Premium Essay

People Ahead

In:

Submitted By ingrid0988
Words 2503
Pages 11
TAKE-HOME GRADED CASE ANALYSIS ASSIGNMENT:
“PEOPLEAHEAD MARKETING PLAN”

1. DEFINE each of the following sections of the PeopleAhead Marketing Plan:

a. Executive Summary: An executive summary, sometimes known as a management summary, is a short document or section of a document, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It will usually contain a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. b. Strategic Objective: Strategic business plan objectives provide the specific details about what a company's expectations are for meeting there identified goals. While goals are broad, objectives must be clear enough that, after the plan has been implemented, two independent observers can tell whether or not the objective has been met. c. Situation Analysis: Second step on the Marketing Plan; uses SWOT analysis that assesses both the internal environment with regards to it Strengths and Weakness and the external environment in terms of Opportunities and threats. d. Marketing Strategy: A firm’s target market, marketing mix, and method of obtaining a sustainable competitive advantage. e. Marketing Mix: (Four Ps) product, price, place, and promotion. The controllable set of activities that a firm uses to respond to the want of its target market. f. Financial Projection: a forecast of future revenues and expenses for a business, organization, or country. A financial projection will typically take into account both internal information such as historical income and cost data, and estimates of development of external market factors, providing estimated figures in addition to

Similar Documents

Free Essay

Create a Problem Statement - Kudler Foods

...An issue is something for discussion or of general concern difficulty; an issue is the preparation for a problem. An issue is something that needs to attention; but is not detrimental. A problem is a difficult situation that can become detrimental to a company. The Kudler Company is dealing with issues that could eventually become detrimental problems that could hinder the company if not addressed before substantial growth. Kudler foods face many issues that can eventually become problems, if not corrected. The goal of Kudler foods is to be a one stop shop with a reasonable price. The mission statement says that they shop the whole world for their products. The finest is what they guarantee their customers. One if the issues are in the process of purchasing “There is no purchasing department in any of the stores although standard purchasing procedures are in place” (Kudler Foods). The lack of a purchasing department within each store leaves room for theft by store managers and over ordering because of favors to venders. Unfortunately, if Kudler is leaving all of the purchasing to the managers except for bulk items, they are jeopardizing the integrity of the products and the company leaving it open for corruption. The solution would be to produce a purchasing department that would make purchases and verify the orders of the management and providing purchase orders to vendors. A new study suggests that nearly any worker may be willing to steal from an employer under some circumstances--unless...

Words: 999 - Pages: 4

Premium Essay

Mr Jp

...Abstract Platinum Cash and Carry is owned and operated by Mr Thraq Shah since 2009. They have come a long way since then and have truly built a reputable name for themselves in the retail/wholesale industry. Its target market includes Small business owners, Vendors, Hawkers, General public. Overall it has a wide target market as they strive to serve any consumers who require goods for re-sale or basic daily use. The main goal was mainly to reach maximum Customer satisfaction, by means of quicker service at the till, or easy and quick access to pricing of goods and many more. The further goals were such as space requirement planning and find methods in which will increase the profits of the business. The approach that was followed was to speak to customers and get feedback on their satisfaction and suggestion of regions that need improvement. For space requirements I used techniques learned in Facility Planning (BFB). My findings and results from the analysing was that there was still room for improvement in the till area, checking out point, space planning and warehouse utilisation. This could improve the profits of the business. Index Heading Page No. Introduction 3 Contents 3 Personal management 3 Setbacks noticed while working 4 Conclusion 11 Reference 13 FIGURE 1 NO LABELLING 8 FIGURE 1 NO LABELLING 8 FIGURE 2 GOODS ALL MIXED UP. 8 FIGURE 3 GOODS NOT LABELLED 8 FIGURE 4 HOLSUM AND...

Words: 588 - Pages: 3

Free Essay

Apperance

...from our family. Unfortunately, the reality is that people judge others by outer appearance. As Brent Staples describes in his story, “Youngish black man-a broad six feet two inches with a beard and billowing hair, both hands shoved into the pockets of a bulky military jacket-seemed menacingly close.” (Staples 241) The woman walking by him was terrified of him. She was judging him by his appearance; by what he was wearing. Among other things, which form an individual’s appearance besides clothing is how one grooms. We have the tendency of assuming a person is a certain way because of their appearance. In comparison, how a person shaves, does their hair gives them a certain personality. Also the way they talk, move, and smile, says a lot about a person. I have worked in the banking industry for five years and have learned a few things about people. As a result, working in the banking industry you get to see and meet different type of people. There was this one older lady that every morning would stop at the bank and have a cup of our complimentary coffee. She was never groomed her outfit was not up to date with todays fashion; It was like she has just gotten out of bed. First thing that came to my mind was “poor lady she must be homeless.” One day she came up to my desk and asked me to transfer some funds into her daughters account. Her daughter was away at college and was in need of money, I gladly said yes and went ahead with the transfer. It was until I entered her checking...

