...Management of Innovation, Technology and Entrepreneurship Sopar Matoga M – 29113409 – BLEMBA 15 Case Analysis Peak Sealing Technologies’ Product Line Dilemma Guiding Question: 1. What is the company’s values at PST and analyze the pro and cons of introducing an economy tape * Values: * K-2 tapes line provide leading performance in durability, materials, holding force, temperature resistance level and extreme utilization condition. * Despite the premium pricing, K-2 product provide more competitive overall cost trough superior performance. * K-2 sales force are the best trained and knowledgeable in the industry, K-2 sales force also provide sales and technical assistance include performing cost effectiveness studies for client. * K-2 supported by loyal and highly selective distributor. Distributors holds multi adhesive brands but historically tend to steer customer selection to K2 products. * Issues: * K2 superior product has no head-to-head competitor thus its often compared head-to-head with inferior product at the market. * The acquisition of packaging system firm in 2009 diverted the sales force focus to more product line and system * K2’s distributors tend to focus on order processing and fulfilment only and didn’t play role as brand and technical ambassador instead leave the customer service to the principal’s sales force. * Competitor imitate K2 profile with lower price, even though the quality is unmatched but...
Words: 706 - Pages: 3
...In a Bind Peak Sealing Technologies Product Line Extension Dilemma Table of Contents Introduction 3 Customer Analysis 3 Who are the customers? 3 Buying Processes 5 Relationships 6 Company Analysis 7 Networks 8 Recommendations 9 Conclusion 9 References 10 Peak Sealing Technologies Product Line Extension Dilemma Introduction Peak Sealing Technologies are a Texas based, leading manufacturer of high quality and innovative adhesive products. Their lines are heavily focused on premium industrial strength tapes, carton sealant and other packaging products. PST are steadily expanding their net sales and have experienced huge growth over the past 5 years. One of their product lines is known as K-2 tape, a pressure sealing tape of which there are nine variations. Recently Tensile, a competitor in the industry, released a new economy line tape of which PST believe may quickly become a threat to them. Now, PST are debating the consequences and outcomes of releasing an economy line tape to reduce the likelihood that Tensile’s cheaper Ecoslim and Ecoslim-wide will replace two variations of K2 tape in consumer minds. However, as this contradicts their established reputation as a premium brand, careful analysis of the industry, end customer and distributor forces, and company relationships and needs is required. PST must use this analysis to address two key challenges – retaining their current customer base, and ensuring their premium reputation remains untarnished...
Words: 1997 - Pages: 8
...Peak Selling Technologies Case PROBLEM The main problem that must be solved is determining whether or not Peak Selling Technologies should introduce an economy grade version of tape. SITUATION ANALYSIS Peak Selling Technologies is recognized as a leader in quality, performance, and technological innovation in the adhesive industry. Recently though small regional tape producers have found success with introducing an economy grade version of tape that is cheaper. Some members of the executive steering committee for PST thought that they should also introduce a lower quality and less expensive product into the lineup, but the President was not convinced. Peak Selling Technologies have had sales and profits grow consistently over the past five year with net sales in 2012 being $240 million with earnings before tax of almost $35 million. PST’s K2-Tape was the brand name for its pressure sensitive carton sealing tape line which was able to be used manually, by a dispenser, or automatic machine use. K2-Tape focused on the lowest overall cost to the end user through their superior performance. Their performance offered the most advanced adhesive technology, but was constantly competing against economy grade products like the ones made by Ipack. Different companies that made lower grade tape were Ipack and BOPP; Ipack tapes were lower quality and BOPP backed products that lacked K2-Tape’s strength and consistent performance, but the prices for these lower grade tapes were 25-35%...
Words: 934 - Pages: 4
...was founded in January 1998 with the acquisition of calibre system inc. by federal express, FedEx is an organisation that never sleeps and for which every minute counts. On the peak days between Christmas and New Years Eve. It typically ships more than 8 million packages .Efficient customer service is extremely important for staying in this highly competitive global shipping industry. Incoming telephone calls at FedEx customer service centre in Fullerton, California, never stop. FedEx installed software that reps the call centres can use to provide faster service. Many of the callers are already registered in company’ data base. The software, a rep can handle such a request in 20 seconds. The needs to do are enter a name, which lead to a zip code, which in turn leads to a tracking number .The number uniquely identifies the package. An experienced and efficient rep can handle about 10 callers in 45 minutes. At least six of ten callers would use their computers to go to Fedex‘s web site and solve their problem by themselves. Customers decide to use the company’s web site instead of telephoning. The Company’s website handles an average of 60million requests to track packages per month. In 1971 as Federal Express Corporation, the company was keen of information technologies, but over the years it used an increasing number of disparate systems for different business purposes such as ground freight...
