...Perodua has segmented its market based on demographic factors consist of income , gender , age and maritual status . other than that, on the side of psychographic , they describe on personality as one of the segment plus behavioural , benefits and loyalty status . Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of the company's marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain. Perodua has announced that for the first time in 12 years, the demographics of Perodua buyers are 50:50 between Malays and non-Malaysia, compared to 60:40 with the majority being Malay for the past 12 years. This is primarily due to the popularity of the Perodua Myvi, which appeals to non-Malay buyers. 70-80 percent of Perodua buyers are either first time car buyers or people looking to buy a Perodua as a 2nd or 3rd car, not to replace an existing...
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...Perodua sales grow in East Malaysia, 35% market share In Cars, Local News, Malaysian Makes, Perodua / By Danny Tan / 26 November 2010 3:20 pm / 147 comments [pic] Perodua launched the Viva Elite Exclusive Edition in Sabah yesterday following the Peninsular launch two weeks ago, adding sales momentum to its best seller in East Malaysia. The small car maker aims to sell 600 units of the RM42,000 leather equipped Exclusive Edition per month. According to Perodua MD Datuk Aminar Rashid Salleh, a total of 240,000 Vivas have been sold since it was launched in 2007 and the high spec Viva Elite is the best selling variant of the range from January to October this year, accounting for 41.4% or 24,000 units from a total of 58,000 units. In East Malaysia, Aminar said that the Viva is the company’s best selling model at nearly 50% of total sales. “Of the 21,300 vehicles sold in East Malaysia, Sabah contributes 46% to our sales in this region and I believe this market still has a lot of room to grow,” Aminar told Bernama. The firm has high hopes on East Malaysia. “Sabah and Sarawak are our fastest growing regions with nearly 14% contribution or 21,300 vehicles to our overall sales so far this year. We aim to increase sales contribution from this region from its current to 20% within five years,” he added. Perodua is the market leader in East Malaysia with nearly 35% of total industry volume. Click here to view details and images of the Viva Elite Exclusive Edition from our...
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...Marketing Strategies For Perodua Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of the company's marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain. Marketing is an organization function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders (Kotler et al.,2007). Marketing is a holistic process encompassing prior and after the act of selling applicable to any organization, large or small, for-profit or non-profit, domestic or global. Marketing itself is an evolutionary process starting off from consumer goods marketing all the way to electronic marketing of current times. Marketing professionals have also capitalized on viral marketing in recent times. This marketing report analyses the marketing...
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...behavior. Consumer behaviour considers the many reasons such as personal and social to show why people shop for products, buy and use them, in certain case become loyal customers and then dispose of them. Perodua Company comes with varies vehicles that can attract buyers especially these who want an affordable yet efficient vehicle. The company mostly targets on individuals or families who want to buy quality car at a premium as Perodua Company sets up the prices that are reasonable and affordable by most consumers. Perodua Myvi is product on May 2005 by Perodua Company which is one of the examples for individual or family use. Personal factors are age and occupation; in other hand social factors are social class and other factors. Besides, personal factor is one of the factors that affects the buyer behavior. Personal factor contain suchvariable as ageand lifecycle stage, occupation, economic circumstances, lifestyle decisions and buying behavior are clearly influenced by the characteristics of each consumers. The family life cycle of the individual will have an influence on their values, their lifestyle and buying behavior depending whether they are single , in a relationship, in a relationship with kids and others. For example, Perodua has manufactures mpv cars like Perodua Alza which is very confortable for the consumers who are having family. Buying a car is a big investment and requires the consideration of many different...
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...Join now! | Login | Support | Term Papers and Free Essays Top of Form Browse Essays | | | Bottom of Form miscellaneous / Marketing Strategies For PeroduaMarketing Strategies For PeroduaThis essay Marketing Strategies For Perodua is available for you on Essays24.com! Search Term Papers, College Essay Examples and Free Essays on Essays24.com - full papers database. Autor: anton 04 May 2011Tags: Marketing, Strategies, PeroduaWords: 2775 | Pages: 12Views: 3211Printable Version Essay: Marketing Strategies For PeroduaRead Full EssayJoin Now!Executive SummaryThis marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated.The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of the company's marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain.Table of Contents1.0 Introduction 32.0 Company Information 43.0 Definition of Marketing Terms 64.0 Perodua's Business Concept 85.0 Competitive Issues Facing Proton...
