...satisfaction International Journal of Business and Social Science Vol. 3 No. 19; October 2012 Effects of Service Quality and Price Fairness on Student Satisfaction Dr. Nguyen Minh Tuan School of Business, International University Vietnam National University of Ho Chi Minh City, Vietnam. Abstract Higher education institutions in Vietnam have put much effort to attract students to enroll in programs using English as a means of teaching because these programs have newly been introduced in Vietnam and tuition fees are usually about five/six times higher than those in Vietnamese. Hence, student satisfaction plays a very important role in these institutions. This research aims to examine the effect of students’ perceived service quality and the students’ perceived price fairness on student satisfaction. The results show that various dimensions in perceived service quality and perceived price fairness have positive impacts on student satisfaction. It also shows that when perceived price fairness is taken into account, the variation in student satisfaction is better explained by comparison with the original Parasuraman’s SERVQUAL model. This research can be useful not only for existing higher education institutions in Vietnam but also for foreign universities planning to enter Vietnam’s education sector. Key words: Perceived Service Quality; Perceived Price Fairness; Student Satisfaction; Higher Education Institution. Introduction Customer satisfaction is very important...
Words: 8815 - Pages: 36
...Brand Preference And Its Antecedents By: Getaneh Zelalem Addis Ababa University School of Commerce Department of Marketing Management Post Graduate Program January, 2012 Addis Ababa, Ethiopia Brand Preference And Its Antecedents Brand Preference and Its Antecedents: A Case of Footwear Products By: Getaneh Zelalem Advisor: Getie Andualem (PhD) A Research Project submitted in partial fulfillment of the Requirement for the degree of Master of Marketing Management Addis Ababa University School of Commerce Post Graduate Program Department of Marketing Management January, 2012 Addis Ababa, Ethiopia Brand Preference And Its Antecedents Brand Preference and Its Antecedents: A Case of Footwear Products By: Getaneh Zelalem Approved by Board of Examiners ____________________________ Name ____________________________ Name ____________________________ Name _______________ Signature ______________ Signature _____________ Signature Brand Preference And Its Antecedents Statement of Certification This is to certify that Getaneh Zelalem Emiru has carried out his research work on the topic entitled Brand Preference and Its Antecedents. The work is original in nature and is suitable for submission for the award of Masters Degree in Marketing Management. ________________ Advisor: Dr. Getie Andualem Date: ____________________ Brand Preference And Its Antecedents Statement of Declaration I hereby declare that Brand Preference and Its Antecedents project...
Words: 23590 - Pages: 95
...“User acceptance and Behavioral Intention towards using Airtel 3G Mobile Services ’’ By Tasnia Binte Sikder ID: 1120328 An Internship report presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH September, 2014 “User acceptance and Behavioral Intention towards using Airtel 3G Mobile Services ’’ By Tasnia Binte Sikder ID: 1120328 ...
Words: 12696 - Pages: 51
...IJCEM International Journal of Computational Engineering & Management, Vol. 11, January 2011 ISSN (Online): 2230-7893 www.IJCEM.org 71 Attribute Based Perceptual Mapping of Prepaid Mobile Cellular Operators: An Empirical Investigation Among Management Graduates in Central Haryana Ashutosh Nigam1, Rajiv Kaushik 2 1 Department of Management Studies, Vaish College of Engg. Rohtak, India drashutoshnigam@gmail.com 2 Department of Management Studies, Vaish College of Engg. Rohtak, India rajivkaushikprince@gmail.com Abstract A comparison of consumer’s perception regarding cellular mobile operators was done on five cellular operators in the prepaid segment. The paper focuses on how management students associate selected brands of mobile cellular operators. Discriminant analysis is used to map selected mobile cellular operators along with their attributes. Study investigates how consumers associate the attributes in different dimensions with reference to leading service providers. Operators do not differ significantly with regard to attributes. However, they vary in their promotional campaigning and years of existence in the market. Keywords: Perceptual Mapping, Brand, Sevice Quality, Quality of Experience. Introduction With liberalization and internationalization in telecommunication, service quality has become important means of differentiation of the brand to achieve business success. For last two decades the Indian cellular services is experiencing highest growth...
