...Ajasiz Johnson American Intercontinental University Consumer Marketing MKT655 – Research Methods in Marketing June 23, 2013 Abstract Celebrities are often used by advertising agencies to endorse their products in an attempt to persuade the consumer to purchase their products. This paper discusses how celebrity endorsements tend to have an effect on consumers. Consumer Marketing Introduction Advertising obviously plays an essential role in the success or failure of a product. In some cases, using celebrity endorsers to promote products has been quite an effective campaign strategy for advertisers. Celebrity endorsed campaigns are created to sway the consumers and to promote a positive image. Research on Brand Endorser and Consumer Perception Since one of the key objectives of an advertising agency is to persuade customers to purchase the products they represent, an advertisement’s credibility plays an intricate part in heightening the sense of appeal to potential consumers. The enormous amount of money that is allotted for advertising budgets for celebrity endorsements indicate that they are vital in the “advertising world”. Pursuing a celebrity endorsement strategy enables advertisers to project a credible image in terms of expertise, persuasiveness, trustworthiness, and objectiveness (Till and Shimp 1998). Even though it may sound vain, when creating campaigns, advertisers also have to consider the attractiveness, physical appearance, personality, etc., of...
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...robots on unemployment. 3 Examples of affected jobs 5 Conclusion 6 Appendix – answers of some industry experts to the Pew Research Center 7 References 8 Table of Figures Figure 1 - The Pew Research Center study results 4 Figure 2 - economists poll result concerning automation and unemployment 5 Introduction Robots: these fascinating inventions that have long captured the imagination of novel writers all around the world are now becoming a reality; and their possible effect on the economy is yet to be studied and understood. Technology has so far played an important and critical part in economic development; from the first human made tool to the recent assembly-line robots. From the invention of steam engines, to the industrial revolution, to the invention of the transistor, to the internet … advancement in technology is a fine determinant of economic growth which makes them truly related. Robert Solow estimated that technology accounted for about 2/3 of the U.S. economy growth, after allowing for growth in both labor force and capital stock. However, as inventions are moving from equipment that reduce physical effort to machines that could actually replace humans, robots and AI in particular, the positive effect of technology on the workforce and the economy is becoming less ubiquitous. In 2014, according to the Pew Research Center, 2000 industry experts remain deeply divided on how robotics will affect jobs...
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...Bernhard Werner Cross-Dressing in Early Modern Drama and Prose September 11, 2012 The One Sex Model and Cross Dressing: “Assaulted and Pursued Chastity” “Behind every great man there’s a great woman”. If we had to define the term ‘’early modern’’, it would sure be a task that would not be easy to solve. The most of us would clearly try to define this term with the answer; everything that has not been written in old English can be seen as modern. But as it is often the case, the devil is in the details, and we have to take a closer look at other aspects that could lead us to the answer. We could for example ask ourselves in which time period we should categorize the early modern era. This is the parting of the ways, but we can set a round figure if we put our focus on the time after the late middle age, from 1500 to 1800. During this period of time people were not only developing there sense for new, and for that time unknown things, such as the human body but also evolving theories and a new philosophies of how fundamental things should work in society. At this point it might be the case that the question of what this facts have to do with cross dressing, could occur. As mentioned before, medical researches evolved, and people came up with new theories in order to form a so called standard for a society. A society that we can surely now categorize as one with somehow artifice moral values. One of these Theories is the “one-sex model” or “one-sex theory”. In this...
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...Jason Lepeska Lippincott English III GT/AP-4 17 January 2013 Research Paper The Great Gatsby was a novel written by F. Scott Fitzgerald in 1925, and has motifs of class separation, the hollowness of the upper class, and the decline of the visions of America. The setting is New York City in the summer of 1922. Nick Carraway moves to New York in hopes of finding a job there. Nick has connections in this town, like his cousin daisy, and her husband, Tom. He moves into a home next to a wealthy Jay Gatsby, an extravagant man who loves throwing ridiculous parties. As the summer progresses, Nick finally gets invited to one of these parties, where he learns Gatsby is in love with Daisy. Nick helps set up Daisy and Gatsby, and they start spending time together. Tom gets angry and ends up driving Gatsby to his unfortunate demise. While a Feminist reading provides insight into the novel, Fitzgerald’s emphasis on the separated classes system and the materialistic beliefs of the upper class demonstrates that a Marxist approach to the novel is of more use. Feminism criticizes the patriarchal language used in novels, and how that reflects the masculinity in the novel (“Feminist Criticism”). Feminism also analyzes how status and positions in the novel relate to the contrasting man and woman. It recognizes more traditional writing, like mailman. Men tend to work towards solutions, while women work towards connecting and feelings (“Feminist Criticism”). It is exemplified in the book...
