...Perception and Attention Paper Psych/560 June 3, 2013 Prof. Pitt Perception and Attention People will perceive the world in different ways. For example, two people may look at a cloud, and they both may say they see two different things. One may say they see a rabbit whereas the other person may say they see a dog. Perception gives an individual the ability to have insight into any given situation. This is also how an individual can gain knowledge or intuition. On the other hand, there is attention, which gives an individual to ability to focus mentally. According to Robinson-Riegler & Robinson-Riegler (2008) Perception aids in a person’s information process. Attention aids the impact of information in a person's long-term memory. This paper will define the concept of perception and the perceptual organizational process. The paper will also define attention and the process of attention as well as explain the relationship between perception and attention. Define the Concept of Perception Cherry (2013), “Perception is our sensory experience of the world around us and involves both the recognition of environmental stimuli and actions in response to these stimuli” (What Is Perception?). This process allows us to gain information about the properties and elements of our environment that we need for survival...
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...Perception and Attention (Introduction) Senses effect a person’s brain information reflecting on the way a person perceives information. The five major senses are vision, audition, touch, taste, and smell. If one or more of a person’s senses is not working properly then it can affect their perception. According to Robinson-Reigler and Robinson-Reigler (2008), "early selection theories propose that the processes whereby we designate information for further processing occur as the information is first registered by the senses" (p. 16) . In order to remember things they gain a person’s attention the person has to stay focused. According to Robinson-Reigler and Robinson-Reigler (2008), "because you simply can’t process all of the information in the environment at once, there needs to be some type of mechanism(s) for directing attention. In this paper the concept of perception will be defined. Also in this paper the perceptual organizational process will be broken down. The concept of attention will be defined within this paper. This paper will include an analysis of the nature of the attention processes. This paper will also explain the relationship between perception and attention. The Relationship between Perception and Attention Perception and attention have a relationship between each of these terms. A person must be focused on something so that they can learn about the object. The amount of attention that a person places on the object has an influence on the way that the...
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...European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.7, 2012 www.iiste.org Consumer’s Perception on General Banking Activities of Commercial Banks: A Study in the Banking Context of Bangladesh Jafirullah Khan Jebran (Corresponding author) Lecturer, Department of Business Administration Atish Dipanker University of Science and Technology, Dhaka, Bangladesh. Cell: +88-01914224859 E-mail: jafirullah.khan@gmail.com Md. Afzal Hossain Lecturer, Department of Business Administration Shanto-moriam University of creative technology, Dhaka, Bangladesh. Cell:+88-01912807050 E-mail: aafxal_005@yahoo.com Abstract To cope up with the competitive and highly regulated banking sector, every bank is trying to put their focus on satisfying its customers. As a result consumers’ need is required to be found out. This research focuses on the issues to find out consumers’ perception on general banking activities of a commercial bank. The paper provides an understanding of different factors that affect consumer perception on general activities of a bank. Here 3 factors are generated with the help of factor analysis. This sort of research is also helpful to find out consumer’s perception in different industries and organizations. Keyword: Factor analysis, General banking activities, Commercial banks 1. INTRODUCTION Banking sector in Bangladesh is characterized as a highly competitive and highly regulated sector. With a good number of banks already...
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...Michelle and Harper A. Roehm(2013They did a study on consumer responses aroused by advertising techniques. Study Further explained the three ways of humor in advertisement: mockery, perceived truth and playful humor. The Results of three studies indicated that parodic ads can produce positive as well as negative outcomes across these attitudinal variables. The methodology used was Random sampling data was collected from various people to know the Perceptions of mockery, perceived truth and playful humor in a parodic ad and whether it will positively relate to attitude toward the parodic ad or negatively relate to the attitude toward ads including parody. The results showed that parodies can generally be beneficial in building attitudes toward a parodic ad. The combination of all these types of humor mockery, perceived truth and playful humor can result in positive responses. Andreea-Ioana Maniu, Monica-Maria and Zaharie(2014) the purpose of study was to analyze how creativity is used in new advertising ways among university students role. The paper outlines the...
