...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Jc Penney In: Business and Management Jc Penney 1. I feel J.C. Penney’s strategy is to do with away constant “sales” and have every day lower prices. I also feel that Penney’s will favor the promotion of brand names and doing away with in-house labels. 2. Yes I think Penney’s has a good strategy for growth. The new CEO Ron Johnson is providing direction and encouraging new ideas. By using the “apple” model for Penney’s he is incorporating new ideas. Mr. Johnson is trying to develop a competitive advantage by changing the way Penney’s does business. His ideas are innovative and are being responsive to customers. Finally by offering brand names he is promoting quality over cheaper in-house labels. 3. Ron Johnson has established the mission and vision with his vision on how Penney’s needs to change to become competitive. He has established the grand strategy by assessing Penney’s current performance and lays out the game plan on how the mission will be accomplished. Mr. Johnson has clearly formulated his strategy by analyzing Penney’s internal problems along with the problems they have are facing from their competitors. Penney’s is currently n the strategy implementation part of the process this will take much investment but cost cutting and the elimination of sales have...
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...Successful Change 8 References 11 Introduction JC Penney was a thriving retailer business that played on consumer’s emotions and made a consumer feel proud of themselves. JC Penney as a retailer created a buzz about themselves with their pricing strategy and coupons that they offered to their consumers. Consumers often discuss the sales and the great price of a sale of items amongst themselves. This was definitely a strength for this retailer. JC Penney was also a great place to shop for big and tall in a concrete building and store, not a catalog that was another appeal to their consumers. J.C. Penney was using a decentralized system of purchasing merchandise and inventory while other companies began to use centralize systems. To centralize the buying activities and revamp the stores, funds were needed. Funds were raised through the sale of JCP’s Direct Marketing Services, which sold insurance and travel and auto club programs. It led to a significant improvement of cash flow. The company then began to close down 120 of outlet stores that were under performing and sold its interest Eckerd drugstore chain to improve an influx of cash flow. J. C. Penney lost its edge over its competitor and started to lose money in the 1990’s and their investors were starting to get weary and the shares were plummeting from this event. J. C. Penney only hired from the inside until the end of the 1990’s. J. C. Penney has undergone major changes at different time periods and the...
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...J C Penney Company, Inc. is an apparel and home-furnishing retailer (JC Penney Company, Inc., 2014). The Company is dedicated to being a preferred retail location for unparalleled attractive, quality, and value at approximately 1,100 stores and at jcp.com (Penney, 2013) . Customers have discovered an inspiring shopping environment that includes a collection of private and exclusive brands along with many new and exciting attractions (Penney, 2013). More than a century ago, James Cash Penney founded the company as an active and responsible community member thus earning a distinctive place amongst American families (Penney, 2013). Mr. Penney opened the first store and practiced many courtesies that are now commonplace (Columbia Business School, 2001). Practices such as money-back returns, uniform pricing, quality merchandise, and pleasant customer service set the store apart from the competition (Columbia Business School, 2001). By investing in the business and remaining committed helped build the company’s legacy. This mode of corporate citizenship continues to contribute to the advancement of social, environmental, and ethical standards (Penney, 2013). In fact, adherence to high ethical standards is an integral part of the organization’s legacy and is vital to shareholders, customers, and suppliers (Penney, 2013). The author will evaluate the changes of J C Penney’s management style, explain the shift from a catalog-based retailer, and discuss the decision to use celebrities...
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...Matt Gerstenkorn J.C. Penney Exercise Dr. Robert H. Ross Marketing J.C. Penney Exercise Small and midsize businesses play an important role in our economy. Every day, they fight for our attention while also trying to gain any leverage they can over the big box retailers like Amazon, Target, Wal-mart, and more. There’s no doubt that social media is playing a crucial role in this battle. So the question is, how could J.C. Penney's even attempt to keep up with these massive retailers through social media? The impact of social media on a company's bottom line is tough to quantify, with no hard data on how millions of Facebook fans translate into sales for stores. But during the holiday shopping season, a roughly two-month period when retailers can make up to 40 percent of their annual revenue, stores are uncovering a valuable use for all the seemingly useless online muttering: market research. I believe J.C. Penney's could most utilize the like button. When people press the "like" button, they are giving their seal of approval for a particular company's page which could also lead to people commenting on how much they like the leather boots they just bought. Those are the people that are helping everyone from independently owned small shops to the nation's biggest retailers make decisions about what products to stock up on, what to play up on the sales floor and what promotions to offer online. The way that J.C. Penney's could utilize twitter is by using the common theme...