Words: 4918 - Pages: 20
...service sector has increased significantly over the years. In 1980 it had contributed to 44.7% of the Gross Domestic Product (GDP) and 46.0% of the total employment of the country, by 2005 the GDP had grown to 60.8% and the total employment at 58.0%. As it was written by the Edge Financial Daily (2011), Malaysia‟s high education sector has increased the number of both private and public institutions. It was stated that there are about 20 public universities, 26 private universities, 23 private university colleges and 5 foreign universities with branch campuses. With this ample of institutions in the country the number of students heading abroad for higher education has decreased sharply from 117, 297 in the year 2000 to 58, 963 in 2009. Also there has been an increase of international students in local private universities 1 from 1995 with 580 students to 86,923 in the year 2010 which have led the private education providers to be so competitive in regard to their service quality to try to meet their customer‟s expectations and maintaining their stable growth hence increasing the level of satisfaction in their customers. According to Lewis and Booms (1983) service quality is a measure of how well a delivered service matches...
Words: 7224 - Pages: 29
...International Journal of Humanities and Social Science Vol. 1 No. 10; August 2011 Examining Customer Purchase Intentions for Counterfeit Products Based on a Modified Theory of Planned Behavior Shih-I Cheng Assistant Professor Department of Business Administration, Shu-Te University China E-mail: jane@stu.edu.tw Hwai-Hui Fu Associate Professor Department of Business Administration, Shu-Te University China Le Thi Cam Tu Graduate School of Business Administration China ABSTRACT Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perceived financial control, it is hoped that an improved framework can be obtained for predicting customer intention to purchase counterfeits. The hypotheses were tested via Structural Equation Modeling technique. The results indicated that subjective norms exert the greatest impact on customer intention to purchase counterfeits, while additional factor of perceived financial control negatively affects intentions. This investigation can help marketers and policy makers understand the key influences on consumer behavior towards counterfeits and thus to create effective marketing campaigns and anti-piracy strategies...
Words: 3473 - Pages: 14
...ASSIGNMENT TITLE : INTENTION TO USE MOBILE BANKING AMONG UCSI STUDENTS Submitted on DATE OF SUBMISSION : 21st July 2015 DUE DATE : 21st July 2015 Words count: 2618 Produced by STUDENT NAME & ID: Name | Student ID | Programme | Signature | Mohammad Syafiq Mohammad Suferi | 1001336037 | BA (Hons) Business Administration | | Fadhilah Amalina Firman | 1001334557 | BA (Hons) Business Administration | | Md Monzurul Masuk | 1001335506 | BA (Hons) Business Administration | | Chin Khee Zhao | 1001232877 | BA (Hons) Accounting | | Muhammad Usman | 1001333957 | BA (Hons) Business Administration | | TABLE OF CONTENTS CHAPTER 1 INTRODUCTION 1.1 Introduction……………………………………………………………………..4-5 1.2 Problem Statement…………………………..…………………………………5-6 1.3 Significance of Study………………………..………………………………….6 1.4 Research Questions…………………………..…………………………………7 1.5 Research Objectives…………………………..…...……………………………7 1.6 Hypotheses………………………………….………………………………......7 1.7 Definition of Selected Variables………………………………………………..8 CHAPTER 2 LITERATURE REVIEW 2.1.1 Perceived Ease of Use…………………….………………………………9-10 2.1.2 Perceived Usefulness……………….…………………………………….10-11 2.1.3 Perceived Behavioral Control…….………………………………………11 2.1.4 Intention to Use………………………………..………………………….12 2.2 Theoretical Framework……………………..………………………………12 ...
Words: 4029 - Pages: 17
...Europe have been affected by the economic crisis, the U.S. had a recession, and Asia (Japan) had an earthquake (Max Colchester, Wall Street Journal, July 29, 2011),(Melendez, 2011) Because of these problems luxury brand products should have been affected an lost sales in the world market. However, LVMH reported a 20% sales increase from the last quarter of the year, Gucci increased 22% in sales reported last week (Christina, 2012). This is the opposite of what we would have expected. The increase in sales of global luxury brand in the market shows the trend of current consumers which are younger than the older consumers of the past (Twitchell, 2002). More and more people buy luxury brands, not just working people but also students. 1.1.1 Asian demand for luxury product The Asia market has a high potential for growth and strong demand (Colchester, 2011).This is because the economy in Asia is good and has been getting better and better for many years. China, economic growth rate in 2011 was 9.2%, and Thailand’s economic growth rate in 2011 at 0.1% (Bank of Thailand).So Asia people and Thai people have more money and more interest to buy luxury brands. 1.1.2 Thai demand for luxury products At present more and more people use luxury products and live luxurious lifestyle. This liking for luxury is also very popular with Thai people. Many Thai television series show actors and actresses...
