...Case Study of Samsung’s Mobile Phone Business Boon-Young Lee∗ aliceboon@kdischool.ac.kr and Seung-Joo Lee∗∗ sjl@kdischool.ac.kr Abstract: This paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market, its globalization strategies, and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand. JEL classification: L 63, M10 Key words: Samsung, mobile phone, strategy ∗ MBA student, KDI School of Public Policy and Management Professor, KDI School of Public Policy and Management ∗∗ I. Introduction For Samsung Electronics, 2003 was a watershed year. It successfully positioned itself as one of the world’s best mobile phone manufacturers and its products were featured all over the media. Many were calling its mobile phones as “the best gift for Christmas”1 or “the Mercedes of mobile phones.”2 Samsung’s achievements were particularly remarkable considering that its primary focus had previously been in semiconductors and home appliances. Indeed, when it first made the decision to enter the mobile phone business, industry observers viewed the move as foolhardy and reckless. But, much to their surprise, Samsung’s foray into the market turned out to be a great success, contributing...
Words: 8951 - Pages: 36
...HDMI Cables - Connecting to a Satellite Receiver or Cable Box with Component Connectors - Connecting to a DVD Player with A/V or S Video Cables - Connecting to a DVD Player with Component Cables - Connecting to a DVD Player with HDMI Cables - Connecting to a Satellite Receiver or Cable Box with A/V Cables - Connecting to a VCR, PVR, or DV with A/V Cables - Connecting to a Blue-Ray DVD Player or HD-Receiver with HDMI Cables and a PC with VGA Cables - Connecting to a D-VHS with HDMI Cables - Connecting to a D-VHS with Component Cables - Connecting to an Audio Receiver - Connecting to a Home Theater System or Earphone Set - Instruction for Uploading New Firmware Remote Control Guide Remote Function Keys & Description Programming the Remote Control Battery Installation On Screen Display (OSD) Introduction Operating in the OSD Initial Screen PICTURE OSD Adjusting TV Picture Settings - Description of Settings - Selecting the Picture Mode - Adjusting the Picture Quality AUDIO OSD Adjusting Sound Quality - Description of Settings - Adjusting the Audio Settings - MTS System for Stereo TV SCREEN OSD Adjusting Screen Modes - Description of Settings - Changing the Screen Mode - Selecting the Picture/Video Source SETUP OSD Adjusting Personal TV Settings - Description of Settings - Searching the TV Channels - Editing Channels - Closed Caption Options - Setting up Parental Control Password - Activating the Parental Control Feature - Resetting the Password - Setting the Date and Time - Setting the...
Words: 15269 - Pages: 62
...Curves 57 22 Firm Supply 59 23 Industry Supply 62 24 Monopoly 64 2 25 Monopoly Behavior 67 26 Factor Market 72 27 Oligopoly 76 28 Game Theory 80 30 Exchange 85 3 Ch. 1. The Market I. Economic model: A simplified representation of reality A. An example – Rental apartment market in Shinchon: Object of our analysis – Price of apt. in Shinchon: Endogenous variable – Price of apt. in other areas: Exogenous variable – Simplification: All (nearby) Apts are identical B. We ask – How the quantity and price are determined in a given allocation mechanism – How to compare the allocations resulting from different allocation mechanisms II. Two principles of economics – Optimization principle: Each economic agent maximizes its objective (e.g. utility, profit, etc.) – Equilibrium principle: Economic agents’ actions must be consistent with each other III. Competitive market A. Demand – Tow consumers with a single-unit demand whose WTP’s are equal to r1 and r2 (r1 < r2 ) p r2 r1 1 2 – Many people 4 Q p p Q Q ∞ consumers 4 consumers B. Supply – Many competitive suppliers ¯ – Fixed at Q in the short-run C. Equilibrium – Demand must equal supply p p∗ p ¯ Q Q Q ¯ → Eq. price (p∗ ) and eq. quantity (Q) D. Comparative statics: Concerns how endogenous variables change as exogenous...