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...Ron Johnson had to overcome many obstacles in order to implement the strategy to combat competition at J.C. Penney. J.C. Penney was suffering financially for several reasons. However, some of the main concerns were based on Porter’s Five Competitive Forces. Some of the challenges the company faced were from the threat of new entrants, bargaining power of buyers, and threats of substitute products or services. J.C. Penney was losing their core customer base and trying desperately to bring their shoppers back into stores. Consumers are becoming smarter and relying on the internet to secure better discounts for products and services. In addition to the internet the company was facing competition from traditional stores. J.C. Penney was struggling...
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...Analysis and Comparison: JC Penney (JCP) and Target (TGT) Becky Kennedy FINC 350 A Professor Mason February 1, 2015 JC Penney and Target are a huge presence in the retail industry. Both companies specialize in the sale of merchandise and service to consumers through retail stores and e-commerce. Target and JC Penney are companies that are part of an industry known for its competitiveness and few barriers to entry. They compete with other local, national and regional retailers for resources such as customers, employees, locations, merchandise, and other aspects of the retail business. Both companies have stores at several locations throughout the United States, with both company’s operating results depending on their ability to predict and respond to changes in trends and customer preferences by providing consumers with quality merchandise at competitive prices. Both companies face the same kinds of risks. The answers are in the way they are managed. The retail industry is risky with Target and JC Penney both struggling with issues resulting in lost revenue. Risks faced by companies in the retail industry most likely include competition, marketing, branding, employee/customer retention, supply chain management, financial management, data management and much more. Target suffered from a data breach at the end of 2013 that proved to be costly and they are still subject to investigations and private litigations costing them millions of dollars. JC Penney has suffered from a tarnished...
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...1. I feel J.C. Penney’s strategy is to do with away constant “sales” and have every day lower prices. I also feel that Penney’s will favor the promotion of brand names and doing away with in-house labels. 2. Yes I think Penney’s has a good strategy for growth. The new CEO Ron Johnson is providing direction and encouraging new ideas. By using the “apple” model for Penney’s he is incorporating new ideas. Mr. Johnson is trying to develop a competitive advantage by changing the way Penney’s does business. His ideas are innovative and are being responsive to customers. Finally by offering brand names he is promoting quality over cheaper in-house labels. 3. Ron Johnson has established the mission and vision with his vision on how Penney’s needs to change to become competitive. He has established the grand strategy by assessing Penney’s current performance and lays out the game plan on how the mission will be accomplished. Mr. Johnson has clearly formulated his strategy by analyzing Penney’s internal problems along with the problems they have are facing from their competitors. Penney’s is currently n the strategy implementation part of the process this will take much investment but cost cutting and the elimination of sales have been “engineered” to pay for it. It appears to me that with Mr. Johnson’s leadership Penney’s is following the five steps of strategic-management process. 5. I feel Penney’s is trying to follow Porter’s Cost-Leadership Strategy: Keeping...
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...Corporate Strategy Benchmarking Composition By Kelli Schroeder I chose JC Penny and Harley Davidson as my two companies to research for this assignment. JC Penney was founded in 1902 with the opening of its first stores along the west coast in small mining towns. It was popular because it brought goods at “one fair price” and also led the way to bring east coast fashions to the west. In 1963 JC Penney mailed the first catalogs out to customers in eight states and paved the way for the mail order business. What made this company strong, fashion at a fair price, was lost among the plethora of items from cookware to scarves that they now sold by mail, and later in stores. ("International directory of," 199) The early nineties brought struggles of competition with lower end stores like Wal-Mart and midrange stores such as Kohl’s. JC Penney found their merchandise had become diverse like Wal-Mart; however, their prices were higher like their competing boutique stores. Product value was perceived by consumers to be suffering. Profits for the more than 1200 stores fell two percent in only one year, leading JC Penney in have the worst performance of its peers in 2011. (Clifford, 2012) Harley Davidson has also struggled with the same issue of losing itself amongst fierce competition and diversification. Harley-Davidson began in a shed in 1903 by two brothers who set out to make the best American made motorcycles that money could buy. As Harley-Davidson became more successful...
