...History Parle Product’s fame and familiarity is undeniable. Considering its extensive reach, the brand Parle is known and recognized by everyone. Over the years, Parle’s sweets and biscuits have become a household name. From kids to adults, everyone loves and cherishes these treats. It gives us great pleasure to see our consumers enjoy and embrace Parle products on daily basis. Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the beginning of Parle would have been quite different. In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. Although, the company knew that it wouldn’t be an easy task, they decided to take the brave step. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products. A decade later this factory was upgraded to manufacture biscuits as well. Since then, the Parle name has spread in all directions and has won international fame. Parle has been sweetening the lives of people all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract. Milestone the Decades of Progress ...
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...Case Study PARLE—G Group 5 A flagship brand should be generating a margin of 15 to 20 per cent of revenue. A margin of less than 10 per cent is unacceptable for Parle-G. I have to bite the bullet at some time on pricing. The concerns are several. Mr. Kulkarnii wants to balance the rise in raw material prices by changing pricing of product Parle-G. There are 2 ways, either to increase rate per package or reduce costs. The 100-g packet is Parle’s best-selling SKU, contributing to 50 per cent of brand revenues every year. Company tried to balance the raw material price increase by increasing cost of this SKU, however this reduced the sales of this SKU owing to its VFM image. Eventually company rolled back its price increment. It reduced its costs by changing packaging and reducing quantity per SKU. Such changes are not going to serve company in long-run as consumers would eventually shift to competitors, given that ITC and Britannia have deep pockets. * Should I make tactical moves like launching new SKUs and new price points? Parle should avoid modifying 100 gm SKU. Instead, company should start promoting larger SKUs aggressively. Market for such 1000 gm and 500gm is more organized compared to 100gm market. These are institutional buyers such as canteens and hotels. Parle could promote its larger SKUs as monthly nutritional package, which will compel urban buyers to buy larger SKUs for monthly consumption. Larger SKUs would provide company better savings, as cost of...
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...COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 Batch 2012-14 Under the guidance of Prof. Kamal K. Gupta Associate Professor, Department of Marketing Research INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad July 24, 2013 COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Summer project submitted In Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 INMANTEC Integrated Academy of Management and Technology Ghaziabad July, 2013 ACKNOWLEDGEMENT I owe a deep gratitude and heartfelt thanks to Dr Kamal K. Gupta, Associate Professor, Department of Marketing Research, INMANTEC B-School, Ghaziabad; who has encouraged and guided me throughout my research work. I also express my heartfelt gratitude to him for his unmitigated support, meticulous reviews, in depth inquiries and advice on work. It has added immense value to the report. I am extremely thankful to Mr. Mritunjay Sharma, General Manager Sales (North India)...
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...Parle History Parle is an Indian Private Limited company set up in 1929 by Chauhan brothers, Ramesh Chauhan and Prakash Chauhan in the suburbs of Mumbai city. The Chauhan brothers started their company with the manufacturing of sweets and toffees. Their main motive was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. In 1939, they decided to manufacture biscuits, in addition to sweets and toffees. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. It was in the year 1984 both brothers decided to separate and Prakash Chauhan got his own company named with Parle Agro. Now the company has 40% of market share in biscuits market and 15% share in confectionaries. Mission and Vision: Since the establishment, the cmpany has been focusing carefully in its vision and mission and its core values. Company’s Vision: “To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.” Company’s Mission: “We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.” Value system o Its core value has always been providing value for the money. o The value-for-money positioning allows people from all...
