...Research Proposal Pepsi Determine the current brand loyalty of Generation Y to the Pepsi-Cola brand. Situational Analysis SWOT Analysis PepsiCo Strengths * Branding - One of PepsiCo’s top brands is of course Pepsi, one of the most recognized brands of the world, ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15,000 million of annual sales. The strength of the Pepsi brand is evident in Pepsi’s presence in over 200 countries. The company has the largest market share in the US beverage at 39. Such brand dominance insures loyalty and repetitive sales which contributes to over $15 million in annual sales for the company * Distribution - The company delivers its products directly from manufacturing plants and warehouses to customer warehouses and retail stores. This is part of a three pronged approach which also includes employees making direct store deliveries of snacks and beverages and the use of third party distribution services. Weaknesses * * Overdependence on US Markets - Despite its international presence, 52% of its revenues originate in the US. This concentration does leave PepsiCo somewhat vulnerable to the impact of changing economic conditions, and labor strikes. Large US customers could exploit PepsiCo’s lack of bargaining power and negatively impact its revenues. * Low Productivity - In 2008 PepsiCo had approximately 198,000 employees. Its revenue...
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...MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: Timir Patel Identify and describe the selected brand. The brand that I have chosen is PepsiCo. The PepsiCo is one of the world's leading food and beverage companies with over $63 billion in net revenue in 2015. PepsiCo's products are...
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...Pepsi co PepsiCo Inc. (PEP) is a leading food and beverage company that manufactures and distributes its products in more than 200 countries. Food products that PepsiCo manufactures include chips, flavored snacks, cereals, rice, pasta, and dairy-based products. The company’s beverage product portfolio includes carbonated soft drinks, juices, ready-to-drink tea and coffee, sports drinks, and bottled water. Headquartered in Purchase, New York, the company employs around 274,000 people worldwide. According to Information Resources, Inc. (or IRI), a market research company, PepsiCo owns nine of the 40 largest packaged goods trademarks in the United States. The company owns several brands, and 22 of them, including Pepsi, Lays, and Gatorade, generate more than $1 billion each in revenues. Enlarge Graph A brief history of PepsiCo PepsiCo was formed in 1965 with the merger of Pepsi-Cola Company and Frito-Lay, Inc. At that time, Pepsi-Cola Company was manufacturing Pepsi-Cola, Diet Pepsi, and Mountain Dew. Frito-Lay’s products included Fritos corn chips, Lay’s potato chips, Cheetos cheese flavored snacks, Ruffles potato chips, and Rold Gold pretzels. PepsiCo grew bigger with the 1998 acquisition of Tropicana and the 2001 merger with Quaker Oats. The combination of these companies made PepsiCo a strong diversified consumer staples firm. In the next part of this series, we’ll discuss PepsiCo’s business model in detail. PepsiCo’s competitors PepsiCo competes with global, regional...
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...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
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...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
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...Indian Soft Drinks Market 1970’s and early 80’s—the entry and exit of Coke India has proved to be perhaps the toughest battle ground for the Cola giants. Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India. But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable. Pure drinks, Delhi launched Campa-Cola, to take advantage of Coke’s exit and by the end of 70’s, was the only Cola drink in the Indian market. In 1980, Parle, another major Indian player launched ThumsUp, the drink which till date is most popular soft-drink in India. Pure Drinks strongly objected to ThumsUp being called a “soft” drink as it felt its taste is too strong. For over a decade, Parle led the Indian soft-drinks market, with its market share reaching a peak of 70% in1990. Late 80’s and early 90’s— Pepsi’s struggle to enter India Pepsi saw the exit of Coke as a God send opportunity to capture then estimated 900 crore market of India. India was then a highly regulated...
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...To: Mayor Morse From: Kissel Evaluations by Karen Kissel Subject: Contract Specifics based on Leonard vs. PepsiCo, 1999 Ref: Unit 3 IP PROJECT Date: August 6, 2011 Dist: Anytown, Anywhere Based on Leonard vs. PepsiCo, 1999, along with various readings and research done at AIU Online Library – I, Karen Kissel have evaluated and re-evaluated the various legal ramifications, along with the positives and the negatives that would be involved with the potential advertising campaign of auctioning off ANYTOWN ON EBay. Executive Summary (used in place of an Abstract) In this paper the author is going to explain the valid legal elements of contracts. She is going to define the objective theory of contracts. In this paper advertisements and there legalities will be touched upon and how they relate to the Leonard v. PepsiCo Case. All the essences of contracts have been outlined and surmised to determine whether or not Mayor Morse should follow through with his potential advertising campaign to sell Anytown on EBay. All the information presented in this paper is to advise, and enlighten by educating the Mayor of all things relevant to contracts and the various factors attached to them while comparing them to the PepsiCo case of 1999. The author has hopefully fulfilled the needs and requirements expected of her by the mayor and his associates. Some fine examples have also been given to illustrate various points of law. ...
