...1. 1. Introduction ICM Communication PLC is an organization that provides creative solutions for developmental, governmental, non-governmental organizations and UN agencies. The organization is a private limited company registered under the Ethiopian business law on March 2011. Although a fairly young organization, ICM has made its name in brand development, graphic design, creation of promotional materials and printing in the Addis Ababa and Ethiopia market. ICM utilizes sustainable communication methods when providing services to clients. Sustainable communication is about making the best possible use of people and money to deliver maximum impact from minimum resources. It is the Perfect approach to take any organization cares about people, is concerned about climate change and wants to get the best possible return for investment. ICM collaborates with our clients to develop breakthrough insights, strategies, and tactics that communicate, engage and inspire, ultimately making a lasting social impact. ICM Communication Plc believes that to address social and behavioral change, communication initiatives should be supported both at community and institutional levels, as cross cutting strategies to establish common platforms for multiple communication objectives. This will improve the enabling environment, increase access to essential hardware and commodities, strengthen the capacities of service providers and stimulate demand for services, promote adoption of appropriate...
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...CONTENT ANALYSIS OF CREATIVE CONCEPTS PAGE DECLARATION 2 1 MAIN RESEARCH ISSUE 3 2 RESEARCH CRITERIA 3 3 EXTENT OF RESEARCH ISSUE 3 4 POPULATION 4 5 ASSUMPTIONS/SUB-ISSUES 4 6 GOAL/OBJECTIVE 5 7 RESEARCH QUESTIONS 5 8 THEORETICAL APPROACH 5 9 RESEARCH DESIGN 8 10 DATA COLLECTION 10 11 DATA ANALYSIS 13 12 QUALITATIVE FINDINGS 17 13 CONCLUSION 27 14 SELF ASSESSMENT AND SELF REFLECTION 28 SOURCES CONSULTED 29 I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. Name: YB Student number: Date: 01/04/2016 A witness name: M B MAIN RESEARCH ISSUE To explore and describe by means of a cross sectional content analysis of eight different creative concepts and their characteristics applied in eight different advertisements selected from Women’s Health and YOU published in 2012 and 2010 respectively. RESEARCH CRITERIA 2.1 Relevance * The main premise of the approach is the study of content. Documents are studied to understand culture, they can be conceptualized as the process and the array of objects, symbols, and meanings that make up social reality shared...
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...Advertising This paper is for St Lucia Campus students. Examination Duration: 120 minutes Reading Time: 10 minutes Exam Conditions: For Examiner Use Only Question Mark This is a Closed Book Examination - no materials permitted During reading time - write only on the rough paper provided This examination paper will be released to the Library Materials Permitted In The Exam Venue: (No electronic aids are permitted e.g. laptops, phones) none Materials To Be Supplied To Students: 1 x 14 Page Answer Booklet This is a Central Examination 1 x Multiple Choice Answer Sheet Rough Paper Instructions To Students: Additional exam materials (eg. answer booklets, rough paper) will be provided upon request. Page 1 of 8 Total ________ Summer Final Examinations, 2015 ADVT7508 Fundamentals of Advertising PART A – Multiple Choice Questions (1 mark per question = 25 Marks Total) 1. A/an_________is a series of drawings used to present the visual plan or layout of a commercial along with a...
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... | | |Innovation, Design, and Creativity for a | | |Competitive Advantage | Copyright © 2012, 2008 by University of Phoenix. All rights reserved. Course Description This course will provide students with a solid foundation in innovation, design, and creativity. Additionally, students will be prepared to apply relevant principles, tools, and techniques to promote and sustain organizational innovation for competitive advantage. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Rowe, A. J. (2004). Creative intelligence: Discovering the innovative potential in ourselves and others. Upper Saddle River, NJ:...
