...“… decisive action requires nothing less than a remaking of Malaysia Inc…” “The Government would like to see Khazanah emerge as one of the biggest and most dynamic investment houses in the region… emerge stronger, more nimble and able to create more value” Tun Abdullah Ahmad Badawi, Chairman of Khazanah Nasional 14 May 2004 Briefing for SCIC’S “EFFECTIVE MANAGEMENT OF STATE ASSETS & CAPITAL - INTERNATIONAL EXPERIENCES & PRACTICES IN VIETNAM” CONFERENCE 21 April 2009 Who We Are and Our Role investment arm, entrusted to manage the commercial assets held by the government, and to undertake strategic investments in new industries and geographies. shareholder value creation, efficiency gains and enhance corporate governance in companies controlled by the government, commonly known as Government-Linked Companies, or GLCs. Khazanah is set up as a company, and has a nine-member board comprising representatives from both the public and private sectors. Khazanah is also the key agency mandated to drive Khazanah is Malaysia’s strategic Prime Minister & Finance Minister Razak sits on the Board of Khazanah. Mohd Najib Tun Abdul Khazanah’s management team is headed by Managing Director Azman Mokhtar and the team comprises of professionals with backgrounds and experience in investments, finance and consulting. 1 Our Mandate Leading strategic investment house that creates sustainable value for a globally competitive Malaysia Accomplish Strategic Vision and Mission ...
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...Overview Parkson, started out in 1987 as a retail and supermarket firm Parkson Holding Berhad. There are around 50 shops in Malaysia, Indonesia and Vietnam. The first Parkson in Ho Chi Minh City is the Parkson Saigontourist plaza, opened on June 29th 2005. Market research Parkson wants to grasp the customer behavior and there are three methods suggest for doing research: * Using observational research method * Using data from primary gathering * Using 8 focus groups with different segments Focus group Focus group usually refers to a group of 10 or fewer volunteered buyers to give their opinion and share their ideas or reactions toward a new product or an idea. They can be asked a number of questions or tried new samples of new products to see how they react toward it. Benefits: Therefore, the main advantage of focus group method is that it’s easily to measure customer reactions to new products and understand customer perceptions. For example, when a new brand name enter Parkson or replace the old one, we can recognize how people react to that brand name (whether they like it or not) and how their shopping behavior will change (how often customers will shop in that brand). Another advantage of focus group is encouraging interactions among customers. They can freely discuss and debate more when they’re in a group interviewed than individual. Exchanging information and ideas can make the moderator understand more about their buyers characteristic and their behavior ...
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...ASSIGNMENT MGM 3211 (CHAPTER 2) Define the key terms and give an example for each one. (page 54) 1. Business portfolio: The collection of businesses and products that make up the company. 2. Differentiation: Actually differentiating the market offering to create superior customer value. Example: Milo has differentiated their product to MILO 3 in 1. 3. Diversification: A strategy for company growth through starting up or acquiring businesses outside the company’s current products and markets. Example: Besides involve in petroleum industry, PETRONAS also has their own university. 4. Downsizing: Reducing the business portfolio by eliminating products of business units that are not profitable or that are not longer fit the company’s overall strategy. Example: Sandal are not suitable with the NIKE brand. So, the company has downsizing that product. 5. Growth-share matrix: A portfolio-planning method that evaluates a company’s strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs. 6. Market development: A strategy for company growth by identifying and developing new market segments for current market segments for current company products. Example: PEARSON Company nowadays has developed the new market in Malaysia for its products. 7. Market penetration: A strategy for company growth by increasing sales of current products to current company product. ...
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...The analysis and solution of Paul’s case A: The contract between Paul and Bagel Parkson is not been frustrate. Frustration is the situation where an unexpected event occurs, for which neither party is responsible, with the result that the very basis of the contract is destroyed. For the successful pleading of frustration, there are three essentials must be satisfied. 1) The even occurs which was outside the contemplation of the parties. On the other words, both of the parties did not predict what things will happen. The case of it is Jackson V Union Marine Insurance. 2) The contract, if performed, would be different contract from that entered into. That is to say, if the particular of the contract has change, the contract is different. The case is Krell V Henry. 3) The event is one for which neither party is responsible for. That is both of the parties can not control things will happen. The contract between Paul and Bagel Parkson had destroyed without the three essentials above. Bagel Parkson was arrested by the police in his hotel room for drug possession and consumption. That is a personal problem of Bagel Parkson. If Bagel Parkson did not have drug in his room, then police would not arrest him, then he can performance. But he had drug in his room, he crime make police arrested him. That is say, he make the performance can not precede. The fact of this case is similar to Maritime National Fish V Ocean Trawlers. （Chandran, R., P114）There is a case, there is a...
