PebbleBee 2015 Marketing Plan
Anthony R Blanks Jr.
Ashford BUS 620 (NAC1432A)
Adebowale Onatolu
09/15 /2014

PebbleBee 2015 Marketing Plan
The marketing plan is a tool that is used to create a detailed assessment of a company’s successful development of their product that they want to bring to market. It will demonstrate a company’s strategic plans and how they tend to implement them so that their goals for achieving funding as well as identifying what activities are need to carry out the plan (Finch, 2012, para. 1). Specific research analysis such as the SWOT will determine strength and weakness of the product in comparison to its competition. The research will look into how to determine the company’s target market by pointing out the demographic shifts, legal/political factors, changing lifestyles, social changes, economic trends, technological changes, or shifts in cultural/religious values (Finch, 2012, para. 7).
Executive Summary
The market plan stated below will present Pebble Bee’s first Bluetooth tag tracking device. The goal of this evaluation is to demonstrate the marketing strategies needed in order to accomplish Pebble Bee’s strategic plans to mass market their tracking devices to customers worldwide. The strategic marketing focuses will be on the promotion of the Pebble Bee’s first tag tracker device named the Honey.
Pebble Bee is an innovative startup company which has produced a tracking device that will become number one in the industry. The company has raised $218,844.00 with over 3,000 backers (www.kickstarter.com, 2014). The PebbleBee Honey comes equipped with features which allow the consumer to track their children, pets and any other type of personal belonging that can be lost; via their smartphones. Another feature allows the consumer to have Pebble Bee trusted friends, and they can also help with finding lost devices as long as