Parle

History
 Parle is an Indian Private Limited company set up in 1929 by Chauhan brothers, Ramesh Chauhan and Prakash Chauhan in the suburbs of Mumbai city.  The Chauhan brothers started their company with the manufacturing of sweets and toffees.  Their main motive was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies.  In 1939, they decided to manufacture biscuits, in addition to sweets and toffees.  Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.  It was in the year 1984 both brothers decided to separate and Prakash Chauhan got his own company named with Parle Agro.  Now the company has 40% of market share in biscuits market and 15% share in confectionaries.

Mission and Vision: Since the establishment, the cmpany has been focusing carefully in its vision and mission and its core values.  Company’s Vision: “To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.”  Company’s Mission: “We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.”

Value system o Its core value has always been providing value for the money. o The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest. o Parle Agro started with the philosophy of:“We are in the business of refreshing India with our products, refreshing the market with new categories and refreshing ourselves through innovation.”

Product Mix
As Parle and Parle Agro are two different companies now both have their own product mix

Product Mix of Parle
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