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...Annual Report Analysis of J.C. Penney Company, Incorporated Sarah Gray & Jade Vinson Hampton University Abstract This paper is going to provide an analysis of the J.C. Penny Company, Incorporated (JCP) and its financial statements. We begin by giving a background of the company and an overview of the company’s commodities for brief understanding; and then proceed to discuss the financial state of JCP. We review and analyze the company by calculating ratios necessary to conclude JCP’s current financial health. We then provide a section showing the company’s current pro forma financial statements. Next, there is a pro forma projection for the year 2020. Lastly, there will be a regression analysis comparing the stock prices of JCP to the S&P 500 Index. Keywords: ratio, projection Annual Report Analysis of J.C. Penney Company, Incorporated In 1898, James Cash Penney entered into business with Guy Johnson and Thomas Callahan for their dry goods stores called Golden Rule located in Wyoming and Colorado. The following year, Penney was sent to Wyoming to open a new store with the owners using his savings and the help of a small business loan. After the opening of the first store on April 14, 1902 he opened two more. In 1907, Johnson and Callahan ended their partnership and Penney bought full interest at all three locations. By 1912, there were 34 stores open and in the following year the company became incorporated under J.C. Penny Company and William Henry McManus...
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...Ron Johnson, chief executive officer of J.C. Penney Company, was surprised at the volume of sales events J.C. Penney Company offered over the past year (Mattioli, 2012, as cited in Kinicki & Williams, 2013). The promotions, even though plentiful, were not attracting shoppers and almost 75% of their sales were at 50% or greater discounts (Mattioli, 2012, as cited in Kinicki & Williams, 2013). Ron Johnson planned a risky turnaround by segmenting the store into specialty shops, creating and entertainment area in the center of the high traffic area, and relying on sales using lower everyday prices by lowering prices 40% from current prices (Mattioli, 2012, as cited in Kinicki & Williams, 2013). Ron Johnson also planned to restructure the company's...
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...J.C. Penney There is a major issue when a giant retail stores announce they are closing some their stores. However, the issue becomes a management issues when they replace the CEO of the company. JC Penney retail store has a management issues that are as big as their overlarge stores. They are replacing the CEO in hope to correct management issues that has plagued the giant retail store. The retail store giant J.C. Penney announced that the CEO Myron E. Ullman will replace with a new CEO Marvin Ellison. This is a hope that Marvin will slow down and hopefully turn the decline of the giant. JC Penney also has announced they will close forty stores nationwide. These closures are due to issues with JC Penney managing large number retail stores. JC Penney stores are underperforming because the retail store became too large to manage. According to Gray Strauss to has quoted consumer psychologist Kit Yarrow “”Consumers have lost their enthusiasm for trolling through massive stores hunting for a bargain. They can do that online” “. This is an indication that J.C. Penny has failed to keep up with today’s shoppers. It also has failed to attract young generation shopper. Young generation shoppers’ lives are surrounded by smartphones, tablets and computers and are doing most of their shopping online. The retail store has depended on clearance to attract and attain customers; however, these clearances can be easily found through online retailers. Therefore, customers are skipping the...
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...Why did Mike Ullman decide to change the age-old culture at JC Penney (JCP) just after a successful turnaround? JCP was originated by a dry goods and clothing store in 1902. In 1907, Penney bought the stakes of his partners and concentrated on expanding the number of stores. The JC Penney Company was incorporated in 1924 and it had been running successfully. Until 1990s, the expansion model had started to show up problems. When competitors were going in for centralized merchandising and inventory systems, JCP was still using a decentralized system of purchasing which resulted in stretched out lead times. JCP was no longer perceived as different from its competitors. Its financials and share prices also plummeted. Luckily, between 1999 and 2004, there was a turnaround in JCP. It was orchestrated by Castagna and Questrom, who joined JCP as COO in 1999 and as Chairman and CEO in 2000 respectively. They were the first outsiders to join JCP in their respective positions. Turnaround occurred in aspects below: 1. To centralize the buying activities and revamp the stores, funds were needed. The funds were raised through the sale of JCP’s Direct Marketing Services (DMS), which sold insurance and travel and auto club programs. It led to significant working-capital improvement. 2. JCP has also closed down 120 outlets that were not performing well. It generated an increase in free cash flow. 3. Ad campaigns were launched and the stores were given a face-lift. New designers...
