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Performance Dynamics of an Industry Enterprise in Bangladesh.

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Performance dynamics of an industry enterprise in Bangladesh.

A case study of Square Pharmaceuticals Ltd.

By

Nisith Kumar Mondal
ID no.- 10415004
MBA Program, Summer-2011

School of Business
University of Information Technology and Sciences
Baridhara Campus
Dhaka-Bangladesh
2011

Historical Background

|ABOUT US | |

SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player.
SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and it has been continuously in the 1st position among all national and multinational companies since 1985. It was established in 1958 and converted into a public limited company in 1991. The sales turnover of SPL was more than Taka 11.46 Billion (US$ 163.71 million) with about 16.43% market share (April 2009– March 2010) having a growth rate of about 16.72%.

LOOKING BEYOND THE HORIZON
SQUARE Pharmaceuticals Limited has extended her range of services towards the highway of global market. She pioneered exports of medicines from Bangladesh in 1987 and has been exporting antibiotics and other pharmaceutical products. This extension in business and services has manifested the credibility of Square Pharmaceuticals Limited.
WE STRIVE FOR • We in SQUARE strive, above all, for top quality health care products at

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