Words: 12774 - Pages: 52
...LEARNING &DEVELOPMENT PROJECT DONE AT THE RAINTREE HOTELS [pic] SUBMITTED To: Mrs. JAYANTHI PETER SUBMITTED By: JULIA SHALINI [pic] OBJECTIVES A mechanism that helps enhancing performance through building behavioral and functional/technical competencies required for Individual and Organizational development. The policy contains guidelines on identifying learning and development needs, develop plans and approve, and training to employees. POLICY DETAILS Purpose of Training * Training is a process through which there is a transfer of knowledge on technical/functional/behavioral area(s) to the employees. Such as: * Workshops – experiential activities that increase job related knowledge and expertise. * Short courses – Technical / Functional/Behavioral/Leadership skills that increase productivity and efficiency of the employee. * In-service training – on the job training where job related knowledge are either provided/strengthened. * Hotel Tour – where the employee gains knowledge by observing the procedures practiced in Hotel. * Employee training expenses (both onsite and offsite) will be fully borne by the Hotel. * Each employee will be subject to training according to needs arising from: * Competencies required during the annual Performance Appraisal. * Training stated in the Personal development plan during the counseling sessions. ...
Words: 4766 - Pages: 20
...Science, Commerce & Management Study Center: Periyar University-Salem-636011 A Dissertation Report on ‘’Training and Development Systems” @ M/S Pragathi Consultancy Services (PCS). Submitted to Periyar University in partial fulfillment of the Requirement for MASTER OF BUSINESS ADMINISTRATION Under the Guidance ____________________________________________________________ _______ Mr. Santosh Avadhani Prof.GG Pai. BA, ATI, MBA CEO Faculty Guide Pragathi Consultancy Services SSR College Bangalore. Bangalore____________ By Sharmila Parveen (Reg No 05DBIA1047) (2005- 2007) SSR College of Science, Commerce & Management Study Center: Periyar University-Salem-636011 CERTIFICATE This is to certify that the Dissertation Titled “An Extensive study of Training & Development systems at M/S Pragathi Consulting Services . (PCS)” is based on an Original Project Study conducted by Ms. Sharmila Parveen of IV semester MBA Programme under the Guidance of Mr. GG Pai. This dissertation is based on original Research and has not formed basis for the award of any other...
Words: 10200 - Pages: 41
...COMPANY PROFILE Of Beximco Group Introduction: BEXIMCO Group is the largest private sector industrial conglomerate in Bangladesh engaged in diverse business areas. BEXIMCO comprises of five publicly listed companies and sixteen private companies. The Group turnover in 2008 was BDT 18.5 billion. BEXIMCO employs 35,000 people and has 230,000 shareholders. BEXIMCOs shares constitute 4.84% of the market capitalization of DSE History of BEXIMCO: Since independence Bangladesh has come a long way, and the Beximco Group of Companies is honored to have had a role in the development of its parent nation. The Group has worked with a simple philosophy; identify an important need and then do everything possible to successfully satiate that need, in a manner which best facilitates the well being of the nation. As a result Beximco has focused on those industries which give Bangladesh a competitive advantage in the global market place in many cases creating the industries for the first time in the region. Throughout its four and a half decade journey the Group has been one of the leading innovators in the country. Presently Beximco Group comprises twenty one companies of which five are listed with the Dhaka Stock Exchange employing over 35,000 personnel and is the largest private sector industrial conglomerate in the nation. . In the course of its growth, it has created industrial and management capabilities that will serve...
Words: 2430 - Pages: 10
... 4 Product Idea 5 Marketing Strategy analysis 5 Summary of success factors 7 References 8 Appendix A and B 10 Appendix C and D 11 Market Analysis In appendix A show that CD is used to be the most effective format contributed to music industry in 2003 at 94.8% of revenue in industry. Due to the development of technology, there are alternative way to get access to music such as Internet download, subscription and streaming, which increasingly dominate the music industry. Appear continuously decrease in CD revenue to 62.3% and 35.8% in 2008 and 2012 respectively (MarketLine, 2013). While another format that indicate increase in popularity is subscription and streaming sector for instance, Youtube, Spotify, Deezer, and Vevo etc. Size of market...
