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Paula Scher Research Paper

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Paula Scher
Paula Scher studied at the Tyler School of Art School in Philadelphia and began her graphic design career as an art director on album covers for Atlantic and CBS Records in the 70s. Later, she left Atlantic records to work on herself and developed a typographic result based on Russian Constructivism. In 1984 she co-founded Koppel and Scher, and in 1991 joined Pentagram as the first female principal. In 1992 she became a design educator at the School of Visual Arts.
Paula has developed identity and branding systems, promotional materials, environmental graphics, packaging, and publication designs for a wide range of customers. Drawing from what Tom Wolfe has called the "large wardrobe" of the history of art and design, pop and classic

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