...FamilyFun Magazine: Examining the Importance of Social Media for Magazines Capstone research prepared for: NYU M.S. in Public Relations and Corporate Communication by Priyanka Mulimani, New York University Kerry Lee O‘Grady (Advisor) September 2013 Priyanka Mulimani Page 1 Abstract This paper researches the evolution of the magazine industry, its transitional phases and its adaptation to new technologies. The study examines the role of the Internet and social media for the magazine industry and the resulting impact on readership. It involves research and analysis of different social media elements and ways in which print magazines embrace them. The overall objective of this project is to examine the digital footprint of FamilyFun magazine and successfully devise a measurable social media strategy (with tactics) for it. The research highlights different ways present-day magazines use social media channels. The results of FamilyFun magazine‘s social media audit are tabulated in the presentation that follows. The presentation also includes the competitive analysis of FamilyFun magazine, which forms the basis for developing strategies and tactics for it. Additionally, the social media analysis of FamilyFun magazine provides an in-depth understanding of social media presence of parenthood magazines. Finally, based on the overall research and analysis, a list of best practices for effectively using different social media channels is laid out for magazines in general...
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...to interest you with my speech about parenting. Perhaps before I begin my speech, I hope you will forgive me if I just remind you about the missing of our MAS Flight MH370 which until now, nobody knew what happens to them. Few month back then, the mainstream media reported and follows the Tweet of Maira Nari, 17 years old daughter of Andrew Nari, one of the crew for that unlucky flight. “Come home fast dad, it’s the only thing I want” “Daddy, Liverpool is winning the game. Come home, so you can watch the game! You never miss watching the game. It’s your very first time” Judging from all those tweets, we can see that her daughter’s strength, emotion and loves to him, as a credits and the results him being a good and example parent, where his lost felt deep by his daughter. This is what my speech will elaborates about, what does it takes to be a good parents. Yes, you can find hundreds of websites, thousands of books, and no shortage of magazines about parenting, but if you ask few people about the most important parenting quality, you will likely end up with just as many answers. Some would say love, attention, money, wealth, food. Some would say spending quality time with them while others would say discipline. But what is it actually? Which and how these factors would make parents, good? The truth is, it is hard to say because a parent is not intrinsically bad or good; they are just a parent who makes good or bad choices. Parenting actually is an ongoing process that...
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...Rex Walls’ and Rose Mary’s Questionable Parenting Being married and having kids doesn't make good parents. Good parenting usually comes from a united and loving marriage. In the memoir The Glass Castle, by Jeannette Walls struggles through life but still makes it through tough times. Rex and Rose Mary Walls are not great parents because they put there own needs in front of the needs of their children and are inadequate role models. Rex Walls and Rose Mary buy unnecessary artifacts not needed in their time of need, therefore putting themselves in front the kids. Rose Mary and Rex Walls were thinking about buying their kids beds shortly after moving, but Jeannette’s “Mom decided that what we really needed was a piano.” (Walls 52) This kind of parenting is terrible because the piano wasn’t needed in this case, the kids needed a bed. Therefore they put their own needs and things that they want in front of the things that their children need....
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...Case 18.4 Advanced Automobile Concepts Case Objective This case item requires students to identify the proper associative analysis, run it with SPSS, and interpret the findings with respect to implications for integrated case, Advanced Automobile Concepts SPSS dataset. Answers to Case Questions 1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines. This exercise requires students to revisit the demographic groups they found significantly different for each hybrid model style in Case 17.3. With Case 17.3, they have identified groups within the various demographic variables that characterize each hybrid model’s target market. Here, they must determine the media preferences of those groups. So, they must run crosstabs for the demographic variables and the media preferences for each vehicle. If they find a statistically significant association, they then must look at the percentages tables to determine the media vehicles that are preferred by the hybrid model target groups. Since each hybrid model has a different set of target demographic groups, we only report the significant crosstabulations. Also, the SPSS output is too large to include here, so we have created column percentage tables and used bold font to identify the preferences of each group. For radio, the significant (95% level of confidence)...
