...Finland University of Murcia, Spain Delft University of Technology, The Netherlands a r t i c l e i n f o a b s t r a c t Purpose: Smartphones facilitate the potential adoption of new mobile applications. The purpose of this research is to study users and non-users of three selected mobile applications, and find out what really drives the intention to use these applications across users and non-users. Design/methodology/approach: The authors measured actual usage of mobile applications in a panel study of 579 Finnish smartphone users, using in-device measurements as an objective way to identify users and non-users. A web-based survey was used in collecting data to test an extended TAM model in explaining intention to use. Findings: Perceived technological barriers negatively affect behavioural control, reflecting people’s assessment of themselves being capable of using the services without trouble. Behavioural control is directly linked to perceived usefulness (except for games) and perceived enjoyment, as hypothesized. Perceived enjoyment and usefulness were generically found to explain intention to use applications for both users and for non-users. Research limitations/implications: With regards to the impact of social norms, the study finds that further research needs to be done in exploring its impact more thoroughly. The dataset of the research, consisting purely of male-dominated, young smartphone users, make the generalization of results difficult. Practical implications:...
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...student wanted I come up with an appropriate topic PERCEVED VALUE OF INTERNATIONAL STUDIES: CASE STUDY, APPROACH OF PRIVATE HIGHER EDUCATION INSTITUITION. Name: Institution: Remember questionnaire I did re write it whole Abstract The international students’ enrolment in Malaysian private higher education institutions acts as a major contributor to the national economic ability of the higher education institutions. Consequently, this has led to the rise of several studies concerning international students on many aspects, including their perceptions, living experiences, and their behaviors towards the renowned values of the choice of their private higher education institution in Malaysia. In this context, there are very few studies that have looked into international students’ overall satisfaction with their experiences in private higher education institutions. This study is committed to investigate the factors affecting decision making of international students in choosing Malaysian private higher education institutions as a study destination for their postgraduate studies. Sampling chosen for this research are international students currently studying at XX College, one of the leading private higher education institutions in Malaysia. This study contains a theoretical framework done by Sheth, a successful...
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...THE EFFECTS OF FRONTLINERS SERVICE ORIENTATION BEHAVIOURS OF THE DEPARTMENT OF TRADE AND INDUSTRY CAVITE ON CUSTOMERS’ SERVICE EVALUATION: AN ASSESSMENT A Thesis Proposal Presented to the Faculty of the Graduate School Philippine Christian University Dasmariñas, Cavite In Partial Fulfillment Of the Requirements for the Degree in Masters In Business Administration MOJICA, KRISHA MAY S. March 2015 APPROVAL SHEET The thesis entitled “THE EFFECTS OF FRONTLINERS SERVICE ORIENTATION BEHAVIOURS OF THE DEPARTMENT OF TRADE AND INDUSTRY CAVITE ON CUSTOMERS’ SERVICE EVALUATION: AN ASSESSMENT” is prepared and submitted by Mojica, Krisha May S. in partial fulfillment of the requirements for the degree of Master of Business Administration who has been examines and recommended for Oral examination. ___________________ ___________________ Date O’Land C. Nwoke Adviser PANEL OF EXAMINERS Approved by the Committee on Oral Examination with a grade of _________________. ___________________ Chairman ___________________ _________________ Member Member Comprehensive Examination Grade __________ Date Taken _____________ Accepted and approved as partial fulfillment of the requirements for the degree in Master in Business Administration (MBA). __________________ _________________________ Date Dr. Teresita C. Arnaldo Dean, Graduate School ...
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...characterised by debate over the value or effectiveness of e-Commerce and how this type of technology needs to be implemented. During this period the business world has witnessed many examples of failures of Internet based business. Many countries around the world are trying to build and enhance their internet infrastructure and utilize services related to the Internet such as e-Commerce, information connectivity, accessibility, etc. However, studies indicated that network and hardware requirements are not always the major barrier for progressing in these goals. In some cases, cultural, legal or environmental factor may dominate the type of barriers for the expansion of internet related service in many countries around the world. This paper presents challenges and requirements for the enhancement of e-Commerce services in particular for Nigeria. There is little doubt that the high failure rate in Dot.Coms had much to do with misconceptions regarding the ease with which e-Commerce could be implemented. Unrealistic expectations caused tried and tested business rules to be abandoned as hyperbole over took sound business sense. Although it is clear today that the Internet and the Web can facilitate business processes to add value to organisations, the technology has to be managed with considerable care. This research reports on a case study conducted in Kalahari Nigeria, whose parent Company is a well known South African e-Tailing business outfit. The case study highlights several valuable...
