...Pepsi Marketing Plan External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page 85-91. Economic In March 2012 Canada’s economy was ranked 11th of the world with a GDP of $1,759 billion. Canada is a wealthy nation with a very high standard of living and is also one of the world’s top trading nations. Since the 2008 world financial crisis Canada has emerged as one of the strongest developed economies in the world. The GDP growth of Canada in 2010 was more than 3% even though most of the World’s Western countries were in an economic recession. The stability of the Canadian economy even during a World financial crisis makes Canada a great country to operate in for a multinational like PepsiCo. http://www.rediff.com/business/slide-show/slide-show-1-worlds-20-economic-superpowers/20120312.htm http://www.economywatch.com/world_economy/canada/?page=full Technological The last decade many technological advancements and new innovations have been implemented in people’s life. This is also greatly affecting businesses. Internet, mobile phones...
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...The brilliant setting brings about nostalgic moments while you await your fine selections. The exclusive restaurant offers distinct privacy and spices up legendary Indian, Chinese, Continental and Local recipes. Try the 24 hours garden cafe for sumptous snacks and beverages for that unforgettable taste. The Barbeque village makes an ideal venue for the culinary showmanship of our shefs in mouth watering barbequed specialities. Extensive recreational facilities and privacy transforms the visit into a great family outing and experience. The Chinese restaurant which is one among the hotel restaurants serves all the delight and delicious food made in traditional Chinese flavour. ABOUT US The renovated New Dodoma Hotel now stands 107 years old having been first erected by Germans in the year 1904 as a resting point for the Kaiser of German on his way to Ujiji during the inauguration of the Railway line from Dar es Salaam to Ujiji via Dodoma, but later the British colonies converted the Rest House to a Railway Hotel for the Tanzania Government to inherit after independence. | The Hotel was acquired on 17th of October 2002 through privatization by worldwide management a company associated to Estate Trading Ltd. Owners of the Blue Pearl Hotel and Apartments, Beachcomber hotel and Resort, Urban Rose hotel and Apartments and our New Hotel at Mbweni in Zanzibar under construction. LEISURE & FACILITIES | | | | | Welcome to one of the most cherished of hotels...
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...Marketing Plan Pepsi Canada Contents: 1. Executive Summary...................................................................3 2. Introductio/problem stratement...............................................3 3. External Analyis.........................................................................4 4. internal Analysis.........................................................................8 5. SWOT analysis...........................................................................10 6. target market, Segmentation, Positioning...............................12 7. Strategy........................................................................................12 8. Objectives.....................................................................................13 9. Marketing Mix.............................................................................14 10. Budget.........................................................................................15 11. Peer Assessments .......................................................................19 1. Executive summary PepsiCo is one of the main players in the beverage markets. The Canadian drinks market exists 16.3% of carbonated soft drinks, PepsiCo is in this market the biggest in Canada, but they want more, even though PepsiCo had a market share of 45.3% in 2011, they feel the competition of Coca Cola...
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...Marketing Plan STUDENTS MKT 421 University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier Pepsi. Pepsi B Energy’s Marketing Plan Phase One is designed to develop the basics of a marketing strategy for Pepsi B Energy. Pepsi B Energy’s Marketing Plan Phase One provides an overview of PepsiCo, a brief description of the product, the importance of marketing for PepsiCo, a SWOTT chart for Pepsi B Energy, and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings, Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages, many in partnership with other companies. PepsiCo sell soft drinks, juice drinks, sport drinks, bottled and enhanced waters. Recently...
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...world, some fail after a few months and others continue to grow as the years pass by. What makes the company fail or grow is the way they plan out their market plans. The marketing plans have to be taken into deeply consideration and have to work with the company in order for them to do greatly. When the marketing plans succeed, so does the company. Marketing plan is when the marketer of the company comes up with an organized plan in which the company can reach their marketing objectives. There are two plans that come into play when working on the marketing plan. The first one is called the strategic marketing plan which is when the marketer puts out an outline based on the company’s abilities and introduces it to the rest of the company’s workers. The second plan is called the tactical marketing plan which is when things like the pricing, promotion, and etc. come to play (Kotler, & Keller, Marketing Management, 2009). One company has been around for a hundred years and would continue to be around for many more to come if they stay on the path they are on now. The name of the company is International Business Machines otherwise known as IBM. The International Business Machines makes and sells both computer hardware and software (Taft, D., 2011, pg. 1). Just knowing that IBM has been around for that many years proves that their market plan has worked for them and would continue to work. When the new technologies started to come out; Mills adapted to the new technologies and...