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...Infancy and Early Childhood Development Paper DeAnna Buckley Psy 375 November 17, 2014 Linda O'Connor Infancy and Early Childhood Development Paper Introduction Parents get excited to hear their baby’s first words and wonder will it be mama or da da? To see their first steps to experience the moment when they use the potty for the first time to when they go for their first day of preschool. All of these brief experiences are unforgettable precious moments. There are so many important aspects as an infant grows and develops into early childhood. There are several essential aspects that affect how a child develops such as how families affect development. In addition, this paper will discuss in further detail how specific parenting styles such as authoritarian, authoritative, permissive, and uninvolved can affect childhood development. Furthermore, another influential factor can be early childhood education and its influence on cognitive development. Families Affect Development Families can help aide in the development of children but can hinder learning and development also. Families possess more influence on a child’s development than any other person or situation at that current time or any other period of life. “Nurturing relationships in a family are critical for the healthy development of a child. If a child feels safe, secure, and loved in their family, it helps with the formation of their self-esteem and well-being. It can also lead to a child who is more socially...
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...Walt Disney The central issue in this case is that with the merger of Walt Disney and ABC the success the company has been experiencing for so many years began to downslide and which caused Disney to go through some strategic changes for the company to regain back its status as the Entertainment King. Their success for so many years has been as a result of them venturing into so many business divisions like the Theme parks and also them licensing their products and its name. At the time Disney was formed, the movie industry was a favorable industry for making profit and Disney Productions was formed when Walt Disney realized this the company realized its first movie Snow White and the Seven Dwarfs which was very successful. It just produce any movie, the movies it produced were creative and of good quality. Corporate synergy was also a strategy used to rejuvenate Disney and Disney Dimensions was formed. Like the saying goes, “No man is an island”, we can’t do everything all by ourselves we definitely need people. At the end of this program, employees went back to their regular duties and were able to communicate more between themselves to get things done more efficiently and effectively. Rebuilding the various business divisions of the company by the encouraging not only financial forces but also creative forces i.e. encouraging the employees to be innovative and think of expansive ideas. Hiring Katzenberg who was a good script identifier, a good actor and...
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...different parenting approaches, mainly comparing ‘Tiger’/Asian-style parenting to ‘Western’/American-style parenting. Throughout her book, Chua exclaims that strict Chinese or ‘Tiger’ parenting is effective because it forges academic success. According to columnist for the New York Times David Brooks, author of the article “Amy Chua is a Wimp,” her book “plays into America’s fear of national decline” (269). One of the biggest components of the debate between parenting styles is that American children are academically inferior to other countries. Elizabeth Kolbert, staff writer for the New Yorker writes that the only area in which American students “outperform the competition is self-regard” (276). American students are ranked seventeenth in the world in reading, twenty-third in science, and thirty-first in math, while students from Shanghai ranked first in all three categories. Much of the blame for the decline in America’s academic ranking is placed on the parenting style. Western parents often claim that their children are “talented” or “gifted,” Chua says, while Asian parents highlight the importance of hard work and academic dominance. Yet, “research performed by Stanford psychologist Carol Dweck has found that the way parents offer approval affects the way children perform, even the way they feel about themselves” (Suissa). This raises the questions: Are the children with tiger moms better off than the children with American? And are the children of either parenting style...
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...As a little girl growing up in America I have always dreamed of raising my own family and getting married but American culture has grown accustomed to not so traditional ways. According to Merriam Webster Dictionary marriage is the state of being united to a person of the opposite sex as husband or wife in a consensual and contractual relationship recognized by law. Marriage is no longer just about a man and a woman committing themselves to each other for life, it now encompasses, gay and lesbians as well, as they pledge to love, honor, and trust each other all the days of their lives . Today same-sex marriage is one the biggest controversies and it seems like no one could ever come to a common agreement. Personal characteristics such as upbringing, culture, religion, ethnicity all play a major role in determining ones feelings on a given controversial issue. Although gays, just like any other human being have a right to a life of dignity, pursuit of happiness, people against homosexuality term such unions as unnatural. In this essay I will persuade the reader why same-sex marriage should be allowed to get married and what civil unions like LGBT are doing to fight back. One of the most arguments against gay marriage is that if they are legalized, the institution of marriage will lose its significance. Traditionally, we think of marriage as a union between a man and woman recognized by law. However the definition of marriage varies different meanings for different cultures but...