Words: 633 - Pages: 3

Premium Essay

Life from the Perspective of the Lonely

...explained we all will have better understanding of each other but heres my story Earlier on in my about life, i had often found my self in the awful dilemma of wether to inconveniencing myself to help a friend or put myself first. After lots of experience living the door mat lifestyle and having people who do not appreciate the sacrifice, I realized I was having skewed relationships and I finally drew the line. Although I still help people in need I gauge where to stop and say no saving my self from fighting myself. In the words of Carl Sagan "an organism in conflict with itself is doomed". Being born an only child growing up as an only child and alone took a tole on my and my outlook toward life i appreciated every one who came into my live and accepted them as my own. i was also a person who had more than enough of what ever i needed or wanted at the time so sharing or even giving up items for the comfort of another person was never really a problem. because of the fear of loneliness i found my self doing more and more to keep people around me may be because i get attached to them because of my childhood background. i felt i have to create some sort of attraction to keep people in my life. i never knew where to draw the line i was a person who would take the force to the stream and even help it swallow the water this is kind of extreme isn't it but here is where it gets worse i leave the stream thirsty. this was my exact life style in every situation. sometimes in some situations...

Words: 828 - Pages: 4

Premium Essay

Nutrition, Ambition, Competition

...We all do it; for money, for reputation, for popularity. Being competitive is completely natural and, in most cases; it is what keeps you going as a person. Sometimes you have those couple of people that completely deny that they are competitive. Why? Oh right, because you definitely don’t care that you did not get an A on that test, or that “the other guy” got a promotion and you didn’t. Whether it is grades, promotions, or sports competition is all around us. As I said before, it is natural to have it. In my opinion, it’s healthy because without competition in our society, people wouldn’t strive to be where they are. Because of competition, people tend to try harder, so that they can say that they are better at something than another person. Everyone has those one or two activities they do to keep their mind off of something stressful. Most people, I think, would choose some sort of competitive hobby to do. Stress stays in the back of your mind and can keep building up unless you somehow resolve it. Competition, like playing a sport, can help relieve that stress. I know when you hear “sport” you automatically think about being stressed to win. I’m referring to eustress, and according to Teens Health, “Eustress is the good type of stress that stems from the challenge of taking part in something that you enjoy but have to work hard for. Eustress pumps you up, providing a healthy spark for any task you undertake.” Playing a game of soccer or a match of tennis will...

Words: 936 - Pages: 4

Free Essay

Plagirziem

...human beings. Humans learn who they are and the proper behavior by feedback from their friend groups and others. Ego boosters from the general population who we respect help to realize who we are as a person. Ego Busters can negatively affect self-idea since person doesn’t care for being told they are bad or that they ought to change somehow. This can give persons a low self-idea. It can make individuals see themselves negatively. When I look at my life, from where I have been to where I am presently and I look at who can to boost my ego. Then, there are the ones who have negative comments about everything I do which is buster my ego. I will explain in my biggest ego boosters and my biggest ego boosters. I will give information how these people influenced my life An ego booster that I have had in my life would need to be my mom and my father. With respect to my family, they are always encouraging me that would perform to my most ability in school and in addition succeeding in life. My family boosted my ego by continually telling me that I can do it and never to give up. They would let me know that I would be doing a great job showing when in reality we both realize that I was not doing great, but rather to hear somebody letting you know that you are doing great improves you need to do. So when they let me know I was doing great I was being encouraged to show improvement over I was. My family has made me the person who I am today; I generally need to succeed in my life. Then...

Words: 745 - Pages: 3

Free Essay

Assignment

...Second half of one’s life begins at the early forties. Not many people manage their second lives as these people are the minority. People who managed their second lives are those who see the long working-life expectancy as a chance both for themselves and for society who will become the leaders and the models. Bill Gates once said, “As we look ahead into the next century, leaders will be those who empower others.” But one does not simply become a success person. It took years to become one. There is one requirement for managing the second life of one’s life which is to begin creating it long before one enters it. Other than to become leaders and models, we need to think on what to do with our second half of lives because we cannot put hope that we will still be working in the same organization in twenty years from now. As the saying goes, “Failure to prepare is preparing to fail.” We were taught in class the graph of life; as we are getting older, the options that are available to us are getting smaller, but the responsibilities are getting bigger. So at this young age, we need to grab any chances for the benefit of our future. As the professor said in class, “Don’t get old, alone and broke.” If we did, we might have nothing at all; even family. We do not want to be a burden to ourselves and people around us. Life is about drawing circles. If we have a great life, we will draw a perfect round circle. If we slipped somewhere, the circles drawn might not look like a circle...