Words: 798 - Pages: 4
...Contents Beximco Pharmaceuticals Ltd: 3 Historical background of Beximco Pharmaceuticals Ltd. 4 Mission: 4 Vision: 5 Our Services: 5 Beximco Pharma’s Contribution: 5 Beximco Pharma products: 5 Blockbuster Products of BPL: 6 Other products: 6 Supply Chain: 7 Supply Chain strategy: 7 Supply Chain Management: 8 Implementation of Supply Chain Management: 9 SCM life cycle of Beximco Pharma: 9 1. PLAN: 9 Functions of Production planning 10 2. SOURCE 11 3. MAKE 11 List of Machineries used in liquid Section in Beximco Pharma: 12 Machineries Used in BPL: 13 4. DELIVER 14 QUALITY ASSURANCE: 14 QUALITY ASSURANCE IN INFUSION UNIT: 14 Departments of Beximco Pharmaceuticals Ltd: 15 Major Operational Departments of Beximco Pharma: 16 Types of organizational structure: 17 SCM Integrated solution of Beximco Pharma Ltd: 17 Organizational Structure: 18 Supply Chain Diagram in BPL: 19 Some of the Software’s of BPL: 20 SCM Functional Process of BPL: 22 Warehouse Operation in BPL: 22 Portion of a warehouse: 23 Inventory management: 24 Labeling: 24 Transportation & Shipment: 26 Production logistics: 27 Quality Control 28 Working Division of Quality Control Department 29 Recommendation: 31 Conclusion: 32 References: 33 Beximco Pharmaceuticals Ltd: Beximco Pharmaceuticals Ltd. belongs to Beximco Group...
Words: 4670 - Pages: 19
...Leah Finmark Bus 513 Proposition Paper Drilling off Shore in the U.S. Introduction There is a lot of conflict today about the United States drilling for oil off shore. Oil is a huge commodity of the entire world and is hugely demanded. However, off shore drilling is hazardous to both the economy and the environment and could potentially get worse. Oil spills are a largely known negative externality that is related with offshore development. There will always be pros and cons about drilling for oil. The big question is: should we or should we not drill off shore? Literature Review One reason we should not drill for oil in the United States is because it is dangerous and could be disastrous to the environment. The recent BP spill in 2010 killed 11 workers and caused months of leakage into the ocean. Per Katherine Goldstein “This oil spill has obtained the dubious distinction of being the worst oil spill in US history.” This spill was caused by an explosion while drilling off shore in the Gulf of Mexico. This caused leaking of about 5,000 barrels of oil a day. To try to stop the leaking, several attempts were made which included controlled burning and plugging the leak, both unsuccessful. This has a huge impact on our ecosystems even though it can take months or possibly years to surface. Louisiana was most impacted by this spill. They are the closest to the leaking well and over 100 miles of the coast had been polluted. Per David Adam “State officials have...
Words: 2043 - Pages: 9
...MA, Gustin MS, Zhang H, 2001) Once in the atmosphere, it can be deposited in soils and waters, hence causing harm to the environment or the people who would later drink from the water. The Clinton White House defined green manufacturing as a process that reduces human and ecological tasks, enhances, cost effectiveness, improves process efficiency, and creates products and processes that are environmental friendly and benign (President, 1995). Having this stated, green manufacturing is a process that improves productivity, competitiveness, and profitability. The benefits of having a green manufacturing process in an organization’s production are immeasurable. While it may be tough and expensive to implement a greener technology in a production, green technology would nevertheless save a lot of money for an organization. A good example of this would be the production of compact fluorescent lamp where it produces the same amount of visible light as an incandescent light bulb, it uses lesser energy while having a longer life time. This cost saving benefit has been taken by organizations to redesign their production process. Indeed, those organizations...
Words: 4546 - Pages: 19
...Marketing Histories Essay Marketing has become a fundamental part of our society in recent years, maturing into an integral part of any organisations to help maximise sales and profits. Its first major impact on companies and businesses began to take hold in post world war U.S.A, when consumers wanted to make up ‘for lost time’ from the depressive and stagnant years of war (Benton, 1987, OM&P) marketing presented an opportunity to finally make this happen. As time progressed marketing took a significant shift to a more customer-based approach, making them the very much the centerpiece. This evolution stemmed from mass production of products from homogeneous to heterogeneous and the vast array of competition that had been released to the masses. Relationship marketing was a much-needed asset to help find a way to differentiate between companies and organisations, which still very much holds a presence today and no doubt will in the future, too. As marketers became savvier and more in touch with the commercial market, they realised that they could design a concept that would help maximize sales for a company, and consequently make as much profit for them as possible. This ‘concept’ was to be known as the marketing mix paradigm, and it originally consisted of 12 different variables which were proposed by Borden in 1954, these were: product, price branding, distribution, personal selling, advertising, promotions, packaging, display, servicing, physical handling, fact...