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...personalities than one another. Despite these challenges, researchers have uncovered convincing links between parenting styles and the effects these styles have on children. During the early 1960s, psychologist Diana Baumrind conducted a study on more than 100 preschool-age children (Baumrind, 1967). Using naturalistic observation, parental interviews and other research methods, she identified four important dimensions of parenting: * Disciplinary strategies * Warmth and nurturance * Communication styles * Expectations of maturity and control Based on these dimensions, Baumrind suggested that the majority of parents display one of three different parenting styles. Further research by also suggested the addition of a fourth parenting style (Maccoby & Martin, 1983). The Four Parenting Styles 1. Authoritarian Parenting In this style of parenting, children are expected to follow the strict rules established by the parents. Failure to follow such rules usually results in punishment. Authoritarian parents fail to explain the reasoning behind these rules. If asked to explain, the parent might simply reply, "Because I said so." These parents have high demands, but are not responsive to their children. According to Baumrind, these parents "are obedience- and status-oriented, and expect their orders to be obeyed without explanation" (1991). 2. Authoritative Parenting Like...
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...The Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0959-0552.htm IJRDM 33,4 256 The nature of parenting advantage in luxury fashion retailing – the case of Gucci group NV Christopher M. Moore and Grete Birtwistle Division of Marketing, Glasgow Caledonian University, Glasgow, Scotland, UK Abstract Purpose – Examines the application and nature of parenting advantage within the context of luxury fashion conglomerates principally as a means of understanding the synergistic benefits that accrue as a result of brand consolidation within the sector. Design/methodology/approach – Derived from company annual accounts, market analysts’ reports and other secondary sources, the paper delineates and evaluates the ten-year renaissance of Gucci brand from a company on the verge of bankruptcy to its emergence as the world’s second largest luxury group. Findings – Through the identification of intra-business group synergies, it is clear that the transference of brand management expertise and competence is the principal dimension of parenting advantage in the Gucci Group. Originality/value – From an examination of the Gucci Group’s brand management strategy, resource investments and business development activities, the paper proposes a model of the luxury fashion brand. This multi-dimensional model identifies the components of the luxury...
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...flights. Detroit is a city that is going so bad, that more and more people are moving away from it. In the article she write about the good and bad times in Detroit. Carolyn Edgar is a single mother, lawyer and a writer. Her personal work has been published widely, including Co-parenting, The Fresh Express and My Brown Baby. Carolyn’s personal essay was published in Mirror on America and Reconstruction Magazine: Short Essays and Images from Popular Culture. You can therefore say that Edgar is a very strong and independent woman, because she is not torn apart by how her childhood home is falling apart. When reading the article you notice that she uses a mixture between neutral language and high language – which makes everyone understand her arguments clearer and in that way makes the audience listen. You can tell that she is very well spoken, which also make the seriousness of her speech bigger and you can better relate to how big the problem in Detroit is. In the beginning Edgar uses a happy experience from her own childhood, “My mother’s garden was in full bloom, and it seemed everyday brought new bounty (…). Every Fourth of July my uncle and his family would come in from Chicago. (…) Daddy would buy a case of ribs (…)” (Page 1 – lines 1-5), the use of this argument is effective, because it makes the reader think about Detroit in a happy way, and not as “the city who got bankrupted”. -------------------------------------------- [ 1 ]....
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...most common way, is when heterosexual marriages dissolve after one parent apparently "comes out." With this situation, as long as there isn't a messy custody battle in court most often the child is raised by the gay or lesbian parent, and is also fully aware of his or her parent's sexual tendencies. The second method is lesbians receiving artificial insemination. Estimates of the number of children born to lesbians through artificial insemination range in the tens of thousands. Lastly, there is one of the newer methods: gays and lesbians going into an agreement with each other to produce a child. In some cases they share duties and custody in raising the child. In other cases the men or women avoid any attachment with the child at all (Bernard, T. S.). Lesbian and gay parents go throughout the daily routines of life no differently than heterosexual parents do. In most cases everyone just wants what is best for the child. This brings on the question if being raised in a same-sex dominated environment will have a psychological effect on the child. The fact still remains that the traumas and hardships faced by both the parents and the children of gay and...
