...Marketing Research and Strategic Marketing Plan Produced by Business Administration 126 Advanced Marketing (“West Coast Marketing”) Saint Mary’s College of California Professor Eric Kolhede December 14.2011 Students of Business Administration 126 Advanced Marketing (“West Coast Marketing”) Saint Mary’s College of California Abdul Malik Khan | Maria Ahlqvist | Alexandra Smith | Maria Orozco | Alisa Mosman | Matt Cardoza | Ally Short | Matt King | Amanda Minguillon | Melissa Queen | Anthony Costa | Nick Fong | Ben Rigel | Nick Tuttle | Betsy Serrano | Nicole Arce | Britany Linton | Nirbhik Trehan | Dawn Shipley | Priscilla Esparza | Dayna Best | Steven Dawson – Roberts | Elanor Pitts | Steven Vargas | Evan Schlinkert | Thomas Vo | James Palmer | Tommy Mohoric | John Howe | Tracy Vasquez* | Maddy Aliotti | | Professor Eric Kolhede*Coordinator | | Table of Contents I. Executive Summary 1 II. Research Problem 3 III. Situation (SWOT) Analysis 7 A. External Macro-environmental Forces 7 1) Demographic and Social/Cultural Trends Purpose 7 2) Economic Environment 16 3) Technological Dimension 21 4) Political Environment 27 5) Legal Environment 31 6) Cooperative Environment 33 7) Product Market Analysis 36 8) Competitive Analysis 50 B. Internal Environment 71 1) Introduction 71 2) Resources 75 3) Marketing Mix Program 77 4) Conclusion 77 IV. Primary Research 79 A. Focus Groups 79 B. Sampling Plan 93 1) Population 93 2) Sample Size 94 ...
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...TRANSPORTATION UNIT LESSON PLAN XXXXXX National University In partial fulfillment for the requirements for TED 635 William Pine May 3, 2012 Abstract This unit plan incorporates educational standards from the history/social science, physical education, and visual and performing arts content areas. The lesson surrounds a theme on transportation in which Kindergarten students will learn about the different forms of transportation in the present and in the past. The plan spans over a week and involves the children’s imaginations, physical abilities, community awareness, and requires them to work and share with their peers in order to accomplish a task. It also accesses prior knowledge of names of vehicles which the students have been learning about in the prior week. Although the content areas are distinct from each other many of the lessons are connected as they share the same concept. Student will learn how to express and explain a concept in different ways. Performance, physical fitness, posters, and using new vocabulary are all tools that students will gain from their participation in the week’s lessons. There are other academic areas briefly visited in the plan. Math and Literacy are involved; the ideas provide a great base to creating lesson plans that addresses time and the letters T for traffic and M for map. The plan is a great tool to providing students with depth of the topic. ...
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...funding opportunity provides professional development activities intended to improve instruction for students with limited English proficiency (LEP) and assists educational personnel working with these students to meet high professional standards. Projects should increase the pool of highly qualified teachers prepared to serve LEP students and increase the skills of teachers already serving them. Authorized activities include • Upgrade qualifications and skills of personnel who are not certified or licensed. • Develop program curricula. • Support for tuition, fees, and books. Areas of focus may include but are not limited to • Alternative certification programs • Career ladder programs for paraprofessionals • Bilingual Education/ESL...
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...funding opportunity provides professional development activities intended to improve instruction for students with limited English proficiency (LEP) and assists educational personnel working with these students to meet high professional standards. Projects should increase the pool of highly qualified teachers prepared to serve LEP students and increase the skills of teachers already serving them. Authorized activities include • Upgrade qualifications and skills of personnel who are not certified or licensed. • Develop program curricula. • Support for tuition, fees, and books. Areas of focus may include but are not limited to • Alternative certification programs • Career ladder programs for paraprofessionals • Bilingual Education/ESL (BE/ESL)...
