...How to make a simple meal? In this essay you will get a chance to discover how to make a peanut butter and jelly sandwich, which is the most affordable food in the US. By the late 1920s, this sandwich eventually moved down the division structure as the price of peanut butter dropped. It became surprisingly popular among kids. As claimed by the Peanut Board, during World War II, both peanut butter and jelly were found on US soldiers' military ration list. Some people now days like to eat it everyday for breakfast, lunch, and dinner. Peanut butter mainly used as a sandwich spread, usually in combination with other spreads such as jelly, and honey. Peanut butter is a food paste made in the first place from ground dry roasted peanut (actually...
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...company of the Skippy brand peanut butter. Unilever is a multi-national company with over 174,000 employees and operates in over 100 countries. Unilever has an annual advertising budget of over $77 million dollars, however it does not break down the budget per business segment. Total sales for Unilever is over $59 billion USD during fiscal year 2008. (Reed Elsevier Inc) II. Brief Introduction: Skippy was founded in 1933, 10 years after the product was initially developed by Joseph Rosefield. Skippy's Peanut Butter is manufactured in a single 158,000 sq ft plant in Little Rock, Arkansas. They produce over 10 million cases of Skippy per year and have a total of 72 different SKU's produced for global consumption. They use over 1.2 billion peanuts a day and each 18 oz jar contains 853 full peanuts. (Food & Drug Packaging, 2004) Sales data for Unilever saw overall growth in this business segment in 2008 of 7.9%. Peanut butter sale is included in the Savory, dressings and spreads product area by Unilever and accounted for sales of over $14 billion Euros. (Annual Report and Account 2008, 2008) Skippy is a marketing based organization. The products they develop and market are geared towards meeting customer needs and attempting to differentiate themselves from their competition. Examples of this would include reformulating the Skippy Peanut Butter to have a more "peanutty" taste (Skippy Peanut Butter, 2009) and also developing Peanut Butter that could be dispensed from...
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...same family leadership and have grown to become a Fortune 500 company like the J.M. Smuckers Company. From its inception in 1897 as a cider and apple butter purveyor to the international brand and licensor of multiple food products such as coffee, peanut butter, and baking mixes that it is today, Smuckers has always had a Smucker at its helm (Gunther, 2010). The culture of strong leadership instilled in the company early on has permitted them to exemplify Davila, Epstein and Shelton’s (2013) seven rules of innovation while sustaining and growing their company. This paper will outline how Smuckers has implemented innovations in line with these rules of innovation. Innovation in Line with Business Strategies Historically, Smuckers stuck with producing only fruit-related products (Gunther, 2010). This business strategy allowed them to grow and expand globally by purchasing similar companies (fruit and jelly brands) in other countries (Gunther, 2010). However, when sales began to stagnate, a new, more aggressive strategy was devised to focus outwardly on acquiring other brands that were of central focus in most supermarkets (Gunther, 2010). Over the course of the past decade, Smuckers has acquired major brands such as Jif, Crisco, Hungry Jack, Pillsbury and Folgers as well as several minor, but still very popular brands of jellies, coffees, and baking products (Smuckers, 2013). At each stage of its growth, the leadership at Smuckers has analyzed its needs and evaluated where it...
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...not THAT Peter Pan. Peter Pan, Smuckers, Skippy, Jif and all brands of peanut butter are potential killers for people who are severely allergic to peanuts and peanut products. Did you know that one of the ingredients in some flavors of Jelly Belly jelly beans is peanut flour? Did you know that food, processed in equipment that has previously processed food containing peanuts, may be as lethal to the severely allergic as food containing peanuts? If your answer is No, then read on. Here is a story that sounds like something from Stephen King. True food allergies are rare. The FDA (U.S. Food and Drug Administration) estimates that only 2% of the adult population of the United States is allergic to foods. Further, only eight foods cause 90% of all food allergic reactions. They are milk, egg, wheat, peanut, soy, tree nuts, fish and shellfish (Food Allergy Network). Many reactions to foods are really intolerance (reaction of the metabolism due to a chemical deficiency) rather than allergy (reaction of the immune system). Many infant allergies, which are later outgrown, are thought to be the result of immature immune systems. However, other allergies become stronger as the person ages and inadvertently becomes more exposed. One report on KCBS radio indicated there may be a link between mothers who ate peanuts during pregnancy and their children’s subsequent allergies. One of the reactions to peanut allergies is anaphylaxis which is characterized by swelling of the mouth...
