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Patagonia Executive Summary

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Patagonia is a company that sales clothes, equipment and other products used for outdoor recreation. The founders are people that enjoy outdoor activities such as mountain climbing, skiing and surfing. Their business developments focus on its employees and the environment. They have a regard for environmental preservation which mean they are against any activities that may cause damage to the natural or physical environment. The fundamental beliefs of Patagonia set forth unique social and psychological environment factors originated from the dedication of Chouinard.
Patagonia encourages all employees to balance work, play and family and maintains a highly causal atmosphere. Unlike in many business where employees often leave their true personalities at the door to conform to …show more content…
(Ferrell & Hirt, 2009, p.352)
The founder has strong feelings and beliefs about his business venture and spends his time testing the quality of his products and advocating for the environmental preservation movement. Most of the people who work for Patagonia have the same enthusiasm. Since the business is located near the beach, in the beginning management would temporarily suspend business operations and allow the employees to go surfing. Nowadays it is anticipated of the employers to use their lunch time to engage in the activities associated with the company’s motto. With this convenience the employees are allowed to choose the hours for starting and leaving work each day, because the owners believe in every employee to make up their work time. The corporate social responsibility recognizes and values family. Benefits offered to the working parents is child care which is conveniently located at their

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