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...In brief, Anita Schism was excited about her new position as the new President of the Walton Art Center but nervous about the many obstacles that lies ahead. The key facts and issues presented in the case where the improvements made for a more desirable future. Therefore, with previous experience working closely with Bill Mitchell; Anita was well aware of the needs of the art center. In addition, she already knew what she wanted for the center and her plans picked up where Bill Mitchell left off. First, she appointed members who were knowledgeable and provided them with opportunity to take on responsibilities just to lighten her load and assist with improving the center. I feel that she made a good selection given the in-house expertise which saved her money by promoting and creating new positions...
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...CAMPUS MAP Building _______________________________________________ Alumni Center 21 Anheuser - Busch Ecology and Conservation Complex (ABE) Bellerive Hall (BRH) Benton Hall (BH) Blanche M. Touhill Performing Arts Center (PAC) Boiler House (BOI) Campus Police / Gallery 210 (TCC) Clark Hall (CH) Des Lee Technology & Learning Center and Math & Science Education Center (TLC) Education Administration Building (EAB) Express Scripts Hall (ESH) W Fine Arts Annex (FAA) Fine Arts Building (FAB) General Services Building (GSB) J. C. Penney Building Conference Center (JCP) Kathy J. Weinman Advocacy Center (KWC) Lucas Hall (LH) Mansion Hills Condos (MHC) Mark Twain/Athletic & Fitness Center (MT) Marillac Hall/Optometry Clinic (MH) Music Building (MB) Millennium Student Center/Admissions (MSC) Millennium Student Center Garage North (MGN) U Millennium Student Center Garage South (MGS) Normandie Hall (NRH) J Nursing Administration Building (NAB) Oak Hall (OAK) Parking and Transportation Building (PTB) Provincial House / Honors College (PH) / (HC) Regional Center for Education & Work (RCEW) Research Building (RB) Sassin Building / ELS Language Ctrs (SAS)/(ELS) 18 36 17 55 32 7 5 27 28 10 65 44 8 2 34 6 72 9 26 25 4 54 15 38 40 59 70 41 43 19 67 39 69 11 30 31 75 20 12 14 57 3 37 76 48 29 52 16 1 v North Campus Campus Shuttle Bus Emergency Phone Bi-State Bus Stop Accessible Parking M MetroLink Station Seton Center Hall (SC) Simpkin Gym (SIM) Social Sciences & Business Building/Tower (SSB)...
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...components. They include the school’s vision and mission, strategies that meet the needs of the stakeholders, descriptions of the curriculum and instructional programs, the School Profile, and the school’s role in the larger community. ISLLC 2008 Standard 1: An education leader promotes the success of every student by facilitating the development, articulation, implementation, and stewardship of a vision of learning that is shared and supported by all stakeholders and ISLLC 2008 Standard 3: A school administrator is an educational leader who promotes the success of all students by ensuring management of the organization, operations, and resources for a safe, efficient, and effective learning environment both frame the plan in which I will develop. (Green, 2008 pgs.6,10-11) Background Pleasantville High School has about 1000 students. This school is located in a rural area where 75 percent of the students are Hispanic, 23 percent are Black, and 2 percent are Caucasian. This is an extremely poor area, and many of the students are involved in or exposed to gangs, violence, and poverty. Within the past three years, there have been six principals. A new one just arrived last week. There is not much support in the community for education, and even parental involvement is at its lowest point. Many students do not get accepted to the college or universities of their choice because they either cannot pass the HSPA Test required to graduate or their GPAs are too low. Most of the students do...