Words: 909 - Pages: 4

Premium Essay

Lsi Paper

...exercise has made me understand how my thinking and behavior affect myself and others. It has also given me the option to either choose to improve on myself or not. With that being said, the following are my interpretations of my LSI results. Part I: Primary and Backup Thinking Styles According to the LSI Styles Circumflex results, it shows my highest score as Affiliative Style (2 ‘o clock position) with a high percentile of 93. Affiliative people are described as individuals who appreciate people and enjoy being in the company of others. I also chose certain words listed by the LSI used to describe affiliative people: friendly, helpful, relaxed, tries to help others, trusted by others and warm. I was totally shocked how accurate this was regarding my personality trait especially since most of the words used in the description reflect the kind of person I truly am. I admit that I love being in the company of people because there is always so much love and happiness around. I do not like being in a negative environment where people are insulting themselves or just having a bad day in general. I always feel obliged to turn over such negative feelings because it really hurts me when I see friends, family and even strangers in a bad mood. I tend to use my good sense of humor to say nice or funny things to change any situation. The style I chose to limit my effectiveness is Power (8’o clock position) because I had a low percentile score of 34. A high power style is directly in...

Words: 980 - Pages: 4

Premium Essay

Me Myself and I

...your primary and backup styles. Going through these styles in particular, I noticed my primary style is approval and my backup style is conventional style. In the LSI index, “The Approval scale measures our need to be accepted by others to increase or sustain our feelings of self-worth. While the desire to be approved of is natural, problems occur when approval-seeking becomes a need, and ultimately our standard way of interacting with others.” This means I need people to approve my lifestyle. I try so hard for people to impress people with my personality and character, but sometimes it’s not enough. This style is categorized as having low self-esteem, an over concern with wanting to be liked as well as complications with conflict and confrontation. In this case, I am the type of person who tries very hard to be liked by others. Sometimes it can backfire because I show a persona of myself to people where I will act like someone I am not so that they accept me. In this world we live in, it’s a dog eat dog world where people don’t care about your feelings. They will do anything to get to the top of ladder. Personally, I am the type of person who truly feels better when someone approves something as simple as a paper I’ve written. With that being said, I scored very high on approval. It thoroughly states, “You typically work too hard to gain the approval of others. If you do not get people's full acceptance, you tend to feel anxious. Although you may not always agree, you probably "go...

Words: 1204 - Pages: 5

Premium Essay

How to Handle Resistant Employees Without Coming Out of My Comfort Zone and Stepping over Boundaries

...While doing my research on resistant people, I’ve learned that some individuals are resisting changing, and there are multiple reasons. While adding to the complexity is the fact that from time to time the stated reason hides the real deep personal reason. I have learned to recognize that people work through a psychological change process as they give up the old and come to embrace or reject the new. People may experience initial denial, and then begin to realize that the change can’t be ignored. Sometimes strong feelings may emerge, like fear, anger, helplessness and frustration. A person can accept the change either negatively, with feelings of resignation and complacency or positively, with enthusiasm to capitalize on the changes. You should always watch out for the ones who get stuck in one phase, and offer your support. Allow space for people to work through the stages and give them time to breath and listen with empathy. I have learned that there are many reasons why people are resistant to change, the first reason is that the person is in general against or negative towards all that is different or new. They would say things like we just don’t have time for that or its too early or too late for that. The second reason is that the person is not interested in the idea or change, or he/she has other goals that he/she wants to pursue. The third is that the person doesn’t understand the message and/or the consequences that the change will have on his /her work situation. ...

Words: 1697 - Pages: 7

Free Essay

Psy/220 Week 3 Checkpoint

...Empathy Exercise Gina Krazer PSY/220 December 13, 2011 Mary Jeanell Buck Snap judgments have a negative effect of hindering one’s ability to foster empathy. Often, such judgments can prove to be incorrect about a person, if the time is taken out to get to know him/her. According to Bolt (2004, p. 51), “People are not always what they seem at first glance. This is not to say that negative judgments are always erroneous or that people never contribute to their own failure, merely that life situations are unique and shape people’s actions more than we know.” Almost every individual is guilty of making these snap judgments, including myself. However, I can only think of one person that I presently have negative feelings toward. I am not in the position to say that I know this person well either. She is a coworker of mine and one certain situation influenced my judgments about her. If I found that I was wrong, I would change my opinion and work to change the basic relationship that she and I hold. The circumstances that created this snap judgment occurred during the time I was training her to be a server. On the second day of her training, I had about three tables in a row not leave any tips. Since this does not normally happen, I had suspected that she may have taken the tips, because she was cleaning all of my tables. I had my general manager check the cameras and, as I suspected, she had taken the tips. I confronted her about it and she immediately apologized...

