...science issues as related to contemporary engineering problems. Procedure: Select a current engineering topic that is not the Dreamliner. Follow the questions on the subsequent pages. Writing format: Times new roman font, 12 pt. Single-spaced with justified margins. Just like on this page here. One space in between each paragraph. Email the final copy to r.angelo.borrelli@gmail.com. Points will be deducted for incorrect format. Citations: Please cite all sources you use. In the text of the paper, please use a superscript when you make a citation, like this.1 Then, in the REFERENCES section, list your sources in order. Length: ‘Sufficient.’ I am not going to give a set page limit. Be concise but show depth. Writing style: You will be writing in some form, whether technical writing or essays, and then when you get jobs in the real world. There is no time to start practicing like now. Grammar and spelling are part of the grade! Proof-read your paper several times! 1. Introduction [10] Please introduce your topic and explain why it is important to you. The topic I’m writing is about the tar sands oil spill in Mayflower, Arkansas. ExxonMobil, the company that runs the pipeline was in charge of the clean up. The pipeline carrying hundreds of thousands of gallons of Canadian crude oil and water from Illinois ruptured on March 29. According to the lawsuit, more than 19,000 barrels were spilled but ExxonMobil has said that between 3,500 and 5,000 barrels...
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...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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... render a service to their customers. For Example, if ISON HARRISON SOLICITORS, a privately owned limited company offers a loan to one of their customers, they expect to make an interest on the money they gave to the customer. Therefore, they add a specific APR (Annual Premium Rate) to the money loaned, thereby increasing the amount the customers will pay when they start repaying back the loan. The interest paid on the loan is the profit that the bank makes from the services they provide to their customers. Also, Pegasus Cycles provides products as well as services to their customers at a cost. When they purchase goods from manufacturers, they add an additional amount of money to the original price at which they paid to buy the products and also the VAT rate before selling them to the customers. The company makes a huge profit after selling the products and ensures survival of their businesses. PEGASUS CYCLES Pegasus Cycles Ltd has been in existence since 1895 and was founded by two men Harold Spence and John Dove The business was run and operated by John Dove and Harold Spence and other members...
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...ARTHUR LOK JACK GRADUATE SCHOOL OF BUSINESS THE UNIVERSITY OF THE WEST INDIES EXECUTIVE MASTERS IN BUSINESS ADMINISTRATION GLOBAL MACROECONOMICS AND THE CARIBBEAN BUSINESS ENVIRONMENT (BUAD 6085) INDIVIDUAL COURSEWORK ASSIGNMENT CAN SMALL DEVELOPING COUNTRIES SURVIVE IN A GLOBALISED ENVIRONMENT? Submitted by: VITRA SINGH (UWI ID #: 91780646) Cohort 22 25 OCTOBER 2010 It has been said that arguing against globalization is like arguing against the laws of gravity. - Kofi Annan INTRODUCTION I sit at a food court near a Manchu Wok take out in O’Hare International Airport in Chicago, waiting on a flight to Miami and a connection back home, to Trinidad. My Dell laptop is on the table in front of me and my Nokia phone is next to it. My roll-on hand luggage is at my feet, a SwissGear brand, bought in London with a tag on the side which reads ‘Made in China’. Across the table from me, sits a group of young American men on their way to Beijing. Announcements in the background call the departure of an Air France flight. A family walks by; a man, a woman and a girl of about six. The man calls out to the little girl and his accent confirms for me, his East Indian heritage. The girl’s attention is absorbed in a bright pink Nintendo DSi. Later at the gate, a seventy five year old woman from Nebraska, sits next to me and tells me that she is on her way for an ‘overseas adventure’ in South America. She has always wanted to do this, she says, handing...
