...Ben (Yu Zhenghao) Case study 1 February 3, 2012 Set A 1. The average age of customers is 43.08. 2. The average age of the married customers is 44.5. 3. The average age of single customers is 35.625. 4. Female:93% Male:7% 5. The average sales of single customers are 75.35 and average sales of married customers are 78.02. Married customers consumed much than single customers. Set B 1.Method of Payment | Frequency distribution | Proprietary Card | 70 | MasterCard | 14 | Visa | 10 | Discover | 4 | American Express | 2 | 2. | Relative frequency distribution | Percent frequency distribution | Proprietary Card | 0.7 | 70% | MasterCard | 0.14 | 14% | Visa | 0.1 | 10% | Discover | 0.04 | 4% | American Express | 0.02 | 2% | 3. The graph shows the proportion of five payments. It seems that proprietary card covers the most area. The bar chart clearly shows the number of five means of payments. Besides, the frequency of the use of five methods of payment is also clearly notified. 4. Proprietary Card has the most use of customers. Set C 1. 2 | 0 | 0 | 2 | 2 | 4 | 8 | 8 | 8 | 8 | 8 | | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 4 | 4 | 4 | 6 | 6 | 6 | 6 | 6 | 6 | 8 | 8 | 8 | 8 | 8 | | 4 | 0 | 0 | 0 | 0 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 8 | 8 | 8 | 8 | 8 | 8 | | 5 | 0 | 0 | 0 | 2 | 2 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 6 |...
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...Introduction The purpose of this report is to show how the spending habits of customers changes when they are given coupons versus when they arrive at the store with no discounts to use. The key variable discussed in one graph includes the number of items that were bought with and without coupons or store promotions. It also shows the percent of items purchased with each payment method allowed at the store. This comparison helps the management to decide whether or not their promotional credit card is actually worthwhile and worth keeping around. Does this store credit card benefit the company to have? Are the coupons beneficial to the store owners? Abstract First, we will look at the key variables to be discussed in this section. One of the most important objects to determine is whether or not it is beneficial to The Pelican Store to have promotional items, such as coupons, given out. Type of Customer Items Bought % Bought Regular 88 0.27 27% Promotional 234 0.73 73% 322 100% This percent frequency distribution breaks down the type of customer along with the number and percentage of items bought. As you can see, a significant amount of sales are coming from the promotional customers. A whopping 73% of items sales came from promotional customers. Now, in this case, promotional customers are the customers that used a discount coupon to purchase the items. This shows how important it can be to offer promotions every once in a while for your customers. Coupons are...
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...Michael Christopher Mejia, a convicted felon with a long rap sheet of crimes to include robbery and grand theft auto and known gang member, shot and killed Whittier Police Department Officer Keith Boyer. Michael Mejia also shot and killed his cousin Roy Roger Torre s in two different incidents earlier this year in April 2017. Mejia had been released from Pelican Bay State Prison because of Proposition 47 which allowed for his early release because his offense was considered “non-serious, non-violent, and non-sexual”. Los Angeles County Sheriff Jim McDonnelll stated “We’re putting people back on the street that aren’t ready to be back on the street”. *** (ktla). Another incident of this happened in October 2016 when Los Angeles County Sheriff Deputy Sgt. Steve Owen was shot and killed by a twice convicted felon in Lancaster. These are just two examples of how officers are in more danger and have made the ultimate sacrifice in the line of duty because known harden criminals are being released early and going straight back to the streets to commit violent crimes that put the public at a greater...
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...Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry This case was the overall winner of the 2007 European Case Clearing House Awards This case received the 2006 European Case Clearing House Award in the category “Marketing” 01/2008-4948 This case was written by Vadim Grigorian (INSEAD MBA 2000) and Pierre Chandon, Assistant Professor of Marketing at INSEAD, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. We thank Maurizio Marchiori, Antonella Viero, and Giovanni Pungetti from Diesel SpA for their help and support. Copyright © 2004 INSEAD N.B.: TO ORDER COPIES OF INSEAD CASES, SEE DETAILS ON BACK COVER. COPIES MAY NOT BE MADE WITHOUT PERMISSION. It was the end of summer 1998. In less than a month, the first StyleLab catwalk fashion show would be held in London. Renzo Rosso needed to make tough decisions about the branding strategy of this new line and he needed to make them fast. StyleLab was the new upscale product line of Diesel SpA, the Italian casual wear company famous for its cult Diesel jeans and controversial advertising. One of the fastest-growing fashion companies of the 1990s, Diesel was No. 2 in the jeans industry in Europe and had high expectations for StyleLab. StyleLab was designed to exploit growth opportunities in the emerging luxury segment of the casual wear market, competing with the likes of D&G (from Dolce &...