Words: 517 - Pages: 3

Premium Essay

Jham

...Functional Analysis A functional analysis is a process of learning about people before intervening in their lives. It is a systematic process for describing difficult behavior, identifying environmental factors and setting events that predict the behavior, and guiding the development of effective and efficient behavior support plans. Three important beliefs underlying a functional analysis are that 1) all behavior that persists serves some purpose, 2) every person is unique, and 3) the best way to help someone change their behavior is to first understand the reasons behind the behavior. This worksheet includes the components of a functional analysis which should be used to develop a positive behavior support plan, if one is needed for a participant. Depending on the person, some items may not need to be addressed. |Clear Description of the Behavior -- What does the challenging behavior look like? What does it sound like? Does it occur in conjunction with other behaviors or | |in isolation? How long does it last? How long has it been a problem? | | | |Antecedents -- Is there any warning from the person before the targeted behavior starts? What are some of the preliminary behaviors before the person shows the ...

Words: 1093 - Pages: 5

Free Essay

Sybil Beauty

...and probably always will be. My friends like me for that quality. That’s with friends though. One of my teachers this year constantly harps on my quietness. He says hi to me in the mornings, and it seems to me that he always says something like, “Why do you always sound so timid when I say hi to you? You’re not like that during class. So, why so shy now?” I’ve never legitimately answered him. But, I honestly don’t know why, because I’m only like that in school. Sure, I’m a little soft spoken, and sure I’m not the most talkative in that class, but I’m not unconfident. I’m just naturally soft spoken. I don’t normally raise my hand and blurt out answers, or go up to a teacher and have a random conversation. I don’t like talking in front of people, because I’m afraid of what they think. I’m afraid of being judged. It’s like I’m a whole other person. Frightened, and timid. On the other hand, at home I am a COMPLETELY different person. If my mom was to hear any of my teachers say, “She’s just an angel.”, or “She’s just so sweet.” .My mom probably wouldn’t believe any of them. At home I’m loud and I tend to speak my mind. Plus, my brother and I NEVER get along. I can get along with everyone else in the world but him. Something about him just sets me off. From the time I was born till about the age of five I was, in fact, a perfect little angel. After my brother had been around for a year things started...

Words: 579 - Pages: 3

Free Essay

Appendix E

...environment. Having many different people working together provides for many perspectives. You learn to work with people who have different views and values than yourself. In a collaborative environment you have the opportunity to discuss in detail how and why others view things the way they do. In a group people are able to speak about questions they have so they may better understand an issue or topic. Understanding where others stand on a subject gives you the opportunity to learn something new or even expand your own point of view. • How might factors such as diversity, attitude, learning, and work styles affect collaboration? In a collaborative environment factors like diversity, attitude, learning, and work style can affect the outcome of a project. People learn in many different ways and in a group you have to work together. If someone has a negative attitude it could cause problems for the group. With so many different backgrounds and race language could be a main factor for some people. For some people English is not their first language so it may be difficult for them to communicate their thoughts. If someone has trouble explaining their ideas can make a collaborative environment hard for them to work to the best of their abilities. • How does personal responsibility influence the work and success of a group? Personal responsibility can influence the work and success of a group in many ways. People have different work ethics which could...

Words: 364 - Pages: 2

Premium Essay

Business Environment

...1. a specific task or duty assigned to a person or group of people their mission was to irrigate the desert 2. a person's vocation (often in the phrase mission in life) 3. (Government, Politics & Diplomacy) a group of persons representing or working for a particular country, business, etc., in a foreign country 4. (Government, Politics & Diplomacy) a. a special embassy sent to a foreign country for a specific purpose b. US a permanent legation 5. (Christianity / Ecclesiastical Terms) a. a group of people sent by a religious body, esp a Christian church, to a foreign country to do religious and social work 1 : a fair return or equivalent in goods, services, or money for something exchanged 2 : the monetary worth of something : market price 3 : relative worth, utility, or importance 4 : a numerical quantity that is assigned or is determined by calculation or measurement 5 : the relative duration of a musical note 6 a: relative lightness or darkness of a color : luminosity b: the relation of one part in a picture to another with respect to lightness and darkness 7 : something (as a principle or quality) intrinsically valuable or desirable 8 : denomination 2 — val·ue·less \-(ˌ)yü-ləs, -yə-\adjective — val·ue·less·nessnoun See value defined for English-language learners » See value defined for kids » Examples of VALUE 1. The company's stock continues to decline in value. 2. Real estate prices have doubled in value over the last decade...

Words: 282 - Pages: 2