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...Relaunch of Frooti-The 'Digen Verma' Campaign “Our aim was to create hype around the product, so we introduced a mysterious character called ‘Digen Verma.’ As our target audience is the youth segment, we wanted to showcase their rebellious spirit through Digen Verma.” -Ram Sehgal, MD, Everest Integrated Communications. ''Frooti has always been positioned as a drink for kids. Now, we want to position it as a drink for the youth, especially, the college-going teenagers. We therefore went in for a real life, down-to-earth person, who, like any college student likes to bunk classes, is a good sportsman and is a popular figure in the college, with whom the teenagers can actually associate themselves.'' -Alka Bhonsle, Management Consultant, Parle Agrochemicals. WHO IS DIGEN VERMA? There was no getting away from him. A poster at a bus stop in Chennai asked, “Will Digen Verma be in the next bus?” Or, when watching a movie; there was bound to be an interruption all of a sudden with a handwritten message saying, ‘Digen, your car is being towed’. And, outside in the car park, almost all the cars had stickers on them saying, ‘Digen Verma was here.’ In many commercial places in metros and even far off places like Simla, there were footmarks accompanied by the mysterious words ‘Digen Verma was here’ pasted. There were rumours galore about ‘Digen Verma’ and his identity. Some thought it was a campaign for the launch of some new fashion label, while others thought Digen Verma he was a...
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...Parle- G | September 19 2011 | This is a case study of Parle-G which is a classic salty and sweet flavored biscuit introduced by Parle Company in the Indian market. | Product and Marketing mix &Core Marketing | Introduction to PARLE-G Company In 1939,parle product began manufacturing biscuits, Parle glucose and parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading name for great taste and quality. Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in India. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted to recreate and sell lower quality products of similar names with virtually identical package design. The company's slogan is G means Genius. The name, "Parle-G", is derived from the name of the suburban rail station, Vile Parle which in turn is based on village Parle in olden days (there is also area called Irle nearby where the Parle Agro production factory is based). The factory in Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract. Parle products...
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...Biscuit case 13 Biscuits Industry is the largest among all the food industries and has a turnover of around Rs.5000 crores. India is known to be the second largest manufacturer of biscuits, the first being USA. It is classified under two sectors: organized and unorganized. Bread and biscuits are the major part of the bakery industry and covers around 80 percent of the total bakery products in India. Biscuits stand at a higher value and production level than bread. This belongs to the unorganized sector of the bakery Industry and covers over 70% of the total production. with an annual output of 1.95 million tons, India is the third largest producer of biscuit, after the US and China. Per capita consumption of Biscuits in the country is only 1.8 kg, as compared to 2.5 kg to 5.5 kg in South eastern countries and European countries & USA respectively. The annual growth in the Biscuit Market is witnessed as below: [pic] Annual Growth % The growth has been stagnating during the last 4 years but it is expected to pickup momentum during the year 2007-08, mainly on account of exemption from Central Excise Duty on biscuits with MRP up to Rs.100/per kg, as per Union Budget for 2007-08. Indian Biscuit Manufacturers’ Association (IBMA), instrumental in obtaining the excise duty exemption, estimates annual growth of around 17% to 18% in the current year (2007-08). Growth...
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...“COMPARATIVE STUDY BETWEEN BRITANIA & PARLE - G BISCUIT” INTRODUCTION [pic] Biscuit is a kind of crisp, dry bread product that, if leavened, is usually made with a chemical leavener. The exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice," hence biscotti in Medieval Italian (similar to the German Zwieback, and still present in Dutch "beschuit"). In modern Italian usage the term biscotti is used to refer to any type of cookie or cracker. Some of the original biscuits were British naval hard tack; such hard tack was made in the United States through the 19th century. Throughout most of the world, the term biscuit still means a hard, crisp, brittle bread, except in the USA and Canada, where it now denotes a softer bread product baked only once. Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. A biscuit is a hard baked sweet or savory product like a small, flat cake, which in North America may be called a "cookie" or "cracker". The term biscuit also applies to sandwich-type biscuits, where a layer of 'cream' or icing is sandwiched between two biscuits. In the UK, "cookie" is usually only used in specific terms such as "chocolate chip cookie" or to refer to larger, softer...
