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Paul Prudhomme

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Submitted By EOstermann
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Paul Prudhomme is a famous American chef. He became very successful by offering seasonal products at his restaurants. Furthermore, people enjoy the fresh, homegrown ingredients. Another positive aspect is that they are cheaper compared to imported ones. Paul also developed several culinary products like hot sauces or seasoning mixes. Moreover, he wrote some cook books. In 1983, people loved his unique seasonings and asked him to take them home. So, Paul started his business Magic Seasoning, according to Paul Prudhomme´s website (c.f. https://www.chefpaul.com/seasoning). The BBC website shows (c.f. http://www.bbc.com/news/business-22226760) that Magic Seasonings is a multimillion dollar business now and offers over 27 different spice blends. Consumers can buy Magic Seasoning Blends products in 23 countries worldwide in an online shop. Paul also offers free shipping with a $40 purchase.

Furthermore, R&D plays a big role in this organization. Chef Paul Prudhomme has a lot of experiments in flavors and travels a lot. So, he puts all his culinary knowledge gained all over the world in the developing of the products. Thus, Magic Seasoning has created dishes, flavors and food products for international consumers. According to Pauls´ website (c.f. https://www.chefpaul.com/site311.php), the R&D team focuses on creating outstanding flavors and maximum taste. Additionally, Magic Seasonal Blends is an equal opportunity employer and do not discriminate because of race, color, age, nation, creed, sex or physical disability.

I recommend that products from Magic Seasonal Blends should be offered in Austria. The new product line including gluten free products and product with no sugar and no salt added will be successful because healthy and agreeable food is getting more and more important for the Austrians. Furthermore, the design of the product is very nice. Compared to the simple, old- fashioned design of Kotanyi, Magic Seasonal products attract a different target group, namely younger consumers. Moreover, not only younger people will like Paul´s lovely face. The American company also offers larger canisters and multi- packs compared to Kotanyi. According to the Kotanyi website (c.f. http://www.kotanyi.com/landingpage-corporate/product-range/) Kotanyi offers 4,500 products. Another difference between the two companies is that the American offers sauces and Louisiana rice.
Furthermore, the Austrians do not like too spicy food. So, some products should have a mild taste. Austrians also enjoy going shopping to supermarkets. Thus, Magic Seasonal Blends products should be offered there. Beside, many consumers will see the cans and spices on the shelves. Furthermore, making special offers during the market launch attracts more potential customers. All in all, the American brand profits from Paul´s experience and his talent in cooking. Thus, the people rely on the products.

References:
BBC: retrieved August 23, 2014 from: http://www.bbc.com/news/business-22226760 Kotanyi: retrieved August 23, 2014 from: http://www.kotanyi.com/landingpage-corporate/product-range/ Paul Prudhomme website: retrieved August 23, 2014 from:
https://www.chefpaul.com/site311.php

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