Words: 1609 - Pages: 7
...EH&S Leadership At All Levels It Starts With You Workshop Pre-Reading The Fatal Flaw In Flight 51-L Contents Instructions 3 Study Questions 3 The Fatal Flaw In Flight 51-L 5 Challenger's final hours 6 The history of the flawed joint 7 Certified in spite of the flaws 8 Accepted as acceptable 9 The lesser of two evils 9 The problems grow worse 9 Anatomy of a tragedy 10 Why wasn't the design fixed? 11 Why wasn't erosion seen as a danger sign? 11 Operational and then what? 12 Why no second sources? 12 How did NASA and Thiokol view the odds? 12 What role did NASA's safety office play? 13 Was NASA or Thiokol pressured to launch? 14 Why didn't they talk to each other? 14 How about NASA's past success? 15 What lessons have been learned? 15 Defining terms 16 Figures Figure 1: The Launch Decision Chain 17 Figure 2: Anatomy Of A Booster Field Joint 18 Figure 3: Joint Rotation 18 Figure 4: Titan Joints vs. Shuttle Booster Joints 19 Figure 5: Joint Putty 19 Figure 6: O-Ring Distress 20 Figure 7: Joint Distress vs. Temperature At Launch 20 Figure 8: 7/31/85 Memo, Boisjoly 21 Figure 9: 10/1/85 Memo, Ebeling 22 Figure 10: 10/1/85 Memo, Stein 24 Figure 11: 10/4/85 Activity Report, Boisjoly 25 Instructions On the first day of the workshop, we will discuss the management system failures associated with the Space Shuttle...
Words: 11483 - Pages: 46
...115 Double loop learning in organizations By uncovering their own hidden theories of action, managers can detect and correct errors Chris Argyris Why are employees reluctant to report to the top that one of their company's products is a "loser" and why can't the vice presidents of another company reveal to their president the spectacular lack of success of one of the company's divisions? The inability to uncover errors and other unpleasant truths arises from faulty organizational learning, says this author. Such habits and attitudes, which alJow a company to hide its problems, lead to rigidity and deterioration. The author descrihes how this process can be reversed hy a method he calls double loop learning. Chris Argyris is James Conant Professor of Education and Organizational Behavior at Harvard University, and is the author of numerous publications on executive leadership and organizational effectiveness. Several years ago the top management of a multibillion dollar corporation decided that Product X was a failure and should be dropped. The losses involved exceeded $ioo million. At least five people knew that Product X was in serious trouble six years before the company decided to stop producing it. Three were plant managers who lived daily with the production problems. The two others were marketing officials, who perceived that the manufacturing problems could not be solved without expenditures that would raise the price of the product to the point where...
Words: 2130 - Pages: 9
...describe the attributes of the new product, elaborate on the products lifecycle, determine a differentiation and positioning strategies and introduces a pricing strategy. Product Attributes McDonald’s is proud to present its’ New Healthy Fish Sandwich. It is tasty, filling with a low calorie intake. It has special benefits for diabetics, people with high blood pressure, and high cholesterol, giving them a place to grab fast food on the go. The Healthy Fish Sandwich is excellent for consumers who want to make and maintain a healthy lifestyle. The fish remains sealed and packaged in a special wrapping FDA approved to keep fish fresh longer. The wrap is biodegradable, foil insulated, and un-waxed with the McDonald’s logo. This special sealing is important because the fish is imported from the colder waters and the deeper sea regions of the North Atlantic Ocean, and delivered too many destinations. Infrastructure is important while importing and exporting the fish for a timely delivery. This allows the delivery of quality fish promised to the consumers. The New Healthy Fish Sandwich is promoted in the oldest and largest fast food chains in the world. Attention, Interest, Desire, and Action are McDonald’s means of promoting. With McDonald’s many locations and popularity the sandwich is advertised on almost every corner within a three-mile ratio. Also...