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...used to perform a task, especially one that would otherwise be done by hand. Machinery refers to the aggregate parts that make up a machine or group of machines to produce a particular result. Every industry, field and profession today employs the use of machinery in some way, shape or form. The computer industry, farming and agriculture, the automotive industry, the medical field, engineering, mining, manufacturing, packaging and construction are just a few of the industries and fields that are dependent on machinery. The major machinery factoring countries include: the United Kingdom, Germany, France and Italy. INTRODUCTION OF THE COMPANY: Company Visited: Parle Products Private Limited, V.S.Khandekar Marg Vile Parle (East), Mumbai- 400057. Production Management: Mr. Rajesh Rahul; Plant Engineering : Mr. D.B.Jha; Chief Engineering : Mr.Gadiwala. Machines and Machine Maintenance: The machines in the factory are SPM i.e. they are special purpose machines. These machines are prepared by the machine manufacturing company depending...
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...intermediary level. The intermediary level includes retailers & wholesale buyers etc. and the incentives are often in the form of special pricing, sales incentives, discounts and novelties. Marketers spend twice as much on trade sales promotions viz-a-viz customer promotions. Trade sales promotions are based on the premise that the efficient use of intermediary channels is an effective way to penetrate a market. Trade sales promotions are directly dependent on the nature of the product market. For example within the FMCG product trade sales promotions would be very different for a low margin product like Parle G in comparison to a high value niche segment product like Godiva, a premium chocolate brand. The trade sales promotion tool employed to directly depends upon the nature of the product market. While samples, coupons and cash refunds would work for low margin products like Parle G, Premiums and service packs could be a better alternative for high margin product. The trade sales promotions work on the premise that the intermediaries have the expertise and the power to push products or services to the customers. The manufacturers look to make full use and incentivize this power of the intermediaries. A growing number of intermediaries are big enough to demand trade sales promotions at the expense of customer promotions and advertising. The main objectives a trade sales promotion scheme objectives are derived from the broader communication objectives & strategy such as but not...
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...grammerFrench Grammar and Usage French Grammar and Usage Second edition Roger Hawkins Senior Lecturer in Language and Linguistics, University of Essex Richard Towell Professor of French Applied Linguistics, University of Salford NATIVE SPEAKER CONSULTANT Marie-Noëlle Lamy Senior Lecturer, Open University A member of the Hodder Headline Group LONDON Contents Guide for the user Glossary of key grammatical terms Acknowledgements Acknowledgements for the second edition xi xiv xx xxi 1 Nouns 1.1 Types of noun 1.2 Gender 1.3 Number 2 Determiners 2.1 Articles 2.2 Typical use of the definite article 2.3 Typical use of the indefinite article 2.4 The partitive article: du, de l', de la, des 2.5 Use of indefinite and partitive articles after the negative forms ne... pas, ne... jamais, ne... plus, ne... guère 2.6 Omission of the article 2.7 Demonstrative determiners 2.8 Possessive determiners 3 Personal and impersonal pronouns 3.1 Subject pronouns 3.2 Object pronouns 3.3 Stressed pronouns 3.4 Demonstrative pronouns 3.5 Possessive pronouns 4 Adjectives 4.1 Adjectives modifying the noun 4.2 Adjectives which follow verbs or verbal expressions 4.3 Adjectives with complements 4.4 Indefinite and negative noun phrases with adjective complements 4.5 Adjectives used as nouns 4.6 Adjectives used as adverbs 4.7 Masculine and feminine forms of adjectives 4.8 Plural forms of adjectives 4.9 Adjective agreement with nouns 1 1 5 17 23 23 24 29 32 33 34 37 39 40 40 53 71 75...
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...simultaneously. Impulse purchases are products or services bought on the spur of the moment. Typically, these products are low-priced, frequently bought and quickly consumed. Ready availability is very important in this category which includes goods like soft drinks, sweets and candies, ice-cream, minor items of clothing like ties, ribbons and head bands, magazines, greeting cards, and gifts. Often, we buy them simply because we feel like a treat or they take our fancy. Hence, the criticality of distribution in this category. If these products are not seen, they are not bought. To understand the category further, let’s look at it from an economist perspective. In almost all such cases, the markets are oligopolistic, with a maximum of two to four players dominating the market. In most cases, the...