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...Mobile Marketing: E-commerce site uses responsive design to achieve an 8% lift in cart abandonment campaign SUMMARY: The e-commerce website for Warehouse Shoe Sale, ShopWSS.com, realized that almost 70% of its audience read emails from their mobile devices. However, the design for the ShopWSS.com emails was not responsive to the device. See how the marketers took their active cart abandonment email and optimized it for mobile, and how through A/B split testing, achieved an 8% lift in conversions from responsive emails. by Courtney Eckerle, Manager of Editorial Content CHALLENGE ShopWSS.com, the e-commerce arm of WSS — the new name for Warehouse Shoe Sale, a 62-store chain mostly located in Southern California — has only been up and producing measurable revenue for about the past three years, according to Erica Forrette, Senior Manager of Digital Marketing, ShopWSS.com. "There was a re-platforming at the time … I joined the company about a year-and-a-half ago and my role is to drive traffic and sales through online channels and mobile channels," she said. Because of that transition, the team began harvesting more insights into email subscribers, particularly what devices they were using to read WSS emails. "We found that a really high percentage, close to 70% of people, were using mobile devices to read our emails, so it became pretty clear that we needed to optimize our email creative," she said, adding that around 50% of site visitors are viewing on a...
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...become a successful innovative organization; and 2. To assess the challenges and net benefits to the organization on doing so. This case is worth 30% of the final grade and with presentations on Week Thirteen and Fourteen. In weeks eleven and twelve there will be reviews based on the progress to date that will be worth 5% each. Students must be in class to achieve their grade out of 5% for each class. The final report and presentation will be worth 20%. Critical and Creative Thinking The following sub heading “The Required Areas of Work” outlines the focus that your report and presentation should take. However, I am looking for your team to apply critical and creative thinking in your research and analysis. This means that your responses to the questions will be clear, concise and simple (and not a copy and paste of patches of content). Business requires that you provide direct and relevant answers to questions in as little time as possible. I want you to summarize your answers to the questions below as follows: 1. Give a one word or max one short sentence responses that you can speak to (i.e. provide the more detailed backup). For example, for “Why is your company considered a successful company?” One word responses might be: It is a growth company; It has high financial margins; etc. You can then provide more detail in behind to back it up. These simple statements are the power-house in understanding. The Required Areas of Work 1. Is your company a...
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...FUN IN THE WORKPLACE: TOWARD AN ENVIRONMENT-BEHAVIOR FRAMEWORK RELATING OFFICE DESIGN, EMPLOYEE CREATIVITY, AND JOB SATISFACTION By ALEXANDRA M. MILLER A THESIS PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF INTERIOR DESIGN UNIVERSITY OF FLORIDA 2005 Copyright 2005 by Alexandra M. Miller ACKNOWLEDGMENTS First, I would like to thank my committee chair, Dr. Margaret Portillo, for her direction and guidance throughout the entire research process. I would also like to thank Dr. M. Joyce Hasell for her support and valuable expertise. Additional thanks go to Dr. Larry Winner for his indispensable assistance as a statistical consultant. I would also like to thank PUSH for providing an excellent example of a fun workplace. In particular, I would like to thank partners John Ludwig, Chris Robb, and Rich Wahl for allowing me to conduct a case study of their business. Additional thanks go to Ron Boucher, Jourdan Crumpler, and Gordon Weller for taking the time to participate in interviews. I would also like to express my gratitude to Kathryn Voorhees for her help, humor, and friendship as she accompanied me throughout the research process. Finally, I would like to thank all of my friends and family for their support. In particular, I would like to thank to my parents for their constant support and for helping me to achieve my dreams. iii TABLE OF CONTENTS page ACKNOWLEDGMENTS ..........
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...part 5 Creativity CAS INTERAMERICA 5403 WANETA RD BETHESDA MD 20816 casinteramerica@verizon.net 301-229-0351 Introduction Creativity is the development of ideas new to the individual. It is the one basic element in the methodology that singles out effective VE performance by bringing one closer to the attainment of optimum value. It takes creativity to discover alternate designs, construction methods, systems or processes that will accomplish the required functions of the present way of performing. Part 5.1 Individual creative capability Analysis of function through use of creativity is a principal root of VE requiring that individuals create on schedule. To some, this challenge seems overwhelming. It is similar to asking one to invent a useful object by noon on Friday of every week. Fortunately, everyone possesses some degree of creative ability. Normally an individual's creative potential is much more than he assumes. As a result, innate creative ability can be developed and improved through training and practice. While there is no precise scientific way of measuring creative action, creative behavior and potential can be subjectively evaluated. One can evaluate himself by reviewing the indicators of creative behavior shown in Figure 19. Part 5.2 Problem solving methods There are two approaches to problem solving: the analytical and the creative. a. Analytical approach. The strictly analytical approach is substantially singular in purpose. The...