Words: 2117 - Pages: 9
...gynecology Abstract : For thelast20years,laser technology has evolved as an important tool in surgical treatment and It is widely used in gynecologyandobstetrics.Especiallyinthetreatmentofvulvarandbenignandpremalignantcervicaldysplasiasitcan be consideredasthegoldstandard.Inprenatalmedicine,lasercoagulationofplacentavesselshasbeenshowntobe superiortoanyotherintrauterinetherapyoftwin-to-twintransfusionsyndromeinmonochorionictwinpregnancies. However, not all expectations in laser technology have been fulfilled. In laparoscopy, for instance, the use of the laser has been abandoned in favor of high-frequency electric surgery. This manuscript gives a short introduction to current therapeutic applications and limits of laser technology in gynecology and obstetrics.: Introduction While the history of laser began in1951,the first medical application in dermatology was reported by Goldmanin1962 . Since then, laser technology has evolved as an important tool in surgical treatment and it is widely used in gynecology and obstetrics. Especially in the treatment of benign and premalignant vulvar and cervical dysplasias the standard treatment involves the application of laser energy . In prenatal medicine, laser coagulation of placenta vessels has shown to be superior to any other intrauter in etherapy of twin- to-twin transfusion syndrome(TTTS) in monochorionic twin pregnancies . However ,not all expectations in laser technology have been fulfilled. In laparoscopy for instance...
Words: 3235 - Pages: 13
...Advanced Diploma of MECHANICAL ENGINEERING TECHNOLOGY COMMENCEMENT DATE: 8 February 2010 Take your existing skills in mechanical engineering or industrial technology and boost your career with practical knowledge of the latest technologies in this fast growing but critical field Ensure you and your company remain at the forefront of Mechanical Engineering Technology Through innovative e-learning participate from your home, office or facility WHAT YOU WILL GAIN: • Skills and know-how in the latest technologies in mechanical engineering technology • Hard hitting know-how in pumps, compressors, piping, seals and machinery safety • Guidance from experts in the field of mechanical engineering technology • Networking contacts in the industry • Improved career prospects and income • A world recognised IDC Advanced Diploma in Mechanical Engineering Technology Technology Training that Works AUSTRALIA • CANADA • INDIA IRELAND • MALAYSIA • NEW ZEALAND POLAND • SINGAPORE • SOUTH AFRICA UNITED KINGDOM • UNITED STATES • VIETNAM Download the detailed prospectus here: www.idc-online.com/e_learning/dmeprospectus.pdf INTRODUCTION Gain deep and broad skills by undertaking this advanced diploma in mechanical engineering technology - focusing on real, practical systems. Embrace a well paid, intensive yet enjoyable career by taking this comprehensive and practical course, delivered by live distance learning and presented by outstanding mechanical engineering instructors located throughout...
Words: 13537 - Pages: 55
...sector are resolved, aiming at a sustainable development of the sector With these objectives in mind, Government of India’s Ministry of Power launched R-APDRP scheme This is a unique initiative in the utility industry globally This covers total automation of core utility business processes of the targeted towns in an ESCOM covering millions of consumers using a common infrastructure 3 What is R-APDRP R-APDRP is GoI’s initiative with primarily objectives of Establishment of baseline data Fixation of accountability Reduction of AT&C losses Commercial viability Reduction of outages & interruptions Increase consumer satisfaction through strengthening & up-gradation of Sub-Transmission & Distribution network & adoption of Information Technology during XI Plan What is R-APDRP To cover urban areas with population > 30,000 (10,000 in case of special category states) To demonstrate performance improvement for availing financial benefits Total programme size is over Rs 50,000 Cr GoI grant component for Part-A : Rs.10,000 Cr (Max) GoI grant component for Part-B : Rs.20,000 Cr (Max) PFC /...
Words: 4575 - Pages: 19
...GREEN BUILDING GUIDE Design Techniques, Construction Practices & Materials for Affordable Housing RCAC GREEN BUILDING GUIDE Design Techniques, Construction Practices & Materials for Affordable Housing Principal Author Craig Nielson, LEED AP Rural Community Assistance Corporation Co-authors Connie Baker Wolfe Rural Community Assistance Corporation Dave Conine Rural Community Assistance Corporation Contributor Art Seavey Rural Community Assistance Corporation Design Dave Conine Sharon Wills Rural Community Assistance Corporation Managing Editor and Production Sharon Wills RCAC Corporate Office: 3120 Freeboard Drive, Suite 201, West Sacramento, California 95691 916/447-2854 | 916/447-2878 fax | www.rcac.org Published by Rural Community Assistance Corporation (RCAC), a nonprofit organization dedicated to assisting rural communities achieve their goals and visions by providing training, technical assistance and access to resources. RCAC promotes quality, respect, integrity, cooperation and commitment in our work. Copyright © 2009 RCAC. All rights reserved. For reprint permission, please call 916/447-2854. Disclaimer: The material in this document has been reviewed by RCAC and approved for publication. The views expressed by individual authors, however, are their own and do not necessarily reflect those of RCAC. Trade names, products or services do not convey, and should not be interpreted as conveying, RCAC approval, endorsement or recommendation...
Words: 32710 - Pages: 131