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...The Impact of Divorce on Children Lisa Greatwhite Liberty University PSYC 210-D07 Abstract Compared to forty years ago the divorce rate has increased at an alarming rate. Leaving the children torn and confused about their lives before and after. Children that where once seen as resilient are now seen as vulnerable. There is a vast amount of research that supports how children are affected before, during and after their parents’ divorce. Some of the issues that impact children can cause short-term psychological issues. Leaving those children that are affected to act out in various ways, from regressing backward in the developmental process to psychosocial well-being as it relates to academic performance. Long-term effects for children that result from divorce remain present throughout life. The adult child of divorce may carry unresolved issues into their own relationships. This behavior can put the adult child in high risk for divorce. With this understanding many schools and courts are beginning to offer ways to help children emotionally and socially through counseling and interventions. The Impact of Divorce on Children The research conducted on the divorce rate in the last decade has shown a steady climb. Daniel Pickar (2003), stated in an article from Sonoma county Medical Association, “Forty percent of all children growing up in America today will experience a parental divorce”. (Pickar 2003, p. 1) Most contributed the drastic increase to the court laws on what...
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...through ART (assisted reproductive technology) living in the United States is at 1% which, quite frankly, is a lot of people (Assisted Reproductive Technology (ART), 2014). In the case of surrogate parenting, an agreement is reached typically between an infertile couple and a woman who is to carry a baby for this couple. There are two main types which are gestational surrogacy and traditional surrogacy. In gestational surrogacy, conception takes place by means of IVF (in vitro fertilization) which would mean that the surrogate mother will have no genetic relationship with the resultant child. In traditional surrogacy, conception will take place either naturally or artificially which would mean that there will be a genetic relationship between the surrogate mother and the pregnancy. Sperm and egg donation as the name implies is a practice in which sperm and eggs or embryos have been donated by a third party to enable the infertile individual or couple to conceive. The donors are usually screened before they can donate and are usually compensated for the donation. All these are various types of fertility treatment and have become more commonly used around the world, but they still raise some ethical concerns which will be discussed further along. Ethical Dilemmas surrounding Surrogate Parenting A lot of ethical concerns have arisen and I think that these questions will always be asked. For the sake of this paper,...
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...Source:|Politics & the Life Sciences. Mar2000, Vol. 19 Issue 1, p12. 3p. | Document Type:|Book Review| Subjects:|NURTURE Assumption, The (Book)BOOKS -- ReviewsHARRIS, JudithCHILDRENNONFICTION| Abstract:|Reviews the book 'The Nurture Assumption: Why Children Turn Out the Way They Do,' by Judith Rich Harris.| ISSN:|0730-9384| Accession Number:|4986086| || Persistent link to this record (Permalink):|http://search.ebscohost.com/login.aspx?direct=true&db=pbh&AN=4986086&site=ehost-live| || Cut and Paste:|The Nurture Assumption (Book Review).| || Database: |Psychology and Behavioral Sciences Collection| AUTHOR: |Peter K. Smith| TITLE: |The Nurture Assumption| SOURCE: |Politics and the Life Sciences 19 no1 112-14 Mr 2000| The magazine publisher is the copyright holder of this article and it is reproduced with permission. Further reproduction of this article in violation of the copyright is prohibited. The Nurture Assumption: Why Children Turn Out the Way They Do Judith Rich Harris New York: The Free Press, 1998, 462 pp. US$25.50 cloth. ISBN 0-684-84409-5. US$15.00 paper. ISBN 0-684-85707-3. Simon and Schuster, 1230 Avenue of the Americas, New York, NY 10020, USA. Judith Rich Harris's book has generated very considerable controversy and publicity. The bottom line of her argument is that, when we think of how children develop, what interests they have, whether they become good citizens or delinquent ones, the two main sources of influence are (1)...
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