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...Marketing Plan PepsiCo is a worldwide food and beverage supplier that employs more than 142,000 individuals and generates about 65 billion in profits. Pepsi was founded in 1898 and throughout the years it has developed strength thru mergers and acquisitions. Today it has subsidiaries and partnerships with companies like Lipton, Frito-Lay, Starbucks, Quaker and Gatorade. With their competitive strategies, PepsiCo has proven success and it has proven to be an industry leader. At PepsiCo, the mission is to “be the world’s premier consumer Products Company focused on convenient foods and beverages. They seek to produce financial rewards to investors and provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity” (Pepsico, 2012). PepsiCo strives for excellence by “Performing with Purpose” and it has placed presence internationally within its four branches. These are: PepsiCo is global company with four major businesses: PepsiCo Americas Beverages, PepsiCo Americas Food, PepsiCo Europe, and PepsiCo Asia, Middle East, Africa. Its products include Pepsi beverages (Sierra Mist, Pepsi, Mountain Dew), Frito-Lay foods (Doritos, Tostitos, Sun Chips, Walkers and Twistos) Tropicana and Dole family of juices ( Orange, Pineapple and Fruit punch), Quaker foods (Oatmeal, Near East Rice Pilaf and Captain Crunch) and Gatorade (Various flavored sports...
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...London School of Business & Management BTEC Levels 4 & 5 HND Business Centre No Unit No & Unit Title Course Title Lecturer’s Name Assignment Title Date Set Due Date 79829 Unit 19 Marketing Planning HND Business (BTEC Levels 4 & 5) Keeshon Holmes MP Assignment 18th January 2015 17th April 2015 Semester / Academic Year January 2015 Semester Unit Outcomes Covered: LO1. Be able to compile marketing audits LO2. Understand the main barriers to marketing planning LO3. Be able to formulate a marketing plan for a product or service LO4. Understand ethical issues in marketing GRADING OPPORTUNITIES AVAILABLE Outcomes/ Grade Descriptors AC1.1 √ AC1.2 √ AC1.3 √ AC1.4 √ AC2.1 √ AC2.2 √ AC3.1 √ AC3.2 √ AC3.3 √ AC3.4 √ AC3.5 √ Outcomes/ Grade Descriptors AC4.1 √ AC4.2 √ AC4.3 √ M1 √ M2 √ M3 √ D1 √ D2 √ D3 √ Assessor: ___/___/___ Signature: ______________ Date: January 2015 Semester 1 Tutor Notes Key Points: Answer All questions in this assignment Your assignment/report should be submitted by the deadline. The assignment must be your own work and original in all answers to the tasks. All sources used should be correctly referenced in Harvard format. You will be expected to check spelling mistakes and grammar before submitting your work. The London School of Business and Management Cover sheet should be used in every submitted work. An appropriate report structure should be used, which may include headings such as: Table of Contents, Introduction, Discussion/Evaluation...
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...Internet Technology, Marketing, and Security It is a new world—a world where everyone has the ability to influence opinion; a world where everyone has the ability to influence purchase; a world where distances are down to zero; a world where voice has speed greater than light; a world that pushes away any attempt to regulate it, except through the mechanisms of self-regulation; the world that is today, is a world shaped by social media and the free-flow of conversations that the phenomenon enables and endorses (Lalwani, 2012). In just a few short years, social media has grown into a global phenomenon, with hundreds of millions of users all over the world. With so many people logging into check their accounts every day, it’s little wonder that businesses have begun to look at social media for their own marketing efforts. With the advent of social media giants like YouTube (2005), Facebook (2005), and Twitter (2007), millions of people all over the world have gained the ability to connect like never before, and more importantly, create and share content of their own without much effort and in a timely manner. Massive participation in these social networks is reflected in the countless number of videos, comments, news, and status updates that are constantly posted and discussed in social sites such as Facebook, Digg, and Twitter. The effect of this proliferation is evident from the numbers that these websites boast of as well as the global demographics that engage these...
