COM/295- Business Communications
University of Phoenix
Latesha Hamilton
January 23, 2015

Billy Jealousy Beard Wash Pogonophilia according to the Urban Dictionary “is the admiration or promotion of people, usually males, who wear a facial beard.” Now that you know what a pogonophilia is; I am formally requesting approval for capital resources for Billy Jealousy Beard Wash. I understand that you might receive emails all day concerning approvals for new products; as you read my email you’re probably wondering why you should consider Billy Jealousy Beard Wash and what sets this product apart. There was an article in GQ called; Beards are Officially Uncool Because The New York Times Has Called Them a Trend. Why did New York Times call beards a trend, because last January Jay Carney the White House press secretary was spotted having unshaven facial on a White House podium? We all know A&E is not afraid to show their love for the beard when it created the pop culture phenomenon reality television series Duck Dynasty. There aren’t any products currently available on grocery store shelves for beard care. Imagine men will finally be able to maintain, groom and care for their beards in the 21st century all because of Billy Jealousy Beard Wash. If the White House is okay with beards then we definitely don’t want to miss an opportunity like this. I would like to start working on this next Monday; the only way that can happen, is if you will approve the capital resources for this product by the end of the week.
Choice of Appropriate Channel The channel that I have chosen to deliver my message is the Internet. The reason why is because I am familiar the audience and I know how my boss likes to communicate and what will be the most effective way to persuade him and receive a response. Understanding my audience is one of the first steps of planning. If my boss did not like to use email to communicate than it would affect my choice for my channel selection. Here are a few things that I know about my boss. First he is extremely busy, if I want to get an approval from him, and want him to respond I would always use email since email is a multimedia platform it makes communicating with my boss so much easier, and I would deliver the message through the Internet. Another important key is that I know my boss has immediate access to the Internet. He relies on this type of communication format, on a daily basis. Since he has access to his email at work he is more accessible to me. I know that he will receive the message regardless of his location, and he read every email, he receives every single day, because this is how he does the majority of his communicating. This is why I determined the Internet is the most reliable channel for me to deliver my message.
Sales Pitch to a Customer
Using Billy Jealousy Beard wash proves that you are the king of masculinity; of course all of your hairless friends will be stricken with envy because Billy Jealousy Beard Wash leaves those whiskers, softer, thicker and fuller. We all know that the length of a men’s beard defines the men.
When you use Billy Jealousy Beard Wash you are the master of manliness. Who wants to take the rugged out of men? Made with all natural products and never tested on a men’s best friend. We know those whiskers sure don’t belong to your grandpa. A beard wash that is fit for only the most masculine men.
Post a selfie using Billy Jealousy Beard wash and then like our page so you can be entered into our weekly competition of the manliest beard.
Choice of Appropriate Channel
The channel I have chosen to deliver my message is through the Internet. “You might have a beard if have recently graduated”, according to Experian Marketing Services, (2014, figure 3). Social media sites are a great target audience for that age because 72% of men that use the Internet also use social media sites like Facebook. Americans are low context culture especially men when it comes to addressing hygiene. That is why I chose an indirect approach. The Internet is a great channel because my target audience is Generation Y, and those individuals are the ones that have just graduated. No other generation has as much familiarity with the Internet than Generation Y and almost 3/4ths of all men that are Internet users use social media sites.

Reference
Experian Marketing Service. (2014). www.experian.com