...COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 Batch 2012-14 Under the guidance of Prof. Kamal K. Gupta Associate Professor, Department of Marketing Research INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad July 24, 2013 COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Summer project submitted In Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 INMANTEC Integrated Academy of Management and Technology Ghaziabad July, 2013 ACKNOWLEDGEMENT I owe a deep gratitude and heartfelt thanks to Dr Kamal K. Gupta, Associate Professor, Department of Marketing Research, INMANTEC B-School, Ghaziabad; who has encouraged and guided me throughout my research work. I also express my heartfelt gratitude to him for his unmitigated support, meticulous reviews, in depth inquiries and advice on work. It has added immense value to the report. I am extremely thankful to Mr. Mritunjay Sharma, General Manager Sales (North India)...
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...Relaunch of Frooti-The 'Digen Verma' Campaign “Our aim was to create hype around the product, so we introduced a mysterious character called ‘Digen Verma.’ As our target audience is the youth segment, we wanted to showcase their rebellious spirit through Digen Verma.” -Ram Sehgal, MD, Everest Integrated Communications. ''Frooti has always been positioned as a drink for kids. Now, we want to position it as a drink for the youth, especially, the college-going teenagers. We therefore went in for a real life, down-to-earth person, who, like any college student likes to bunk classes, is a good sportsman and is a popular figure in the college, with whom the teenagers can actually associate themselves.'' -Alka Bhonsle, Management Consultant, Parle Agrochemicals. WHO IS DIGEN VERMA? There was no getting away from him. A poster at a bus stop in Chennai asked, “Will Digen Verma be in the next bus?” Or, when watching a movie; there was bound to be an interruption all of a sudden with a handwritten message saying, ‘Digen, your car is being towed’. And, outside in the car park, almost all the cars had stickers on them saying, ‘Digen Verma was here.’ In many commercial places in metros and even far off places like Simla, there were footmarks accompanied by the mysterious words ‘Digen Verma was here’ pasted. There were rumours galore about ‘Digen Verma’ and his identity. Some thought it was a campaign for the launch of some new fashion label, while others thought Digen Verma he was a...
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...History Parle Product’s fame and familiarity is undeniable. Considering its extensive reach, the brand Parle is known and recognized by everyone. Over the years, Parle’s sweets and biscuits have become a household name. From kids to adults, everyone loves and cherishes these treats. It gives us great pleasure to see our consumers enjoy and embrace Parle products on daily basis. Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the beginning of Parle would have been quite different. In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. Although, the company knew that it wouldn’t be an easy task, they decided to take the brave step. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products. A decade later this factory was upgraded to manufacture biscuits as well. Since then, the Parle name has spread in all directions and has won international fame. Parle has been sweetening the lives of people all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract. Milestone the Decades of Progress ...
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...Parle History Parle is an Indian Private Limited company set up in 1929 by Chauhan brothers, Ramesh Chauhan and Prakash Chauhan in the suburbs of Mumbai city. The Chauhan brothers started their company with the manufacturing of sweets and toffees. Their main motive was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. In 1939, they decided to manufacture biscuits, in addition to sweets and toffees. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. It was in the year 1984 both brothers decided to separate and Prakash Chauhan got his own company named with Parle Agro. Now the company has 40% of market share in biscuits market and 15% share in confectionaries. Mission and Vision: Since the establishment, the cmpany has been focusing carefully in its vision and mission and its core values. Company’s Vision: “To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.” Company’s Mission: “We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.” Value system o Its core value has always been providing value for the money. o The value-for-money positioning allows people from all...
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...“COMPARATIVE STUDY BETWEEN BRITANIA & PARLE - G BISCUIT” INTRODUCTION [pic] Biscuit is a kind of crisp, dry bread product that, if leavened, is usually made with a chemical leavener. The exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice," hence biscotti in Medieval Italian (similar to the German Zwieback, and still present in Dutch "beschuit"). In modern Italian usage the term biscotti is used to refer to any type of cookie or cracker. Some of the original biscuits were British naval hard tack; such hard tack was made in the United States through the 19th century. Throughout most of the world, the term biscuit still means a hard, crisp, brittle bread, except in the USA and Canada, where it now denotes a softer bread product baked only once. Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. A biscuit is a hard baked sweet or savory product like a small, flat cake, which in North America may be called a "cookie" or "cracker". The term biscuit also applies to sandwich-type biscuits, where a layer of 'cream' or icing is sandwiched between two biscuits. In the UK, "cookie" is usually only used in specific terms such as "chocolate chip cookie" or to refer to larger, softer...
