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Pd the Patterns of Success in Product Development a Case Study

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THE PATTERNS OF SUCCESS IN PRODUCT DEVELOPMENT

KIVANC UNCU

Applied Business Research And Communication Skills
Dr. Peggy Bilbruck
June 21, 2014

ABSTRACT
Getting a successful result in product development can be considered a typical purpose for any R&D business. The purpose of the paper is to make a good solution the differences of success at R&D project levels. Using the verification from industrial example, the paper shows that the sophistication of the concept of achievement in product development. The paper finalizes that there is often just an indefinite correlation between aspects of R&D success –financial, technical and project management. The main idea of the paper is on the development of investment products for the paper industry. Keywords: R&D success, product development, Performance measurement

INTRODUCTION
Industrial research and development (R&D) uses science and technology to create new things or it improves products or processes for profit making companies. Product development, which is a very important part of R&D, can see the situations that are expected to improve a company’s competitive advantage and increase future success in periods.
R&D management has been an essential point with the increase in investments. At the same time, performance measurement also has been an important contribution to increase of product development. Comparably, the research usually has been used a theory by companies instead of using it in applications based. In most cases, the companies do not evaluate R&D studies very well. They have not showed an interest in enough any time. On the other hand, they have tried to make an effort to increase the productivity. There is still something about the productivity to improve the efficiency of the interface between industrial R&D management and academic R&D

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