Words: 3956 - Pages: 16
...FRESHMEN STUDENTS MERRIE CAROLYNE M. MATIAS, M.A., RGC ADARNA M. CIPRIANO, M.A., RGC, CCOP Guidance Counselor Institute of Arts and Sciences Guidance Counselor Institute of Tourism and Hospitality Management Freshmen year in college is a period of adjustment. While it offers opportunities that go well beyond the acquisition of an academic degree, it also brings pitfalls. A student’s first year of college, for instance, is critical not only for how much students learn but also for laying the foundation on which their subsequent academic success and persistence rest. Being cognizant to the complexities that a college life may bring, the University Counseling and Career Office of the Far Eastern University, in coordination with the various departments of the institutes, facilitates the implementation of the Academic Competence and Empowerment Program (ACE) to address the needs of its growing number of student-clients. It is composed of six (6) modules designed to assist freshman students in their adjustment to college life. The program aims to help the students acquire the necessary skills and competence that would enable freshmen to meet the demands of student life at the University. The Academic Competence and Empowerment (ACE) Program is anchored on the principle that the learner is the key to his/her own success. The program provides the students with opportunities to develop a healthy self-concept, to validate their value system...
Words: 8952 - Pages: 36
...Roy Thurik Erasmus School of Economics Co-reader: Hendrik Halbe MSc Erasmus Centre for Entrepreneurship Erasmus School of Economics Rotterdam 2013 Abstract Though many researchers have focused on entrepreneurship education, little research has been conducted on the precise effects and overall effectiveness of the entrepreneurship education programs. Drawing on the theory of planned behavior, this study investigates the impact of entrepreneurship programs on the entrepreneurial intention of students in higher education in the Netherlands. Data for this study is drawn from GUESSS (an international project investigating the entrepreneurial spirit of students worldwide). The results show that participants of entrepreneurship education programs are more likely to have higher intention (right or five years after their studies have been completed) to found their own businesses compared to nonparticipants. Furthermore, attitude toward entrepreneurship, subjective norm, and perceived behavioral control mediate the aforementioned relationship. The findings of this report contribute both to the Theory of Planned Behavior and to the field of entrepreneurship education. 1 Contents Acknowledgements 1. Introduction 2. Literature Review & hypotheses 2.1 Entrepreneurship as intentionally planned behavior 2.1.1 Intention models 2.2 Theory of Planned Behaviour (TPB) 2.2.1 The theory of planned behavior (TPB) and its application to the field of entrepreneurship 2.2.2 Empirical evidence...
Words: 10501 - Pages: 43
...new way to communicate for free anywhere in the world. I am an international student and I like talking to my family or friends anytime for free. According to Rogers, there are five attributes of innovation: Relative Advantage, “is the degree to which an innovation is perceived better than the idea”. It is the possibility to stay connected to people anywhere in the world for free. We can keep in touch with our family and friends and is very important when we are far away. Compatibility, “is the degree to which an innovation is perceived as being consistent with the existing values, past expectations and needs of potential adopters”. Skype is compatible with societal norms and standards. People become more independent and travel a lot. That is why Skype is the perfect solution to stay connected to people around us. Complexity, “is the degree to which an innovation is perceived as difficult to understand and use”. It is easy to use Skype. People can download the software for free on the Internet and use it immediately anytime, anywhere. They only need to create an account and have great Internet connection. Trialability, “is the degree to which an innovation may be experimented with on a limited basis”. The free software and talk influence the trialability. It is so much easier for people to use it because it is free. People can download and talk for free anywhere in the world. It is better than an international phone plan. Observability, “is the degree to which the results...