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...solution • Develop responsive proposals that provide cost-effective solutions to our clients needs • Deploy the right mix of people and products to deliver value-added services and solutionsto our clients • Follow-up on the quality of our services and solutions to our clients • Appreciate the trust that our clients put in us as we work with them to improve their business and information technology PESPI Company * About PepsiCo UK & Ireland * Richard Evans, President of PepsiCo UK & Ireland * + Our Executive * Chief Personnel Officer * General Manager of Franchise Beverages * General Manager of Quaker and Tropicana * General Manager of Walkers * Senior Director Corporate Affairs * Vice President of Operations * Vice President of Sales * + Working with others * Forum for the Future * C3 Collaborating for Health * The Aldersgate Group * Magic Breakfast * Change4Life * Other partners and stakeholders * + Trade information * + Range and display * Core range * In the news * + Trade news centre * Trade news * Any questions * Trade contact * + Contact us * Contact Us * + Our UK sites * Locations map ------------------------------------------------- Top of Form Newsletter Your name Email address Bottom of Form About PepsiCo UK & Ireland Walk into...
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...Jenny Ku Management 340 Professor Gervais April 24, 2012 Yum! China Case Analysis Yum! Brands China, a division of the Yum Brands Company, is a fast food restaurant company that owns several restaurant chains such as KFC, Taco Bell, Pizza Hut and Long John Silvers overseas. Yum! China first opened its KFC in Beijing in 1987 and over the years has successfully expanded its operations and other chain restaurants throughout Mainland China, becoming one the largest fast food companies in that region. Seeing the success of Yum! overseas has spawned other western chains to open up in China. With growing competition from Subway, Dairy Queen, Starbucks, McDonalds and Burger King, Yum! China has been able to successfully manage the pressure and increase their presence in China. 1. What were the special challenges in business environment that Yum! had to overcome it he 1990’s to develop its business in China? When Yum! started its operations in the early 1990’s the company has barriers to overcome in launching their operations in China. Yum! had to get through the government restrictions, handle their missteps in advertising, invest in a supply chain, expand company growth, organize a team, and contend with ownership. Government ‐ When Yum opened restaurants and wanted to expand faster, the company had to follow regulations imposed by the government. At that time, government was more interested in bringing in foreign companies that could bring technology into China...
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...Stern School of Business New York University Cases in Financial Management B40.2345 Tony Marciano amarcian@stern.nyu.edu KMC 9-87 First Class Assignment For the first class meeting, I will expect you to prepare the INTEL case in your course packet. You should use the detailed questions given in the course packet to organize your thoughts and analysis about the case. Our class discussion will cover the issues raised by the questions, i.e.: (i) What capital structure makes sense? (ii) What would be the best way to disburse cash? (iii) Describe the advantages and disadvantages of each alternative considered by management? In addition to reading and analyzing the Intel case, you should come to class with a one to two page memorandum that summarizes your analysis. You may team up with one or two classmates and hand in one memorandum for the group. (I.e., I will accept a memorandum with up to, but not more than, three names on it.) Stern School of Business New York University Cases in Corporate Finance Marciano Tony Course Syllabus TENTATIVE I. Course Materials A. Packet I (Required): 1. Syllabus 2. Assignments 3. Cases 4. Readings B. Text (Very Highly Recommended but probably have it already): Brealey Myers Allen, Principles of Corporate Finance, McGraw Hill. (BM) You may already have this text. C. There will be some miscellaneous handouts during the course. AND THERE ARE FILES ON BLACKBOARD WHICH CONTAIN SPREADSHEETS FOR THE CASES WE WILL...
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...early February. What Barnard and Tamaro needed to decide was how to carry the advertising momentum in the months following the most viewed sports event in American television. Should they stick with advertising on TV or try out a viral advertising approach in social media? Their budget wouldn’t allow for both media to be used. Barnard, Vice President at PepsiCo and the General Manager of the Pepsi-Lipton Tea Partnership (PLP), owner of Brisk, was in charge of the final decision and conferred with Tamaro, Brand Building Director for Brisk, on what to do. PepsiCo was the second largest food and beverage company in the world. So at $340 million in net revenues in 2009-10, PLP seemed like a drop in the ocean compared to the $10 billion1 from its holding company, the Pepsi Americas Beverages division. Yet, PepsiCo executives had given a Super Bowl spot to Brisk, over bigger brands such as Lay’s and Mountain Dew, because top management had decided to invest in the brand and in iced tea. It was the only major category where neither Pepsi nor its rival, Coca-Cola, had the top market share position. Needless to say, all eyes at PepsiCo were on...