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...strategic marketing planning process “A Strategic marketing planning process is a series of logical steps that have to be worked through in order to arrive at a marketing plan. It is a structured way of identifying a range of options for the company, of making them explicit in writing of formulating marketing objectives which are consistent with the company’s overall objectives”. (McDonald, 2008,page 37) 3. Pest analysis of Innocent smoothies Political (1). Good well being and health is in the spot light with obesity amongst the younger generation rapidly rising. Public bodies recommend that each individual should try to aim to eat 5 fruits or veg a day therefore they may be encouraged to drink a smoothie to help towards their recommended amount. Appendix1 illustrates factors that persuade consumers to buy one brand over another. It can be clearly seen from appendix1 that consumer’s want fresh ethical and nutritious smoothies that contain vitamins without sugar. These factors can be very closely matched to innocent. (Source: Toluna/Mintel)(2) Government policies such as trading standards can effects innocent smoothes as the policy requires companies to focus on trading standards to ensure there is fair trading and ensures consumer safety and maintence of high quality standards.Source:(http://www.reading.gov.uk/business/tradingstandards/tradingstandardsnews/General.asp?id=SX9452-A78342A4)(3) Pressure groups e.g advertising standards agency (ASA) affect organisation. Pepsi complained...
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...Program Area: | Education/Training and Assimilation with Life the Death of Elderly Family Member. | | | | | Total Inital Cost: | $34,780.00 | Total Project Estimate Cost: | $55, 356.25 | | | # of Persons to be Served: | Millions | # to be Employed: | 10+ | | | | | Cost To Subscriber: | Free | Revenue: | Advertisements and One Time Fee To the Retrieval | | | Population Served: | Human Race Over the World | | | | | Table of Contents Executive Summary1.0 Situation Analysis2.0 Mission2.1 Project & Plan Description2.2 Work Breakdown Structure (WBS)3.0 Amount Requested/Total Project Estimate Cost 4.0 Other Sources of Funding 4.1 Plans for Future Funding 4.2 Budget Estimates4.3 Market Strategy5.0 SWOT Analysis 5.1 Competition, Product (Service) Offering, Keys to Success.6.0 Critical Issues, Marketing Strategy, Marketing Objectives 7.0 Control8.0 Implementation9.0 Marketing Organization10.0 Contingency Planning11.0 Contingency Estimation12.0 Living Dead Inspiration 1.0 Executive Summary Living Dead Inspiration is an e-commerce company designed to become the market leader in Web-based search engine for inspirational words from the love ones whom has passed on. The life of a sick person can be shortened not only by the acts, but also by the words or the manner of a physician. Sometimes you may have to deliver a difficult message to a family, friends, loved ones, colleagues or business partner who/whom...
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...Gillette Personal Care Division: Marketing Planning and Control A Case Study Introduction: Gillette was founded in 1901 by King C. Gillette. It was a leading International Manufacturer of consumer products ranging from Electric razor to ballpoint pens. Gillette has three divisions: 1. Safety Razors (Blades and Razors) 2. Paper mate Division (Writing Instruments) 3. Personal Care Division-PCD. (Hair Care , Skin care, Deodorants/ Anti-perspirants) The Brands of Gillette are divided into four rough categories: Build, Hold, Harvest and Withdraw. Mennen and P&G are the major competitors for Gillette. Right Guard pioneered in United States with a unit Market Share of 26% in 1967. But Because of fluorocarbons scare burst by mid 1982 its market share was dropped down to 8.5%.White rain was a shampoo that was introduced in low price category in 1952,but it was phased out in late 1970.PCD division of Gillette decided to roll out new version of shampoo and conditioners in May 1985 and as soon as it was launched it was a resounding success. Problem Statement: * Ineffectiveness of Gillette’s planning and control system * Revitalization of Right guard brand to increase its market share * Finding ways to build upon the success of white rain to increase market share Analysis: Gillette’s Marketing Planning and Control System Planning and control of system was too rigid and time...