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...Running Head: Mass Media in Elections Mass Media’s Affect on Voting Trends Arthur Gibford California State University California In today’s world, the news media reaches and affects every person in the United States. The question now is does mass media such as newspapers, television, and the internet affect the voting trends of the voters? The ownership of the media (Djankov, Nenova, McLiesh, & Shleifer, 2003), targeting specific demographics (Clinton & Lapinski, 2004), the implications of the internet (DiMaggio, Hargittai, Neuman, & Robinson, 2003) and how candidates use media (Aarts & Semetko, 2003) are all important aspects in determining whether a potential bias exists (Eveland & Shah, 2003) on the part of the news media. It is hypothesized that when the mass media displays certain biases leaning towards one party over the other, the populace tends to vote in the direction of the media. The following five scholarly literature reviews will attempt to demonstrate and support the hypothesis. According to Eveland and Shah (Eveland & Shah, 2003, p. 101)there is “a large percentage of the public (that) believes that the news media are biased, and the majority of these individuals consider the direction of bias to be against their own viewpoint”. This drives the question this paper attempts to answer. This article looks at media’s credibility and integrity in the eyes of individual people. The author’s give several hypothesis to provide multiple...
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...THE PROBLEM WITH WORK A JOHN HOPE FRANKLIN CENTER BOOK THE PROBLEM WITH WORK Feminism, Marxism, Antiwork Politics, and Postwork Imaginaries KATHI WEEKS Duke University Press Durham and London 2011 © 2011 Duke University Press All rights reserved Printed in the United States of America on acid-free paper co Designed by Heather Hensley Typeset in Minion Pro by Keystone Typesetting, Inc. Library of Congress Cataloging-in-Publication Data appear on the last printed page of this book. THIS BOOK IS DEDICATED WITH LOVE TO JulieWalwick (1959-2010) Contents ix Acknowledgments INTRODUCTION i The Problem with Work i CHAPTF1 37 Mapping the Work Ethic CHAPTER 2 79 Marxism, Productivism, and the Refusal of Work CHAPTER 3 113 Working Demands: From Wages for Housework to Basic Income CHAPTER 4 151 "Hours for What We Will": Work, Family, and the Demand for Shorter Hours 5 CHAPTER 175 The Future Is Now: Utopian Demands and the Temporalities of Hope EPILOGUE 227 A Life beyond Work 235 255 Notes References 275 Index Acknowledgments thank the following friends and colleagues for their helpful feedback on versions of these arguments and portions of the manuscript: Anne Allison, Courtney Berger, Tina Campt, ChristineDiStefano, Greg Grandin, Judith Grant, Michael Hardt, Stefano Harney, Rebecca I would like to Karl, Ranji Khanna, Corey Robin...
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...at Gross National Happiness as an overall strategy” It seems nowadays that the world is moving in one direction, with the west taking the driver’s seat, Europe riding shotgun, and the rest of the world sitting in the back with Africa, the crying infant in need of a diaper change. But there is one Country that seems to be going against the grain; putting greater significance on things humanity seems to forget from time to time, like human well-being and the environment. Sandwiched in between China and India is a small country called Bhutan, a country that takes a different approach when looking at the well-being of its citizens. In 1972, 17 year-old Jigme Singye Wangchuck became the 4th Dragon Emperor of Bhutan, and implemented a new system that structures an economy around the happiness of its population. Gross National Happiness (GNH) is the sadly unorthodox alternative to GDP, based on Buddhist beliefs; it puts value in the happiness, not money when valuing a country. It is the only country in the world that uses this system of measurement. Although this system has the best intentions for the people and its surrounding environment, it is not the best overall strategy because it doesn’t adequately incorporate economic growth, which is very important to a country’s well-being. At first glance it seems like a truly distinct, altruistic approach to GDP but it would not be applicable to the entire world because of its ambiguity in the basic measurement of happiness. Right now Bhutan...