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...Integrate Science and Arts Process Skills in the Early Childhood Curriculum How can early childhood teachers help children think creatively, discover new possibilities, and connect their ideas? Integrate science and the arts in the curriculum! “The greatest scientists are also artists as well.” –Albert Einstein Kathy Morrison Art and science are intrinsically linked—the essence of both fields is discovery. Artists and scientists function systematically and creatively. Their knowledge, understanding, and outcomes are explored in hands-on studios or high-tech labs. In classrooms for all ages, integrating science and the visual arts offer children the latitude to think, discover, and make connections (Alberts, 2011). • Young children are also natural artists (Althouse, Johnson, & Mitchell, 2003). Most are delighted to participate in open-ended art activities, dramatic play, singing, and dancing. Young children paint, sculpt, sing, or dance in their own unique ways. They want to be involved in the visual and performing arts, to try new things, and to experiment with the familiar (Pinciotti, 2001). For young children, the process in science and art is much more important than whatever product may result (Stivers & Schudel, 2008). The fundamental science process skills for early childhood are to • • • • • observe, communicate, compare, measure, and organize (Sarquis, 2009). Art and science are intrinsically linked. Scientists and artists typically observe life from...
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...ACADEMY EDUCATION CURRICULUM The daily academic program is organized on a rotating schedule. A typical schedule consists of 30 credits (6 classes) per semester. Students attend three block classes in the regular school day. A minimum of 240 credits is required for graduation. 5 credits = 1 semester; 10 credits = 1 year. Graduation requirements include: 40 credits (4 years) English; 30 credits (3 years) Mathematics; 30 credits (3 years) Science; 30 credits (3 years) Social Science; 20 credits (2 years) of Language other than English; 10 credits (1 year) Visual and Performing Arts; 40 credits (4 years) Religion;20 credits (2 years) Physical Education/ Health and/or Sports Affiliation; 5 credits (1 semester) Speech Communication; 15 credits (1.5 years) of elective credit (may include core courses).Advanced Placement courses are offered in American Government; Art History; Biology; Calculus AB; Calculus BC; Chemistry; Economics; English Language; English Literature; Environmental Science; European History; Physics; Spanish; Statistics; Studio Art; United States History; World History. AP courses have prerequisites that students must meet in order to be enrolled. There is no limit of how many AP courses a student may enroll. In 2010-2011 462 students enrolled in AP courses; 462 students sat for 884 exams. Of the 884 exams taken, 583 received scores of 3,4 or 5. Honors courses are offered in most subject areas, specifically: Algebra 2/Trigonometry; Anatomy and Physiology;...
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...Liberal Arts Education Imagine the CEO of an accounting firm deciding between two people for an important new job position. His choices are between someone who went to a school specifically directed toward a business or accounting major, and someone who went to a liberal arts college directed towards a certain major, as well as general education classes. He will most likely choose the latter, because of the person’s ability to excel in business and accounting, but also to be proficient in other social and non-business related skills. The combination of receiving a good liberal arts education, attending Aquinas College, and then applying both to my life will assist me in creating a successful future with a professional career. According to the Merriam-Webster online dictionary, liberal arts is defined as “college or university studies (as language, philosophy, literature, abstract science) intended to provide chiefly general knowledge and to develop general intellectual capacities (as reason and judgement) as opposed to professional or vocational skills” (Merriam-Webster). Students who receive a liberal arts education become knowledgable and skilled in many areas of study, rather than one specific topic. They become prepared to deal with complexity, diversity, and change. A liberal arts education does not necessarily include professional, vocational, or technical curriculum; rather, provides students with a broad knowledge of the world, as well as an in-depth study of one area...
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...With approximately four million visitors each year, Wichita, Kansas is a pleasant surprisegreat destination with first- class attractions for everyone in the family! Over More than 1,000 restaurants representing a wide array of cuisines, including from craft beer, and wineries and to French patisseries dot the city landscape, while eclectic shops, antique stores and open malls offer premium shopping opportunities. Take advantage of cultural exhibits and museums that offer art, Western history, botanical gardens and more. After the little ones are tucked away the city stays alive And at night, the city stays alive with choices from in-theater dining, to dancing and live music venues. Wichita is serious about bringing people together and...