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...simple conditions, regularly helping his father after school. Having seen the laborious life required for a farmer, Rosso aspired to do something different from his parents and in 1970 began studying industrial Textile Manufacturing at the Marconi Technical Institute in Padua. There, he produced, at the age of 15, his first self-designed garment, a pair of low-waist bell-bottomed jeans using his mother's Singer sewing machine. He kept experimenting with different jeans models and would give each pair to friends or sell them at school for about 3500 lire[1] (equivalent of 1,80 Euro in current prices).[5] In 1973 he began studying Economics at the University of Venice, where in addition to helping his father on the farm, he also financed his studies by working as a mechanic and as a carpenter. Diesel[edit] Beginnings of Diesel[edit] Diesel logo Rosso dropped out of the University of Venice in 1975 and began to work as a Production Manager at Moltex, a local clothing manufacturer that produced trousers for various Italian clothing labels. Moltex' parent company, the Genius Group, was run by Adriano Goldschmied who would eventually become Rosso's mentor and future business partner. During Rosso's first two years at Moltex the company grew rapidly. In 1978, after Rosso had managed to increase the company's production beyond what Goldschmied actually considered possible, Rosso wanted to leave the company in order to start a new business on his own. However, Goldschmied convinced Rosso...
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...Blue Pelican Java by Charles E. Cook Version 3.0.5h Copyright © 2004 - 2008 by Charles E. Cook; Refugio, Tx (All rights reserved) 1-1 “Blue Pelican Java,” by Charles E. Cook. ISBN 1-58939-758-4. Published 2005 by Virtualbookworm.com Publishing Inc., P.O. Box 9949, College Station, Tx 77842, US. ©2005, Charles E. Cook. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, recording or otherwise, without the prior written permission of Charles E. Cook. Manufactured in the United States of America. Preface You will find this book to be somewhat unusual. Most computer science texts will begin with a section on the history of computers and then with a flurry of definitions that are just “so many words” to the average student. My approach with Blue Pelican Java is to first give the student some experience upon which to hang the definitions that come later, and consequently, make them more meaningful. This book does have a history section in Appendix S and plenty of definitions later when the student is ready for them. If you will look at Lesson 1, you will see that we go right to work and write a program the very first day. The student will not understand several things about that first program, yet he can immediately make the computer do something useful. This work ethic is typical of the remainder of the book. Rest assured that full understanding...
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...DIESEL case study “Branded hedonism” Enric Gili Fort | ID520 Communication Planning | Fall 2005 | Institute of Design, IIT Enric Gili Fort Design Planning track ID520 Communication Planning Fall 2005 Institute of Design, IIT Chicago, IL 2 Table of contents 1. Era Analysis 4 • Era analysis • Competitive Analysis 2. Brand portfolio architecture 10 3. Brand identity beyond names and marks 12 4. Communication approaches and assets 16 •Identifying communication assets •Marketing Approach 5. Communication considerations and modes 22 •Framing of terms of comparison and key messages •Analysis of a communication • Webography and appendix 24 1. Era and competitive analysis Era analysis Diesel jeans started in 1978 when Renzo Rosso, after being designing his own clothes for several years and after graduating of an industrial manufacturing textile school, joined forces with a group of textile manufacturers in his region creating the Genesis group. Under the umbrella of this company many brands were launched and nowadays many still remain well known: such as katherine Hamnett, Goldie, martin guy, ten big boys and of course, diesel. In 1985 Rosso took control of the company by buying out the other partners and while being the sole force of the brand the company began its expansion. Without being trained neither in marketing or advertisement, Rosso defined and created the brand from scratch and after few years...
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...CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY (A TEACHING CASE STUDY) Tamilla Curtis Nova Southeastern University 317 Aleatha Drive, Daytona Beach, FL 32114 Donald Barrere Nova Southeastern University 1900 Pelican Landing Blvd, #1023, Clearwater, FL 33762 Tom Griffin Nova Southeastern University 2900 NE 30th St. Unit 8G, Fort Lauderdale, FL 33306 MASHKIN GROUP Mashkin Group Inc. (Mashkin), a wholly owned subsidiary of Amir Inc., a British financial conglomerate, is a medium-size, asset-management group based in the US. Mashkin consists of three primary divisions: a mutual fund company with $10 billion in assets; a separate, but closely affiliated asset management company with $15 billion in assets; and a financial services company. Since the early 1990s, these three enterprises have shared the same client database and other software programs. The first program utilized, an inexpensive, off-the-shelf system with limited capabilities, was used by the sales department of both the mutual fund company and the asset management company primarily to store names, telephone numbers, and notes of salespeople. A second program was used by the IT department to update the database as new clients arrived and record daily sales data. A third program was installed at all internal and external salespersons’ workstations and laptops to provide current data to the sales force. In addition, the Client Service Call Center used a separate designed-in-house program to track incoming call activity...