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...standards, are personally harmful, evil or destructive. And, finally, they're doing all this either in secret or without fully advertising in advance what they're planning to do, and certainly not to their potential victims. It is also important to note that the definition says the parties to a conspiracy are doing the same things, or advancing common objectives, but not at all necessarily are they all doing so for the same personal reasons or motivations. So the essential focus of conspiratorial research should be on the actions of individuals, not merely their backgrounds or organizational affiliations. Down through the ages there have been many secret societies and conspiratorial movements desired absolute rule of the world, the overthrow of all existing governments, and the final destruction of all religion. It is possible to trace the origins and developments of these many movements, such as the early anti-Christian mysticism of the Gnostics; the conspiracy against orthodox Islam and for world power that was founded by Hasan Saba in Persia in 1090 A.D. as the Order of the Assassins; the Catholic Order of the Knights Templar, whose heretical leaders imitated the Assassins' system for the destruction of Christianity. During the thirteenth through seventeenth centuries such groups as the Luciferians, Rosicrucians, Levellers, and many others continued the war against Christianity that had begun in Europe with the Templars. It is even possible to establish that some of these...
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...ACCEPTANCE 7 CONCLUSIONS 7 SOURCES 9 ABSTRACT Molecular manufacturing “Nanotechnology” has already touched many parts of our lives, food, clothing, computers, cosmetics and health care. The future promises more of the same but in a much bigger or smaller ways. From self cleaning windows, smart foods, cheap and efficient energy, smart surfaces, faster computers, to changing our basic human appearance and the chance to clean up our world from toxic waste. Nanotechnology is not the yellow brick road leading us to a perfect utopian society. With the power to create at an atomic level in our hands, we will also have that same power to destroy. Future safe guards must be put in place to help us avoid manufacturing ourselves right out of existence. FOOD/FARMING/FOOD PRODUCTION The next areas will address what the possible near future will hold in the arena of farming, the types of foods that will be available and the methods that farmers will use to get the most out of their efforts. NANO-FARMING It has been a long term goal of farmers all over the world to get the most out of their farms while putting the least into them. Over the last decade, nanotechnology has played a major role in helping farmers achieve those goals. That methodology of incorporating nanotechnology in agriculture has been widely adopted in Europe, Japan and the USA under the title of Controlled Environment Agriculture. (Joseph & Morrison, 2006) The process of delivering pesticides and herbicides in the...
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...Population and Environment Theodore Panayotou CID Working Paper No. 54 July 2000 Environment and Development Paper No.2 Copyright 2000 Theodore Panayotou and the President and Fellows of Harvard College Working Papers Center for International Development at Harvard University Population and Environment Theodore Panayotou Abstract The past fifty years have witnessed two simultaneous and accelerating trends: an explosive growth in population and a steep increase in resource depletion and environmental degradation. These trends have fueled the debate on the link between population and environment that began 150 years earlier, when Malthus voiced his concern about the ability of the earth and its finite resources to feed an exponentially growing population. The purpose of this study is to review the literature on population and environment and to identify the main strands of thought and the assumptions that lie behind them. The author begins with a review of the historical perspective. He then reviews and assesses the evidence on the relationship between population and environment, focusing on selected natural and environmental resources: land use, water use, local pollution, deforestation and climate change. The author also reviews selected recent macro and micro perspectives. The new macro perspective introduces the environment-income relationship and examines the role of population growth and density in mediating this relationship. The new micro perspective introduces the...
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...Population and Environment Theodore Panayotou CID Working Paper No. 54 July 2000 Environment and Development Paper No.2 Copyright 2000 Theodore Panayotou and the President and Fellows of Harvard College Working Papers Center for International Development at Harvard University Population and Environment Theodore Panayotou Abstract The past fifty years have witnessed two simultaneous and accelerating trends: an explosive growth in population and a steep increase in resource depletion and environmental degradation. These trends have fueled the debate on the link between population and environment that began 150 years earlier, when Malthus voiced his concern about the ability of the earth and its finite resources to feed an exponentially growing population. The purpose of this study is to review the literature on population and environment and to identify the main strands of thought and the assumptions that lie behind them. The author begins with a review of the historical perspective. He then reviews and assesses the evidence on the relationship between population and environment, focusing on selected natural and environmental resources: land use, water use, local pollution, deforestation and climate change. The author also reviews selected recent macro and micro perspectives. The new macro perspective introduces the environment-income relationship and examines the role of population growth and density in mediating this relationship. The new micro perspective introduces...
