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Introduction and definition of the industry
Sialkot industry is a manufacture and export oriented industry of sports in Pakistan. Sialkot has a long history of producing quality sporting items for the sports industry. Over 4200 companies are registered here, including exporters of sports goods from Pakistan and sports equipment manufacturers in Sialkot. Sports Goods Industry of Sialkot is producing of sports goods for more than 100 years and exporting all over the world. Now a day’s Sialkot industry facing a loss by decreasing dollar price because they export the entire product and now getting less money by decreasing dollar price. Intrusting thing is that Sialkot has 0% unemployment. For industry analysis perspective we visit Talib International Sportswear Company. Talib International is a family owned Business started in 1979. The customers of Talib International are the businesses, doing sports garments business in Europe and USA. The main product of the Talib International is the sports costumes.
What are the dynamics of Porter’s five forces operating in the industry?
Threat of new entrants: The threat of new entrant to Sialkot industry is very low because there are already many competitors in the market according to the Talib International it will be difficult for the new entrant to survive in such intense competitive market.
Threat of substitutes:
There is no threat of substitute for Sialkot industry because no other substitute is available that costumer can be used instead of sportswear. But there are many other manufacturers who are producing the sportswear and there is a chance that the customers may switch to them for the sportswear for the minimum advantage. If the customer would be quality conscious then definitely they will not switch.

Bargaining power of customer: The bargaining power of the customer is quiet high because they have many

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