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...050-word paper in which you examine the foundations of psychology. In your paper be sure to address the following components: • Identify the major schools of thought in psychology and examine their major underlying assumptions. • Identify the primary biological foundations of psychology linked to behavior. Format your paper consistent with APA guidelines. WK 2 Prepare a 1,050- to 1,400-word paper in which you discuss phobias and addictions as related to classical and operant conditioning. Phobias and addictions are two emotional difficulties which learning theorists can account for. Be sure to include the following: • Explore how phobias can be developed through classical conditioning. • Explore how addictions can be developed through operant conditioning. • Distinguish between classical and operant conditioning. • Explain what extinction means and how it is achieved in both classical and operant conditioning. Format your paper consistent with APA guidelines. WK 3 Prepare a 1,050- to 1,400-word paper in which you discuss the type of environment that facilitates the attention and perceptive processes of each Learning Team member. In order to prepare your report, perform the following activities: • Conduct an open dialogue about each team member’s threshold for auditory stimuli. • Compare the experiences and comfort levels of each team member with dichotic listening, or the “cocktail party” phenomenon. • Discuss how dividing attention facilitates...
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...Cognitive Development and Aging Paper Psych/640 Cognitive development and Aging Paper As people age their bodies go through a lot of changes physically as well as psychologically. As humans age normally they undergo changes in their brain which affect cognitive functioning and development. Each person is different so the age-related changes in the structure of the brain and in its function as well as in cognition and cognitive domains are not uniform across the whole brain, nor are the uniform across individuals. This means that some of the changes that a person goes through due to aging another person may not experience. The two basic cognitive functions that are affected most by a person aging is attention and memory (Glisky, 2007). The thing that a person needs to know is that memory and attention are not unitary functions; there are multiple parts to both functions some of which may not be affected by a person aging while others are affected. According to the Glisky (2007), perception in a person as the person ages declines due to declining sensory capacities which can impact the cognitive functions later in a person. Perception is a person’s senses such as touch, sight, taste, and smells which is why some people believe that it is actually a precognition function. According to Anderson (2010), perception is the sensory experience of the world around individuals which involve recognition of environmental stimuli as well as actions in response to the stimuli. What...
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...I. Objectives At the end of the lesson, the students should be able to a. Discuss the Sensation and Perception b. Value the importance of Perception that allows us to act within our environment. c. Demonstrate the stimuli by help of perceptual theories. II. Subject Matter Sensation and Perception III. Materials Marker Cartolina Paper Colored Paper Pictures 35 copies of Lesson Hand-outs IV. Procedure A. Preparation Teacher’s Activity | Student’s Activity | “Good morning Class”“Let us pray first, Anyone who wants to lead the prayer?”“Thank you Ms. /Mr._____ for leading the prayer. Again, good morning!”“Ms. /Mr. Secretary may I know who are the absent for today?”"you may take your seat and please arrange your chairs""I will give you a minute to prepare yourself & do what you want before we proceed to our lesson""Okay class, sit properly and please listen attentively in our discussions." | “Good morning Ma’am”(One Student will lead the prayer)(The secretary will stand and tell who are the absentee)(the students will arrange their chair and take their seat)(the students can do anything)“yes ma’am” | B. Motivation Teacher’s Activity | Student’s Activity | "Before we start our lesson, let’s have a simple ice breaker first.""this ice breaker is called "4 pics 1 word""Do any of you know this game?""How it goes?""Thank you. You’re right. I will show 4 pictures that are related to each other and you just guess what does the pictures shows. You will...
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...PSY 345 All Assignments (2 Sets) For more course tutorials visit www.tutorialrank.com This Tutorial contains 2 Set of Papers/PPT for All Assignments (Except Week 1 Worksheet (1 Set)) PSY 345 Week 1 Week One Worksheet PSY 345 Week 2 Assignment Spatial Organization Presentation (2 PPT) PSY 345 Week 2 Team Visual Perception Discussion (2 Set) PSY 345 Week 3 Assignment Visual System Worksheet PSY 345 Week 3 Team Assignment Annotated Bibliography and Summary (2 Papers) PSY 345 Week 4 Assignment Speech Perception Worksheet (2 Worksheet) PSY 345 Week 4 Assignment Speech and Hearing Brochure (2 Set) PSY 345 Week 5 Assignment Chemical Senses Paper (2 Paper) PSY 345 Week 5 Team Assignment Perception of Pleasure and Pain Presentation (2 PPT) ************************************************************************************* PSY 345 Week 1 Week One Worksheet For more course tutorials visit www.tutorialrank.com PSY 345 Week 1 Week One Worksheet Complete the Week One Worksheet. Click the Assignment Files tab to submit your assignment. Week One Worksheet Respond to the following questions in 75 to 150 words each. Differentiate between sensation and perception. Explain the importance of separating these concepts. Identify the biological factors that influence sensation and perception. As we age or incur visual impairment, we may need brighter light when reading. Explain why this is the case. You are shown a picture of an elephant. Explain how that stimulus...
