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Business Basics… Management/Manufacturing/Money/Manpower/Marketing * Managers do three things: * Plan * Implement * Evaluate * Two Perspectives on Leadership (definition in book) * Romantic View * * External Control * * Strategy- * A general plan that you will implement for years * Competitive advantage- * The ability to create more economic value than your competitors * Be productive and constantly getting better * Organization Definition: * Goals, Mission, Vision, and Values * Objectives * Environmental Scan * Internal/External Analysis * Identify and Prioritize most significant swots * Identify, evaluate, and select strategy options * Planning Levels: * Corporate Level (Big Decisions) * Where to compete? * Kansas or Missouri? * China or Europe? * Business Level * How to compete? * Cost Leadership * Differentiation * Threat of Rivalry * Threat of… * Entry/Substitutes/Buyers/Suppliers

* Section 3

* Strategic Groups * Clusters of firms that share similar strategies * External Environment * Consists of the macro environment (all industries) and the micro environment (our industry) * Team Project * Micro * Competitors? * Buyers? * Suppliers? * Substitutes? * Ease of entry * Macro * What forces have a significant impact on your success? * How will they affect you? * When will changes occur in those forces? * John Stratton * Census.gov * Search our NAICS # and will give us information on 2007 * Pre-recession data * Class Guide

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