Parent’s Social Class Valuation Thinking Regarded Children’s Fashion.

It has long been said that clothing present people’s lifestyles or class levels, but is it still true today ?If so, how do the styles of clothing convey change over the years? “Clothing disguises much of the poverty in the United States, and this may explain, in part, it is middle class image.”(Rothenberg, #186) The connection between fashion and social class is not only focused on adults but is also a big issue for kids. The issue with today’s children’s fashion affects their thinking of values, branding and social class. For children, the meaning of branding might be just one word, “cool”. How do children (from age 5-14) determine and chose their style of clothing? Is it from material, price or their parents? Their parents judge their appearance by using evaluative criteria; it may affect children’s clothing when they have enough income or knowledge to shop. Most of the time, people believe clothing makes or shows the class status because people like to discuss others’ styles and put them in the different catalog of class level.
“With marketing of mass marketing of designer clothing and with shifts in the nation’s economy jobs from blue-collar to white-collar and pink-collar in the service sector, it is becoming creasing difficultly to distinguish class differences based on appearance.” (Ewen and Ewen, 1982)The basic principle of fashion is that high status individuals set fashion. Any assessments of clothing and fashion should include all class of society and economy. And until modern times the lower class of society were by far the most numerous. Much of the information seems to be drawn from the behaviors of the classes whose activities were recorded, such as the royalty and the upper middle class and upwards. But the vast majority of people weren't in these classes. There is