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...Cognitive Psychology Paper PSY 360 What is Cognitive Psychology? Cognitive psychology addresses the mental processes responsible for understanding why an individual does the things he or she does. These primary principals are: a person’s perceptions, attention, learning, memory, conceptualization, reasoning, judgment, and problem-solving. Perception is the way a person understands and forms judgments and opinions about the environment he or she resides. In point, perception is unique in each individual. It varies based on a person’s experiences and environment. Another key factor is attention. This is based on how a person processes and sorts information he or she gathers. Not all information is retained, and this is how memory comes into play. Information important is stored and can be retrieved at a later date. Information unnecessary is not stored and may not paid much attention to because it is not pertinent information. How a person learns and processes information is based on his or her learning style. Conceptualization is important because it categorizes information and determines what is to be stored and what is to be used and disposed of. Additionally, reasoning, judgment, and problem-solving are large...
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...T he Mark eting Plan Chapter 5 Copyright ©2000 Sutia Kim Alter. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 License (http://creativecommons.org/licenses/by-sa/3.0/) Chapter 5 “Emerson said that if you build a better mousetrap the world will beat a path to your door, and that may have been true then … but it’s not true now. No one will come. You have to package and promote that mousetrap. Then they will come.” — King C. Gillette Gillette Razors O verview: Marketing is the process of planning and executing a strategy to get goods and services to customers. The components of marketing can be described as the “four P’s” or the marketing mix. Product consists of the products and services that your social enterprise furnishes; it is characterized by quality, assortment, packaging, and guarantees. Price is the amount you will charge customers for the products or services. Promotion is how you will create awareness of your products or services in the marketplace; advertising, publicity, and sales are aspects of promotion. Place (distribution) is how you will bring your products or services to your customers; distriMarketing Synergies bution comprises wholesalers, retailers, multilevel marketers, and “The most effective and efficient marketing plans are sales representatives. The marthose that maximize the synergy between products, distriketing mix is a set of tools and bution channels, price, and promotion. A unified promotechniques social...
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...CASE STUDIES ON ATTACHMENT By Dr. Mark Beischel CONTENTS Introduction Case 1 Secure vs. Insecure Attachment: the Story of the Boy and the Crow Case 2 Signs and Symptoms of the Insecurely Attached: the birth of a Giraffe Case 3 Continuous Lies: the Peanut Butter Boy Case 4 Curiosity and the Setting of Fires: Burn, Baby, Burn Case 5 Avoidant Attachment: Run for Your Life Case 6 Attachment and Security: a Death Row Tale Case 7 Brain Development and A ffect Regulation: Classroom Back Stabbing Case 8 Parenting at Night: “2 x 10” Tale Case 9 Disorganized Attachment: Confusion in the Kitchen Case 10 Eating Problems: the First Supper Case 11 Regulating Stimulation: Disneyland, Here We Come Case 12 Executive Function Deficits: the Paper Clip and Fire Tale Case 13 Inhibitory Control of Responses: Jelly, Jelly, All Over the Wall Case 14 It is All about Survival: Gang Pressure and destruction Case 15 Working Memory Deficits: the TV Thief Case 16 Ado lescent Brain Development: the Cell Phone Caper Case 17 Adolescent Identity and Escape Behavior: a Fantasy from the Wild, Wild West Case 18 Resilience and Temperament: No Free Drugs Case 19 Reasoning and Affect Regulation: the Orphan Card Case 20 Families Evolve Slowly: How Many Babies? Case 21 Changing the Meaning of a Stimulus: the “Dorky” shoes boy Case 22 Displacing the Rage: Slipping into Psychosis Case 23 Distract Yourself with Other Things: Playing with Mud Case 24 Paranoid Belief Systems: the Tree...
