They say that money makes the world go round. And indeed it does as without money, life would be very difficult as in today’s society, nothing is free. The side effect however is that people are becoming more materialistic; more concerned with making money and what money can buy. But how much money is enough? Is it ever enough? To some, it will never be enough. In my opinion, I truly believe that this statement is true and that people are becoming more materialistic in nature. In this essay, I will discuss how materialism has affected modern society’s way of life on an individual level, the country’s economy as well as our spiritual and moral beliefs.

First and foremost, each individual is affected by materialism to some extent in this day and age because hedonism is becoming an uprising trend. This is because today's generation are geared towards making more and more money so that they can enjoy the carefree lifestyle that is so popular these days. Moreover, people now are striving to earn more income in order to afford things that are more expensive and branded. For example, people spend their hard earned money on material objects like genuine LV and Coach handbags, expensive gadgets like Iphones and Tablet pcs and so on which in my opinion is a waste of money when regular goods may prove to be good enough. Therefore, while individuals become more focussed on their pursuit of material wealth and improving their standard of living, they may forget that what matters most in life is quality time spent with family and friends and not the quantity of their material goods.

Secondly, when society starts spending in a materialistic manner it will surely have a domino effect on the country’s economy. This means that the spending power of society will help boost the economy and create more business opportunities for the booming trade. However, when a society