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...motivation strength depends on an individual's degree of desire to perform a behavior (Certo & Certo, 2008). As an individual recognizes a need, they will more than likely employ an action to satisfy that need. The motivational strength will also fluctuate correspondingly with their desire. If the desire increases, so will the motivation. The opposite is true as well. In equation form, motivation strength equals the perceived result value of performing behavior multiplied by the perceived probability that the result will actually materialize (Certo & Certo, 2008). For example, consider anovice stockbroker in training who was has been given a one-month probationary period to earn a position and make $500 commission from any successful trades. Assuming they really want the job, the motivation strength, or desire would be calculated as their perception of the value of that position with the bonus in relation to their perception of the probability that they can successfully trade during the trial. As the stockbroker’s perceived value of the two rewards and perceived probability that they would be able to achieve increases, their motivation strength to obtain those rewards will also increase. To put it briefly, the key to the Vroom Expectancy Theory is whether the individual perceives a positive relationship between effort, performance, and reward. The advantages and limitations of the Vroom Expectancy Theory can be expressed as follows (Expectancy Theory of Motivation): Advantages...
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...Running Head: CRITIGUE OF PROFESSIONAL VALUES Critique of Professional Values: The Case of BSN-RN Completion Education Winston-Salem State University School of Health Sciences Division of Nursing CRITIGUE OF PROFESSIONAL VALUES The researchers were trying to address the professional values of RN-BSN students in completion of their education. The authors clearly stated the problem throughout the research study. The problem is very important and impacts the nursing practice today. The article explains how the RN-BSN professional values are being perceived in nursing practice today. The continuation education on professional values must be continued after BSN completion. The importance is necessary for nurses to continue with instilling the professional values throughout their career. This article is easily researched on line and anyone can access it for reading purposes. The purpose of the research was to explain few questions about the differences in the perception of professional values correspond with nurses who are currently practicing. If the differences do exist, the question would be are the differences related to educational background or other factors professional values. The purpose of the study is explained clearly throughout the article and background information...
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...ISSN 2229-6883 FACTOR ANALYZING THE STORE ATTRIBUTES TO IDENTIFY KEY COMPONENTS OF STORE IMAGE (A STUDY ON SOME SELECTED APPAREL STORES IN INDIA) HEMRAJ VERMA Assistant Professor, Dehradun Institute of Technology, Dehradun, Email id: hemraj77@gmail.com DR. PANKAJ MADAN Reader, Gurukul Kangri Vishwavidyalay, Haridwar, Email id: pankaj_mad@yahoo.com Abstract Retailing in India is gaining attention like never before. Organized retailing especially is creating euphoria amongst Indian consumers drawing them into malls and trade areas in huge numbers. Retailers are offering newer service dimensions to create unique shopping experiences for the customers. However, whether consumers are able to perceive newer service dimensions and getting affected for store patronage in new store formats or not, remains to be found out. Store image is a critical component in store choice and store loyalty. Perceptions about stores are driven substantially by tangible characteristics of stores, such as format or list size, distance of store from home, as well as intangible factors like the environment of the store. The fact that Indian retail environment is going through a sea change due to the introduction of new formats and opening up of retail industry, it becomes important to understand the store image perceptions of consumers here. This paper attempts to find out the key factors that are perceived as important to Indian consumer. Keywords: Store Image, apparel stores, Factor Analysis, Regression...
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...INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Extension of Downing Effect to estimate A population to mean: technique optimize cost and accuracy BUSINESS RESEARCH METHODS PROJECT REPORT Submitted By Satyapriya Ojha Roll No. PGP/17/165 Section – C Contents Abstract ................................................................................................................................................. 3 Problem Area ....................................................................................................................................... 4 1. 2. Error and sampling .................................................................................................................. 4 Cost of Sampling ..................................................................................................................... 5 Introduction and Hypothesis ............................................................................................................. 6 Causal Relations ................................................................................................................................... 8 Literature Review .............................................................................................................................. 10 Illusory Superiority ........................................................................................................................ 10 Sampling Error and Estimation .................................
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...Nuclear Waste Transport and Residential Property Values: Estimating the Effects of Perceived Risk by Jeff Smith This paper attempts to use a current, highly publicized case regarding spent nuclear fuel shipments in South Carolina to test the effects on residential property values. As the title implies, the premise is that perceived risk may be all that’s necessary to affect human behavior, whether the perception is true or not. The authors cite previous studies that have empirically proven that environmental disamenities (hazardous waste sites, garbage dumps, etc.) reduce residential property values. Several other studies cited show that housing markets respond to both the introduction and elimination of disamenities. The authors associate this to the possibility of changing risk perceptions. What is the bottom line from these studies? “Sticky” housing prices may be associated with the differing perceptions of risk by experts and lay persons. Looking specifically at housing prices and nuclear material, this paper uses several studies that failed to establish a link between property values in the vicinity and nuclear power plants that were in close proximity to the houses. This is presumably due to the positive economic affect associated with the plant, such as increased tax base and high paying jobs. However, the authors study nuclear waste storage and transport, an area that may show a negative relationship because there are no offsetting economic benefits, such...
