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We must prioritize the most attractive segments for Bombardiar. Customer Proposition – Must survey a least 1,000 recent aircraft purchasers develop data set of customer opinions by segment. Product Positioning – conducted conjoint analysis of the two attractive market segments and determined the specifications of maximum utility for aircraft by segment.
Based on Market Opportunity: Competitive Landscape conduct numerous interviews with competitors, competitor dealers, and customers to develop a clear picture of the client’s position Strategic Options – L.E.K. compiled the rich data set developed in the preceding modules and used this in a collaborative fashion with company management to develop: reduce envirpnmental footprint,(legislation to reduce gren house emiissions) important in developed markets, not inportant in developing countries primary Segment; EMEA and North America. strategically reposition Bobardiar competitively by focusing on the high-value, high-margin segments where it could effectively establish a a competative advantage and develop a platform for growth. (Technology/Cost/Environment)
Factors to consider External factors: The state of the global economy. Air travel is usually tied into GDP growth. we expect gerneal volitility but gobaly modest global growth. Fuel prices are also a key factor, Fuel prices are to remain at a price to allow for positive growth in the airline industry for the forseeable future. http://www.bombardier.com/en/media-centre/newsList/details.bombardier-commercialaircraft-bombardier-commercial-aircraft-rel.bombardiercom.html Facts:
. Replacement demand in established markets, such as Europe and North America, and growth potential in emerging markets, such as Greater China and South Asia, are forecasted to drive the increase in deliveries. Operators will remain focused on finding more

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