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...psychological contracts Aaron Cohen Department of Public Administration, School of Political Science, University of Haifa, Haifa, Israel Abstract Purpose – This paper seeks to examine whether individual values are related to perceptions of psychological contracts and psychological contract breach when justice perceptions are taken into account. Design/methodology/approach – The study sample comprised staff employees of one of the largest banks in Israel. The sample included 311 employees in the head office of this bank. Data were collected from the employees over a period of about three months. Findings – The findings show a modest relationship between individual values and perceptions of a relational type of psychological contract. The findings show weaker relationships between the values, perceived transactional-type contracts, and perceptions of contract breach. Research limitations/implications – The study relied upon a cross-sectional design. Such a design consists of a single observation with no control groups, and so cannot be used to draw conclusions about causal relationships between the variables. In addition, the study examined only one professional group in one culture. Practical implications – The significant relationship between conservation and self-transcendence values and perceptions of relational-type contracts suggests that organizations should take this into account when making hiring and human resource (HR) management decisions. Originality/value...
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...Coca-Cola 11 Conclusion 12 References 13 Biblography 14 Abstract This paper will seek to define what are cognitive, affective and behavioural responses and link them to how the Coca-Cola Company has used its marketing mix to influence consumer responses in these ways. Section One Introduction Coca Cola (Coke) is one of the most successful brands in history and definitely the most well-known. The brand is identifiable in even the most remote parts of the planet and according to its website has a brand value of approximately $81.6 million (coca-cola company.com). Thought little has been done to alter the taste of the original coca cola formula, the 128 year old soft drink giant continues to evolve as the needs of the market change via innovation and keeping on top of trends. This is accomplished through continuous analyse of the needs of the customers within an ever changing market in order to meets and exceeds the consumer’s expectation. (Interbrand.com). Undoubtedly, the company’s reach is wide and within recent years Coca Cola has managed to develop a vast portfolio of products ranging from water to juices to diet drinks thereby widening its market share by aiming to satisfy all the refreshment needs of its potential customers. Coca Cola is no doubt a world-wide phenomenon! It has managing to create unprecedented brand loyalty thus ensuring its longevity. In this paper, the sound and resilient relationship which the coca cola brand has with consumers...
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...in status and quality issues. However, still now MOJO has the chance to recover its own position because target customers (according to the survey result) are potential and have not constructed their belief structure for MOJO. For some particular aspects of consumer behavior such as perception, attitude, self-orientation and life style etc, this report has found out some drawbacks and recommended some affective strategies to recover those issues successfully. Introduction Origin of the Report While doing the Consumer Behavior course; our course instructor Md. Mahamud Zubaer assigned us to do a term paper on the consumer behavior of a product. We choose “MOJO Cola” on which we have conducted our total term paper. Objectives The main objectives of the term paper is to - 1. Find out the consumers belief, attitude and behavior about MOJO cola 2. Find out the segmentation and target market 3. The market positioning 4. Strength & Weakness of the Brand from an Image Perception 5. Strength & Weakness of the product and service 6. Factors influence Consumer Buying Pattern 7. Building a strong marketing strategy for MOJO Cola. Scope The term paper having a great deal of issues has provided us a wide range of scope...