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...Organization as Machines Thoughts: The machine metaphor sees organizations as “machines made up of interlocking parts that each plays a clearly defined role in the functioning of the whole” (Morgan, 1986). In the machine, the parts (persons, groups, or real machines) have to do their preprogrammed jobs. In the ideal machine, jobs interlock in a perfectly timed manner. The perfect example for this would be the Just-In-Time organization, where product buffers and waiting queues are minimized. For perfect interlocking of jobs, standardization is needed in order to reach product compatibility and a well-defined product quality. Therefore, the machine has to be designed to run in the most efficient way. There are three theories regarding this metaphor which is Bureaucracy, Classical Management and Scientific Management. First of all, Bureaucracy was found by Max Weber and according to him, the legitimating of authority leads to the obedience of persons to commands and rules. Rational-legal domination of authority is the form of legitimate authority that is appropriate for industrialized societies. Legitimating of authority of in a society is defined to be based on rational-legal domination if a sufficient level of arbitrary rule avoidance is reached. A sufficient level of arbitrary rule avoidance is realized when a bureaucratic administration of sufficient quality is realized and when the rule system is sufficiently sophisticated. A bureaucratic administration of sufficient...
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...Table of Contents I. Executive summary: 1 II. Current market situation: 1 1. Market description: 1 2. Product Review: 2 3. Competitive Review: 3 III. Strengths, Weaknesses, Opportunities and Threat Analysis 6 1. Strengths: 6 2. Weakness: 7 3. Opportunities: 7 4. Threats: 8 IV. Market-Product Focus: 8 1. Marketing and Product Objectives 8 2. Target Market 9 3. Product differentiation 9 V. Marketing Strategy: 9 1. Product Strategy: 9 2. Pricing Strategy: 9 3. Distribution Strategy: 10 4. Marketing Communication Strategy: 10 4.1. Advertising: 10 4.2. Direct Marketing: 11 4.3. Sales Promotion: 11 4.4. Personal selling: 12 5. Marketing Organization: 12 VI. Action Programs: 12 VII. Budget ( in one year from 7/2012 to 7/2013 ) 13 VIII. Controls 14 Source 15 Executive summary: Lancôme is preparing to launch a new anti-aging cream concluding the perfect result of 10 years exploring in lab and be recommended as “A miracle elixir exists”, the Absolue L’Extrait, in Vietnam cosmetic market. Our product offers a competitively unique combination of the latest advanced technology in dermal stem cells and great beauty effects after testing and launching in other countries. We are targeting specific segments in the consumer and taking advantages of opportunities indicated by the huge demand for beauty in such a dynamic economic. The primary marketing objective is to achieve first-year Vietnam sales of 10,000 units. The primary financial objectives are to...
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...Happy employees mean more revenue generated for a company. However, in order to create such employees, several aspects are needed to be covered. Those are values, attitudes and job satisfaction. According to Merriam (2015) online dictionary, value is defined as a person’s principles or standards of behaviour. Values play a vital role in representing the clarification of right and wrong as well as indicate that some behaviour is preferred over others. Next, Boundless (2015) stated that attitude is the way a person answers to his or her environment, either positively or negatively. In addition, job satisfaction is the level of gratification employees feel about their work that may affect performance. Several companies had achieved its triumph in today business world. Those companies not only generate huge revenue, but also creating and retaining happy employees. First of all, Google is considered one of the best companies around the nation. According to Martin (2014), Google often believe that in order to create a happy employee, there must be a productive workplace. Google does not satisfy their employees by giving bonuses or higher salary, instead, they provides facilities such as video games, ping pong, gym and swimming pool as well as free breakfast, lunch and dinner to keep their employees proactive. They believe that such perks able to motivate their employees as well as releasing their deadweight. Next, some company also keeps their employee happy by providing them high-end...