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...Functions of Client and Service Department in Context of Ogilvy Bangladesh By Mahmuda Sarker ID: 10104179 BRAC Business School An Internship report submitted of the requirements for the degree of Bachelor of Business Administration To Suntu Kumar Ghosh Assistant Professor BRAC Business School BRAC University September 07, 2014 Suntu Kumar Ghosh Assistant Professor BRAC Business School BRAC University Subject: Submission of internship report Dear Sir: During my internship attachment with Ogilvy & Mather Bangladesh, I have learnt a lot and I had been given the responsibility to not only look after one account, but work with several accounts like Unilever, Bkash, Edison Properties, Symphony, Aarong, Mi-amore, BATB etc, so that my learning is more widespread. In the course of this internship, I got to learn how advertising is not all about producing billboards and TVCs, but how it has integrated itself into a vast network and how it intends to get into a consumer’s lifestyle rather than bombard them with information. Which is why, the topic I have decided to work on is the Evolution of Advertising and how Ogilvy Bangladesh has adapted to the changes and how those changes reflect on their campaign effectiveness. I have also gotten the chance to experience what life is like in the corporate world and all in all, it was a fantastic learning experience. Thank you for being there as a support whenever I needed it. It was a challenge in completing...
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...Survey of Creative Individuals’ Space Needs and Preferences Survey of Creative Enterprises and Interested Businesses CONCORD, NH September 2011 Prepared by Sw an Research and Consultin g for — Survey of Creative Individuals, Enterprises and Businesses – Concord Table of Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Summary of Survey Results – Creative Individuals’ Space Needs and Preferences . . . . . . Relocation to a Live/Work Facility: Interested Respondents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Needs and Preferences for Live and Work Space . . . . . . . . . . . . . . . . . . . . . . . . . . Current Studio/Work Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Living Arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Studio/Work Space Rental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Space Arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Needs and Preferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 16 20 21 23 26 27 1 2 9 ...
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...Gifted Education International 1993 Vol. 9, pp. 68-77 © 1993 A B Academic Publishers C. June Maker, The University of Arizona, USA creativity, intelligence, and problem solving: a defmition and design for cross-cultural research and measurement related to giftedness Abstract A new definition of giftedness is proposed based on a review of the constructs of intelligence, creativity, and problem solving. A research design employed in a series of studi~s of giftedness in children and adults is presented, along w1th a summary of important results. Finally, implications of the design for both research and practice are outlined. Intelligence A central concept in many theories and definitions of intelligence is solving problems or adaptation to one's environment. Although the phrase "problem solving" is not always found, the concept of "adaptation" or "ability to adapt", a central concept in many definitions (Binet & Simon, 1909 (cited in Terman, 1916); Boynton, 1933; Colvin, 1921; French, 1962; Piaget, 1981; Pintner, 1921; Stern, 1914; Wechsler, 1941 ), implies that individuals encounter situations (problems) to which they must devise ways of reacting. Thus, they are solving problems. Later theorists and researchers revised these general concepts of "adaptation" by adding the idea of adapting to the cultural as well as the biological environment (Laboratory of Comparative Human Cognition, 1982_; Goodnow, 1976; Charlesworth, 1976; Olson, 1976; Ne1sser...