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...A REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI IN DABUR INDIA LIMITED By KunalKapoor 11BSPHH010422 IBS, Hyderabad Summer Internship Report Page 1 A PROJECT REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI By KunalKapoor (11BSPHH010422) A Report submitted in partial fulfillment of the requirements of MBA program of IBS, Hyderabad Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA (Company Guide) & Mr. Raja shekhar Reddy IBS, HYDERABAD (Faculty Guide) In DABUR INDIA Summer Internship Report Page 2 INTERNSHIP CERTIFICATE Summer Internship Report Page 3 AUTHORIZATION The project report titled as “expanding the distribution network in rural and untapped market of Delhi” has been authorized by DABUR INDIA LTD as a part of the evaluation for Summer Internship Program. The project has been submitted as a partial fulfillment of the requirement of Masters of Business Administration (MBA) program of IBS, Hyderabad. Submitted By: KunalKapoor (11BSPHH010422) Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA Mr. Raja Shekhar Reddy Faculty Guide IBS, Hyderabad Summer Internship Report Page 4 ACKNOWLEDGEMENT Summer Internship Program(SIP) aims to provide every student with an opportunity to apply theoretical concepts to the real business scenarios. The wealth of knowledge and experiences shared by all involved in completion of successful...
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...Purpose A complete study to understand channel management principles/dynamics in FMCG or Durables in traditional channel and Modern Trade in Orissa region w.r.t. to Bhubaneswar and peripheral markets Which company to study? Study the brands sold in the given region(s)/ market for any of the chosen companies in Appendix 1 What to study at retailer level? Which of the brands sold by the company? Sales Mix Ratio of Fast moving and slow moving Competitor’s prices of the leading brands Margins allowed, compare with the rival brands in the same category. Any promotion scheme currently running or in the recent past. Window display, merchandising etc. (support with photograph) Reordering frequency, size, Company’s salesperson’s visit Payment terms and condition, credit offered, how many days? Any other volume/cash discount Name and address, phone no.(picture of the store location, business transaction) What to study at wholesale level? Which of the brands stocked? Qty. in approx. Margins allowed, compare with the rival brands in the same category. Reordering frequency, size. Any promotion scheme currently running or in the recent past. Any other volume/cash discount. Payment terms and condition, credit offered, how many days? How many w/s in the market you have selected / w/s dealing with any other company’s product line? Understand the operational differences in retailer and w/s Name and address, phone no.(picture of the store location, business transaction) ...
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...grammerFrench Grammar and Usage French Grammar and Usage Second edition Roger Hawkins Senior Lecturer in Language and Linguistics, University of Essex Richard Towell Professor of French Applied Linguistics, University of Salford NATIVE SPEAKER CONSULTANT Marie-Noëlle Lamy Senior Lecturer, Open University A member of the Hodder Headline Group LONDON Contents Guide for the user Glossary of key grammatical terms Acknowledgements Acknowledgements for the second edition xi xiv xx xxi 1 Nouns 1.1 Types of noun 1.2 Gender 1.3 Number 2 Determiners 2.1 Articles 2.2 Typical use of the definite article 2.3 Typical use of the indefinite article 2.4 The partitive article: du, de l', de la, des 2.5 Use of indefinite and partitive articles after the negative forms ne... pas, ne... jamais, ne... plus, ne... guère 2.6 Omission of the article 2.7 Demonstrative determiners 2.8 Possessive determiners 3 Personal and impersonal pronouns 3.1 Subject pronouns 3.2 Object pronouns 3.3 Stressed pronouns 3.4 Demonstrative pronouns 3.5 Possessive pronouns 4 Adjectives 4.1 Adjectives modifying the noun 4.2 Adjectives which follow verbs or verbal expressions 4.3 Adjectives with complements 4.4 Indefinite and negative noun phrases with adjective complements 4.5 Adjectives used as nouns 4.6 Adjectives used as adverbs 4.7 Masculine and feminine forms of adjectives 4.8 Plural forms of adjectives 4.9 Adjective agreement with nouns 1 1 5 17 23 23 24 29 32 33 34 37 39 40 40 53 71 75...
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...OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. , PANKI INDUSTRIAL AREA, DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project report titled “Comparative Survey of Coke vs. Papsi” is an original work done by me under the guidance of Mr. ADESH TIWARI (AREA MARKATING MANAGER). I further declare that it is my original work as a part of my academic course. PLACE: KANPUR DATE: Aug. 16th, 2010 Divya Tiwari INDEX TITLE PAGE AKNOWLEDGEMENT MEANING OF PROJECT INTRODUCTION CHAPTER 1: PROFILES * HISTORY OF THE COMPANY * EARLY GROWTH * WARTIME DEVELOPMENT RECENT DEVELOPMENTS * * POSTWAR GROWTH CHAPTER 2: INDUSTRIAL PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA CHAPTER 3: PRODUCT PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA...