Words: 2380 - Pages: 10
...Tender No. KWS/RFP/MBD/42/2012- 2013: CUSTOMER SATISFACTION SURVEY Closing Date: 21st NOVEMBER, 2012 Time: 12.00pm Kenya Wildlife Service, Headquarters, PO Box 40241- 00100, Nairobi, Kenya Tel +254 20 600800/ 602345 Fax +254 20 603792 Email: Website: www.kws.go.ke This Request for Proposal (RFP) includes the following documents: Letter of Invitation Terms Of Reference Instructions to Bidders Data Sheet Technical Proposal – Standard Forms Financial Proposal – Standard Forms Required Documentation Standard Form of Contract Head – Supply Chain Management 2 LETTER OF INVITATION Dear Sir/Madam: RE: Tender No: KWS/RFP/MBD/42/2012- 2013: Kenya Wildlife Service wishes to invite you to submit a detailed Technical and Financial proposal to provide consultancy services to undertake a CUSTOMER SATISFACTION SURVEY in (8) major Parks. Kindly submit your formal application in accordance with the requirements set forth in this Request for Proposal (RFP). Suitable consultants will be identified on the basis of their responsiveness to the requirements for the scope of the tasks and contract conditions. Kenya Wildlife Service will thereafter award the tender in accordance with procedures set out in the Public Procurement and Disposal Act, 2005 and the Public Procurement and Disposal Regulations, 2006. Eligible firms may purchase the RFP guidelines from the procurement office, Kenya Wildlife Service, between 9.00am and 4.00pm, at a non-refundable fee of Ksh.2,000.00 Further information...
Words: 7352 - Pages: 30
...Introduction: Pronounced as separate letters, CPU is the abbreviation for central processing unit. Sometimes referred to simply as the central processor, but more commonly called processor, the CPU is the brains of the computer where most calculations take place. In terms of computing power, the CPU is the most important element of a computer system. On large machines, the CPU requires one or more printed circuit boards. On personal computers and small workstations, the CPU is housed in a single chip called a microprocessor. Since the 1970's the microprocessor class of CPUs has almost completely overtaken all other CPU implementations. The CPU itself is an internal component of the computer. Modern CPUs are small and square and contain multiple metallic connectors or pins on the underside. The CPU is inserted directly into a CPU socket, pin side down, on the motherboard. Each motherboard will support only a specific type (or range) of CPU, so you must check the motherboard manufacturer's specifications before attempting to replace or upgrade a CPU in your computer. Modern CPUs also have an attached heat sink and small fan that go directly on top of the CPU to help dissipate heat. A central processing unit (CPU), also referred to as a central processor unit, is the hardware within a computer that carries out the instructions of a computer program by performing the basic arithmetical, logical, and input/output operations of the system. The term has been in use in the computer...
Words: 7026 - Pages: 29
...Final Project Report Review/Updating Master Plan and Preparation of DPR for Solid Waste Management Plan for Bhopal city Submitted to: Bhopal Municipal Corporation (BMC) Prepared by: SENES Consultants India Pvt. Ltd. March 2012 Detailed Project Report – Review/Updating Master Plan & Preparation of DPR for SWM Plan for Bhopal city Table of Contents 1.0 1.1 1.2 2.0 2.1 2.2 2.3 2.4 3.0 3.1 3.2 3.3 3.4 3.5 INTRODUCTION .........................................................................................................1 Objectives of Study........................................................................................................ 1 Scope of Work ............................................................................................................... 2 DESCRIPTION OF STUDY AREA .............................................................................3 Demographic Features ................................................................................................... 6 Population Projections ................................................................................................... 6 Economy ........................................................................................................................ 7 Land use ......................................................................................................................... 7 ASSESSMENT OF EXISTING SOLID WASTE MANAGEMENT SYSTEM ..........8 Sources of Waste...
Words: 40268 - Pages: 162
...Tourism & Hospitality Research Article Research Article Ndivo et al., J Tourism Hospit 2012, 1:5 http://dx.doi.org/10.4172/2167-0269.1000103 Open Access Open Access Examining Kenya’s Tourist Destinations’ Appeal: the Perspectives of Domestic Tourism Market Rayviscic M. Ndivo1*, Judith N. Waudo1 and Fuchaka Waswa2 1 2 School of Hospitality & Tourism Management, Kenyatta University, Kenya School of Environmental Studies, Kenyatta University, Kenya Abstract Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature of tourism development, this study aimed at investigating the status of appeal of the different Kenya’s tourist regions from the perspective of the domestic market with the goal of examining the efficacy of the destination appeal enhancers. Data was collected using semi-structured questionnaires and analysed using mainly descriptive statistics. The study found out that while majority of Kenyans considered taking a holiday as being important to them, a significant majority of them were not be aware of most of the country’s touristic attractions and hence, frequented only a few of the country’s attractions, mainly the coastal beaches. Further, the study found out that the most important sources of travel information available to Kenyans were personal experience and information from significant others; travel...