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...Asus From Wikipedia, the free encyclopedia Jump to: navigation, search For the Arts & Science Undergraduate Society, see Queen's Faculty of Arts and Sciences. ASUSTeK Computer Inc. (trading as Asus) | | Type | Public | Traded as | LSE: ASKD, TWSE: 2357 | Industry | Computer hardware Electronics | Founded | 2 April 1989 | Founder(s) | T.H. Tung Ted Hsu Wayne Hsieh M.T. Liao | Headquarters | Beitou District, Taipei, Taiwan | Area served | Worldwide | Key people | Jonney Shih (Chairman) Jerry Shen (CEO) | Products | Desktops, laptops, netbooks, mobile phones, networking equipment, monitors, motherboards, graphics cards, optical storage, multimedia products, servers, workstations | Revenue | US$14.73 billion (2011)[1] | Profit | US$565.2 million (2011)[1] | Employees | 18,850 (2011)[1] | Website | Asus.com | Asus | Traditional Chinese | 華碩電腦股份有限公司 | Literal meaning | ASUSTeK Computer Inc. (Great Splendid Computer Corporation) | [show]Transcriptions | | ASUSTeK Computer Inc., trading as Asus (/ˈeɪsuːs/[2]), is a Taiwanese multinational computer hardware and electronics company headquartered in Taipei, Taiwan. Its products include desktops, laptops, mobile phones, monitors, motherboards, servers, tablet PCs and video cards. The company's slogan is: "Inspiring Innovation. Persistent Perfection."[3] Asus is the world's fifth-largest PC vendor by 2012 unit sales (after HP, Lenovo, Dell and Acer).[4] Asus appears in BusinessWeek’s...
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...Industry Analysis (Case 1) Paper Instructions and Grade Sheet MAN 4720 Strategic Management Assignment Value - 50 points possible (all team members receive the same grade) Due Date: See syllabus Purpose: Each team will select an industry to study. You will conduct an industry analysis (also called a competitive analysis) of your assigned industry, and to collectively write a paper reporting your results. This paper will require that you apply the concepts that you have learned in the course. This assignment will enable you to learn how to research and analyze the external and competitive nature of an industry. It is necessary to have a thorough understanding of an industry before a firm can develop strategic plans to obtain competitive advantages. Basic Attributes of Your Report: The best reports are the result of a lot of research. There is a direct correlation between research and grades. To earn the highest grade possible, your report should demonstrate evidence of: • Significant secondary research. • Integration of course concepts. • Written in plain English and demonstrating understanding that clarifies and distills the problems and opportunities competitors in the industry are facing. • Precise business writing skills. (You will be penalized for writing mistakes.) The best reports also summarize what you have learned from your research. A great report demonstrates that the student has thoroughly researched the industry,...
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...With reductions in the cost of processing power, new algorithms for database searches and the advent of the World Wide Web, competitors to the established global distribution system (GDS) companies emerged. By 2002, traditional GDS operators competed with each other as well as with airline websites, some Web-based travel agencies and a new entrant called Orbitz, an online travel agency owned by a group of airlines. In 1996, less than one percent of airline tickets were sold online. By 2001, 20 percent of airline flights in the United States were booked online, and the percentage was expected to grow to 25 percent by 2004. Seemingly overnight, forty years of comparative stasis in the business models governing airline reservation and ticket distribution turned into a dogfight as airlines, brick and mortar travel agents, online travel agents and GDS operators clashed over the approximately $180 billion market for airline travel. With ticket distribution costs comprising the third largest expense at some airlines, the battle promised to be fierce. The rapidly growing tourism sector in China has provided a good market environment for tourism enterprises, including travel agencies. In the five years through 2012, revenue for the Travel Agencies industry in China has increased at an annualized rate of 11.3% to $47.5 billion. With increasing demand for diversified tourism products such as luxury and high quality products, travel agencies have been developing new tourism products in...
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...NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE The Case of the Missing Bees: High Fructose Corn Syrup and Colony Collapse Disorder by Jeffri C. Bohlscheid, School of Food Science, University of Idaho, Moscow, ID Frank J. Dinan, Department of Chemistry & Biochemistry, Canisius College, Buffalo, NY Part I – Changes in the Lives of Bees Almond butter is a delicious, upscale alternative to peanut butter and we love it. But its price has increased nearly three-fold over the last two years while that of peanut butter has changed very little. The reason for this is surprising: almonds are much more dependent on honeybees for pollination than are peanuts. The California almond crop, by far the world’s largest, used an unbelievable 40 billion honeybees to pollinate it in 2005 and about a third of that number of bees is no longer available (Benjamin and McCallum, 2009). Since 2007, nearly a third of the honeybees in North America, Europe, and South America have died for unknown reasons. How important is this to our lives? A U.S. Department of Agriculture/Cornell University study estimates that honeybees pollinate nearly a third of everything that we eat (beeculture.com, 2000). If these bees disappear, fruits, vegetables, and nuts will go with them, meat production will severely decline, and we will be in very bad shape, indeed. Two significant changes have occurred in the world of honeybees in the United States since the mid1970s: (1) there has been a steady increase in the...