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...QUESTIONS. How can leader or founder help create strong culture in an organisation? Can a leader eliminate culture? Explain. INTRODUCTION 1. BACKGROUND OF THE CULTURE IN ORGANISATIONAL 1.1 LEADER Leadership is a person whose can influence a person for accomplish their objective in organisation to make it more cohesive and coherent. As we know leadership try to influence a group or person to achieve their goal or target. (http://www.nwlink.com/~donc lark/leadcon. html) Always leader will create their own vision first. This vision must have the deep meaning and leaders must make the best vision as symbol to organisation. After that, they try to setting a goal to achieve their target and developing action plan as a strategy in their organisation. Lastly, a leader will monitoring action plan execution. The leader must follow up the follower doing what is required. As a leader they have six traits to make successful as a leader. That is a drive, desire to lead, integrity, self-confidence, intelligent, and job-relevant knowledge. (http://www.slides hare.net/nusabtara99/high-performing-leadership) 1.2 CULTURE Culture is refer to accumulation of knowledge, beliefs, attitudes, experiences, religion, relations, concepts of the universe, values, meaning, roles, notions of time, relations, material possessions and objects acquired and that institutions that characterise the population of nation. (http://language.ezinemark.com/culture-definitions-and-types-17b25a011fd.html) ...
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...training which is part of my degree program. This industrial training starts from February until July 2016 (24 weeks). 3. Based on advice from my seniors and my own survey, I noticed that your company is a suitable place for me to do my industrial training. I will ensure myself to give the best service and will increase your company’s productivity during my industrial training. I have an excellent computer skill and I am familiar with several programmers such as Windows, UBS System and Audit Express. 4. In addition, during my university life I was also active in several societies and clubs, in which I was able to hold leadership positions and become involved in community work. I also have an experience work as a promoter in Parkson, Melaka, which has teach me how to communicate with my customers and others very well. 5. I end my letter together with my resume for your assessment. I really hope that you will consider my application for my industrial training placement. I look forward to hearing from you. Thank you. Yours sincerely, ZAIRA (Zaira Syamira Binti Amir Hamzah) Student of Bachelor Of Economy...
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...[pic] OUM BUSINESS SCHOOL SEPTEMBER / 2014 BBPP 1103 PRINCIPLES OF MANAGEMENT MATRICULATION NO : 770601105192-002 IDENTITY CARD NO. : 770601105192 TELEPHONE NO. : 012-282 1344 E-MAIL : annietan@oum.edu.my LEARNING CENTRE : PETALING JAYA INSTRUCTIONS Do not copy the assignment question and instructions to your answer. Prepare your assignment answer following the layout of the ASSESSMENT CRITERIA shown in the RUBRICS provided for the course. Where RUBRICS are not provided, follow the instructions/guidelines specified by the Faculty for the assignment concerned. Your assignment should be between 2500 to 3000 words EXCLUDING references. Type your answer using 12 point Times New Roman font and 1.5 line spacing. Show the number of words at the end of your assignment. Tables and figures where provided, should be appropiately titled. List your references separately in the APPENDIX page. Table of contents Page 1.0 INTRODUCTION …................................................................. 4 2.0 TYPES OF ORGANIZATION STRUCTURE …................... 5 2.1 Functional Structure …................................................................ 6 2.2 Geographic Structure …............................................................. 10 2.3 Matrix Structure …...................................................................... 15 2.4 Product Structure...
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...| | |RESUME | | | | | |SYED YUSUF AL-EDRUS BIN WAN MUSTAPHA | |No: 36 Lot 232 Jalan Haji Mataim Barat, | |93400 Kuching, Sarawak, Malaysia. | | | |Telephone no.: +6014-6917300 | |E-mail Address: syedyusuf93@hotmail.com ...