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...` School of Business, Society and Engineering Bachelor thesis in in Business Administration FOA214 (15 credits) Factors that influence consumer purchasing decisions of Private Label Food Products A case study of ICA Basic Thu Ha, Nguyen 900524 Ayda Gizaw 1/13/2014 830902 ` Abstract Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and Engineering Authors: Thu Ha, Nguyen & Ayda Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderströmd Title: Factors influence consumer purchase decisions of Private Label Food Products Keywords: Private Label Brand, consumer attitudes, intention, perceptions, ICA Basic Abbreviations PLB: Private Label Brand, WOM: word of mouth Research questions: Which factors influence consumers buying decisions of low-price PLBs food products? How consumers perceive low-price PLB food product? Case study of ICA Basic Research purpose: The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products. Method: In this case study, both secondary data and primary were utilized. Secondary data was obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. The primary data was collected by the combination of quantitative and qualitative approaches. Qualitative data was carried out through interviews with store...
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...Customer loyalty and the effect of switching costs as a moderator variable A case in the Turkish mobile phone market Serkan Aydin and Go¨khan O ¨ zer School of Business Administration, Gebze Institute of Technology, Gebze, Turkey, and O ¨ mer Arasil Telecommunications Authority, Ankara, Turkey Abstract Purpose – In the GSM mobile telephony sector, the main condition for protecting the subscriber base is to win customer loyalty, a key necessity for the maintenance of a brand’s life in the long term. To achieve this aim, customer satisfaction and trust must be measured and “switching costs” identified. The latter render subscribers’ preference for rival operators more expensive. In this connection, this paper’s aim is to measure the effects of customer satisfaction and trust on customer loyalty, and the direct and indirect effect of “switching cost” on customer loyalty. Design/methodology/approach – The data set covered 1,662 mobile phone users in Turkey. The data were analyzed by moderated regression analysis to test the hypotheses. Findings – The findings of this study show that the switching cost factor directly affects loyalty, and has a moderator effect on both customer satisfaction and trust. Therefore, it plays a crucial role in winning customer loyalty. In short, it is a quasi moderator. However, switching costs was measured as a unidimensional factor, but switching costs in fact contains psychological, financial and procedural sub-dimensions. Therefore...
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...understanding of the potential and relevance of EC in developing countries as well as the behaviour of SMEs towards EC adoption. Moreover, there is still a need for a holistic view of how various widely known factors at the organization, industry and national levels affect EC adoption. Therefore, this study proposes a theoretical model of EC technologies adoption by SMEs in developing countries by incorporating various readiness factors identified in the literature that may determine EC technologies adoption by SMEs in developing countries. It then explores the influence of these factors on the adoption of different EC technologies. The environmental pressure is also considered in this study. Through a survey of SMEs within the grocery industry in Malaysia as an example of a developing country, the study demonstrates how various readiness factors influence the adoption of various EC technologies differently. This study provides additional insights into EC adoption by SMEs in developing countries and has important implications for research and practice. 1. Introduction The emergence of electronic commerce (EC) technologies has affected many industries and organizations. In this study, EC is defined as the process of buying, selling, transferring or exchanging products, services and /or...
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...source of these opportunities comes from the changes of customer behavior as they get used to the digital world. New Internet-based products and services are created to offer more and more benefits to customers. Interestingly, the dynamic of the market does not only come from the changes of customer behavior but also from the fast development of technology and innovative ideas. Successful products and services even shape the behavior of customer in using Internet. It can listed here the famous examples of Amazon in changing online purchasing behavior of customer or Facebook in changing the way people communicate and connect with each other. This research studies a new business model in online market, a multi-restaurants site which enables customers to order delivery food online. The model studied in this research is from the case company in Vietnam named Goimon.vn. As this is an emerging market segment in the market, customers are still not aware of the service model. Thus, the purpose of...
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...Journal of Consumer Marketing Emerald Article: To buy or not to buy? A social dilemma perspective on green buying Shruti Gupta, Denise T. Ogden Article information: To cite this document: Shruti Gupta, Denise T. Ogden, (2009),"To buy or not to buy? A social dilemma perspective on green buying", Journal of Consumer Marketing, Vol. 26 Iss: 6 pp. 376 - 391 Permanent link to this document: http://dx.doi.org/10.1108/07363760910988201 Downloaded on: 28-05-2012 References: This document contains references to 76 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 4703 times. Access to this document was granted through an Emerald subscription provided by INDEPENDENT UNIVERSITY BANGLADESH For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald...
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...Eliane Bacha and Sandra Walker is to study the relationship between transformational leadership and fairness on the distributive, procedural and interactional level. The research problem being addressed is whether the transformational leader impact the fairness of follower’s perception and reduce the gap among employees. It’s clearly stated in Abstract of the article that previously no study that focused on the direct relationship between transformational leadership and fairness. The researcher starts by saying Leadership research has typically not focused effectiveness paid little attention to the extent to which leader fairness affected leaders ability to mobilize and motivate followers. What can make the fairness’s perception among followers are the element of distributive, procedural and interactional of leader. Trustworthiness, ethical and integrity can be effective influence towards transformational leaders. That’s why a transformational leader who possesses values and ethical standards is perceived to be fair by his employees since he will be fair with them on the remuneration level, will allow them to participate in the decision making process, will treat all his employees with the same level of respect and will give them timely and accurate information. (p.669). The researcher composed of one set of questions and collected 100 French companies with 2000 employees. 100 responded to participate in the study. The respondents are between 20 to...
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