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...(Edited) Ford shifted its strategy because they think that they can do better so they conducted a study with the help of Taylor. Taylor focused on the production process of the employees and realized that it takes a lot of time for the employees in assembling the car. So they made modified machines to satisfy the modifications of the process. Ford with a low cost can produce more than their usual. This type of strategy is the Cost Leadership Strategy which strives to be the lowest-cost producer for a particular level of product quality. The management of Ford also gives employees an additional pay since Ford apply the Operational Excellence, which is an efficiency maximization now that they had enough money. PepsiCo Among Ethisphere's World's Most Ethical Companies The PepsiCo do not just stick to the idea that they get winning awards every year or that they are committed only to their shareholders and employees but also they want to be committed to the community as well by applying the code of ethics because being able to act good in different situations will reflect how they go on with their company. And according to management experts, Wayne Cascio and Peter Cappelli that “Ethics, values, and strong organizational cultures are the very fabric of business.” TEDxNewEngland | 11/01/11 | Nitin Nohria, Practicing Moral Humility The is about leaders who should have moral over confidence. It says that if we stand by our ethics and we have strong principles, we can’t do wrong. According...
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...as Coke and other corporations set a strict code of ethics laws to live by and operate upon. This paper will illustrate the code of ethics of Coke the industry leaders and two of its partners/competitors PepsiCo and Dr. Pepper/Snapple Co. and the similarities of their ethics code for operations as American multination companies. Coca-Cola Company or Coke is the largest distributor of soft drinks in the world. A successful businesses like Coke and other large corporations set a strict code of ethics laws to live by and operate upon. A brief look at the industries three largest leaders in the soft drink industry, with Coke being the front runner followed by the PepsiCo Groups and Dr. Pepper/Snapple Group all unique in their own way with a variety of products consumers have been using for nearly 100 years. All three companies born in the southern part of the United States has provided different brands names under different company logos worldwide. Coke has such names in the soft drink industry like Sprite, Minute Made, Fanta, Power Aide, an Simple Orange to name a few of the 3500 plus products they produce worldwide. The largest and closest competitor of Coke is a bit more diverse in the product line with a group of companies under one umbrella, the PepsiCo Group includes 4 other well know companies like Quaker Cereal, Tropicana Juice, Gatorade Sports Drinks, and Frito Lays Snacks. And last of the big three is the Dr. Pepper/Snapple Group. which includes brand...
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...Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a winning recipe, he needed a clever name. He was discussing names with his bookkeeper, Frank M. Robinson, when they came upon a breakthrough. The term Coca-Cola comes from two of the drink's ingredients. The recipe called for “coca” from the coca plant, and also used “kola” nuts. Just like that, the name of the product was born. Pemberton passed away in 1888, only two years after creating Coca-Cola. Before is death, he sold portions of his business to many parties and the majority of the business to Asa Candler. Mr. Candler was responsible for distributing the product beyond Atlanta, Georgia. Demand quickly grew, and a soda fountain owner is credited with first implementing a bottling system for Coca-Cola. The unique contoured bottle was trademarked in 1977. The company is still based out of Atlanta, Georgia, but by today's standards is an extremely large, multi-national conglomerate that has tremendous reach throughout the globe. It would be very foolish when discussing...
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...university – newark and new Brunswick. the authors wish to thank kristen Condrat for her outstanding support in all phases of preparing this report, including literature review and identifying source documents, writing, data analysis, editing, and final review. special thanks also goes to susanne Viscarra, who provided copyediting services. Christine fry, Carrie spector, kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab solutions prepared the report for publication. ChangeLab solutions would like to thank roberta friedman of the yale rudd Center for food Policy and obesity for expert review. for questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and research director – the Center for urban entrepreneurship & economic development (Cueed), rutgers Business school – newark and new Brunswick, Management and Global Business department 1 Washington Park – room 1040 newark, nJ 07102 Phone: 973-353-3682 fax: 973-353-5427 jeromew@business.rutgers.edu www.business.rutgers.edu/Cueed Paul Goldsworthy senior industry Project Manager department of supply Chain Management & Marketing sciences rutgers Business school Phone: 908-798-0908 goldswpa@andromeda.rutgers.edu Design: Karen Parry | Black Graphics The National Policy & Legal Analysis Network to Prevent Childhood Obesity (NPLAN) is a...
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