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...Introduction Hurricane Katrina became the New Orleans¡¦ biggest nightmare in year 2005. Even though the city was spared the full impact of the hurricane, the city¡¦s levees were breached and flooded more than 80 percent of the city. At the end of the day, the total death toll has reached 1,836 as of May 2006, and the experts estimated the total cost of Hurricane Katrina at $81.2 billion or more. It was true that Katrina was a natural disaster; therefore, it was unpredictable and unavoidable. Federal Emergency Management Agency (FEMA) saw its approach to Katrina as a success story. However, many of the criticisms were directed toward the ill-prepared FEMA and the lack of coordination in the rescue operation, in which FEMA refuse volunteers¡¦ help including manpower and food. Some even suggested the abolishment of FEMA for good. The point at issue here is whether FEMA is effective in doing what it is suppose to do. We would identify the strength FEMA possesses, as well as the weaknesses the agency contained. Recommendations would be made in the end by using organizational behavior tools. What is FEMA? The Federal Emergency Management Agency (FEMA) was established as an independent agency by presidential executive order on March 31, 1979. However, after the terrorist attacks of Sept. 11th, FEMA became a part of Department of Homeland Security (DHS) on March 1, 2003. Basically, FEMA integrates the emergency-related programs of Nations and is the central agency within the Federal...
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...beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven economy to a demanddriven economy • To identify all the possible reasons for Korean Air ’s turbulent times and assessing whether they are controllable or not • To critically evaluate Korean Air ’s transformation efforts - in terms of growth, productivity and cost cuts, especially the efficacy of '10,10,10' goal in a family-run business • To identify various challenges...
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...The Innocent Man: Murder and Injustice in a Small Town From Wikipedia, the free encyclopedia Jump to: navigation, search "The Innocent Man" redirects here. For a South Korean television series, see The Innocent Man (TV series). The Innocent Man | | Author(s) | John Grisham | Country | United States | Publisher | Doubleday | Publication date | October 10, 2006 | Pages | 368 | ISBN | 978-0-385-51723-2 | OCLC Number | 70251230 | The Innocent Man: Murder and Injustice in a Small Town (2006) is a nonfiction book written by John Grisham, and his first outside the legal fiction genre. The book tells the story of Ronald 'Ron' Keith Williamson of Ada, Oklahoma, a former minor league baseball player who was wrongly convicted in 1988 for the rape and murder of Debra Sue Carter in Ada and was sentenced to death. After serving 11 years on death row, he was exonerated by DNA evidence and other material introduced by the Innocence Project and was released in 1999. Contents * 1 Synopsis * 2 Book edition * 3 References * 4 External links | Synopsis Ron Williamson has returned to his hometown of Ada, Oklahoma after multiple failed attempts to play for various minor league baseball teams, including the Fort Lauderdale Yankees and two farm teams owned by the Oakland A's. An elbow injury inhibited his chances to progress. His big dreams were not enough to overcome the odds (less than 10 percent) of making it to a big league game. His failures lead to, or aggravate...
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...the Social in Thomas Hardy’s Jude the Obscure A Dissertation Submitted in a Partial Fulfilment of the Requirements for the Master Degree in British and American Studies Supervised by: Pr. Brahim Harouni Mr. Hamoudi Boughenout By: Mr. Boussaad Ihaddadene June 2010 Acknowledgement I would like to thank God for His guidance and help. I would also like to thank my supervisors Pr. Harouni and Mr. Boughenout for their help and discussion of my topic. I would like to thank all the teachers of the department of English of Mentoury University. I Dedication To the memory of my mother To my father, to my brothers and my sisters and to all my friends and classmates. II Abstract The purpose of my study is to show the conflict between idealism and society in Thomas Hardy’s Jude the Obscure. In this novel, Hardy portrays the strife of the two individuals Jude and Sue to make their own ways in society by seeking to realise their ideals. He also reveals the difficulties met by the two idealists in front of society’s attempts to thwart their ideals and to force them to surrender to its norms. This study allows the reader to have a deep understanding of the origin of the conflict, the climax of the confrontation between the two opposing sides and the result of the conflict. In this respect, the present study helps the reader to acquire a thorough knowledge of Hardy’s thought and the values of the Victorian society to which he belongs. III Résumé L’objectif de...