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...Self-Fulfilling 9 Forecast Intent 9 Factors Impacting Adoption 9 Technological Factors 9 Social Factors 9 Economic Factors 9 Political Factors 10 Ecological Factors 10 3D Printing is Coming 10 Works Cited 11 Executive Summary You might have heard of 3D printing from newscasters and journalists, astonished at what they’ve witnessed. It can print in plastic, metal, nylon, and over a hundred of other materials. 3D printing can be used to print little objects of candy to producing a whole apartment complex. 3D printing has been used over recent years to print small scale objects. However, some architects and other construction professionals are looking to introduce 3D printing technology in the construction industry. The research below will cover: application areas of the technology, type of innovation, technology life cycle stage, technologies that it is converging or diverging from, technology forecasts, types of forecasts, forecast intent, and assessment of the potential impact of the technology. Introduction While the basic process has existed for over 30 years, 3D printing has exploded onto the world’s scene in capability and availability to be the most revolutionary manufacturing processes known...
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...Introduction Jeff Utegg After reading The Giver and The Hunger Games, we were set out on the task to find a common theme. In an ideal situation, teachers would be able to embellish on these young adult books by supporting them with supplemental sources. Through the use of newspaper articles, magazines, picture books, videos, trailers and clips, and electronics our tenth grade English class will explore and discover the theme; dystopia paired with defiance. Dystopia literally means “ bad uptopia”. According to the MerriamWebster dictionary, dystopia is defined as “an imaginary place where people lead dehumanized and often fearful lives”. Unlike utopia, where a society is perceived to be a perfect place to reside, dystopia differs in that what is “perfect” often causes an undesirable place to live. Having students be able to understand these complex themes in addition to the “on the surface” themes that exist within this young adult literature would ensure a deeper meaning/understanding of the text for them. In addition, being able to present the idea to students in a multitude of facets helps to differentiate learning for students. Also, students are able to gain a better understanding of what dystopia really means when they see it being used in multiple different contexts. This particular English 10 class is a cotaught class of twentyfive including six students with disabilities. There are two students with autism, three with multiple disorders and one student with ...
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...This article was downloaded by: [University of Macau Library] On: 09 October 2014, At: 18:24 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Chinese Journal of Communication Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rcjc20 “Platonic relationships” in China's online social milieu: a lubricant for banal everyday life? Yann-Ling Chin a a Arts, Humanities and Education, Nottingham Trent University , UK Published online: 14 Nov 2011. To cite this article: Yann-Ling Chin (2011) “Platonic relationships” in China's online social milieu: a lubricant for banal everyday life?, Chinese Journal of Communication, 4:4, 400-416, DOI: 10.1080/17544750.2011.616286 To link to this article: http://dx.doi.org/10.1080/17544750.2011.616286 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied...
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...There are many views that people have of Cuba’s Fidel Castro. Castro is a figure with opinions on both ends of the spectrum. While he is not worldly popular at this point in his life, he was immensely beneficial to his country. Fidel Castro, leader of Cuba for the past 50 years may not be viewed in the best light, but he did phenomenal things for his people which makes him one of the most undervalued and overlooked political figures. Fidel Castro Ruz was born in Biran, Cuba on August 13, 1926 (Britannica, 2014). Born into a middle class sugar farm owning family, Castro grew up relatively affluent but his origins pointed to anything but a revolutionary career. “I was born into a family of landowners in comfortable circumstances. We were considered rich and treated as such. Everyone lavished attention on me and treated me differently from other children. These other children went barefoot while we wore shoes; they were often hungry, at our house there was always a squabble at the table to get us to eat.” – Fidel Castro (Castro, 2009) Fidel Castro’s family was not Rockefeller rich, but had far more than many other people did in Cuba at the time. Due to this he attended an elite Catholic private school. Castro was very much into politics, while attending the University of Havana he joined a student group that opposed political corruption. He was a member of the Orthodox Part, also known as the Cuban People’s Party (Geyer, 1991). With Fidel Castro’s exceptional public speaking skills...
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