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Paul Mitchell

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Submitted By serenam421
Words 723
Pages 3
Serena Manfredy
Cosmo Theory B-Days.

www.paulmitchell.com
Name of Salon: Paul Mitchell.

I decided to research Paul Mitchells’ Salon because I love his hair products. I found this website to be very easy to navigate & helpful. It had a lot of information about his salons, their many locations, what they offer, and they’re products. When you first come to the website it brings you to a page that tells you all about his different types of Salons. He has Focus Salons and Signature Salons. The Focus Salons give their customers expert advice about the Paul
Mitchell, Tea Tree, Modern Elixirs hair care lines. It didn’t give much more information than that but I’m assuming that Focus Salons focus on selling retail more than anything. The other type of salon, the Signature Salons carry a higher lever of inventory of Paul Mitchell products than most salons. It said that they’re trained to use and recommend his products, but it is his salon, I wouldn’t use any other product but his. It doesn’t really differentiate the two salons they sound the same to me. Something else I found interesting about the Paul Mitchell website was that it had his story of how his chain of salons got started. As popular as Paul Mitchell and his products are today, he actually claimed that he should have gone bankrupt several times during his first year.
If you’ve ever noticed why Paul Mitchells products are so plain looking, it’s because during his first year in the business, he couldn’t afford color ink. Paul Mitchell launched his career with a partner, John Paul Dejoria. They started their career in 1980 with a name product called “ Hair
Sculpting Lotion”. They borrowed $700 and became known as the John Paul Mitchell Systems.
Today the Paul Mitchell Systems has an annual salon retail sale around $900 million. That’s a long way to come from 1980, almost going bankrupt more than a few times. The company has over 90 products. The website also had a full list of Paul Mitchells products and his different product lines.
It tells you the name of the product line, what the product is, what is does, who its best recommended for, and where the nearest place you can find it. His product line names are obviously Paul Mitchell, Tea Tree, Modern Elixirs, and there’s also professional tools like blow dryers, flat irons, and curling irons. The Modern Elixers line has body care products which I didn’t know.Paul Mitchell has this spray called soft spray that’s amazing. I got my hair done with it, I got these big curls and the lady used the soft spray and they came out soft and bouncy and pretty. Not crunchy and stiff and nasty. Also in the product section of the website it tells you about something called diversion that I didn’t know about. It says that it’s a product being sold outside its authorized chain of distribution. For example, if you see any Paul Mitchell product in like a Walgreens or Pathmark, that’s diversion because its not being sold in a Professional
Salon. It’s not illegal but theres no guarantee on the products because its being sold somewhere else. It may be tampered or tweaked. Paul Mitchell has a “Cruelty-Free” policy on his products that I didn’t know about that
Is listed on his website. They are the first hair care product to publicly go against animal testing.
They use giant solar panels to harness the suns energy on the North Shore of Hawaii that I didn’t know about. What I liked most about the Paul Mitchell website was that it had a listing for the schools that it offers. Theres one in Staten Island which I think is the closest one. When you click on the link it re-directs you to the website for his schools. In the Paul Mitchell school you can choose to go into the Cosmetology, Nail, or Skim program. They have extensive hands-on and classroom training. Overall, I really liked this website. I love Paul Mitchell products and I learned a lot about his different product lines, I thought he only had one. The website was attractive and not mis- leading in any way. I think anyone that goes to it will learn something they didn’t know.

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