...Consumer Analysis * Segmentation &Targeting Source: Statistics and Census Service(http://www.dsec.gov.mo/default.aspx?lang=en-US) Source: Statistics and Census Service(http://www.dsec.gov.mo/default.aspx?lang=en-US) Just as we mention before, Vapiano is an Italian restaurant emphasizes on relaxed life style, it is the perfect setting for a leisure lunch, an afternoon break, or a pleasant dinner with friends or family. We divide the market into 7 different age groups, and our target consumer will be the people age from 15 to 34. Nowadays, young people like go dutch when they enjoy dinner with friends, so the consume style of Vapiano is unique and convenient for them. And with the development of Macau, the income level of Macau citizen is gradually increasing. And Macau people have easy-going and relaxed life style. They usually spend their spare time on having afternoon tea or small snack with friends. Therefore, Vapiano is the best place for young people to have a meeting with friends or families. On the other hand, Macau is a developed and international city, it attracts thousands of tourists every year. We can see from above chart, Per-capita spending of visitors is increasing year by year. Those visitors are not only the major consumers for gambling industry but also the major consumers for shopping center and food industry. So, our target consumers are those young Macau citizens and tourists. * Positioning Even though Vapiano is a fast food restaurant...
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...Investigación & Desarrollo – Departamento de Capacitación y Desarrollo de Mercados Bolsa de Comercio de Rosario www.bcr.com.ar - capacita@bcr.com.ar 1 Crisis económica de Argentina: causas y cura Jim Saxton (R-NJ), Vice presidente Joint Economic Committee United State Congress Traducción libre del paper elaborado por el Comité Económico del Congreso de los EEUU. Estrella Perotti Contador Público eperotti@bcr.com.ar Junio de 2003 Sumario En 1998, Argentina ingresó en lo que se convertiría en cuatro años de depresión, años durante los cuales su economía se contrajo un 28%. La experiencia de Argentina ha sido como uno de los ejemplos del fracaso de los mercados libres y de los tipos de cambio fijos, entre otras cosas. La evidencia no apoya ese punto de vista. Mejor dicho, las malas políticas económicas convirtieron una recesión ordinaria en una depresión. Tres grandes incrementos de tasas entre 2000-2001 desalentaron el crecimiento y entrometiéndose con el sistema monetario, a mediados del 2001 crearon temor de devaluación de la moneda. Como resultado de todo esto la confianza financiera en el gobierno argentino se evaporó. En una serie de disparates aún perores que tuvieron lugar desde diciembre del 2001 hasta comienzos del 2002, sucesivos gobiernos, violación de los derechos de propiedad mediante el congelamiento de los depósitos bancarios, declaración de incumplimiento de los compromisos externos (default de la deuda soberana) de una manera poco apropiada...
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...Psychophysiology, 51 (2014), 645–657. Wiley Periodicals, Inc. Printed in the USA. Copyright © 2014 Society for Psychophysiological Research DOI: 10.1111/psyp.12209 Dissociable effects of psychopathic traits on cortical and subcortical visual pathways during facial emotion processing: An ERP study on the N170 PEDRO R. ALMEIDA,a,b FERNANDO FERREIRA-SANTOS,a JOANA B. VIEIRA,a,c PEDRO S. MOREIRA,a,b FERNANDO BARBOSA,a and JOÃO MARQUES-TEIXEIRAa a Laboratory of Neuropsychophysiology, Faculty of Psychology and Educational Sciences, University of Porto, Porto, Portugal School of Criminology, Faculty of Law, University of Porto, Porto, Portugal Faculty of Medicine, University of Porto, Porto, Portugal b c Abstract This study examined the relation between psychopathic traits and the brain response to facial emotion by analyzing the N170 component of the ERP. Fifty-four healthy participants were assessed for psychopathic traits and exposed to images of emotional and neutral faces with varying spatial frequency content. The N170 was modulated by the emotional expressions, irrespective of psychopathic traits. Fearless dominance was associated with a reduced N170, driven by the low spatial frequency components of the stimuli, and dependent on the tectopulvinar visual pathway. Conversely, coldheartedness was related to overall enhanced N170, suggesting mediation by geniculostriate processing. Results suggest that different dimensions of psychopathy are related...
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