in the early years of 100 A.D. and were composed of rags and other scrap things such as bamboo. This technology was eventually passed on to the Arab section of the world by Chinese prisoners. Ironically, this technology was much the same even in the 1200’s when Europe began to develop its own form of paper. In the early 1400’s Europe experienced a culture shift and hunger for knowledge, which in turn resulted in the need for more cheaply produced written products. This is when Johannes Gutenberg, a goldsmith from a small mining town in Germany, borrowed money to develop a...
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...Effects of Mass Media Jaclyn Bataclan 1/10/16 HUM/186 Terri Thorson Effects of Mass Media Mass media means it is intended to reach a mass audience. Most common platforms used to reach a large amount of the public is newspaper, magazine, radio, television and internet. The general public typically relies on mass media to provide information on current events, entertainment, pop culture, politics and social issues. There are many positive and negative effects of mass media, furthermore people need news and information to make decisions and formulate opinions. Entertainment is another function of mass media where it is mostly used to amuse people. Lastly, educating people of their rights, socials, moral and religious obligations is extremely important. The Evolution of Mass Media The mass media has evolved significantly over the past century. In the 1900’s print media, which includes newspapers, magazines and books, was the most widely used to report to the masses. The 1900’s were filled with newspapers, not only ones the report the latest new and old world gossip, but had evolved into different papers full of entertainment news, which included local artists poems to small books. Magazines came along and brought America the first investigative news reports exposing injustices, and political corruption in the late 1900’s, early 20th century. Next in our evolution timeline is Broadcast media including radio, television and internet. Radio was the first two way communication...
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...Electronic and Digital Media Industry Paper 1 Electronic and Digital Media Industry Paper Loyre Allen Mass Communication / 255 September 15, 2014 Damiso Josey Electronic and Digital Media Industry Paper 2 In this paper I will cover the roles that technology in electronic and digital media has played in the evolvement of time. I will cover the historical and contemporary roles of the mass media in society and also describe how the chemical and electronic technology of photography, recording, and transmission has changed from the original discovery to present day. I will also cover hoe the media uses these technological innovations, analyze how the development of digital technology has affected the way the content, distribution, and the style of electronic media and finally discuss exactly how it has evolved over time and had made everyone depend on them. The history of the print media and the role that it plays with the government, and society as a whole has since aged and evolved at a consisting rate. In an age when innovation is constantly adding to how we define mass media, print media, and technology to maintain its role and presence in or world. In a very simply way, Businessmedia.com defines the media as” the industry associated with the printing and distribution of news through newspapers, magazines and books.” Newspapers, magazines and books are the oldest, most basic form of media...
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...The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technology through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.[2] Public speaking and event organising can also be considered as forms of mass media.[3] The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. 1. Print from the late 15th century 2. Recordings from the late 19th century 3. Cinema from about 1900 4. Radio from about 1910 5. Television from about 1950 6. Internet from about 1990 7. Mobile phones from about 2000 Broadcast The sequencing of content in a broadcast is called a schedule. With all technological endeavours a number of technical terms and slang are developed please see the list of broadcasting terms for a glossary of terms used. Film 'Film' encompasses motion pictures as individual projects, as well...
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...COMMUNICATION PLANNING: FROM GOALS TO ACTION, FROM NATION COMMUNICATION PLANNING TO CORPORATE COMMUNICATION PLANNING DECEMBER, 2013 1.0 INTRODUCTION This paper will provide description of the concept of Communication Planning and provide the details of the process of developing a communication plan from identifying the communication goals to the implementation of the strategies under the plan. Communication planning evolves at national level, where there are issues that need to be planned and implemented at this level and also at corporate level. This paper will provide details of communication planning at both levels. However more emphasis will be on communication planning at corporate level showing the steps involved from planning goals to implementation and evaluation. The paper is divided into six parts, the introduction, Conceptual framework, communication planning at national level, communication planning for corporate organizations and the steps in communication planning from goals to action and lastly the conclusion. At the end I will have provided an understanding of the concept of communication planning, provide the details of each of the process of developing a communication plan from goals to action and show the basic components of a communication plan. The description provided will show that communication planning is a vital process in implementation of the national or organizations Communication...
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...Industry Paper Com/225 September 23, 2013 Role of Electronic and Digital Media In this paper I will discuss the role of technology in electronic and digital media. . I will give historical and contemporary roles of media in society and describe how the chemical and electronic technology of photography, recording, and transmission has advanced from the initial discovery to the present day. I will also describe how mass media uses these technological innovations, analyze how the development of digital technology has affected the content, distribution, and style of electronic media and finally discuss how it has evolved overtime and made each and every one of us dependent on them. Historical and contemporary roles of media in society Technology plays a very important role in electronic and digital media and it is forever evolving. Digital and electronic media today is readily available with the invention of the Internet. The introduction of the Internet into the society’s everyday lives have brought about a convenience that has simplify the process in which we retrieve answers to questions. Society has grown dependent on electronic products, spending less time with people and more time on the Internet. Prior to the introduction of Internet; people would have to go to the local library to research to retrieve the answer to questions. People would also participate in face-to-face communication to ask questions...
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