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...Right from the start You were a thief You stole my heart And I your willing victim I let you see the parts of me That weren't all that pretty And with every touch you fixed them Now you've been talking in your sleep, oh, oh Things you never say to me, oh, oh Tell me that you've had enough Of our love, our love Just give me a reason Just a little bit's enough Just a second we're not broken just bent And we can learn to love again It's in the stars It's been written in the scars on our hearts We're not broken just bent And we can learn to love again I'm sorry I don't understand Where all of this is coming from I thought that we were fine (Oh, we had everything) Your head is running wild again My dear we still have everythin' And it's all in your mind Yeah, but this is happenin') You've been havin' real bad dreams, oh, oh You used to lie so close to me, oh, oh There's nothing more than empty sheets Between our love, our love Oh, our love, our love Just give me a reason[ From: http://www.metrolyrics.com/just-give-me-a-reason-lyrics-pink.html ] Just a little bit's enough Just a second we're not broken just bent And we can learn to love again I never stopped You're still written in the scars on my heart You're not broken just bent And we can learn to love again Oh, tear ducts and rustI'll fix it for us We're collecting dustBut our love's enough You're holding it in You're pouring a drink No nothing is as bad as it seems We'll come clean ...
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...parking as you don’t need to find a rather huge space to park a car which is quite a problem for Singaporeans as Singapore is an island and has limited land. Perodua identified these aspects and produced cars which can be a solution for the problems. Perodua mainly exports it’s flagship Myvi, Viva and MPV Alza to Singapore. Myvi and Viva are trendy in the appearance and is low in fuel consumption. These two models also are smart in size and are actually not too small for daily use. Alza is for family that have members more than 5 as it is a MPV. Alza is more spacious and have extra storage space and it is also more low fuel consumption compared to other MPVs. Perodua exports its car to Singapore as lower price car in the market. Perodua targets college students, lower income working people and second hand car owners as the price of its cars are more affordable to this segment of the market price. Perodua managed to sell 5000 cars on 2010 in Singapore. (Bernama, 2011) Perodua’s best selling car model is Myvi as it is famous between the youngsters and those who just start their career. Perodua exports fees to Singapore is also lower compared to UK so Perodua can maximize its profit. Perodua had gain trust among Singaporeans as the quality of the product is trustable and is competable with foreign cars. Besides that Perodua also exports automotive parts to Singapore increasing their earning from the...
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...SEGMENTATION FOR PERODUA ALZA. Market segmentation is the division of market into small segments in order to make marketing easier and avoid the waste of resources. Segmentation helps the company to know their target customer before making a decision to market their products. In automobile industry, for example the Perodua Alza, the company can use the demographic segmentation strategies to identify their potential customer. Under the demographic segmentation, Perodua Alza can be segmented to customer income, family size, and age. Perodua Alza is mainly for average income potential buyer who needs an MPV to fit a big family members with low budget and monthly payment. Besides that, Perodua Alza also suitable for the customer with social lifestyle, such as, going out or in vacation with family members which is 5 until 7 person. No more regret or offense because have to stay while the others be on a holidays. Perodua Alza mainly bought by a customer in the middle age between 30 to 50 years old and married due to family size. Young people not very interested with Alza because they tend to choose a car which suit their wild, young and free personality such as ferrari Using a psycographic segmentation, Perodua targeting Alza to customer based on their attitudes, values and lifestyle. Potential customer who’s always hang out with friend also can be a target customer because their active lifestyle such as camping, tend to make them choose the convenient and more ample space car...