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...100; Time: 3 hours Part-A: Reading Test (40 Marks) Read the passage carefully and answer the questions following it: I have never thought that I'd do an MA, let alone in fashion. But here I am in Nottingham, six months into an MA course in Fashion & Textiles at Nottingham Trent University. I am beginning to realise that doing a postgraduate degree in fashion is not really about being able to design wonderfully creative clothes, but about discovering my own potential. Every step I have been taking has brought me closer to understanding my philosophy towards what I design. The knowledge of why I do what I do is actually the strength, which is helping me to create new boundaries for myself. The course is structured in a way to ease everyone into the rigour that is required later in the MA phase. Short projects helped to 'get things going' initially, and then a group project put everyone on the spot because we had to be very interactive. Having said that, I think one of the best things about being at Nottingham is the fact that there are so many different people from all over the world. Even in a small group of 17, there is an American, a Chinese, an Indian, a Japanese, a Norwegian, a Thai, two Taiwanese and another Bangladeshi apart from the British. Our unique situation enables us not only to experience each other's culture vicarious but also be tolerant of our differences. It's interesting to see how, consciously and subconsciously, we are bringing parts of our culture and...
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...improvement toward success. Comcast has what it takes to be successful if they can successfully implement the innovative process in their future ideas and strategies. Four Basic Phases of the Innovative Process There are four basic phases in the innovative process; utilizing these phases will ensure success for Comcast in their future endeavors. Von Stamm (p. 39, 2003) asserts that, “While structured processes for the development and management of new products are no guarantee forimproving innovativeness, they are nevertheless an important part in an organization’s armory to improve newproduct introduction rate and maximize the benefits from a company’s product portfolio.” Observing the process alone will not prove success but certainly will increase the odds of having a successful introduction of innovative strategies and products in the future for Comcast. The innovative process has four basic phases; they are preliminary analysis, definition, design, and operation (Von Stamm, p. 39, 2003). Preliminary analysis is the beginning of the process; this is the time when those involved use idea generating tools to help spark creativity and innovative ideas. The new product, idea, or strategy should be...
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...THE FLORIDA STATE UNIVERSITY COLLEGE OF VISUAL ARTS, THEATER, AND DANCE TECHNOLOGICAL IMPACT ON CREATIVITY: ASSESSING THE IMPACT OF COMPUTER MODELING AND RAPID PROTOTYPING ON PERCEIVED CREATIVITY By ANTHONY L. CONETTA A thesis submitted to the Florida State University in partial fulfillment of the requirements for the degree of Masters of Fine Arts in Interior Design Degree Awarded: Fall, 2012 i Anthony Conetta defended this thesis on June 26, 2012. The members of the supervisory committee were: Marlo Ransdell Professor Directing Thesis Eric Wiedegreen Committee Member Jim Dawkins Committee Member The Graduate School has verified and approved the above-named committee members, and certifies that the thesis has been approved in accordance with university requirements. ii ACKNOWLEDGEMENTS [Type or paste your acknowledgements paragraph(s) here] iii TABLE OF CONTENTS LIST OF TABLES .......................................................................................................................... 1 LIST OF FIGURES ........................................................................................................................ 2 ABSTRACT .................................................................................................................................... 3 CHAPTER ONE ............................................................................................................................. 4 INTRODUCTION...
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...Report: The stopping Power of Advertising Measures and Effects of a Visual Complexity Rik Pieters, Michel Wedel, Rajeev Batra (2010) Index 1. Introduction 2 2. Starting Point 3 3. Feature Complexity 3 4. Design Complexity 4 5. Brand Identification Difficulty 5 6. Hypotheses 5 7. Data and Analysis 6 8. Results 7 8.1. Effects on Attention to Advertising 7 8.2. Effect on Ad Comprehensibility and Attitude Toward the Ad 7 9. Main Conclusions 8 10. Bibliography 9 Introduction As the world is getting more competitive over the years, companies are using advertising as part of a marketing program to boost sales of products or services. Most companies use advertising to raise users’ and potential customers’ awareness about the benefits and features of their products. This new strategy will make available a set of choices for the consumer. Therefore, the question which arises would be: With everyone advertising, how could an ad stand from others? This growing belief of advertising effects will leave to a saturation of the market.. Is complexity good for advertisement? What is complexity and how can we measure its effects? The answers to all these questions have been addressed in this report we present below, taken from the mentioned article. Starting Point The initial motto for this article starts with the following sentence: “Where the eye stops, the sale begins”. The point is, it is known...
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