Case Analysis 1: Cincinnati Zoo
IBM Global Center for Smarter Analytics

Time Context/Time Frame

The Cincinnati Zoo and Botanical Garden is the second oldest zoo in the United States and is located in Cincinnati, Ohio. It opened in 1875.

Perspective

The Cincinnati Zoo & Botanical Garden is one of the most popular attractions and a Top Zoo for Children according to Parent’s Magazine. This gives enjoyment not only for children but for all ages. The staffs maintain and enhance the habitat of the animals. I'm looking forward to this zoo in the future to be known the oldest and most successful Zoo in the world.

Statement of the Problem

The problem of Cincinnati Zoo is to how to increase attendance and revenues by enhancing the customer experience for each visitor, boost sales for food and retail outlets through more effective marketing and promotions, optimize labor costs by gaining a better understanding of demand patterns throughout the year, maximize the workforce by identifying areas of the park that are in need of more staff.

Objectives

Discounted ticket prices can increase the number of visitor on the Zoo. This is a very effective strategy used around the world to increase revenue. TV ads, posters and social media sites can boost the marketing and promotions of the Zoo. Most of the people uses social media sites like Facebook that can see other pages/ads even from other country. To identify the areas that are in need of staffs, they should have to look to the areas that have a high maintenance of security like for the wild animals that can cause danger to people.

Areas of Consideration- with SWOT Analysis

Strength: There is also entertainment for older groups of people such as Cincinnati Reds and Bengals games. A lot of people who live in the city are also fans of the nearby college sports teams like University of Cincinnati football or Xavier University basketball.

Weakness: The city has specific areas that are dangerous to society. Over-the-Rhine, one of these areas, has an extremely high crime rate, and is not a safe place to be in at all.

Opportunity: The city has begun projects on renovating downtown housing areas. Some are near the crime-ridden areas I have already mentioned, so they are looking to improve crime as well. There are still a lot of these kinds of areas that could use renovating, which could, in turn, alter the crime rate for the better.
Threats: Cincinnati struggles with money and budget, so expanding and creating new opportunities is often difficult to achieve.

Alternative Courses of Action

The staffs should be properly trained for the Zoo.

Analysis

The Cincinnati Zoo & Botanical Garden is one of the most popular attractions and a Top Zoo for Children according to Parent’s Magazine. This gives enjoyment not only for children but for all ages. The staffs maintain and enhance the habitat of the animals. I'm looking forward to this zoo in the future to be known the oldest and most successful Zoo in the world.

Recommendation

I highly recommend this Zoo to all the people around the world to experience a great adventure with the animals. They have rides on the Zoo that everyone can enjoy with, and ofcourse for the plant lovers.

Plan of Action

Actions must be done with the command of authorized people to avoid future consequences. You can check the Objectives of this case analysis, they are same in increasing revenues etc.