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...There was a village in Gujrat and story is set in 1947.There was a Bhramin Family consisting of Father,Mother,Son and Daughter.Father was Bhramin and he use to go to houses for doing Prayers and he use to take care of Hanuman Temple.He use to get Dakshina from Rich people and he and his family surviev on it.This story revolves around the Son and Daughter.Name of the Son was Chirag and Daughter name was pooja.Chirag was 14 years old while Pooja was 9 years old.They were studying at the Muncipal Gujrati school in that village. Today is the Birthday of Pooja and she is Dressed up well but she is upset as there parents are going to Temple for Prayers as they are care taker of that Temple.His Father was having cycle on which they used to go to Temple.It was Pooja's Birthday and she was Sad due to her Parents but Parents are trying to convience her that they will come in Afternoon with Sweets.After hearing the name of Sweets she was convienced and before Leaving Home they called Chirag and told him to take care of her Sister and they will come back.They left Home for Temple while both the Parents where traveling from Cycle they loosed Balance and Fell down from the Hills and both Died Immediately.There Dead Body was brought to Home all Relatives gathered there for there Cremation.After Cremation they where thinking what to do about Pooja and Chirag.Uncles and Aunts where not ready to accept them as they were Poor and cant take care of both. Relatives left...
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...INDEX Sr. No. | Title | Page No. | 01 | INTRODUCTION * Objective * Scope * limitation | 2-5 | 02 | RESEARCH METHODOLOGY * Type of research * Type of data used * Method of data collection | 6-8 | 03 | COMPANY PROFILE * Introduction of company * History,vision,mission * Organization structure * Social Responsibility * Product * Environment * Certification * Achievement & Awards | 9-25 | 04 | FUNCTIONAL AREA * Human resource management * Finance management * Production management * Marketing management | 26-32 | 05 | LEARNING | 33 | 06 | FINDING AND SUGGESTION | 34 | 07 | QUESTIONARIES | 35-44 | 08 | BIBILIOGRAPHY | 45 | Chapter 1 INTRODUCTION OF PROJECT:- The problem is preparation of the design of the research project. It includes export introduce to mineral water or mountain water. The project undertaken aims to find out the selling and marketing of mineral water or mountain water. The Act introduced to professional development for patents. In an effort to differentiate one brand from another. Some companies have introduced to vitamins ingredients. To sales with water flavoring about various industry efforts to improve. The naturals has introduced made with production and marketing reduce the products. The nutrition facts it stated that the organic shelled of introduced to the product. To the introduction...
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...Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it is about time to market it under the kurkure brand alone. sources said that nutyumz will be launched in different flavours. the brand has been innovated for the indian market alone. besides india, mexico is the only other market where pepsi is selling nut-based snacks under a different brand name. in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the...
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...permission of the publisher. ISBN: 978-0-07-164221-7 MHID: 0-07-164221-8 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-145387-5, MHID: 0-07-145387-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior consent. You may...
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...progrès techniques que le Web a connu en ont fait un réel media de masse. Cependant, à la différence des medias traditionnels tels que la presse ou la télévision par exemple, Internet offre une nouvelle forme de publicité. En effet, il permet une approche plus précise de la cible désirée, mais surtout l’interactivité proposée permet une nouvelle relation avec le consommateur. 7 8. 1 - Considérer Internet comme un media de masse particulier… Internet est désormais considéré comme un media de masse dans les pays occidentaux. Si bien que les annonceurs sont de plus en plus nombreux à allouer une partie de leur budget communication dans Internet. Les avantages sont nombreux puisque le Web permet une réelle interactivité avec le consommateur, on parle de même de « media interactif »1, le message n’est plus à sens unique autrement dit les annonceurs ne sont plus les seuls à être émetteurs d’un message. Les consommateurs ont par l’intermédiaire d’Internet un réel contrôle sur la publicité, ils sont exposés aux publicités qui leur plaisent et peuvent à tout moment « zappé »2. Ils choisissent de cliquer sur les bannières qui leur semblent intéressantes au contraire de la télévision par exemple qui imposera pendant un programme une diffusion d’un film...
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...CHAPTER –1 INTRODUCTION 1 1.1 INTRODUCTION OF THE PROJECT Project Title : “Comparative analysis of packaged drinking water of Kingfisher with other market players” Name of the Organization: UNITED BREWERIES GROUP (UB GROUP) Name of the Company : KINGFISHER LIMITED Manufactured & Marketed By: ICEBERG FOODS LIMITED Project Head & Supervisor: Mr. Mangesh Arnalkar (Regional Sales Manager) Project Duration: 7th June 2010 to 30th July 2010 2 The study was made to improve the Kingfisher’s market potential in the Pune market in retail segment, and for this I had undertaken the above mentioned project. During my summer training at Kingfisher IBF LTD., I completed the project in corporate sale and market share of packaged drinking water product of Kingfisher IBF LTD. And the focusing areas of my study were as follows:- A detailed study, consisting of product variety, corporate sale etc. of packaged drinking water of KINGFISHER IBF LTD. An observational study packaged drinking water industry and market share of KINGFISHER IBF’s products. A detail understanding of all the competitive brands of KINGFISHER IBF’s packaged drinking water. Assessing the brand awareness of Kingfisher in Packaged Drinking Water segment. Finding out the basis on which, dealers and customers, prefer buying Packaged Drinking Water. My project was to support sales promotion for ICEBERG FOODS LIMITED. It was carried out in PUNE city. The...
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