Organizational Structure of Twitter and Facebook
Twitter and Facebook are social networking sites and have a strong organizational structure that is appropriate for their particular product; social media. Twitter and Facebook may seem like a simple site that does not require a structure to operate. To the inexperienced eye it may appear as though Twitter is nothing more than chatting through posts, or tweets. Tweets are text-based quotes of up to 140 characters and are posted on the user’s profile page (Shetty, 2010). Millions of people worldwide use Twitter and Facebook and organizations use them to advertise and promote their services. Twitter allows users to follow other users by receiving their tweets. Facebook has a similar set up where the user has friends who see the user’s posts. Twitter launched in 2006 and Facebook in 2004. Both are now the most popular social networking sites. A strong organizational structure has allowed Twitter and Facebook to grow and remain strong in a competitive market place where the product is your personal life on display.
Twitter and Facebook have developed their organizational structure to become one of the most used social-networking sites in the world today. This spot was previously held by MySpace. MySpace was used mainly by individuals to chat with each other and post pictures and other personal information. Businesses never really adapted to MySpace like they have with Twitter and Facebook. For this reason advertising companies have found it more worthwhile to advertise through Twitter and Facebook. First Facebook, then Twitter realized that to stay in business and be profitable it would require high traffic on the sites and many top advertisers. Once businesses were able to take advantage of this new web tool they quickly learned how helpful it was. Users can friend or follow organizations