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...Introduction The purpose of this essay is to analyse the macro environment of the new washing machine which is being developed for launch in 2008 by Smart Wash Company. An organization's marketing environment can be defined as: the actors and forces external to the marketing management function of the firm that impinge on the marketing management's ability to develop and maintain successful transactions with its customers (Kotler, 1997). Virtually all introductory textbooks in marketing reserve a section for an analysis of the macro environment (McCarthy, 1996). Thus, we aim to analyse the relevant macro environment for Smart Wash Company, so that we plan our marketing strategy and target the market in 2008. External environment The macro environment is generally categorized into demographic, political/legal, economic, cultural, technological and natural environments. The basic tenet is that what happens in the broader environment has significant implications for organizational functions (Mavondo, 1999). For example, McKee et al. (1989) found environmental turbulence to have a significant impact on marketing variables. The macro environment introduces a degree of homogeneity in a given industry through similarities in regulatory pressures, strategic alliances, human capital transfers, social and professional relationships and competency blueprints (Oliver, 1997). Environmental variation has been shown to impact on strategy (Hrebiniak & Joyce, 1985) and...
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...Unit 3 Individual Project: Marketing Opportunities Amanda Morris American Intercontinental University Lower Division Capstone BUSN 300 Professor Eric Freeman March 1, 2013 Abstract Addressing the possible financial advantages that could be implemented through marketing strategies made by the marketing manager, to improve the overall success of Chili’s, East Pasco family YMCA and service Corporation International. Reviewing whether the strategy would be a home run, a single or a low hanging fruit, the financial benefit and cost associated with each marketing strategy, the risk associated with each marketing strategy and the effect that the marketing strategy would have on public relations. Unit 3 Individual Project: Marketing Opportunities As a marketing manager it is important to be aware of marketing opportunities that will generate sales and increase revenue companies at hand. Pertaining to the three companies of choice Chili’s, East Pasco Family YMCA and Service Corporation International, modifications to the current marketing plans can be made to increase sales furthermore creating a positive impact on the public relations of the firm and generate financial improvements. Chili’s is a popular and successful restaurant; however, a few modifications to the company’s services would increase sales and promote business through new successful marketing strategies. The first marketing strategy that would be worthy of pursuing is to offer home delivery service...
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... | Contents 1. Introduction 2. Mission Statement 3. Marketing Audit 1. Macroenvironment 1. Politics 2. Economic 3. Ecological 4. Social 5. Technological 2. Microenvironment 1. Competition 2. Suppliers 3. Customers 4. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats 5. Marketing Objectives 1. Strategic Thrusts 2. Strategic Objectives 6. Core Strategy 1. Target Marketing 1. Segmentation 2. Targeting 3. Positioning 2. Competitor Targets 3. Competitive Advantage 7. Marketing Mix Decisions 8. Organisation and Implementation 9. Control 10. References 11. Bibliography 12. Appendices 1. Introduction This report will provide you, as McDonalds, with a full marketing plan identifying the key issues. In this plan we will critically analyse each stage of the marketing planning process, and suggest possible strategy changes which you may wish to consider. We will set examples with theories throughout the plan and compare existing marketing decisions with our recommendations and the importance in building and maintaining your competitive advantage. 2. Mission...
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...Consumer traits and behavior Team A Psy/322 Consumer traits and behavior Several topics will be discussed throughout this presentation starting with psychological and social processes that may influence consumer behavior. It has been determined that the consumer play the role of demander and care receiver through good harmony with consumer behavior as the bases of emotion. The corporation plays the role of supplier and philanthropist, through effective corporate strategy and policies based on reason. Finally public policy plays the role of guider and regulator based on the law. The dynamic relationships among consumer behavior, corporate strategy, and public policy are explored here through feedback with a system perspective and dynamics of cause-effect. Corporate ethics fell into five stages, since the 1960's the social expectations of the public with regard to corporations has increased substantially. Carroll (1979) stated that corporate achievement is essential for revaluating a business and those certain social criteria are also important. Consumers want to know about a corporation. If consumers have a good impression of a corporation and they have access to positive information and understand what a firm thinks, says and tends to do in relation to others make it also likely to strengthen the perception of corporate social responsibility. Corporate profits are positively and directly affected by consumer purchase behaviors...
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