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...THE SOCIOLOGICAL IMAGINATION C. WRIGHT MILLS NEW YORK Oxford University Press 1959 Appendix On Intellectual Craftsmanship TO THE INDIVIDUAL social scientist who feels himself a part of the classic tradition, social science is the practice of a craft. A man at work on problems of substance, he is among those who are quickly made impatient and weary by elaborate discussions of method-and-theory-in-general; so much of it interrupts his proper studies. It is much better, he believes, to have one account by a working student of how he is going about his work than a dozen 'codifications of procedure' by specialists who as often as not have never done much work of consequence. Only by conversations in which experienced thinkers exchange information about their actual ways of working can a useful sense of method and theory be imparted to the beginning student. I feel it useful, therefore, to report in some detail how I go about my craft. This is necessarily a personal statement, but it is written with the hope that others, especially those beginning independent work, will make it less personal by the facts of their own experience. 1 It is best to begin, I think, by reminding you, the beginning student, that the most admirable thinkers within the scholarly community you have chosen to join do not split their work from their lives. They seem to take both too seriously to allow such dissociation, and they want to use each for the enrichment of the other. Of course, such a...
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...Bulletin of Science, Technology & Society http://bst.sagepub.com/ Green Advertising and Green Public Relations as Integration Propaganda Nina Nakajima Bulletin of Science Technology & Society 2001 21: 334 DOI: 10.1177/027046760102100502 The online version of this article can be found at: http://bst.sagepub.com/content/21/5/334 Published by: http://www.sagepublications.com On behalf of: National Association for Science, Technology & Society Additional services and information for Bulletin of Science, Technology & Society can be found at: Email Alerts: http://bst.sagepub.com/cgi/alerts Subscriptions: http://bst.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://bst.sagepub.com/content/21/5/334.refs.html >> Version of Record - Oct 1, 2001 What is This? Downloaded from bst.sagepub.com at University of Wollongong on October 1, 2013 BULLETIN2001/SCIENCE, TECHNOLOGY & SOCIETYPR Nakajima tober OF GREEN ADVERTISING AND GREEN / Oc- Green Advertising and Green Public Relations as Integration Propaganda Nina Nakajima University of Toronto lic perception must also be managed. To avoid a negative public image, companies can create the perception that they are effectively handling the problem. This way, public support can be maintained while actually doing very little to solve the problem. Technological change continues to accelerate, and with it come unintended...
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...PROFIT AND LOSS PROFIT AND LOSS LUDWIG VON MISES Ludwig von Mises Institute AUBURN, A L A B A M A Copyright © 2008 Ludwig von Mises Institute Ludwig von Mises Institute 518 West Magnolia Avenue Auburn, Alabama 36832 U.S.A. www.mises.org ISBN: 978-1-933550-36-7 CONTENTS A. The Economic Nature of Profit and Loss . . . . . . . . . 7 1. The Emergence of Profit and Loss . . . . . . . . . . . . 7 2. The Distinction Between Profits and Other Proceeds. . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3. Non-Profit Conduct of Affairs . . . . . . . . . . . . . . . 11 4. The Ballot of the Market . . . . . . . . . . . . . . . . . . . . 13 5. The Social Function of Profit and Loss . . . . . . . . 19 6. Profit and Loss in the Progressing and in the Retrogressing Economy . . . . . . . . . . . . . . . . . . 24 7. The Computation of Profit and Loss . . . . . . . . . . 26 B. The Condemnation of Profit . . . . . . . . . . . . . . . . . . . 33 1. 2. 3. 4. 5. 6. 7. Economics and the Abolition of Profit . . . . . . . . . 33 The Consequences of the Abolition of Profit . . . . 34 The Antiprofit Arguments . . . . . . . . . . . . . . . . . . . 37 The Equality Argument . . . . . . . . . . . . . . . . . . . . . 40 Communism and Poverty . . . . . . . . . . . . . . . . . . . 43 The Moral Condemnation of the Profit Motive . . 47 The Static Mentality . . . . . . . . . . . . . . . . . . . . . . . 50 C. The Alternative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 5 A...
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