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...information in-store, the product's package can contain relevant and useful information for the consumer. Product packaging forms the end of the 'promotion-chain' and is close in time to the actual purchase and may therefore play an important role in predicting consumer outcomes. Packages also deliver brand identification and label information like usage instructions, contents, and list of ingredients or raw materials, warnings for use and directives for care of product. INTRODUCTION “Packaging is the container for a product – encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used” Packaging has a huge role to play in the positioning of products. Package design shapes consumer perceptions and can be the determining factor in point-of-purchase decisions which characterize the majority of shopping occasions In recent years the marketing environment has become increasingly complex and competitive. A product’s packaging is something which all buyers experience and which has strong potential to engage the majority of the target market. This makes it an extremely powerful and unique tool in the modern marketing environment. In addition...
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...…………………………………………………………………………………………………..3 2 Analysis and evaluation of theories adapted..….………………………………………………..3 2:1 Perception theory……………………………………………………………………………………….3 2:2 Attitude theory……………………………………………………………………………………………5 2:3 Personality theory (brand personality)……..………………………………………………6 3 Conclusions………………………………………………………………………………………………………….6 References……………………………………………………….……………………………………………………..7 Appendix I……………………………………………………….…………………………………………………....8 THE EVALUATION OF CONSUMER BEHAVIOUR THEORIES ADAPTED BY POLO RALPH LAUREN Introduction The purpose of this paper is to analyse and evaluate some of the most important theories in consumer behaviour. These theories include the perception theory, motivation theory, learning theory, among others and how these theories are applied through message appeals and segmentation. The Polo Ralph Lauren product – Polo Black has been chosen to complete this paper (see appendix I) and the theories – perception, attitude and personality have been identified in the chosen advert. 1:1 Consumer behaviour The term consumer behaviour is defined as “the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires” (Solomon and Rabolt, 2004). Consumer behaviour can be analysed through various theories such as perception, memory, motivation, attitude, among others. Marketers employ these theories to their advertisements so as to...
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...Intro Many factors go into the process a consumer has to deal with when negotiating through the process of buying goods and services. There are psychological and social processes that may have an influence consumer behavior. Some of those influences come from the process developed by the marketing communications. There is also a relationship between the consumer traits and their purchasing behaviors that will be evaluated in this paper. Culture also is important to consumer behavior and can affect regional and social needs. Finally, consumers are analytical and can interpret marketing messages to benefit their needs. All these points will be evaluated and explored in this paper on consumer traits and behaviors. Psychological and Social Processes that Influence Consumer Behavior Consumers are driven by the desire to satisfy needs when they decide to make a purchase. Many of these needs are considered to be our Innate or primary needs. These needs are the physiological needs that we, as humans, require to help keep us alive, things such as food, air, water, shelter and sex. The satisfying of these physical needs are only a part, although a major one, of what drives us to buy the things we need. The problem with humans is that we are not completely satisfied with meeting our physical needs, but we also have to satisfy our Acquired needs or secondary needs. Just like the satisfaction of our innate needs helps us to feel good about our physical self. The...
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...PSY 345 All Assignments (2 Sets) FOR MORE CLASSES VISIT www.psy345outlet.com PSY 345 Week 1 Week One Worksheet PSY 345 Week 2 Assignment Spatial Organization Presentation (2 PPT) PSY 345 Week 2 Team Visual Perception Discussion (2 Set) PSY 345 Week 3 Assignment Visual System Worksheet PSY 345 Week 3 Team Assignment Annotated Bibliography and Summary (2 Papers) PSY 345 Week 4 Assignment Speech Perception Worksheet (2 Worksheet) PSY 345 Week 4 Assignment Speech and Hearing Brochure (2 Set) PSY 345 Week 5 Assignment Chemical Senses Paper (2 Paper) PSY 345 Week 5 Team Assignment Perception of Pleasure and Pain Presentation (2 PPT) --------------------------------------------------------------------------------------- PSY 345 Week 1 Week One Worksheet FOR MORE CLASSES VISIT www.psy345outlet.com PSY 345 Week 1 Week One Worksheet Complete the Week One Worksheet. Click the Assignment Files tab to submit your assignment. Week One Worksheet Respond to the following questions in 75 to 150 words each 1. Differentiate between sensation and perception. Explain the importance of separating these concepts. 1. Identify the biological factors that influence sensation and perception. 1. As we age or incur visual impairment, we may need brighter light when reading. Explain why this is the case. 1. You are shown a picture of an elephant. Explain how that stimulus is processed from the retina to the visual cortex of the brain. --------------------------------------...
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