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...Customer Experience as a Means of Brand Differentiation Key Words: customer experience, branding, differentiation, experiential platform. Esma Cavusoglu Postal Address: Kure İletisim Grubu Elmadag, Cumhuriyet Cad. Pegasus Evi 48/3B Taksim 34367 Istanbul / Turkey Customer Experience as a Means of Brand Differentiation Abstract In today’s customer–dominated business world, there exists the “brand indifferentiation” problem that concerns the difficulty of the customers to perceive the differences between a certain brand and its competitors. This situation calls for a close look at the relationship between the consumer behaviour, branding and differentiation. Taking into consideration the proliferation of products, increasing information flow through digital technologies, fast commoditization and competition in today’s world, differentiation and brand positioning relying on traditional frame, have no longer been resulting the expected performance. Constitution of brand differentiation in the minds/hearts of customers entails to re-evaluate the meaning of consumption for consumers, how consumers make their choices, what the brand the consumer prefered means to him, and what can make a brand different than the others for a customer. In this paper, these issues are examined and the solution to indifferentiation is linked with the concepts of “experience” and “experiential marketing”. Key Words: customer experience, branding, differentiation, experiential platform...
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...PARTEA 1 MANAGEMENTUL MARKETINGULUI – CE ESTE ªI CUM TREBUIE ÎNÞELES CAPITOLUL 1 DEFINIREA MARKETINGULUI PENTRU SECOLUL XXI ÎN ACEST CAPITOL VOM ABORDA URMÃTOARELE CHESTIUNI: 1. De ce este important marketingul? 2. Care este sfera de acÆiune a marketingului? 3. Care sunt conceptele fundamentale ale marketingului? 4. Cum s-a schimbat managementul marketingului? 5. Care sunt activitåÆile absolut necesare pentru un management de succes al marketingului? Marketingul este peste tot. În mod formal sau informal, oamenii çi organizaÆiile desfåçoarå un mare numår de activitåÆi care s-ar putea numi „marketing“. Marketingul bine fåcut a devenit din ce în ce mai mult o componentå vitalå pentru succesul în afaceri. Çi ne influenÆeazå profund viaÆa de zi cu zi. Marketingul este înglobat în tot ceea ce facem: de la hainele cu care ne îmbråcåm, la site-urile Web pe care intråm çi la reclamele pe care le vedem! ouå adolescente intrå în cafeneaua Starbucks din cartierul lor. Una se duce la tejghea çi-i då barmanului carduri pentru douå ceçti de cafea cu lapte çi mentå gratuite, lângå care cumpårå çi câteva produse de patiserie. Cealaltå se açazå la o maså çi-çi deschide laptopul Apple PowerBook. În câteva secunde, s-a conectat la Internet, graÆie acordului încheiat de Starbucks cu T-mobile pentru crearea unei reÆele de conectare fårå fir, HotSpots, în peste o mie de localuri Starbucks. Odatå intratå pe Net, fata tasteazå în motorul de cåutare Google numele formaÆiei care interpreteazå...
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...Over the last 60 years, the United States Space Program has brought to life things that, as late as the 1950’s, were once believed to be impossible. As a little boy, I remember watching TV in the library at school as the latest space shuttle was going to blast off from its launch pad en route to its destiny in space exploration. As I’ve grown, so too has my never ending curiosity of what lies beyond our own planet and solar system. We have been to the moon, seen unbelievable, up close photos of planets like Mars, Jupiter, and Saturn, and just when it looked like we’re about to make a leap into exploring beyond our solar system or possibly sending a manned mission to Mars, it all stops. Along with millions of other people who grew up dreaming of one day going into outer space or visiting a faraway planet, we all watched in horror as the United States Space Program has all but been eliminated by decisions made by members of Congress and President Barak Obama to drastically overhaul funding for NASA and the United States Space Program. In 2010, the President announced dramatic changes including the abandonment of the Constellation program and the Ares Rocket which was supposed to replace the newly retired space shuttle program, as well as outlining the development of commercializing elements of the industry which has forced NASA to re-evaluate the overall direction of its program and establish new, long-term initiatives. Will the commercialization and privatization of the space...