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...BACKGROUND OF COMPANY The Padini Group is principally engaged in the garment industry in Malaysia from 1971. It distributes and retails adult’s garments, children’s garments, ancillary products, maternity wear, ladies’ shoes, bags, belts and other accessories. It distributes nine labels in its family of brands and retail in 330 free-standing stores, franchised outlets and consignment counters, which are located in local and oversea markets. It carry the Made in Malaysia stamp abroad in Bahrain, Brunei, Cambodia, Egypt, Indonesia, Kuwait, Morocco, Myanmar, Oman, Pakistan, Philippines, Thailand and etc. Its products are distributed under the brand name of Vincci, Vincci+, Vincci Accessories, Tizio, Padini Authentics, PDI, Padini, Seed, Miki, and P&Co, all of which are owned by the Group except the Tizio label. In addition, the Group also utilises a number of lesser known house brands to market. It offers for sale in its Brands Outlet stores. The Group has arrived at five reportable segments, which are determined by each of its subsidiaries. These companies are the strategic business units of the Group. The strategic business unit possess various types of brands. From different brands, it provide distinguished and different theme of products to cater different customer segments. These strategic business units are managed separately because they require different business and marketing strategies. For each of the strategic business units, the Managing Director of the...
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...3.0 BRAND POSITIONING AND VALUES 3.1 Bagman Brand Elements Brand elements are devices, which can be trademarked, that identify and differentiate the brand. Most strong brands employ multiple brand elements. Marketers choose brand elements to build as much brand equity as possible. (Kotler & Keller, 2012) The real challenge is to understand whether or not the consumers think and feel if they only know about these brand elements. For example, a brand name might reflect the whole company and its business, from the eyes of the consumers. Brand elements play an important role in brand-building, where it might influence the minds of consumers who doesn’t need or use product information in making purchase decisions. A brand should be easy to recall but at the same time descriptive and persuasive in order for consumers to repeat purchases and be confident that they are familiar with the brand. In Bagman’s case, we have identified a few brand elements that are used, which are the Brand Name, Logo, Tagline and Designs. 3.1.1 Brand Name A Brand name is the part of the brand that can be spoken, including letters and words. Usually, what is understood is that brand names simplifies shopping, guarantees a certain level of quality and allow the brand’s self-expression. The importance of a brand name are usually that it deliver the message of the brand clearly, confirming the brand’s credibility and connects to the brand’s targeted prospects emotionally, motivates the consumers...
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...Marketing Plan Marketing Plan 2012 2012 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Group 3 – Kieran Tierney Group 3 – Kieran Tierney TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 I Introduction 2 1 Company description 2 2 Product description 2 II Marketing environment 2 1 Microenvironment 2 a Customer market 2 b Competitors analysis 3 c Publics 4 2 Macro environment 4 a Demographic environment 4 b Economic environment 5 c Natural environment 6 d Technological environment 6 SWOT ANALYSIS 8 OBJECTIVES 9 SEGMENTATION, TARGETING & POSITIONING 10 I Segmentation 10 II Targeting strategy 10 1 Segment size and growth 10 2 Segment structural attractiveness 10 3 Market targeting strategy 11 III Positioning strategy 11 1 Positioning map 11 2 Possible value differentiation 12 a Product differentiation 12 b Service differentiation 12 c Channel differentiation 12 d People differentiation 12 e Image differentiation 12 3 Chosen competitive advantages 12 4 Positioning statement 12 MARKETING MIX STRATEGIES 13 I Product strategy 13 1 Levels of product 13 2 Product life cycle 14 3 Brand development strategy 14 II Price strategy 15 1 General pricing approaches 15 2 New-product pricing...
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...Section A: Introduction Now a day, investment is one of the most important variables in economics. By investment, economists mean the production of goods that will be used to produce other goods, wherein decision to purchase stock or bonds are thought as investment. An investment theory is a concept based on different factors processing of invests to determine how to choosing the right investments for a particular goal or purpose. When it comes to investing, there is no shortage of investment theories can be applied it to makes the markets tick. Odd Lot Theory is contrarian strategy based of a very simple form of technical analysis which measuring odd lot sales. An odd-lot trade is one of less than 100 shares and only small investors tend to engage in odd-lot transactions How successful an investor or trader following the theory is depends heavily on whether the investor checks the fundamentals of companies that the theory points toward or simply buys blindly. Small investors are not going to be right or wrong all the time, so it is important to distinguish odd lot sales that are occurring from a low-risk tolerance from odd lot sales that are due to bigger problems. Individual investors are more mobile than the big funds and thus can react to severe news faster, so odd lot sales can actually be a precursor to a wider sell-off in a failing stock instead of just a mistake on the part of minor investors. The odd-lot trader is on the correct path as the market is going up that...
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