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...Target Corp. & J.C. Penney Company Inc. MAURICE D. ALFORD FINC 350 BUSINESS FINANCE 5/11/2013 TABLE OF CONTENTS Executive Summary……………………………………………………………………2 Profitability………………………………………………………………………………..3 Asset Reutilization……………………………………………………………………..3 Capital Accounts…………………………………………………………………………4 – 5 Fixed Assets………………………………………………………………………………..5 – 6 Non-Current Assets…………………………………………………………………….6 Deferred Tax Accounts……………………………………………………………….7 Liquidity……………………………………………………………………………………..7 – 8 Debt Utilization…………………………………………………………………………..8 Recommendation……………………………………………………………………….8 -10 Resources……………………………………………………………………………………………………………….. EXECUTIVE SUMMARY The bottom line up front, J.C. Penney Company Inc. would present a more attractive acquisition than Target Corp. J.C. Penney Company Inc. has a strong brand that is widely known and has all the tools to once again become a prominent organization within the retail industry. The organization’s recent purchase of Liz Claiborne, another well-known brand in addition to their real estate value, helps strengthen the decision to acquire this business. J.C. Penney has recently garnered the attention of a major investor, Soros Fund Management LLC. Soros has acquired a 7.91 percent stake in J.C. Penney. The billionaire investor George Soros acquired 17,386,361 shares reported by the Securities and Exchange Commission. The business community is starting to sniff something here...
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...Running head: HISTORY: TARGET AND J.C. PENNEY 1 History: Target and J.C. Penney Russell Canady Columbia College HISTORY: TARGET AND J.C. PENNEY 2 History: Target and J.C. Penney In 1902, Target Corporation began as the Dayton Dry Goods Company. It was George Draper Dayton’s vision to create a store that was in tuned in his belief of “a higher ground of steward ship. The Store soon became known for dependable merchandises, fair business practices and a generous spirit of giving” (Founders, 1). George Draper Dayton would stay as president of Dayton Dry Goods Company until his passing in 1938. From then on his family would grow Target Corporation in to the second largest retailer in the United States. Growing this huge nationwide retailer had some great and not so great milestones along the way. In 1911, the name Dayton Dry Goods Company changed to Dayton Company “to better reflect its wide assortment of goods and services”(Corporate, 1). 1953 brought with it new ventures of the Dayton Company. The company ventures into offering furnishings and decorations for businesses. During this time the name Target surfaces under the name Target Commercial interiors. The following year Dayton Company expands even further with a new location outside of Minneapolis into Rochester. In 1962, the company officially changes the names...
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...Ron Johnson Out at J.C. Penney “Ron Johnson's troubled tenure as chief executive officer of J.C. Penney Co. Inc. is over and his predecessor Mike E. "Myron" Ullman 3rd is returning to the chain as CEO.” Johnson joined Penney's in November 2011 after a successful run as head of Apple Inc.'s groundbreaking retail business. Hailed at first as savior of the chain, Johnson steered a controversial course at Penney's, eliminating coupons last year and alienating customers, driving sales down 24.8 percent. The retailer lost $985 million last year as Johnson tried to reinvent the chain as a collection of specialty concepts. One of Johnson's first acts as CEO was to cut a deal to bring Martha Stewart-branded home goods to Penney's. But Macy's Inc., which already had a deal with the home goods brand, disputed the arrangement, which is now the subject of a trial in New York State court. Shares of the company shot up 5.7 percent to $16.78 in afterhours trading today as word of Johnson's departure leaked out. Activist investor William Ackman, Penney's largest shareholder, installed Johnson as CEO and gave him free reign to reinvent the firm. Ackman's was one of Johnson's loudest cheerleaders, but his support publicly began to wane last week when he said that the execution of the changes at Penney's had been "something very close to a disaster”. Ackman also noted Penney’s had seen “too much change too quickly without adequate testing” and that the execution of the reinvention “has been something...
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