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...international competitiveness is reflected in its initiatives in the overseas markets. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes and Roll-your-own solutions. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands. ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune. These factories are known for their high levels of quality, contemporary technology and work environment. ITC Limited (BSE: 500875) or ITC is an Indian public conglomerate company headquartered in Kolkata, West Bengal, India.[1] Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. ITC's annual...
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...2014/15 The Strathclyde MBA 1 The University of Strathclyde's mission dates from our founder, Professor John Anderson, leaving instructions in his will for 'a place of useful learning' to be established in the city. By this he meant an institution open to everyone, regardless of gender, status or income. “ The Place of Useful Learning John Anderson 1796 ” We continue to be committed to 'useful learning' through our provision of relevant, high quality, educational opportunities, the global application of our research and our focus on knowledge exchange, all of which aim to benefit the wider economy and society. Our commitment to 'useful learning' is about: • • Offering a wide range of education opportunities in a flexible, innovative learning environment. Developing students who have the aptitudes and capacities to make significant contributions to their communities after graduation as employees, employers and citizens. Connecting research through knowledge exchange to make an impact on modern society. • 2 Contents Welcome ................................................................................................................. 5 The University of Strathclyde .................................................................................. 6 Strathclyde Business School ................................................................................... 6 About the Handbook and MyPlace .............................................................
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...International Journal of Scientific and Research Publications, Volume 4, Issue 10, October 2014 ISSN 2250-3153 1 A Review Paper on Big Data and Hadoop Harshawardhan S. Bhosale1, Prof. Devendra P. Gadekar2 1 Department of Computer Engineering, JSPM’s Imperial College of Engineering & Research, Wagholi, Pune Bhosale.harshawardhan186@gmail.com 2 Department of Computer Engineering, JSPM’s Imperial College of Engineering & Research, Wagholi, Pune devendraagadekar84@gmail.com Abstract: The term ‘Big Data’ describes innovative techniques and technologies to capture, store, distribute, manage and analyze petabyte- or larger-sized datasets with high-velocity and different structures. Big data can be structured, unstructured or semi-structured, resulting in incapability of conventional data management methods. Data is generated from various different sources and can arrive in the system at various rates. In order to process these large amounts of data in an inexpensive and efficient way, parallelism is used. Big Data is a data whose scale, diversity, and complexity require new architecture, techniques, algorithms, and analytics to manage it and extract value and hidden knowledge from it. Hadoop is the core platform for structuring Big Data, and solves the problem of making it useful for analytics purposes. Hadoop is an open source software project that enables the distributed processing of large data sets across clusters of commodity servers. It is designed to...
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...Entrepreneurship in Emerging Economies: Where Are We Today and Where Should the Research Go in the Future Garry D. Bruton David Ahlstrom Krzysztof Obloj Emerging economies are characterized by an increasing market orientation and an expanding economic foundation. The success of many of these economies is such that they are rapidly becoming major economic forces in the world. Entrepreneurship plays a key role in this economic development. Yet to date, little is known about entrepreneurship in emerging economies. This introductory article to the special issue on entrepreneurship in emerging economies examines the literature that exists to date in this important domain. It then reviews the research that was generated as part of this special issue on this topic. The article concludes with a discussion of the critical future research needs in this area. Introduction The quantity and quality of entrepreneurship research has increased dramatically over the last 15 years. Today, entrepreneurship research is some of the most widely cited in the management discipline, with leading journals dedicated to its study and well-recognized conferences supporting its development. The methods employed and the theory foundations used in entrepreneurship today are consistent with mainstream management research. However, entrepreneurship research can still be critiqued as almost exclusively focused on North American and European research sites. The exploration of domains outside of these two developed economic...
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