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...Parle Milind et al. IRJP 2013, 4 (1) INTERNATIONAL RESEARCH JOURNAL OF PHARMACY www.irjponline.com ISSN 2230 – 8407 Review Article LABORATORY MODELS FOR SCREENING ANALGESICS Parle Milind* and Yadav Monu Pharmacology Division, Dept. Pharm. Sciences, Guru Jambheshwar University of Science and Technology, Hisar, Haryana, India Article Received on: 13/11/12 Revised on: 17/12/12 Approved for publication: 23/12/12 *Email: mparle@rediffmail.com ABSTRACT Pain is a complex unpleasant phenomenon composed of sensory experiences that include time, space, intensity, emotion, cognition and motivation. Analgesics are the agents, which selectively relieve pain by acting in the CNS or by peripheral pain mechanisms without significantly altering consciousness. Analgesics may be narcotic or non-narcotic. The study of pain in animals raises ethical, philosophical and technical problems. Philosophically, there is a problem that pain cannot be monitored directly in animals but can only be measured by examining their responses to nociceptive stimuli. The observed reactions are almost always motor responses ranging from spinal reflexes to complex behavior. The animal models employed for screening of analgesic agents, include Pain-state models based on the use of thermal stimuli, mechanical stimuli, electrical stimuli and chemical stimuli. The neuronal basis of most of the above laboratory models is poorly understood, however their application is profitable in predicting analgesic...
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...Smart cookie - OREO Executive Summary: For most of its 100-year existence, Oreo was America's best loved cookie, but today it is a global brand. Faced with stagnation in the domestic market, Kraft Foods moved it into emerging markets where it made some mistakes, learnt from them and ultimately triumphed. This case study looks at the strategies used to win over customers in China and India. On March 6, 2012, the famous cookie brand, Oreo, celebrated its 100th birthday. From humble beginnings in a Nabisco bakery in New York City, Oreo has grown to become the bestselling cookie brand of the 21st century generating $1.5 billion in global annual revenues. Currently owned by Kraft Foods Inc, Oreo is one of the company's dozen billiondollar brands. Until the mid-1990s, Oreo largely focused on the US market - as reflected in one of its popular advertising slogans from the 1980s, "America's Best Loved Cookie". But the dominant position in the US limited growth opportunities and spurred Kraft to turn to international markets. With China and India representing possibly the jewels in the crown of international target markets due to their sheer size, Oreo was launched in China in 1996. The China launch was based on the implicit assumption that what made it successful in its home market would be a winning formula in any other market. However, after almost a decade in China, Oreo cookies were not a hit as anticipated, according to Lorna Davis, in charge of the global biscuit division...
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...scandals and fraudulent reports from such notable companies as - Enron, WorldCom, and Global Crossing (Singer and You, 2011). The goal of SOX was to mandate corporate governance reforms in order to help to instill investor’s confidence in capital markets. In an effort to establish best practices and standards SOX created the Public Company Accounting Oversight Board (PCAOB). The PCAOB is chartered with the establishment of independent standards and overseeing the compliance of publicly traded companies with these standards (Agami, 2006). Another very important aspect that the PCAOB is charged with is reviewing the samples of audits conducted by accounting firms and ensuring that both the spirit and letter of the SOX act was established under (Parles, O’Sullivan, & Shannon, 2007). The Sarbanes-Oxley Act is divided into eleven sections referred to as titles. In terms of compliance, many have posited, including Addison-Hewitt Associates (2003), that the most important sections in the body of the Act are titles 302, 401, 404, 409, 802 and 906. The main premise of this paper is to investigate one of the most challenging aspects of SOX’s regulations - a company’s responsibility for implementing effective internal control – as described in Section 404. Role of the Internal Control in the Financial Reporting and Section 404 The requirements of the...
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