... PARKnSHOP was founded in 1973 and has grown to the Hong Kong’s leading company in the supermarket chain and food retailer in Hong Kong. The company is a corporation company in the Hong Kong. PARKnSHOP’s brand promise is “You earn more at PARKnSHOP”. Commitment makes PARKnSHOP to provide their product in the best price. It demonstrate the confident in offering value for money , wide product choice, freshness & safety, and tailored stores to meet the needs of different customer segments. . (“PARKNSHOP about us”, 2016) In 1973, PARKnSHOP set its first shop in Stanley. In 1996, PARKnSHOP launch its first Hong Kong Superstore in Whampoa Garden. Also, there are more than 50 superstores in Hong Kong. PARKnSHOP is not only satisfy on providing cheap and fine goods. In 2000, PARKnSHOP has lunched Great, ”Hong Kong’s Best Food Shop ’’,which provide high-class food and is aimed to be the asia’s finest high end international food hall and widely recognized as the best food shop in Hong Kong Furthermore, Taste was lunched at Festival Walk with ‘’More than food concept’’ in 2004. The ‘’international by PARKnSHOP’’ concept store was rolled out. All of the PARKnSHOP and subsidiary shop has joined the MoneyBack Loyalty Program. In 2008, FUSION concept store and Discount store format launched. After the cooperation of Watson and Fortress, MoneyBack became the No.1 loyalty program in Hong Kong. In 2010, PARKnSHOP have more than 230 stores in Hong Kong. (“PARKNSHOP Our Mission...
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...Game Theory in Business Decision | | | Content 1. Introduction -------------------------------------------------------------------- P.2 2. Main Models of Game Theory ---------------------------------------------- p.3-4 3. Nash Equilibrium ------------------------------------------------------------- p.5 4. Dominant Strategy ----------------------------------------------------------- p.5 5. Prisoners’ Dilemma ---------------------------------------------------------- p.5-6 6. Daily Example of Competition of Supermarkets ------------------------ p.7-8 7. Daily Example of Competition of Mobile Market ---------------------- p.9-10 8. Daily Example of Penalty Kick in Football Match --------------------- p.11-12 9. Conclusion ------------------------------------------------------------------- p.13 10. Reference -------------------------------------------------------------------- p.14-15 Introduction Game theory is the study of how people behave in strategic situations. Game theory concerns situations in which multiple players make strategically interdependent decisions. The term interdependent means that one person’s behavior affects another person’s well-being. We can make use of game theory on different aspects such as economics, political science and even our daily life. For example, whether TV stations leads to enlarge the market shares on program production usually depends on the subsequent moves...
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...Tempo Tissue use emotional view in the advertisement. Tempo is supported by Procter & Gamble (P&G), which has been established for more than 18 years, brand is come from Germany. The color used on packaging, which have not changed since the tissues have been launched in the market. This time Tempo cross over with the local younger iconographer-“ Carrie Chau”, using her famous “Blind fly magic paradise design” limited edition package substitute classic blue and transparent formal Tempo packaging. Carrie Chau has creates special blind fly iconography design for Tempo. The blind fly cartoon character is taking Tempo tissue paper in the outlook package. Moreover special blind fly printing in each tissue paper attractive to the consumer to buy. The outstanding and sharp blind fly packaging would attract customer’s attention in the advertisement. Tempo provides petit packs and box package tissue. The advertisement layout color in soft blue, easy for everyone acceptable, and the cartoon full of colorful and fairy tale feeling. Bring a lot of dreaming and fantasy impressiveness to the consumer. In addition, Tempo emphasized to support the local designed, this advertisement arouses the reader’s sympathy. Kleenex use cognitive view to represent their product. Kleenex is one of famous tissue brand in the worldwide, they produce by Kimberly-Clark, in the early 1924, was beginning exploration of tissues product substitute handkerchief, spirit for over 80 years. In the advertisement...
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...Tempo Tissue use emotional view in the advertisement. Tempo is supported by Procter & Gamble (P&G), which has been established for more than 18 years, brand is come from Germany. The color used on packaging, which have not changed since the tissues have been launched in the market. This time Tempo cross over with the local younger iconographer-“ Carrie Chau”, using her famous “Blind fly magic paradise design” limited edition package substitute classic blue and transparent formal Tempo packaging. Carrie Chau has creates special blind fly iconography design for Tempo. The blind fly cartoon character is taking Tempo tissue paper in the outlook package. Moreover special blind fly printing in each tissue paper attractive to the consumer to buy. The outstanding and sharp blind fly packaging would attract customer’s attention in the advertisement. Tempo provides petit packs and box package tissue. The advertisement layout color in soft blue, easy for everyone acceptable, and the cartoon full of colorful and fairy tale feeling. Bring a lot of dreaming and fantasy impressiveness to the consumer. In addition, Tempo emphasized to support the local designed, this advertisement arouses the reader’s sympathy. Kleenex use cognitive view to represent their product. Kleenex is one of famous tissue brand in the worldwide, they produce by Kimberly-Clark, in the early 1924, was beginning exploration of tissues product substitute handkerchief, spirit for over 80 years. In the advertisement...
Words: 1231 - Pages: 5