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...important opportunities or threats to Mahathir’s idea? Reputation and consumer impression Merger between both Malaysia carmakers will improve the reputation of Malaysia carmaker in world’s eyes. With both manufacturers has its’ own Japanese counterparts (Mitsubishi for Proton and Daihatsu for Perodua), it will further boast the consumers’ impression of a combined quality from both makers in developing countries especially in ASEAN region. Merger can be seen as the platform for a united and consolidated effort for refinement in terms of technologies and quality control on each end product. Example is that using proven Mitsubishi’s robust engine development coupled with Daihatsu or Toyota’s ways of manufacturing and quality control (Kaizen) by utilizing the cheaper local Malaysia resource and facilities. The end product can be seen as a reliable piece of vehicle produced in the most efficient manner with lower cost and yet achieving the international standards recognition (i.e., EURO NCAP 5 start ratings). Total domination of the Malaysia automotive market Both car makers if merged may impose the threats to outside car manufacturers in terms of sales. In terms of sales percentage, in 2011, Perodua become the highest market share holders in local automotive industry with 30% market share while Proton comes at second with 26% market share, with a combined market share of 56%, highest in Malaysia, making it the strongest players in automotive industry. Sharing the same...
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...Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of the company's marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain. Table of Contents 1.0 Introduction 3 2.0 Company Information 4 3.0 Definition of Marketing Terms 6 4.0 Perodua's Business Concept 8 5.0 Competitive Issues Facing Proton 10 6.0 Segmentation 12 7.0 Conclusion 13 8.0 References 14 9.0 Appendices 15 1.0 Introduction Marketing is an organization function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders (Kotler et al.,2007). Marketing is a holistic process encompassing prior and after the act of selling applicable to any organization, large or small, for-profit or non-profit, domestic or global. Marketing itself...
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...Summary This new reports about analysis of sales of new Perodua Myvi. The new Perodua Myvi will be launch on June 16, will boost passenger vehicles sales this year according to automotive analysts. The Perodua’s revised sales forecast this year was easily achievable due to the earlier than expected launch of the new Myvi. The sales increase about 11.9% which from 171750 units to 195000 units. New Perodua Myvi also upgraded its Malaysia automotive total industry volume (TIV) forecast for 2011. New Myvi could be a major driver of passenger vehicle sales. The demand for the new Myvi increase due to buyer holding back as they wait for the new model. On the other hand, the sales of old model decrease. Myvi was still Malaysia’s best selling passenger car. From the OKS research, Malaysia Automotive Association, Proton shows the higher sales and the percentage change in revision is 14%. Analysis and the use of graph 1. According to the news report, OSK Research state that Perodua’s revised sales forecast of 195000 units was easy to hit the target due the high demand of New Myvi. The forecast sales are increasing 11.9% from 171750 units (previous) to 195000 units (revised). The consumer pent-up demand for the new Myvi. The increase in the demand for new Myvi can be explained using graph (a). the higher the demand for new Perodua Myvi, the higher the sales of Perodua Myvi. The demand curve shifts to right, from D0 to D1. 2. As mentioned in the report, OSK Research had...
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...CENTRE FOR LANGUAGES AND PRE-UNIVERSITY ACADEMIC DEVELOPMENT LE4600 – English for Occupational Purposes Group Project: Compilation of Reports Section : 5 Group Members Khairul Bariyah Binti Abdul Rahim 1029528 Siti Nor Adrina Binti Nor Sidek 1014022 Izyan Izzati Binti Mohamad 1029132 Zurina Binti Abdillah 1125176 Prepared for: Foziah Binti Rahman Table of CONTENTs Corporate Profile 3 Minutes of Meetings 7 Field Trip Report 14 Recommendation Report 17 Letter of Transmittal 22 Proposal 25 Appendix 37 Corporate Profile CORPORATE PROFILE Company Name | Sunshiniem Sdn. Bhd. | Type of Business | Event Management | Address | B810, Tingkat 1, Jalan Bukit Ubi, 25200 Kuantan, Pahang | Contact | +609-33345345 | Vision | We aimed to be a leading event management company whom delivering quality services at affordable prices. | Mission | * Consistency: To provide services that are consistent in preparation and executions * Friendliness: To give friendly and reassuring customer services by putting our customers first before everything else * Responsible: To be strict in carrying out our duties and responsibilities towards our customers and services. * Reliability: To provide services those are constantly on time and reliable towards our customers. | Service Offered | * Consultancy on event ideas and advices * Volunteering efforts | Type of clients | * Small firms * Non‐profit organizations * Schools...