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...Protein This paper will discuss how proteins contribute to a balanced diet and the discoveries I made when I consciously monitored my caloric intake and specifically the proteins contained within the total intake of calories. Protein is found in every cell in your body and is a necessary part of our diet. Two to three servings of protein each day will help you get the necessary amount of protein, which can help your body's cells and tissues function properly. Protein is an important part of nutrition and different animal and plant sources of protein provide different types of amino acids Proteins are made up of amino acids, which are used to replace old proteins in cells and tissues that have been broken down and need to be replaced. Proteins are biological polymers composed of amino acids. Amino acids, linked together by peptide bonds, form a polypeptide chain. One or more polypeptide chains twisted into a 3-D shape form a protein. Proteins have complex shapes that include various folds, loops, and curves. Folding in proteins happens spontaneously Proteins are made up of amino acids, and they are the “building blocks” of life. Our skin, muscles, tendons, cartilage, even hair and nails, are all because of protein. Protein helps form enzymes, hormones, antibodies and new tissues. It transports important nutrients in and out of those cells. There are nine amino acids known as “essential” amino acids, and therefore must be derived from what we eat. Arginine classified as...
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...I. PRODUCTS AND SERVICES ASPECT 1. Description of Products and Services Chocolicious delight is derived from chocolates that are so delicious that will even make your cravings more satisfied by its aroma and sense of being new in a way consumers tend to be curious on what taste it will be. The products that we offer in our shop has multi-varietal flavors that we have incorporated to make it unique among other common flavors of chocolates that are being sold at the market as of now, we have infused twenty one flavors of chocolates mainly nine fruits and six vegetables in which each has its own distinct taste and aroma that will compliment with our chocolates and make it sure it will blend well with the texture and taste level of our consumers preference and these chocolate flavors are the following. We also have the list of the standard recipe for making our chocolates. Fruit Flavors | Vegetable Flavors | Chesa | Corn | Dragon Fruit | Singkamas | Lanzones | Potato | Rambutan | Squash | Guapple | Sayote | Guyabano | Ampalaya | Marang | | Avocado | | Chocolate butterscotch balls covered with Graham This recipe is made of dark or white chocolates with a flavor of exotic fruits and healthy veggies that where dip with shortening, chocolate, and filled with soft chewy butterscotch mixture covered with crunchy graham bits. These “Coco or Choco balls” as we call it vary in different sizes and texture according to the flavor of chocolate. Chocolate Truffles ...
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...The topic that I chose for my reaserch paper is the limitations that should be applied to the parizi. I chose this topic because I wanted to see how much the pree and media have acces to the celrites. I want to fight for the celberite cause I deserve they need more privercy. My topic is the limitations that should be applied to the paparazzi. I wanted to see how much the press and media have access to the celebrities. Celebrities are just people like us, and they need their privacy. Sometimes you’ll see some really personal in magazines that you will say to yourself “how do they know that?”. I chose this because i want to see the paparazzi can push a celebrity and how much they can learn from the scandals and the relationship problems. I limited my research to just what the paparazzi should be limited on and why. I’ll get most of my research from interviews, magazines, and some websites. I’ll try to interview some people from the press and ask them questions like “ how much of these peoples lives do you know about “and “ do you think there should be some limits on how much you can know about these people”. I’ll see if i can get some interviews of people who have already interviewed drama filled celebrities like Brittany Spears and "the always in the fighting mood" Chris Brown. I want to find out how far the paparazzi is limited, if any at all, and see why they should be limited. ...
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...National Cancer Institute U.S. Department of HealtH anD HUman ServiceS Support for People With Cancer Eating Hints Before, During, and After Cancer Treatment national institutes of Health About this Book Eating Hints is written for you—someone who is about to get, or is now getting, cancer treatment. Your family, friends, and others close to you may also want to read this book. You can use this book before, during, and after cancer treatment. It has hints about common types of eating problems, along with ways to manage them. This book covers: u What you should know about cancer treatment, eating well, and eating problems u How feelings can affect appetite u Hints to manage eating problems u How to eat well after cancer treatment ends u Foods and drinks to help with certain eating problems u Ways to learn more Talk with your doctor, nurse, or dietitian about any eating problems that might affect you during cancer treatment. He or she may suggest that you read certain sections or follow some of the tips. Rather than read this book from beginning to end, look at just those sections you need now. Later, you can always read more. Table of Contents What You Should Know About Cancer Treatment, Eating Well, and Eating Problems .........................................................................1 Feelings Can Affect Your Appetite During Cancer Treatment ......................................................................................................