Words: 6027 - Pages: 25
...ANNUAL REPORT 2011-12 Government of India Ministry of Statistics and Programme Implementation Sardar Patel Bhawan New Delhi - 110001 Website: http//mospi.gov.in. CONTENTS Chapters Page Vision Mission Introduction Development and Highlights National Statistical Commission Central Statistical Office National Sample Survey Office Coordination of Statistical Activities Computer Centre Statistical Services Indian Statistical Institute Twenty Point Programme Infrastructure and Projects Monitoring Member of Parliament Local Area Development Scheme Hindi Promotion Other Activities ANNEXES I IA IB IC ID IE IF IG IH II IIIA IIIB IVA IVB IVC V VI VII VIII Organisation Charts Ministry of Statistics & Programme Implementation Administration National Statistical Commission Central Statistical Office National Sample Survey Office Computer Centre Programme Implementation Wing Abbreviations used Allocation of Business to the Ministry Project, Seminar/Conference/Workshop and Travel Grant Assistance sanctioned during 2010-11 Project, Seminar/Conference/Workshop and Travel Grant Assistance sanctioned during 2011-12 (Up to December, 2011) Statement of Budget Estimate (SBE) -2011-12 Total Plan Gross Budgetary Support (GBS) for 2010-11 (BE and RE) for North-Eastern Region. Total Plan Gross Budgetary Support (GBS) for 2011-12 (BE and RE) for North-Eastern Region. Performance of Monthly Monitored Items under TPP-2006 (April, 2010 to March, 2011) Performance of Monthly Monitored Items under TPP-2006...
Words: 58344 - Pages: 234
...A System Dynamics Study of Instability in the Colombian Coffee Market by Juan Fernando Perez Velasquez Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Philosophy in System Dynamics System Dynamics Group Department of Geography University of Bergen 2010 Abstract The coffee market in Colombia is highly unstable, being more unstable in the last 20 years (since the removal of the ICO agreement). During 1980 and 1990 the coffee price was varying around 8% around a mean and over the last 20 years it has been oscillating around 15% to 20% around a mean. The coffee market presents an 8 to 11 years cycle in price and production. Coffee market is well known for its volatility and for the crisis that producers are confronting, i.e., poverty, low prices, etc. The main causes for this crisis are the characteristic behaviors of the coffee market itself, which presents price instability, resource unsustainabillity, and inequity along the commodity chain (specially for coffee growers), the same characteristics of other commodity markets. In this paper we focused on the first of the causes, price instability, and so we created a System Dynamics model of the Colombian coffee sector that captures the structure of that market, the delays and feedbacks present on it. With this research we intended to answer the following questions: Why is the Colombian coffee market so unstable in price and quantity? And what can be done to reduce the instability...
Words: 12825 - Pages: 52
...32” LCD TV DX-32L200NA14 USER GUIDE Before using your new product, please read these instructions to prevent any damage. ii Dynex DX-32L200NA14 32” LCD TV Contents Important Safety Instructions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Warning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Caution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Attaching the stand or preparing your TV for wall mounting . . . . . . 4 Attaching the stand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Preparing your TV for wall mounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 TV components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Package contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Front . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Side . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
Words: 17285 - Pages: 70
...Human Resource and Skill Requirements in the Electronics and IT Hardware Industry Study on mapping of human resource skill gaps in India till 2022 Human Resource and Skill Requirements in the Electronics and IT Hardware Industry Table of Contents 1. Environment Scanning and Competitiveness of Electronics and IT Hardware Industry...... 5 1.1. 1.2. 1.3. 1.4. 1.5. 1.6. 1.7. 1.8. 1.9. 1.10. 1.11. 1.12. 1.13. 2. Overview of the Global Electronics Industry.......................................................................... 5 Overview of Indian Electronics and IT Hardware sector........................................................ 6 Key segments in the Indian electronics hardware sector ........................................................ 8 Consumer Electronics ........................................................................................................... 10 IT Hardware .......................................................................................................................... 11 Telecommunication Equipment ............................................................................................ 13 Electronic Components ......................................................................................................... 14 Strategic Electronics ............................................................................................................. 15 Overview of Industrial Electronics and other products...
Words: 11811 - Pages: 48