What is marketing environment.Factors of marketing environment?
In: Marketing Advertising and Sales, Environmental Issues [Edit categories]
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Answer:
Marketing environment refers to the external factors that may affect a company.
These can usually be split up into macro and micro analyses, where macro focuses on factors that affect the economy and industries as a whole, while micro focuses on factors within an industry, such as competition.

Several tools are used to make sense of a company's business environment, such as PESTEL, SWOT, Market Life Cycle and Porters 5 forces.

Market environment
The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers.Three levels of the environmment are: Micro (internal) environment - small forces within the company that affect its ability to serve its customers. Meso environment – the industry in which a company operates and the industry’s market(s). Macro (national) environment - larger societal forces that affect the microenvironment.[1]

Contents [hide] * 1 Micro-Environment (internal environment) * 2 Macro-Environment (external environment) * 3 Meso-Environment * 4 References * 5 External Resource
Micro-Environment (internal environment)

The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets and publics. A firm's microenvironment includes all of the following EXCEPT: Competitors * The company