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...BAKED BY MELISSA MARKETING PLAN May 2 , 2011 nd TABLE OF CONTENTS: I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast 2 Baked By Melissa Marketing Plan Hamos . Peerbhoy . Villacorta I. Executive Summary The Cupcake and cupcake bakery business is one of the fastest growing industries in America with New York as the “cupcake capital”. Cupcake bakeries are recession-proof, was fueled by the 1 recession and, according to the Wall Street Journal , they‟re contributing more jobs to the labor 2 market than the restaurant industry. Known as the “Magnolia Effect” , cupcakes have come a long way with the latest micro trend being mini-cupcakes – culminating with the coming together of two of food‟s hottest trends - “mini desserts” and “cupcakes”. New York City-based cupcakery Baked by Melissa, opened by ex-media planner Melissa Bushell a week after she was let go from her job in 2008...
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... Thursday, February 7, 2013 Remember the importance of deadlines, both in and out of class. Please do not ask to hand in the assignment past the due date. If you miss this one for some reason, there will be another. Thanks! ------------------------------------------------- Directions (use this as a checklist): * Read Chapter 1 thoroughly * Read both cases. One is about Trader Joe’s and the other is about Chobani Greek Style Yogurt. * Answer each of the four questions with significant thought and further research. Rushing through this the last minute will show loud and clear. * Your paper should be a total of 1,600 words (more is fine) and typewritten double spaced with 1” margins. * Please use no larger than 11 point font (this helps conserve paper). * Please conserve paper and fill each page (similar to the second page) * Please check for spelling and grammar * Please edit thoroughly. Any sloppy and haphazard papers will not earn full credit. * Each answer (if you want to divide 1,600 words by 4 questions, this should be 400 words for each answer, but you can decide how you want to allocate your words). * Remember that you can print (do so 48 hours in advance) in Cloud Hall 111. * Get started this week. I think you’ll find that managing your time is as important as managing any other precious resource. * Have a great time! I hope you find the case interesting. If you have never been into a Trader Joe’s, you may want...
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... Structural Approach to Family Counseling One of the most important goals of a therapist is to understand how a family works. The family therapy movement has had the daunting task of trying to uncover the many facets of the family. Family therapy is full of many different approaches from psychoanalysis to the narrative approach. Each approach has been able to uncover a new aspect of the family. According to Nicholas (1999), the structural family therapy has had a significant impact on family therapy by introducing concepts of family hierarchy and boundaries. This allowed for the introduction to the idea of family as a new and organized strategy to cope with the family dynamic (Nichols, 1999). In this paper, I will explore the historical facts of the structural approach, as well, as detail the techniques and components of this approach. Also, I will explain my own therapeutic technique, and how I will integrate scripture and faith into my counseling sessions. Structural family therapy (SFT) is a model of treatment based on systems...
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...Name: Pasion, Catherine Shaina O. Section: 1BSCE-1 ; CHM 111 (MW 7:00-8:30 am) Research Activity No.3 ------------------------------------------------- MATTER and ENERGY MATTER and ENERGY 1. Matter and Energy 2.1 Physical and Chemical Changes 1.8 Temperature 2.2 Classification of Matter 1.9 What is Thermometer? 2.3 Mixtures & Pure Substances 1.10 Heat and Thermodynamics 2.4 Matter and its Phases 1.11 Energy Mass Relationship 2.5 Properties of Matter 1.12 Personal Reaction 2.6 ENERGY 2.7 Heat Energy 2. Matter and Energy 3.8 Physical and Chemical Changes 1.8 Temperature 3.9 Classification of Matter 1.9 What is Thermometer? 3.10 Mixtures & Pure Substances 1.10 Heat and Thermodynamics 3.11 Matter and its Phases 1.11 Energy Mass Relationship 3.12 Properties of Matter 1.12 Personal Reaction 3.13 ENERGY 3.14 Heat Energy Matter and Energy Matter and Energy 1. Matter & Energy Anything that we can see, touch or sense is made up of matter. The computer screen, the keyboard in front of you, the air that you breathe, the water that you drink are all examples...
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