Words: 311 - Pages: 2
...mathematics either as priori or a posteriori, absolute or relative, and concrete or nominal. These images, as perceived by an individual can play a significant role in the development of attitudes towards mathematics in the long run. Images of mathematics can have possible negative and positive impacts on teaching and learning of mathematics with the subsequent development of attitudes toward mathematics as positive or negative and also associated mathematics anxiety. A theoretical model with different combinations of images, anxieties, and attitudes toward mathematics can be a helpful tool to develop an understanding of the different relationships among them. Some pedagogical implications can be drawn from these relationships. Key Words: Image of mathematics, Mathematics anxiety, Attitude toward mathematics, Affect in mathematics education Introduction How do students perceive mathematics in schools? What are different images of mathematics that students perceive? How these images impact their learning? What is math anxiety? What are the causes of math anxiety? What is the relation of image of mathematics as perceived by students with math anxiety? What are different attitudes toward mathematics? How these attitudes impact learning mathematics? How images, anxieties and attitudes are related to each other? How do they form the personality of students in terms of mathematics? There are a number of past studies on images, anxieties, and attitudes towards mathematics...
Words: 5559 - Pages: 23
...bs_bs_banner International Journal of Consumer Studies ISSN 1470-6423 Beyond the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics, College of Business, University of North Texas, Denton, Texas, USA Keywords Consumer involvement, content analysis, fashion, literature review. Correspondence Iman Naderi, Department of Marketing and Logistics, College of Business, University of North Texas, 1155 Union Circle 311396, Denton, Texas 76203-5017, USA. E-mail: iman.naderi@unt.edu doi: 10.1111/j.1470-6431.2011.01041.x Abstract Fashion involvement has been regarded as an important research topic in consumer research. Despite the importance of this topic, no attempt has been made in the past to review, assess and consolidate extant research on fashion involvement. This study presents a comprehensive and critical review and analysis of the recent studies on involvement in the context of fashion clothing to indicate the current state and identify possible gaps. A content analysis of the current peer-reviewed journal articles published on this research topic reveals a paucity of research on a number of antecedents and consequences of involvement. Further, the findings show that the research method is biased towards the survey method as opposed to experimentation. In this paper, the results of the content analysis outlining methodologies, sample characteristics, variables and major findings are provided and...
Words: 12660 - Pages: 51
...scale across two samples of UK and Spanish consumers. Design/methodology/approach – Brand equity was conceptualised as a multi-dimensional concept consisting of brand awareness, perceived quality, brand associations and brand loyalty. To test the brand equity scale cross-nationally a survey was undertaken in the UK and Spain. Measurement invariance was assessed using multi-group confirmatory factor analysis. Findings – The brand equity scale was invariant across the two countries. Results show that the consumer-based brand equity scale has similar dimensionality and factor structure across countries. In addition, consumers respond to the items of brand equity in the same way, which allows meaningful comparison of scores. Research limitations/implications – Future research could examine the cross-national generalisability of the brand equity scale using other countries’ products and services. Practical implications – Given that the brand equity scale is invariant across countries, researchers and international marketing managers can use this instrument to measure and manage brand equity across countries. This is suitable for testing theoretical and conceptual relationships in different national settings and allows managers to design and implement efficient international brand strategies. Originality/value – The study contributes to the scarce literature testing the cross-national...
Words: 8263 - Pages: 34
...Contributing to the Holistic Development of FEU Students This research digest is an informative tool of the University Counseling and Career Office with its major goal, to analyze and contribute novel ideas, towards the growing field of guidance and counseling. The main objective of which is to intensify the holistic welfare of the FEU students. Furthermore, this digest features the scholarly work of the adept and experienced team of the UCCO focusing on the counselor-based programs and action plans. With this, the team is delighted to share with you this annual digest as a response to the emerging needs and for the sustenance of the value of excellence of the Institution. POINTS OF INTEREST Page 2 UCCO’s SWOT Analysis, Nature of Counseling and Special Cases: Basis for a Comprehensive FEU-UCCO Guidance Program A Five Year Cross-Sectional Survey of FEU Institutional Exit Interviews An Evaluation on the Needs Assessment as Basis for Revision of ACE Modules College Adjustment Level of F r e s hm e n I nt e r na t i o na l Students Profile of FEU Students under the Selective Retention Policy Learning Style Profile of Freshmen Students of FEUMakati Psychological and Adjustment Problems Among Freshmen Architecture Students Results of the Module Evaluation on Leadership and Self-Empowerment Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Warmest regards, Dr. Sheila Marie G. Hocson, UCCO Director UCCO provides an opportunity for students to understand themselves better, identify...
Words: 6378 - Pages: 26