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...implementing this technique in a company which are select customers, determine revenues and costs, analyze profitability and non-profitability customers, develop strategies and review the affects. We decided to choose Perodua as one of the local company that implements this technique. Determine Costs Determine Costs Determine Revenues Determine Revenues Select Customers Select Customers Diagram 1.1.1 Analyze profitable and non-profitable customers Analyze profitable and non-profitable customers Develop strategies Develop strategies Review the affects Review the affects Based on Diagram 1.1.1, first step shows that a company should select their customers based on customer segmentation. The basis of customer segmentation will differ across the companies and across the industries. There are two basic approaches to customer segmentation which are demographic segmentation and psychographic segmentation. Demographic segmentation based on observable characteristics such as geographic area, customer age, sex and income level. Psychographic segmentation based on customer needs and behavior such as customer values, attitudes, and interests. Perodua has selects their customers based on customer segmentations. Currently, there are two types of customer selected by Perodua which are high cost customer and low cost customer. High cost customer refers to the people which has high income level and low cost customer refers to the people which has low income level such as students. ...
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...2.0 Pricing and Promotional Analysis 2.1 Line Stretching The Line Stretching method is applied to the Malaysia second largest car producer Perodua. This company uses both Down Market Stretch and Up Market Stretch. For example, the Perodua Alza has total of 3 different versions. The normal version of Perodua Alza cost about RM59k for automatic transmission. The company introduced an advanced version of Perodua Alza later which comes in a better quality interior, built in GPS and a more stylish bodykit. The advanced version of Perodua Alza cost about RM70k for automatic transmission and it is an Up Stretch Market pricing product. According to Motortrader.com (2012), a lower end version of Perodua Alza was introduced by the company in 2012 and it is called the Perodua Alza SR. The Perodua Alza SR which is a Down Market Stretch product was introduced to enable everyone can afford to buy this most sellable MPV. The selling price for this low end version of Perodua Alza was estimated about RM53k as only the normal appliances were used in the car and the sport rim size of the car is also smaller. 2.2 Optional-Feature Pricing As in Optional-Feature Pricing, most of the automobile company like Lexus, Toyota and Honda as well adopt the Optional-Feature Pricing. For example, the Lexus CT-200h which is a sporty hybrid car is available in two variant which is the normal variant and luxury variant. The normal variant of CT-200h was priced at RM167k where the luxury version of CT-200h...
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...carmaker in world’s eyes. With both manufacturers has its’ own Japanese counterparts (Mitsubishi for Proton and Daihatsu for Perodua), it will further boast the consumers’ impression of a combined quality from both makers in developing countries especially in ASEAN region. Merger can be seen as the platform for a united and consolidated effort for refinement in terms of technologies and quality control on each end product. Example is that using proven Mitsubishi’s robust engine development coupled with Daihatsu or Toyota’s ways of manufacturing and quality control (Kaizen) by utilizing the cheaper local Malaysia resource and facilities. The end product can be seen as a reliable piece of vehicle produced in the most efficient manner with lower cost and yet achieving the international standards recognition (i.e., EURO NCAP 5 start ratings). Total domination of the Malaysia automotive market Both car makers if merged may impose the threats to outside car manufacturers in terms of sales. In terms of sales percentage, in 2011, Perodua become the highest market share holders in local automotive industry with 30% market share while Proton comes at second with 26% market share, with a combined market share of 56%, highest in Malaysia, making it the strongest players in automotive industry. Sharing the same resources Merger will enables Proton and Perodua to share the same resources such as...
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