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Pepsico Segment Reporting Analysis

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SFAS No. 131 (ASC 280) allows companies to report segment information by line of business, geographic location, or a combination of the two. Which of these does Pepsi do? What does Coca-Cola do?

Pepsi reports segment information by a combination of line of business and geographic location, and so does Coca-Cola. The company has identified six reportable segments, which are Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America Foods (LAF), PepsiCo Americas Beverages (PAB), Europe, and Asia, Middle East & Africa (AMEA). Its best-known competitor, Coca-Cola, identified seven reportable segments: Eurasia and Africa; Europe; Latin America; North America; Pacific; Bottling Investments; and Corporate.

Why does FASB require companies to disclose information by geographic area? In other words, how is geographic information valuable for financial statement users? For what geographic areas must a company provide disclosure? What geographic disclosures does Pepsi provide? What can you learn about PepsiCo from studying this information?

The FASB requires companies to disclose information by geographic areas because financial information about the operations of the company’s divisions in different geographic areas assists stakeholders in understanding concentrations of risks and prospects for growth due to changes in economic conditions. Disclosure by geographic area assists stakeholders in understanding concentrations of risk due to all type of changes specific to those geographic areas (political, economic, environmental, and other types of changes). A company must provide disclosure for its country of domicile and for all foreign countries in total, but only if it is practical for it to do so. Pepsi goes beyond and provides disclosure for the United States (country of domicile), Mexico, Canada, United Kingdom, Russia and Other. The segment

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