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...Arts/Entertainment The developments and introduction of Chinese Art dates back as far as 960 AD. Early forms of art in China were made from pottery and jade in the Neolithic period. The gist of Chinese art encompasses fine arts, folk arts, and performance arts. The most common types/forms of arts and entertainment in the Chinese culture and China are as follows: 1. Literature 2. Chinese Folk Art 3. Visual Art 4. Film 5. Chinese Music 6. Performing Arts 7. Gardening 8. Architecture The start era for Chinese literature was the Spring and Autumn period. Chinese culture contains various groups of literature, including: Early Chinese poetry, Han and Northern dynasties poetry, Golden Age of Chinese poetry, Li Bai and Du Fu, Late Tang and Five dynasties, Song, Ming and Qing literature, Western influence: the big three, and Modern. These are all forms of early and late poetry in the Chinese culture. The love poems are among the most appealing in the freshness and purity of the Chinese language. There are several famously recognized poets in the Chinese culture. In modern poetry, Xu Zhimo, a romantic poet who cherished the poetry of the English romantics like Keats and Shelley, was among the first Chinese authors that effectively naturalized western romantic forms into contemporary Chinese poetry. Early Chinese poetry, in the Golden age, contained notable poets like Bai Juyi, Luo Binwang, Jia Dao, Wang Wei, and etc. Another form of entertainment in China that is probably...
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...SADIA KHALID BAJWA BS EDUCATION INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD Culture Definition A simple definition of culture is that it is the human response to the forces of Nature and History. According to the (World Conference on Culture Policies, Mexico 1982)Culture is “the whole complex of distinctive spiritual, material, intellectual and emotional features that characterize a society or social group. It includes not only arts and letters, but also modes of life, the fundamental rights of the human being, value systems, traditions and beliefs." PAKISTANI CULTURE Pakistan is the country full of natural and cultural wealth. Pakistan has its own unique and specific cultural identification. Culture and heritage of Pakistan reflects the extra ordinary skill and devotion of Pakistani people. Pakistani people are playing a vital role in the presentation, development and promotion of Pakistani culture. The Pakistani culture is dominated by Islamic tradition and heritage. Islamic heritage has great impact on Pakistani culture. In ancient times, Pakistan was a major cultural hub. Many cultural practices and great monuments have been inherited from the time of the ancient rulers of the region. One of the greatest cultural influences was that of the Persian Empire, of which Pakistan was a part. In fact, the Pakistani satraps were at one time the richest and most productive of the massive Persian Empire. Other key influences include the Afghan...
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...As an outside consultant; one has the opportunity to see an organization for what it is without any personal feelings towards the company. The consultant provides expert help in different areas such as marketing, finance or management. This consultant has the opportunity to spend time with a car dealership to help the company with its training needs. CURRENT FOCUS AND GOALS The dealership is moving to a brand new state of the art building and needs to increase its income to meet the high demands that the building brings with it. Overarching goals are to sell more cars and increase service appointments from the average of 25 per day to 50-60 per day. In order to do so, it needs to increase its customer base. TRAINING NEEDS The first thing that the organization needs to do it hire additional employees to staff the new building as it is more than three times larger than the current building. After these employees are hired for the different areas, (mainly sales, business call center, and service) each individual will need to be trained on how to successfully perform his or her job. Training these individuals on the particular job they hold will give them the tools needed to increase sales, increase service appointments and increase services offered. EFFECTS ON TRAINING The focus of the company and goals has a large effect on prioritizing the type and amount of training. It is imperative that the training take place immediately on the new hires as well as the current...
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...New Liberal Arts”, he claims there are some misperceptions present in respects to the Liberal Arts and Sciences. Sanford J. Ungar is an American Journalist, author, and the former president of Goucher College located in Baltimore Maryland. Amongst Ungar’s prodigious texts is his essay, “The New Liberal Arts”, in which he depicts, analyzes, and counters seven misperceptions there are to the field of the Liberal Arts and Sciences; for instance, a few of the common misconceptions Ungar elaborates on in his essay are that college graduates are having little to no luck finding employment with degrees on the liberal arts and sciences, such degrees on the liberal arts and sciences do not pertain to “first generation...
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